Table of Content: How to Create a Facebook Business Page<\/h3>\n\n- It\u2019s Worth the Investment<\/a><\/li>\n
- Create a Facebook Business Page<\/a><\/li>\n
- Adding Profile Picture & Cover Photo<\/a><\/li>\n
- Setup Username for Your Page<\/a><\/li>\n
- Filling Your About Section<\/a><\/li>\n
- Utilizing Call-To-Action Button<\/a><\/li>\n
- Facebook Marketing 101: What\u2019s next After Creating a Business Page<\/a>\n
\n- Post Frequency<\/a><\/li>\n
- Live Video Feature<\/a><\/li>\n
- Be Responsive & Interactive<\/a><\/li>\n
- Use Automation Tools<\/a><\/li>\n
- Utilize Polls on Facebook<\/a><\/li>\n
- Run a Facebook Contest<\/a><\/li>\n
- Have Crystal Clear Value Proposition<\/a><\/li>\n
- Introduce Offers to Your Audience<\/a><\/li>\n
- Partner With Influencers<\/a><\/li>\n
- Use Facebook Groups<\/a><\/li>\n<\/ol>\n<\/li>\n
- In a Nutshell<\/a><\/li>\n<\/ul>\n<\/div>\n
The answer probably would be Facebook. Started in 2004 by an undergrad as a scrawny project, today, Facebook has 2.32 billion monthly active users, 1.52 billion daily active users. At first, it used to be a social networking site to stay connected & share photos with friends.<\/p>\n
But as we\u2019re in 2019, Facebook is one of the star players in industries like technology, media & marketing. It would be safe to say that Facebook is the Cristiano Ronaldo (or Lionel Messi, if you say so, leaving it to your preferences) of the digital marketing league.<\/p>\n
Just as the current era of soccer leagues is dominated by these two giants, Facebook is ruling the digital marketing world over the past decade. Even with the recent entangling in scandals after scandals, from account hacking to Russian interference, Facebook marketing is still worthy enough to invest time & money.<\/p>\n
Despite the scandals & rumors about data privacy, researches show that Facebook\u2019s users haven\u2019t changed their behavior.<\/p>\n
It\u2019s Worth the Investment!<\/h2>\n
daily. According to the Facebook newsroom, there are 1.56 billion daily & 2.38 billion monthly active users on Facebook<\/strong>, on average, as of March 2019.<\/p>\nA small business owner will still find his best marketing opportunities on Facebook. Traditional marketing is almost completely shifted towards digital marketing in the past few years. No single valuable brand can afford to avoid Facebook Marketing strategies<\/strong>. And this is not going to change anytime soon!<\/p>\nFacebook has emerged as the first choice in all social networking platforms for businesses to showcase their significance on social media. If this is not the right time for you to learn Facebook marketing, then when?<\/p>\n
![\"social](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/future-social-media-CTA.avif\" "\\"\\"")
<\/a><\/p>\nOnce a startup itself, Facebook is now the best platform to market & generate sales for your startup!<\/strong><\/h5>\nIf you want your business to outclass your competitors & make a prominent presence in the digital world, you have to make the most out of your Facebook profile, and Facebook Business Page<\/strong>.<\/p>\nIn this blog, first, we will be sharing 5 basics of how to create a Facebook business page<\/strong> to market your startup. Then, you have to do next after creating a Facebook page.<\/p>\nReady to take notes? Here\u2019s your first step to being a full-stack digital marketer for your startup! (Okay, maybe that was a little too much of bragging there!)<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/nevermind.gif\" "\\"\\"")
<\/p>\n
1.\u00a0 Create a Facebook Business Page<\/h2>\n
Facebook Business Page, is the ultimate need for your brand or business\u2019s digital presence.<\/em><\/strong><\/p>\nFacebook Business Page allows you to interact with your audience according to your feasibility. It even provides different tools for Businesses, Brands, Organizations, and Causes and several other categories.
\nSetup your Facebook Business page, by just logging in to your Facebook account & clicking on the create button, as shown below:<\/p>\n
![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/facebok-business-page.avif\" "\\"\\"")
\nOnce you click on the create button, it will show you the following page:<\/p>\n
![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/facebok-business-page-2.avif\" "\\"\\"")
\nSelect a category depending on your brand\/business\u2019s nature. If your business lies in two or three of the categories, select the one group which relates the most.<\/p>\n
When you click on each of the categories, it shows you a few options right there which you need to fill out to proceed further. Here\u2019s an example. You own a local flower shop which you need to promote through Facebook marketing. When you click on the \u201cLocal Business or Page\u201d category, here\u2019s the information you need to provide to get started.<\/p>\n
![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/creating-facebook-page.avif\" "\\"\\"")
\nOr let\u2019s say your startup is a small travel company, which offers the best adventure trips for solo travelers. (Dreams ^_^) You will go to the \u201cCompany, Organization or Institution\u201d category which will give many options & you can select \u201cTravel Company\u201d in this particular case, give the name of your company & there you go!
\n![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2019\/05\/creating-facebook-page-2.png\" "\\"\\"")
\nGetting the idea? No matter what business you own, a coffee shop or a law firm, Hogwarts (read Facebook) is always there to welcome you home!<\/p>\n
2.\u00a0 Adding Profile Picture & Cover Photo<\/h2>\n
Next step is adding the profile picture and cover photo for your page. These are the two most prominent areas of your Facebook Page.<\/p>\n
Selecting a suitable profile picture depends upon the need of the niche you are working on. As for the personal page, you should add your own picture, which clearly shows your face.<\/p>\n
If you dig a little into pages, you will find most of the personality\u2019s pages have a simple picture of their own. No pets, or buildings in the background, or anything fancy. Unless they\u2019re promoting any cause. It is recommended to keep the profile picture as simple as possible. You can save all the fancy stuff for your personal profile. Page\u2019s look should be professional. Check out Ian Anderson’s Facebook page for inspiration.<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2019\/05\/facebook-personal-page-2.avif\" "\\"\\"")
\nFacebook\u2019s latest update allows you to add a cover video to your Page. Sounds cool! Right? Facebook provides you an 851 x 315-pixel space to showcase your brand, business, or organization, use this space for picture or video. You can use ready-made This is one of the best features that you can utilize to give your audience an overview of the page as they visit your URL.<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2019\/05\/facebook-page-coverphoto.avif\" "\\"\\"")
\nFor a\u00a0company, business or brand, a logo should be added. Your profile picture is the thumbnail used everywhere you post, comment, or do any activity. Make sure it\u2019s recognizable.<\/p>\n
3.\u00a0 \u00a0Setup Username for Your Page<\/h2>\n
The third step is to set up the username for your page. This is a tricky part. Your username should be unique & reachable. One of the reasons why the audience prefer some brands is the number of ways how they can reach directly to them. Facebook gives you the option to get a unique username on your Facebook Business Page URL.<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/facebook-page-username.avif\" "\\"\\"")
\nThis provides easy access to your audience. Make your own custom URL for your brand. If you have a Facebook page, you can still change its username, if you want.<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2019\/05\/facebook-page-username-2.avif\" "\\"\\"")
<\/p>\n
Pro Tip: Username can have alphabets from A\u2013Z, & digits from 0\u20139 with periods (“.”). Try to keep it as simple as possible.\u00a0 They can’t contain generic terms or extensions (.com, .net).<\/cite><\/strong><\/p>\n4.\u00a0 Filling Your About Section<\/h2>\n
Most startups make the mistake of neglecting the \u201cAbout\u201d section. Filling out all the details in the \u201cAbout\u201d section is highly necessary for the audience to have an insight into your brand or business. Visitors sometimes visit the \u201cAbout\u201d section to ensure the brand\u2019s trust and authenticity too.
\n![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/About-Section.avif\" "\\"\\"")
\nIt also makes your page search friendly.
\nMake sure you have filled your website, social media profile links, contact numbers, email, and all vital information there. Here is an example of Social Champ\u2019s about section for you to get the idea.<\/p>\n
5.\u00a0 Utilizing Call-To-Action Button<\/h2>\n
Let\u2019s say your Facebook Business Page is a Clothing Brand, what would you want your audience and visitors to do if they like something to order? A button that can redirect them to place an order.<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/facebook-page-cta.avif\" "\\"\\"")
\nFacebook is the most convenient medium to interact with consumers, enables you to have a Call-To-Action button which can have customized Label from predefined actions list with a link to redirect your consumers.
\nThe predefined buttons include (\u201cSign Up,\u201d \u201cShop Now,\u201d \u201cContact Us,\u201d \u201cBook Now,\u201d \u201cUse App,\u201d Watch Video,,\u201d \u201cLearn More\u201d and \u201cPlay Game\u201d) \u00a0with a link to be redirected on click.<\/p>\n
At this point, you\u2019re done with creating a Facebook business page for your startup\/company\/cause. Good job!<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/good-job.gif\" "\\"\\"")
\nNow, what\u2019s next?<\/p>\n
Facebook Marketing 101: What\u2019s next After Creating a Business Page?<\/h2>\n
When it comes to social media marketing, content marketing, and in this case, Facebook marketing, your business goal isn\u2019t just to get likes and shares. It\u2019s to make sales, and drive your audience towards conversion.<\/p>\n
Let\u2019s see how we can market a just-formed business page of your startup.<\/strong><\/em><\/p>\nHow to Make Your First Post on Facebook Business Page?<\/h3>\n
According to 2018\u2019s data, around 78% of American consumers discover retail products to buy on Facebook & there are approximately 80 million small- and medium-sized business Pages on Facebook. These numbers are increasing by 30% each year.<\/p>\n
Users on Facebook utilize it in several ways according to their curated needs and time. Let\u2019s take a look at how you can use Facebook in a practical yet efficient way.<\/p>\n
To publish your first post on your newly made Facebook Business Page<\/strong>, all you have to go to “Create Post” add the content, text, image, link, video, an event or whatever you wish to & click on the “Share Now” button.<\/p>\n![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/create-post.avif\" "\\"\\"")
\nThe more you add new content on your page, the more are the chances to attract new visitors on the page. The best way is to follow the 5-3-2 formula for content creation on your page. A balanced & handy approach for content creation. You can find out more about 5-3-2 formula here.<\/a><\/p>\n1.\u00a0 Post Frequency<\/h3>\n
Posting your content is the primary source of attracting consumers and visitors. You might see many big brands on Facebook aren\u2019t much active as they used to be. But let\u2019s just admit, it took years to take that rest! You can\u2019t compete Apple when you\u2019ve just created a business page! Slow down there!!<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/slow-down.gif\" "\\"\\"")
\nThe most likely frequency is to post 4 times per day<\/strong>, having equal intervals between them.<\/p>\nOptimize Post Frequency According To Time<\/strong><\/h4>\nFor those of you who have audiences outside your territory, do demographic research with Google Analytics<\/strong> to understand where your own audience is.<\/p>\nOr you can simply look into the \u201cInsights\u201d section of your page to see when your audience is online. This will allow you to target their time zones accordingly. There are also tools available that can\u00a0schedule Facebook posts<\/a>\u00a0to\u00a0different timeslots to coordinate with the time zones to increase your outreach.<\/p>\n![\"\"](\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2019\/05\/facebook-business-page-insight.png\" "\\"\\"")
\nKnow the most suitable time where your audience engages with your content & try to post on those timings. The “Insights” section of the page gives a number of options. You can see the engagement on your posts & overall performance of the page. You can even add different pages in the “Pages to Watch” section to keep an eye on what others are doing.<\/p>\n
Generally, the best time to post on Facebook<\/a> is 1\u20134 p.m. late in the week and on weekends.<\/p>\n\n- Saturday and Sunday at 12\u20131 p.m.<\/li>\n
- Thursday and Friday at 1\u20134 p.m.<\/li>\n
- Wednesday at 3pm<\/li>\n<\/ul>\n
When to post on Facebook, in general, to increase your shares and click-through:<\/p>\n
\n- 1 p.m.<\/li>\n
- 3 p.m.<\/li>\n
- 9 a.m.<\/li>\n<\/ul>\n
Post More than Just Links<\/strong><\/h4>\n![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/faceboo-page-post.avif\" "\\"\\"")
\nSome posts go entirely unnoticed while others receive insane amounts of engagement. That\u2019s because of the continuous changes in Facebook\u2019s Algorithm.<\/p>\n
The first 30 minutes of your post are crucial for engagement. Facebook will first show your post to lesser people, & if it sees that people are engaging with your post, it will show it to a bigger audience. You should use relevant hashtags to make your post more searchable.<\/p>\n
Broadening your content marketing policy can lead to progress in sales volume for your brand through Facebook.
\nAs Neal Schaffer suggested, 3-6 Months are adequately for you to be in the ambitious lead in your industry if you do Social Media effectively.<\/strong>
\nFor beginners, posting solely self-promotional content isn\u2019t going to do much to rile up your current audience or drum up new ones. While there\u2019s nothing wrong with linking out to your blog or products, external links shouldn\u2019t be the only source of your content.<\/p>\nFacebook algorithms also prefer post with high-quality images & lesser text. Don\u2019t try to add too much text to your design. to increase the reach of your post. Incorporating solely text-based, photo or video posts into your feed versus continuously linking out is a smart move.<\/p>\n
2.\u00a0 Live Video Feature<\/h3>\n
One of the most used features of 2019 & onwards will be the Live Video feature. It was first rolled out for influencers and celebrities but is now available for every user. Live video enables you to interact with your audience, conduct live interviews, and have podcasts.<\/p>\n
Facebook\u2019s most reached feature is videos, giving competition to YouTube, Facebook notifies a user\u2019s friends, followers, and audience to watch your live video, giving you a push for views and interactions.
\nVideos and Live Videos are the most viral medium for any brand, make sure you post videos too, along with your visual posts and links.<\/p>\n
Facebook Live vs. Native Video<\/strong><\/h4>\nFacebook Live has taken over Facebook by storm, from solopreneurs to powerful brands, to celebrities and philanthropists, everyone is utilizing this feature to engage with their audience as it provides real-time feedback. But notably between Facebook Live and the platform\u2019s native video player, video content marketing, and Facebook go hand in hand. Marketing Maestros use videos that are eye-catching, entertaining, and capable of stopping scrolling users in their tracks, video represents the ideal way to encourage fans to spend more time engaging with your brand.<\/p>\n
When Facebook rolled out auto-playing of videos, it increased the views of videos along with impression giving the boost to brand visibility.<\/p>\n
3.\u00a0 Be Responsive & Interactive<\/h3>\n
Facebook is the hub of interaction for audiences. Facebook\u2019s vision is to connect people in a better way. It offers Messages feature to interact with the audience. If you directly want to communicate with the brand, celebrity, or organization.
\n![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/page-response.avif\" "\\"\\"")
\nIf you\u2019re responsive & healthily catering your audiences, Facebook gives the *Very Responsive to Messages Badge<\/strong>*. This badge ensures your visitors that this is an active, interactive Page.<\/p>\n4.\u00a0 Use Automation Tools<\/h3>\n
Handling a Facebook page, posting content at the right time, and interacting with followers quickly becomes hectic as your audience grows and leads start rolling in.<\/p>\n
That\u2019s where tools like a\u00a0Facebook scheduler<\/a>\u00a0come in\u2014helping you manage your account, plan posts, track analytics, and shape future strategies with ease.<\/p>\n![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/social-champ.avif\" "\\"\\"")
\nFor this, one of the emerging Social Media Scheduling and Management Tool<\/strong> is\u00a0Social Champ<\/a>, which is the perfect tool for small and medium scale businesses who are looking for unique features to get ahead of the game.<\/p>\n![\"facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/custom-facebook-CTA.avif\" "\\"\\"")
<\/a><\/p>\n5.\u00a0 Utilize Polls on Facebook<\/h3>\n
Successful Facebook pages incorporate polls and contest into their overall social strategy. Many companies have already ditched surveys and are now turning to social feedback to understand customer experience.<\/p>\n
![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/facebook-poll-1.avif\" "\\"\\"")
\nFacebook gives its users the capability to generate polls with some useful features that can be utilized to get a valid insight into what customers anticipate from your business.<\/p>\n
You can add options to your poll, as well as images or GIFs to make it feasible for the audience to choose an answer.<\/p>\n
6.\u00a0 Run a Facebook Contest<\/h3>\n
A Facebook contest is the perfect opportunity to engage with and have fun with your fans. Rewarding any of your product, voucher discount codes along with fun entry rules will ensure that your contest is shared amongst your fans and their friends as well.<\/p>\n
![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/facebook-contest.avif\" "\\"\\"")
\nHere are 10 top goals you can achieve through Facebook contests:<\/p>\n
\n- Get more Facebook Fans.<\/li>\n
- Increase brand awareness.<\/li>\n
- Generate tons of more new emails and leads.<\/li>\n
- Get user-generated content (UGC).<\/li>\n
- Crowdsource your product development.<\/li>\n
- Get more engaged and loyal fans.<\/li>\n
- Gain immediate sales.<\/li>\n
- Launch a new product or promote an event.<\/li>\n
- Obtain greater insight into your Fans\u2019 likes.<\/li>\n
- Drive more traffic to your e-commerce store.<\/li>\n<\/ol>\n
7.\u00a0 Have Crystal Clear Value Proposition<\/h3>\n
One of the biggest marketing mistakes that even big brands are trapped in is not having a clear value proposition. You must communicate how you solve a problem, what are the benefits you offer and how you\u2019re different from the competition. Then make sure your value proposition is consistent across all your marketing channels.<\/p>\n
8.\u00a0 Introduce Offers to Your Audience<\/h3>\n
Facebook introduced Facebook Offers that allows businesses to post an offer, such as an e-commerce or restaurant discount, on their Facebook page. Offers can be created by both Facebook Page Admins and Editors, which can be fed into Facebook Ads too.<\/p>\n
However, Facebook provides two kinds of Offers that a Page can set up, promo codes can be utilized, and a business must pay a fee to promote them (but they\u2019re free to post).<\/p>\n
![\"Facebook](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/post-an-offer.avif\" "\\"\\"")
\nOtherwise, you can simply create a Facebook offer and post it on your page.
\nFacebook Offers are only available to be displayed on Facebook Pages, not individuals profiles. For a page to be eligible to create an offer, they must have 400 or more likes.<\/p>\n
Pro Tip: You can\u2019t edit an offer after you post it. So be cautious while posting!<\/cite><\/strong><\/p>\n9.\u00a0 Partner With Influencers<\/h3>\n
Influencer marketing has developed significantly and strategically over the past several years. What, most marketers saw it as a gimmick, when introduced \u2014 a valuable gimmick, but a gimmick nonetheless.
\nGradually, online marketers are starting to see influencer marketing<\/a> as a viable long-term strategy for developing a brand (usually startups).<\/p>\n![\"\"](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2021\/01\/partner-with-influencer.avif\" "\\"\\"")
\nIt never hurts to ask for a little help. Partnering with a famous influencer in your industry is part of branding strategy, a tactic that will really get your brand up front and center. Depending on the popularity of the influencer, you might have to pay or offer a free product. Calculate if it\u2019s worth the exposure or the number of leads it is expected to generate.<\/p>\n
10. Use Facebook Groups<\/h3>\n
Lastly, utilize Facebook groups<\/a>. You can create a Facebook group for your page too. For example, your startup has its Facebook page, which shares general information & other related stuff. While you can create a Facebook group for customer support & add all your paid\/loyal customers or subscribers<\/a> there. This will give you a little more control & you can have your customers\u2019 feedback more genuinely.<\/p>\nAlso, there are many groups which have active members & they allow links from pages. Try to join Facebook groups related to your business niche, & keep posting your pages\u2019 content there. This will also help you generate eyeballs & leads. The best thing about Facebook groups is that they\u2019re free. Yes, they\u2019re time-consuming, but it\u2019s all worth it!<\/p>\n
In a Nutshell<\/strong><\/h2>\nFacebook is being filled with new brands, businesses every now, and then increasing competition. But that doesn\u2019t mean you don\u2019t have a chance. Facebook marketing gives the best opportunity for small enterprises & startup to grow.<\/p>\n
Hope these simple tips will help you grow as a marketer on Facebook and let you learn to market your business almost free of cost in a short period. Once you master the tips, you\u2019re all set to boost your viewership on a much larger scale not only on Facebook but other major marketing platforms<\/a> too.<\/p>\n","protected":false},"excerpt":{"rendered":"Are you gearing up to grow your business with online marketing? What is the first social media platform that comes to your mind? Table of Content: How to Create a Facebook Business Page It\u2019s Worth the Investment Create a Facebook Business Page Adding Profile Picture & Cover Photo Setup Username for Your Page Filling Your […]<\/p>\n","protected":false},"author":11,"featured_media":147991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185],"tags":[234],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","tag-facebook-business-page"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":5,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":338173,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/1041\/revisions\/338173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/147991"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- Post Frequency<\/a><\/li>\n
- Live Video Feature<\/a><\/li>\n
- Be Responsive & Interactive<\/a><\/li>\n
- Use Automation Tools<\/a><\/li>\n
- Utilize Polls on Facebook<\/a><\/li>\n
- Run a Facebook Contest<\/a><\/li>\n
- Have Crystal Clear Value Proposition<\/a><\/li>\n
- Introduce Offers to Your Audience<\/a><\/li>\n
- Partner With Influencers<\/a><\/li>\n
- Use Facebook Groups<\/a><\/li>\n<\/ol>\n<\/li>\n
- In a Nutshell<\/a><\/li>\n<\/ul>\n<\/div>\n
The answer probably would be Facebook. Started in 2004 by an undergrad as a scrawny project, today, Facebook has 2.32 billion monthly active users, 1.52 billion daily active users. At first, it used to be a social networking site to stay connected & share photos with friends.<\/p>\n
But as we\u2019re in 2019, Facebook is one of the star players in industries like technology, media & marketing. It would be safe to say that Facebook is the Cristiano Ronaldo (or Lionel Messi, if you say so, leaving it to your preferences) of the digital marketing league.<\/p>\n
Just as the current era of soccer leagues is dominated by these two giants, Facebook is ruling the digital marketing world over the past decade. Even with the recent entangling in scandals after scandals, from account hacking to Russian interference, Facebook marketing is still worthy enough to invest time & money.<\/p>\n
Despite the scandals & rumors about data privacy, researches show that Facebook\u2019s users haven\u2019t changed their behavior.<\/p>\n
It\u2019s Worth the Investment!<\/h2>\n
daily. According to the Facebook newsroom, there are 1.56 billion daily & 2.38 billion monthly active users on Facebook<\/strong>, on average, as of March 2019.<\/p>\n
A small business owner will still find his best marketing opportunities on Facebook. Traditional marketing is almost completely shifted towards digital marketing in the past few years. No single valuable brand can afford to avoid Facebook Marketing strategies<\/strong>. And this is not going to change anytime soon!<\/p>\n
Facebook has emerged as the first choice in all social networking platforms for businesses to showcase their significance on social media. If this is not the right time for you to learn Facebook marketing, then when?<\/p>\n
<\/a><\/p>\nOnce a startup itself, Facebook is now the best platform to market & generate sales for your startup!<\/strong><\/h5>\n
If you want your business to outclass your competitors & make a prominent presence in the digital world, you have to make the most out of your Facebook profile, and Facebook Business Page<\/strong>.<\/p>\n
In this blog, first, we will be sharing 5 basics of how to create a Facebook business page<\/strong> to market your startup. Then, you have to do next after creating a Facebook page.<\/p>\n
Ready to take notes? Here\u2019s your first step to being a full-stack digital marketer for your startup! (Okay, maybe that was a little too much of bragging there!)<\/p>\n
<\/p>\n1.\u00a0 Create a Facebook Business Page<\/h2>\n
Facebook Business Page, is the ultimate need for your brand or business\u2019s digital presence.<\/em><\/strong><\/p>\n
Facebook Business Page allows you to interact with your audience according to your feasibility. It even provides different tools for Businesses, Brands, Organizations, and Causes and several other categories.
\nSetup your Facebook Business page, by just logging in to your Facebook account & clicking on the create button, as shown below:<\/p>\n
\nOnce you click on the create button, it will show you the following page:<\/p>\n
\nSelect a category depending on your brand\/business\u2019s nature. If your business lies in two or three of the categories, select the one group which relates the most.<\/p>\nWhen you click on each of the categories, it shows you a few options right there which you need to fill out to proceed further. Here\u2019s an example. You own a local flower shop which you need to promote through Facebook marketing. When you click on the \u201cLocal Business or Page\u201d category, here\u2019s the information you need to provide to get started.<\/p>\n
\nOr let\u2019s say your startup is a small travel company, which offers the best adventure trips for solo travelers. (Dreams ^_^) You will go to the \u201cCompany, Organization or Institution\u201d category which will give many options & you can select \u201cTravel Company\u201d in this particular case, give the name of your company & there you go!
\n
\nGetting the idea? No matter what business you own, a coffee shop or a law firm, Hogwarts (read Facebook) is always there to welcome you home!<\/p>\n2.\u00a0 Adding Profile Picture & Cover Photo<\/h2>\n
Next step is adding the profile picture and cover photo for your page. These are the two most prominent areas of your Facebook Page.<\/p>\n
Selecting a suitable profile picture depends upon the need of the niche you are working on. As for the personal page, you should add your own picture, which clearly shows your face.<\/p>\n
If you dig a little into pages, you will find most of the personality\u2019s pages have a simple picture of their own. No pets, or buildings in the background, or anything fancy. Unless they\u2019re promoting any cause. It is recommended to keep the profile picture as simple as possible. You can save all the fancy stuff for your personal profile. Page\u2019s look should be professional. Check out Ian Anderson’s Facebook page for inspiration.<\/p>\n
\nFacebook\u2019s latest update allows you to add a cover video to your Page. Sounds cool! Right? Facebook provides you an 851 x 315-pixel space to showcase your brand, business, or organization, use this space for picture or video. You can use ready-made This is one of the best features that you can utilize to give your audience an overview of the page as they visit your URL.<\/p>\n
\nFor a\u00a0company, business or brand, a logo should be added. Your profile picture is the thumbnail used everywhere you post, comment, or do any activity. Make sure it\u2019s recognizable.<\/p>\n3.\u00a0 \u00a0Setup Username for Your Page<\/h2>\n
The third step is to set up the username for your page. This is a tricky part. Your username should be unique & reachable. One of the reasons why the audience prefer some brands is the number of ways how they can reach directly to them. Facebook gives you the option to get a unique username on your Facebook Business Page URL.<\/p>\n
\nThis provides easy access to your audience. Make your own custom URL for your brand. If you have a Facebook page, you can still change its username, if you want.<\/p>\n<\/p>\nPro Tip: Username can have alphabets from A\u2013Z, & digits from 0\u20139 with periods (“.”). Try to keep it as simple as possible.\u00a0 They can’t contain generic terms or extensions (.com, .net).<\/cite><\/strong><\/p>\n
4.\u00a0 Filling Your About Section<\/h2>\n
Most startups make the mistake of neglecting the \u201cAbout\u201d section. Filling out all the details in the \u201cAbout\u201d section is highly necessary for the audience to have an insight into your brand or business. Visitors sometimes visit the \u201cAbout\u201d section to ensure the brand\u2019s trust and authenticity too.
\n
\nIt also makes your page search friendly.
\nMake sure you have filled your website, social media profile links, contact numbers, email, and all vital information there. Here is an example of Social Champ\u2019s about section for you to get the idea.<\/p>\n5.\u00a0 Utilizing Call-To-Action Button<\/h2>\n
Let\u2019s say your Facebook Business Page is a Clothing Brand, what would you want your audience and visitors to do if they like something to order? A button that can redirect them to place an order.<\/p>\n
\nFacebook is the most convenient medium to interact with consumers, enables you to have a Call-To-Action button which can have customized Label from predefined actions list with a link to redirect your consumers.
\nThe predefined buttons include (\u201cSign Up,\u201d \u201cShop Now,\u201d \u201cContact Us,\u201d \u201cBook Now,\u201d \u201cUse App,\u201d Watch Video,,\u201d \u201cLearn More\u201d and \u201cPlay Game\u201d) \u00a0with a link to be redirected on click.<\/p>\nAt this point, you\u2019re done with creating a Facebook business page for your startup\/company\/cause. Good job!<\/p>\n
\nNow, what\u2019s next?<\/p>\nFacebook Marketing 101: What\u2019s next After Creating a Business Page?<\/h2>\n
When it comes to social media marketing, content marketing, and in this case, Facebook marketing, your business goal isn\u2019t just to get likes and shares. It\u2019s to make sales, and drive your audience towards conversion.<\/p>\n
Let\u2019s see how we can market a just-formed business page of your startup.<\/strong><\/em><\/p>\n
How to Make Your First Post on Facebook Business Page?<\/h3>\n
According to 2018\u2019s data, around 78% of American consumers discover retail products to buy on Facebook & there are approximately 80 million small- and medium-sized business Pages on Facebook. These numbers are increasing by 30% each year.<\/p>\n
Users on Facebook utilize it in several ways according to their curated needs and time. Let\u2019s take a look at how you can use Facebook in a practical yet efficient way.<\/p>\n
To publish your first post on your newly made Facebook Business Page<\/strong>, all you have to go to “Create Post” add the content, text, image, link, video, an event or whatever you wish to & click on the “Share Now” button.<\/p>\n
\nThe more you add new content on your page, the more are the chances to attract new visitors on the page. The best way is to follow the 5-3-2 formula for content creation on your page. A balanced & handy approach for content creation. You can find out more about 5-3-2 formula here.<\/a><\/p>\n1.\u00a0 Post Frequency<\/h3>\n
Posting your content is the primary source of attracting consumers and visitors. You might see many big brands on Facebook aren\u2019t much active as they used to be. But let\u2019s just admit, it took years to take that rest! You can\u2019t compete Apple when you\u2019ve just created a business page! Slow down there!!<\/p>\n
\nThe most likely frequency is to post 4 times per day<\/strong>, having equal intervals between them.<\/p>\nOptimize Post Frequency According To Time<\/strong><\/h4>\n
For those of you who have audiences outside your territory, do demographic research with Google Analytics<\/strong> to understand where your own audience is.<\/p>\n
Or you can simply look into the \u201cInsights\u201d section of your page to see when your audience is online. This will allow you to target their time zones accordingly. There are also tools available that can\u00a0schedule Facebook posts<\/a>\u00a0to\u00a0different timeslots to coordinate with the time zones to increase your outreach.<\/p>\n
\nKnow the most suitable time where your audience engages with your content & try to post on those timings. The “Insights” section of the page gives a number of options. You can see the engagement on your posts & overall performance of the page. You can even add different pages in the “Pages to Watch” section to keep an eye on what others are doing.<\/p>\nGenerally, the best time to post on Facebook<\/a> is 1\u20134 p.m. late in the week and on weekends.<\/p>\n
- \n
- Saturday and Sunday at 12\u20131 p.m.<\/li>\n
- Thursday and Friday at 1\u20134 p.m.<\/li>\n
- Wednesday at 3pm<\/li>\n<\/ul>\n
When to post on Facebook, in general, to increase your shares and click-through:<\/p>\n
- \n
- 1 p.m.<\/li>\n
- 3 p.m.<\/li>\n
- 9 a.m.<\/li>\n<\/ul>\n
Post More than Just Links<\/strong><\/h4>\n
\nSome posts go entirely unnoticed while others receive insane amounts of engagement. That\u2019s because of the continuous changes in Facebook\u2019s Algorithm.<\/p>\nThe first 30 minutes of your post are crucial for engagement. Facebook will first show your post to lesser people, & if it sees that people are engaging with your post, it will show it to a bigger audience. You should use relevant hashtags to make your post more searchable.<\/p>\n
Broadening your content marketing policy can lead to progress in sales volume for your brand through Facebook.
\nAs Neal Schaffer suggested, 3-6 Months are adequately for you to be in the ambitious lead in your industry if you do Social Media effectively.<\/strong>
\nFor beginners, posting solely self-promotional content isn\u2019t going to do much to rile up your current audience or drum up new ones. While there\u2019s nothing wrong with linking out to your blog or products, external links shouldn\u2019t be the only source of your content.<\/p>\nFacebook algorithms also prefer post with high-quality images & lesser text. Don\u2019t try to add too much text to your design. to increase the reach of your post. Incorporating solely text-based, photo or video posts into your feed versus continuously linking out is a smart move.<\/p>\n
2.\u00a0 Live Video Feature<\/h3>\n
One of the most used features of 2019 & onwards will be the Live Video feature. It was first rolled out for influencers and celebrities but is now available for every user. Live video enables you to interact with your audience, conduct live interviews, and have podcasts.<\/p>\n
Facebook\u2019s most reached feature is videos, giving competition to YouTube, Facebook notifies a user\u2019s friends, followers, and audience to watch your live video, giving you a push for views and interactions.
\nVideos and Live Videos are the most viral medium for any brand, make sure you post videos too, along with your visual posts and links.<\/p>\nFacebook Live vs. Native Video<\/strong><\/h4>\n
Facebook Live has taken over Facebook by storm, from solopreneurs to powerful brands, to celebrities and philanthropists, everyone is utilizing this feature to engage with their audience as it provides real-time feedback. But notably between Facebook Live and the platform\u2019s native video player, video content marketing, and Facebook go hand in hand. Marketing Maestros use videos that are eye-catching, entertaining, and capable of stopping scrolling users in their tracks, video represents the ideal way to encourage fans to spend more time engaging with your brand.<\/p>\n
When Facebook rolled out auto-playing of videos, it increased the views of videos along with impression giving the boost to brand visibility.<\/p>\n
3.\u00a0 Be Responsive & Interactive<\/h3>\n
Facebook is the hub of interaction for audiences. Facebook\u2019s vision is to connect people in a better way. It offers Messages feature to interact with the audience. If you directly want to communicate with the brand, celebrity, or organization.
\n
\nIf you\u2019re responsive & healthily catering your audiences, Facebook gives the *Very Responsive to Messages Badge<\/strong>*. This badge ensures your visitors that this is an active, interactive Page.<\/p>\n4.\u00a0 Use Automation Tools<\/h3>\n
Handling a Facebook page, posting content at the right time, and interacting with followers quickly becomes hectic as your audience grows and leads start rolling in.<\/p>\n
That\u2019s where tools like a\u00a0Facebook scheduler<\/a>\u00a0come in\u2014helping you manage your account, plan posts, track analytics, and shape future strategies with ease.<\/p>\n
\nFor this, one of the emerging Social Media Scheduling and Management Tool<\/strong> is\u00a0Social Champ<\/a>, which is the perfect tool for small and medium scale businesses who are looking for unique features to get ahead of the game.<\/p>\n<\/a><\/p>\n5.\u00a0 Utilize Polls on Facebook<\/h3>\n
Successful Facebook pages incorporate polls and contest into their overall social strategy. Many companies have already ditched surveys and are now turning to social feedback to understand customer experience.<\/p>\n
\nFacebook gives its users the capability to generate polls with some useful features that can be utilized to get a valid insight into what customers anticipate from your business.<\/p>\nYou can add options to your poll, as well as images or GIFs to make it feasible for the audience to choose an answer.<\/p>\n
6.\u00a0 Run a Facebook Contest<\/h3>\n
A Facebook contest is the perfect opportunity to engage with and have fun with your fans. Rewarding any of your product, voucher discount codes along with fun entry rules will ensure that your contest is shared amongst your fans and their friends as well.<\/p>\n
\nHere are 10 top goals you can achieve through Facebook contests:<\/p>\n- \n
- Get more Facebook Fans.<\/li>\n
- Increase brand awareness.<\/li>\n
- Generate tons of more new emails and leads.<\/li>\n
- Get user-generated content (UGC).<\/li>\n
- Crowdsource your product development.<\/li>\n
- Get more engaged and loyal fans.<\/li>\n
- Gain immediate sales.<\/li>\n
- Launch a new product or promote an event.<\/li>\n
- Obtain greater insight into your Fans\u2019 likes.<\/li>\n
- Drive more traffic to your e-commerce store.<\/li>\n<\/ol>\n
7.\u00a0 Have Crystal Clear Value Proposition<\/h3>\n
One of the biggest marketing mistakes that even big brands are trapped in is not having a clear value proposition. You must communicate how you solve a problem, what are the benefits you offer and how you\u2019re different from the competition. Then make sure your value proposition is consistent across all your marketing channels.<\/p>\n
8.\u00a0 Introduce Offers to Your Audience<\/h3>\n
Facebook introduced Facebook Offers that allows businesses to post an offer, such as an e-commerce or restaurant discount, on their Facebook page. Offers can be created by both Facebook Page Admins and Editors, which can be fed into Facebook Ads too.<\/p>\n
However, Facebook provides two kinds of Offers that a Page can set up, promo codes can be utilized, and a business must pay a fee to promote them (but they\u2019re free to post).<\/p>\n
\nOtherwise, you can simply create a Facebook offer and post it on your page.
\nFacebook Offers are only available to be displayed on Facebook Pages, not individuals profiles. For a page to be eligible to create an offer, they must have 400 or more likes.<\/p>\nPro Tip: You can\u2019t edit an offer after you post it. So be cautious while posting!<\/cite><\/strong><\/p>\n
9.\u00a0 Partner With Influencers<\/h3>\n
Influencer marketing has developed significantly and strategically over the past several years. What, most marketers saw it as a gimmick, when introduced \u2014 a valuable gimmick, but a gimmick nonetheless.
\nGradually, online marketers are starting to see influencer marketing<\/a> as a viable long-term strategy for developing a brand (usually startups).<\/p>\n
\nIt never hurts to ask for a little help. Partnering with a famous influencer in your industry is part of branding strategy, a tactic that will really get your brand up front and center. Depending on the popularity of the influencer, you might have to pay or offer a free product. Calculate if it\u2019s worth the exposure or the number of leads it is expected to generate.<\/p>\n10. Use Facebook Groups<\/h3>\n
Lastly, utilize Facebook groups<\/a>. You can create a Facebook group for your page too. For example, your startup has its Facebook page, which shares general information & other related stuff. While you can create a Facebook group for customer support & add all your paid\/loyal customers or subscribers<\/a> there. This will give you a little more control & you can have your customers\u2019 feedback more genuinely.<\/p>\n
Also, there are many groups which have active members & they allow links from pages. Try to join Facebook groups related to your business niche, & keep posting your pages\u2019 content there. This will also help you generate eyeballs & leads. The best thing about Facebook groups is that they\u2019re free. Yes, they\u2019re time-consuming, but it\u2019s all worth it!<\/p>\n
In a Nutshell<\/strong><\/h2>\n
Facebook is being filled with new brands, businesses every now, and then increasing competition. But that doesn\u2019t mean you don\u2019t have a chance. Facebook marketing gives the best opportunity for small enterprises & startup to grow.<\/p>\n
Hope these simple tips will help you grow as a marketer on Facebook and let you learn to market your business almost free of cost in a short period. Once you master the tips, you\u2019re all set to boost your viewership on a much larger scale not only on Facebook but other major marketing platforms<\/a> too.<\/p>\n","protected":false},"excerpt":{"rendered":"
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- Live Video Feature<\/a><\/li>\n