{"id":114378,"date":"2023-05-04T13:43:32","date_gmt":"2023-05-04T13:43:32","guid":{"rendered":"https:\/\/www.socialchamp.com\/?p=114378"},"modified":"2023-05-04T13:43:32","modified_gmt":"2023-05-04T13:43:32","slug":"taylin-john-champstalk","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/taylin-john-champstalk\/","title":{"rendered":"Chat With Taylin on Content Marketing Growth and Metrics"},"content":{"rendered":"<p>Since content marketing is becoming increasingly important in today&#8217;s digital landscape, we&#8217;re excited to host a Twitter Chat with our guest, <a href=\"https:\/\/twitter.com\/TaylinSimmonds\" target=\"_blank\" rel=\"nofollow noopener\">Taylin\u2019s<\/a>, to discuss how businesses can effectively use content marketing to drive growth and engage their target audience. Best practices for creating shareable content that aligns with business goals and resonates with the target audience will be discussed, as will strategies for measuring and optimising the success of content marketing campaigns. Join us for a more in-depth look at the world of content marketing.<\/p>\n<p>We prepared a series of questions to ask during the Twitter Chat to facilitate a comprehensive discussion on the topic.<\/p>\n<p>In case you missed the session, here is a quick recap.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Retweets and shares on social platforms &#8211; Twitter, LinkedIn, Instagram. <\/p>\n<p>They\u2019re what gets the most eyes and leads to virality.<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646529719654060043?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Creators &amp; marketers do the thinking. <br \/>AI does most of the doing.<\/p>\n<p>AI is fast at research, remixing, simplifying.<br \/>All things that take hours if not days, for humans to do.<\/p>\n<p>Businesses would benefit from seeing where AI can speed up processes to get more done with less &#8211; lean\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646531222460596227?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Here&#39;s how I&#39;d weave these into content.<\/p>\n<p>Values = content framing<\/p>\n<p>Ex) Your business values inspiring the younger generation.<\/p>\n<p>So frame your content in an inspirational way. <\/p>\n<p>&quot;If you&#39;re feeling lost in your 20s, try these career paths:&quot;<\/p>\n<p>Authenticity = story<\/p>\n<p>Ex) This is why\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646534707243282432?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">First and foremost, your content must be relevant.<\/p>\n<p>This requires clarity. You must pick and audience and target them. <\/p>\n<p>You can&#39;t sell the best country music to heavy metal heads.<\/p>\n<p>Next, solve a problem in a way that makes your audience look good.<\/p>\n<p>This leads to shares. <\/p>\n<p>Your\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646538608470290433?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Go where your:<\/p>\n<p>\u2022\u00a0Audience is<br \/>\u2022 Your story fits the format<\/p>\n<p>Twitter is great for Web3. <br \/>The audience is here. <\/p>\n<p>An ecommerce company selling kids toys, probably better to create content on YouTube or TikTok where parents are likely to find them. <\/p>\n<p>Plus, any video focused\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646540479066939399?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It seems to be one way for businesses to gain a competitive edge. <\/p>\n<p>Space X &#8211; Put mankind on Mars<\/p>\n<p>Mr Beast &#8211; Create the best videos possible to positively impact the world<\/p>\n<p>Stories are a core part of a businesses branding (from a big picture perspective).<\/p>\n<p>But they&#39;re just as\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646545947873214468?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">2 big ones come to mind<\/p>\n<p>1) Approaching content marketing like direct advertising<\/p>\n<p>Businesses that come from the fast money of direct ads, tend to approach content the same way.<\/p>\n<p>They think it&#39;s about posting offers on the timeline and extracting value.<\/p>\n<p>Alex Hormozi says this\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646548291545333772?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Nintendo is starting to play this game very well. <\/p>\n<p>Creating movies around their characters. <br \/>And expanding into other forms of media. <\/p>\n<p>They also do Nintendo directs &#8211; YouTube presentations &#8211; that get fans quite excited. <\/p>\n<p>Another example would be Microsoft partnering with Oreo\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646551492080422913?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Relevancy, solving desirable problems, and making audiences look good for sharing it. <\/p>\n<p>The more content i create, the more I realize that spending time creating content on:<\/p>\n<p>\u2022 The right topic<br \/>\u2022 In new ways<br \/>\u2022 With engaging stories<br \/>\u2022 That provide desirable transformations<\/p>\n<p>Is\u2026<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646553227129651205?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/jackmoses0?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jackmoses0<\/a> <\/p>\n<p>Most underrated account on Twitter who will be huge in the next 6-12 months. <\/p>\n<p>My appearance on his podcast is as my favourite of 2023 so far.<\/p>\n<p>&mdash; Taylin John Simmonds (@TaylinSimmonds) <a href=\"https:\/\/twitter.com\/TaylinSimmonds\/status\/1646554954570530847?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 13, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We want to thank Taylin John Simmondsi for taking out his precious time for our Twitter Chat session and sharing valuable knowledge with our audience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since content marketing is becoming increasingly important in today&#8217;s digital landscape, we&#8217;re excited to host a Twitter Chat with our guest, Taylin\u2019s, to discuss how businesses can effectively use content marketing to drive growth and engage their target audience. Best practices for creating shareable content that aligns with business goals and resonates with the target [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":114379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,343],"tags":[],"class_list":["post-114378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-champcasts","category-champs-talk"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/114378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=114378"}],"version-history":[{"count":0,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/114378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/114379"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=114378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=114378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=114378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}