{"id":1290,"date":"2018-01-05T12:03:55","date_gmt":"2018-01-05T07:03:55","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/social-media-experts-and-influencers-to-follow-in-2018\/"},"modified":"2026-02-13T18:42:13","modified_gmt":"2026-02-13T13:42:13","slug":"social-media-experts-and-influencers-to-follow-in-2018","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/social-media-experts-and-influencers-to-follow-in-2018\/","title":{"rendered":"Social Media Experts and Influencers, to Follow in 2018"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media is a maze, difficult but much more to explore! Nowadays, specifically, it is a huge platform for massive use, from very basic communications and entertainment to creating heavy allowance marketing campaigns for business. Just one click and, the online setup is here to serve. <\/span><br \/>\n<span style=\"font-weight: 400;\">Social media like Instagram, Facebook, and Twitter have reached a point where these platforms are just not for casual use or in association with people to just get connected to a large number of people but also professionals for whom they might be the only platform to run their businesses. Leave the number of apps, integrations, and add-ons aside, by just figuring out which network you should \u2019invest in\u2019 is a striker itself. <\/span><br \/>\n<span style=\"font-weight: 400;\">What if you could ask today\u2019s most influential online marketers one question: \u201cWhat social media tool is your all-time, desert-island, can\u2019t-live-without favorite?\u201d Well this the most important question to be asked, and answers are of even more importance. Social Champ brought these specialists on board sharing their experiences about the favorite tool with us.<\/span><\/p>\n<h2><b>1<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/Bullas_Facebook\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>JEFF BULLAS<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Jeff Bullas, a shining gem among social media influencers and was ranked 7<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> out of the top 100 social media influencers in 2015. He is a digital entrepreneur, a marketing blogger, keynote speaker, digital strategist, and bestselling author. Jeffbullas.com website receives over 5 million visitors a year. With the motive to, \u201cInspire and educate entrepreneurs to grow their business in a digital world\u201d he mentioned Socailoomph, <\/span><span style=\"font-weight: 400;\"> as his favorite social media tool.<\/span><br \/>\n<span style=\"font-weight: 400;\">While he further says, \u201cSumo is a hybrid tool that\u2019s a bit like a Swiss Army knife. It\u2019s helped me thrive and survive in the wilds of the digital world by creating social-sharing buttons \u2013 onsite, SMS, Flipboard, and WhatsApp \u2013 and tracking my social counts on blog posts. The feature I really love is its Welcome Mat: a pop-up that captures emails. In less than 12 months, it\u2019s collected over 40,000 email <a href=\"https:\/\/www.socialchamp.com\/social-media-glossary\/subscribers\/\">subscribers<\/a>.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1294 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/brandinginasia.png\" alt=\"\" width=\"120\" height=\"19\" title=\"\"><\/p>\n<h2><b>2<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/MackCollier\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>MACK COLLIER<\/b><\/a><\/h2>\n<p>Mack Collier is a social media tactician, coach, and spokesman located in Alabama that practices in helping corporations better relate with their consumers via social media and digital marketing channels. He is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the prime social media discussions and events, including \u201cSouth By Southwest Interactive, Blog World and New Media Expo, Marketing Profs\u2019 B2B Forum, Content Marketing World, and Social Media Tourism Symposium.<\/p>\n<p>Furthermore, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group\u201d and many more. He stated automation as a definite role player for social marketing, which should own a better quality to facilitate the audience as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1314 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/Ian-Anderson-Gray.png\" alt=\"\" width=\"430\" height=\"510\" title=\"\"><\/p>\n<h2><b>3<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/randfish\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>RAND FISHKIN<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Rand Fishkin goes by the ludicrous title, Wizard of Moz. He&#8217;s founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand&#8217;s currently writing a book for Penguin\/Random House on the ups and downs of startup culture, due out in 2018. <\/span><br \/>\n<span style=\"font-weight: 400;\">In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and TechStars Seattle.<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cNext to BuzzSumo \u2013 and without sounding biased \u2013 my favorite tool is <\/span><span style=\"font-weight: 400;\">\u2019s own Fresh Web Explorer. It\u2019s great for setting up mention alerts as well as finding content to share socially through keyword notifications. The mention authority feature works directly with Moz\u2019s page and domain authority metrics and helps sort through all the noise you normally get with catch-all monitoring tools.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1295 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/dawn.png\" alt=\"\" width=\"120\" height=\"24\" title=\"\"><\/p>\n<h2><b>4<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/MarketingProfs\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>ANN HANDLEY<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is one of the <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-platforms\/\">most popular social media platforms<\/a> nowadays, yet favorite one also owning a marvelous name it. \u2018Ann Handley\u2019 is the chief content officer of MarketingProfs, the author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content (Wiley, 2014), and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012). Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary. Her words about her favorite tool are so clear,<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Instagram<\/span><span style=\"font-weight: 400;\"> is my favorite social network because of its social storytelling simplicity. From fun personal accounts \u2013 like Small Chalk and Adam Padilla \u2013 to corporate brands, it connects more immediately and deeply with people than any other platform. I still haven\u2019t forgiven them for introducing an algorithm. (Chronological was so much more in line with the ethos of the platform.) But I can\u2019t quit you, Insta.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1296 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/pakwired.png\" alt=\"\" width=\"120\" height=\"24\" title=\"\"><\/p>\n<h2><b>5<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/cliffobrecht\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>CLIFF OBRECHT<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Photo editor and designing apps are demanded to be best at first, comes on the list of quintessential ones having the marvelous name Cliff Obrecht behind it. Cliff is the founder and COO of Canva, Australia\u2019s largest yearbook company, and CEO at Fusion Yearbooks are his achievements so far. He made his startup \u2018Canva\u2019, co-founded by Melanie Perkins, a global multi-million dollar business by the end of 2014. He is ranked as the owners of one of the richest businesses in Australia today, along with more than 10,000,000 users across 179 countries, these young and talented minds hail from Sydney.<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1297 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/bloomberg.png\" alt=\"\" width=\"120\" height=\"24\" title=\"\"><\/p>\n<h2><b>6<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/JoePulizzi\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>JOE PULIZZI<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Joe Pulizzi is a dazzling name in the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing that includes the largest in-person content marketing event in the Content Marketing World. He is the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of \u201cFive Must-Read Business Books of 2013\u201d by Fortune Magazine and winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Councils. For his favorite tool, he expresses his passion in words as,<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cRight now in my career, I use social media as almost a pure response vehicle. And I won\u2019t start any new social media apps, platforms, or tools until I\u2019m 100% committed to it. My goal with <\/span><span style=\"font-weight: 400;\">Twitter<\/span><span style=\"font-weight: 400;\"> (my favorite) is to keep in touch and communicate my appreciation to those people that support me. Once I built an audience on those platforms, my goals and execution changed.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1298 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/6.png\" alt=\"Join Twitter today\" width=\"488\" height=\"540\" title=\"\"><\/p>\n<h2><b>7<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/MariSmith\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>MARI SMITH<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cNative video is the top reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. I love using <\/span><span style=\"font-weight: 400;\"> gorgeous templates, themes, and stock music. Its new marketing builder tool also makes it super-duper easy to add text overlays \u2013 vital for sound-off auto-play videos in the Facebook News Feed because 80% of video ads on Facebook are watched with the sound off.\u201d Words by Mari Smith is one of the world\u2019s leading <a href=\"https:\/\/www.socialchamp.com\/blog\/quotes-about-social-media\/\">social media thought<\/a> leaders and number 4 \u201cTop Social Media Power Influencer\u201d by Forbes. She is Facebook\u2019s designated \u201cSmall Business and Facebook Marketing Expert\u201d. In Dun &amp; Bradstreet Credibility\u2019s she is among the top ten most influential small business people on Twitter.<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1299 size-large\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/01\/7.png\" alt=\"Join facebook\" width=\"1024\" height=\"550\" title=\"\"><\/p>\n<h2><b>8<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/NealSchaffer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>NEAL SCHAFF<\/b><\/a><a href=\"https:\/\/twitter.com\/NealSchaffer\" rel=\"nofollow noopener\" target=\"_blank\"><b>ER<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Neal Schaffer is a notable name in Top 50 Social media influencers for two years in a row. He is the creator of Advertising Age&#8217;s Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media. As a leading social media strategist, Neal has created huge counts of social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician. <\/span><br \/>\n<span style=\"font-weight: 400;\">Neal has previously written two award-winning books on LinkedIn. Well, for the \u2018eClincher\u2019, his marvelous creativity, words are:<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201ceClincher is a comprehensive social media dashboard along with the lines of a Hootsuite, but it offers some unique functionality. The feature that I most love is an auto post with queues. Basically, it\u2019s a killer feature for companies who have lots of evergreen content and want to share it on a periodic basis across a wide variety of social networks. You can choose to post from your queue as often or as little as you\u2019d like and stop sharing on a certain date, which is perfect if you are promoting an event.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1300 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/8.png\" alt=\"eclincher\" width=\"715\" height=\"493\" title=\"\"><\/p>\n<h2><b>9<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span> <a href=\"https:\/\/twitter.com\/MurrayNewlands\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>MURRAY NEWLANDS<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Murray Newlands is an entrepreneur, business advisor, and a columnist at \u2018Inc.com\u2019 and \u2018Entrepreneur.com\u2019. He also runs San Francisco-based PR agency Influence People and is the author of &#8220;How to Get PR for Your Startup: Traction\u201d and founder of Oktopost.<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cMost B2B companies on social media are missing a huge opportunity. Staff, customers, and clients won\u2019t post positive comments unless they love you. Beyond that, you have to get proactive and make sharing easy. Oktopost\u2019s amplify and collaborate features are built to do exactly that: internally and externally. But love has to be the foundation.\u201d His words for Oktospot.<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1301 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/9.png\" alt=\"Oktopost\" width=\"514\" height=\"532\" title=\"\"><\/p>\n<h2><b>10<\/b> <a href=\"https:\/\/twitter.com\/leeodden\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>LEE ODDEN<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Lee Odden is CEO at \u2018TopRank Marketing &#8211; Digital Marketing Strategist\u2019, comes on the list of top-ranked online influencers and digital marketers. His interest in online marketing drew me to a start-up PR agency, Misukanis &amp; Rodgers initially. After few years of introducing an SEO service called TopRank to the PR agency became the company: TopRank Marketing and I became the CEO. \u00a0He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Wiley) and has been blogging for over 13 years at \u2018toprankblog.com\u2019 and public speaker as well.<\/span><br \/>\n<span style=\"font-weight: 400;\">\u2018Founded in 2001 by Susan Misukanis and Lee Odden, <\/span><span style=\"font-weight: 400;\">TopRank Marketing<\/span><span style=\"font-weight: 400;\"> is an internationally recognized digital marketing agency based in Minneapolis that helps top brands increase sales, grow communities, and boost industry influence.\u2019<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1302 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/10.png\" alt=\"Top rank marketing\" width=\"934\" height=\"643\" title=\"\"><\/p>\n<h2><b>11<\/b> <a href=\"https:\/\/twitter.com\/Mike_Stelzner\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>MICHAEL STELZNER<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Michael Stelzner is a well-known social media influencer and ranked in Top 50 of 2017, currently striking the notable functions at \u201c Social Media Examiner &amp; Social Media Marketing World\u201d, \u00a0is a host at \u2018<a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-marketing-podcasts\/\">Social Media Marketing podcast<\/a>\u2019 and author of \u2018Launch &amp; Writing White Papers; committed Christian\u2019.<\/span><br \/>\n<span style=\"font-weight: 400;\">He manifested his points for Social media tool as \u201cRight now, I\u2019m excited about <\/span><span style=\"font-weight: 400;\">Huzza<\/span><span style=\"font-weight: 400;\"> because it lets me broadcast a live, weekly show that features up to six guests at one time \u2026 and simulcast it to Facebook. The platform provides real-time interaction, screen sharing, and more. I think one of Huzza\u2019s most valuable features lets users subscribe to your show. Now your followers won\u2019t ever miss an opportunity to tune in!\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1315 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/jehan-ara.png\" alt=\"Michael Stelzner\" width=\"430\" height=\"510\" title=\"\"><\/p>\n<h2><b>12<\/b> <a href=\"https:\/\/twitter.com\/johnrampton\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>JOHN RAMPTON<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">John Rampton a prominent name, is ranked at second position among online influencers and named a marketing expert, is an entrepreneur, an investor, an online marketing expert, and a startup enthusiast. He is the founder of the online payment company Due. <\/span><span style=\"font-weight: 400;\">\u2019s dashboard is a great accomplishment under his leadership, for which he says<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cI really like Brand24\u2019s dashboard to see every person that\u2019s mentioned my brand on social media. I can then go and respond individually. This enables my brand to be on top of the good, the bad, and the amazing customers that are sharing feedback. You can even monitor your competition and take advantage of the potential customers out there that need your help!\u201d<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1304 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/12-a.png\" alt=\"brand 24\" width=\"496\" height=\"624\" title=\"\"><\/p>\n<h2><b>13<\/b> <a href=\"https:\/\/twitter.com\/TheCoolestCool\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>ROSS SIMMONDS<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Ross Simmonds a remarkable name in<\/span> <a href=\"https:\/\/www.socialchamp.com\/blog\/mack-collier-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital media strategy<\/span><\/a><span style=\"font-weight: 400;\">, has worked with both startups and Fortune 500 brands. He is also the co-founder of Crate, a content curation tool, and Hustle &amp; Grind, an online store for entrepreneurs. Ross has worked with brands ranging from fortune 100 co&#8217;s to startups. About \u2018<\/span><span style=\"font-weight: 400;\">\u2019 he describes,<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cMy favorite tool is Venngage. As someone who really likes experimenting with the potential of visual content and visual communication, having access to an infographics tool that is so easy to use speeds up my visual output. Whether you are creating graphics for social, SlideShare, or a presentation, Venngage is super versatile and intuitive.\u201d&#8217;<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1324 size-large\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/01\/13-1.png\" alt=\"Vennagage\" width=\"1024\" height=\"382\" title=\"\"><\/p>\n<h2><b>14<\/b> <a href=\"https:\/\/twitter.com\/GuyKawasaki\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>GUY KAWASAKI<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Silicon Valley venture capitalist, author, and speaker Guy Kawasaki is known for giving great advice to company leaders, entrepreneurs, and anyone interested in innovation. <\/span><span style=\"font-weight: 400;\">Guy possesses extensive knowledge of innovation, entrepreneurship, social media, and marketing<\/span><br \/>\n<span style=\"font-weight: 400;\">. He aligns with companies and causes that empower people, foster democracy, and make the world a meritocracy. In addition to his work at Canva, he is a writer (thirteen books), speaker, Mercedes brand ambassador, and an executive fellow at the Haas School of Business at UC Berkeley. <\/span><br \/>\n<span style=\"font-weight: 400;\">&#8220;<\/span><a href=\"https:\/\/www.socialchamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Social Champ<\/span><\/a><span style=\"font-weight: 400;\"> is the tool that I use the most for my social media efforts. It\u2019s the cleanest and most efficient tool that I\u2019ve found.&#8221;<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1316 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/Neal-Schaffer.png\" alt=\"GUY KAWASAKI\" width=\"430\" height=\"510\" title=\"\"><\/p>\n<h2><b>15<\/b> <a href=\"https:\/\/twitter.com\/benchestnut\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>BEN CHESTNUT<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Ben Chestnut is the CEO and co-founder of <\/span><span style=\"font-weight: 400;\">; an Atlanta-based email marketing service that has been around for fourteen years and has more than 8 million customers and small businesses, who send out a whopping 15 billion emails each month.<\/span><br \/>\n<span style=\"font-weight: 400;\">A brain that automatically helps you find and connect with your audience so you can build your brand and sell more stuff. Activating your MailChimp brain is free and not so difficult. It is one of the most powerful automation that handles the marketing stuff so you can focus on the rest of your business.<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1307 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/15.png\" alt=\"MailChimp\" width=\"886\" height=\"635\" title=\"\"><\/p>\n<h2><b>16<\/b> <a href=\"https:\/\/twitter.com\/BrennerMichael\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>MICHAEL BRENNER<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula, and the CEO of Marketing Insider Group, who has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. He is recognized as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Michael shares his passion for <\/span><span style=\"font-weight: 400;\"> and marketing strategies that deliver customer value and business impact.<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u201cTwitter remains my primary social media platform. But alone, Twitter\u2019s unmanageable. That\u2019s why I use \u2018Followerwonk\u2019 to understand who my audience is when they are most likely to engage and to find followers who overlap with similar social profiles and influencers. Theirs analyze feature \u2013 which integrates with Buffer \u2013 tells you exactly when to post your most important updates for exposure.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1308 size-large\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/01\/16.png\" alt=\"Followerwonk\" width=\"1024\" height=\"515\" title=\"\"><\/p>\n<h2><b>17<\/b> <a href=\"https:\/\/twitter.com\/shane_barker\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>SHANE BARKER<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Shane Barker is a digital strategist that specializes in SEO, Growth Hacking and Internet Marketing. Shane has a proven track record in developing and executing long-term online digital marketing strategies and social media campaigns, one of the last startups&#8217; ventures that he founded was valued at over 25 million dollars in less than 2 years. He owns specialties in Internet Marketing, Start-Up Businesses, Entrepreneurial Education, Business Development, Digital Marketer, SEO, Consulting Lead Generation, and Social Media. He has a passion for giving back to the community.<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cQuuu is a hand-curated and content-promotion platform. I use the promotion side to distribute everything. Each article is reviewed by a real person before it is approved because the goal is to promote only the highest quality content. Once the article gets the green light, Quuu adds it to its huge distribution network, which is cool, as I can then see the number of shares and clicks for each article.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1309 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/17.png\" alt=\"Quuu\" width=\"593\" height=\"655\" title=\"\"><\/p>\n<h2><b>18<\/b> <a href=\"https:\/\/twitter.com\/GlenGilmore\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>GLEN GILLMORE<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">A strategic consultant in digital marketing, Glen Gilmore has ranked as a Forbes Top 20 &#8220;Social Media Power Influencer&#8221; two years in a row and is recognized as a top influencer in Social Business, Content Marketing, AR, and The Internet of Things. He is the author of &#8220;Social Media Law for Business&#8221; and contributing author to &#8220;Strategic Digital Marketing,&#8221; Gilmore provides consultations and customized training to members of the Fortune 500.<\/span><br \/>\n<span style=\"font-weight: 400;\">\u00a0He has command over Digital Marketing, Emerging Technology, and Crisis Communications as the subject.<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u201cAt the risk of following Joe Pulizzi, Twitter is also my favorite tool. However, I use it a bit differently than most by creating niche accounts to share and hone my evolving passions while creating community and influence \u2013 @TravelEsquire, @FinancialSM, @HealthcareSMM, @SocialMediaLaw1, @ChinaDigitalBiz, etc. Then I build <a href=\"https:\/\/www.socialchamp.com\/blog\/twitter-lists\/\">Twitter lists<\/a> to track key opinion leaders and the competition.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1317 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/guy-kawasaki.png\" alt=\" GLEN GILLMORE\" width=\"430\" height=\"510\" title=\"\"><\/p>\n<h2><b>19<\/b> <a href=\"https:\/\/twitter.com\/SociallySorted\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>DONNA MORTIZ<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Donna Mortiz a Digital Content Strategist with a passion for visual storytelling &amp; founder of the award-winning blog, \u2018Socially Sorted\u2019. She was awarded for Socially Sorted Best Business Blog in Australia 2014 and consistently listed among the top 50 social media influencers worldwide + sought-after for comment and advice on tech tools &amp; digital content. She is a contributor to sites such as Entrepreneur Magazine and a writer and trainer for<\/span> Social Media Examiner<span style=\"font-weight: 400;\">, who was described as &#8220;The Ultimate Visual Marketer&#8221; by Amy Porterfield (Social Media Strategist)<\/span><br \/>\n<span style=\"font-weight: 400;\">Her specialties in the field include Digital Content Strategy, Content Strategy, Visual Storytelling, Visual Marketing, Social Media Speaker &amp; Trainer, Social media; Twitter, Pinterest, Instagram, Facebook, and SlideShare.<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1318 size-large\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/01\/Donna-Mortiz.png\" alt=\"Socially sorted\" width=\"1024\" height=\"496\" title=\"\"><\/p>\n<h2><b>20<\/b> <a href=\"https:\/\/twitter.com\/lilachbullock\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>LILACH BULLOCK<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Lilach Bullock is based in the UK and was recently listed on Forbes as one of the top 20 women power influencers. \u00a0She runs a very successful digital agency, is a keynote speaker, and is regularly quoted online in Forbes, Sunday Times, Social Media Today, and BBC Radio. \u00a0Her books have achieved number 1 status on Amazon for small business marketing and entrepreneurship.<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1319 size-large\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/01\/lilach-bullock.png\" alt=\"LILACH BULLOCK\" width=\"1024\" height=\"421\" title=\"\"><\/p>\n<h2><b>21<\/b> <a href=\"https:\/\/twitter.com\/Backlinko\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>BRIAN DEEN<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cClick to Tweet gives your readers an immediate and easy way to share your content by creating one-click boxes of preloaded Tweets, hashtags, and mentions. Blog integration is super non-technical and they even have a Click to Tweet generator you can use to add links to emails and PDFs. More opportunities to share equals more shares. It\u2019s that simple. I recently used it in this post and got 20% more tweets than my average.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1320 size-large\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/01\/Brian-Dean.png\" alt=\" BRIAN DEEN\" width=\"1024\" height=\"434\" title=\"\"><\/p>\n<h2><b>22<\/b> <a href=\"https:\/\/twitter.com\/matthewtoren\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>MATTHEW TORREN<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Matthew Toren is a serial entrepreneur, mentor, investor, and co-founder of YoungEntrepreneur.com and co-founder of <\/span><span style=\"font-weight: 400;\">. He stated few words for the remarkable photo editing and designing an app,<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cCanva is a very handy browser-based design tool that makes it super straightforward for non-designers like me to create impressive images. <\/span><br \/>\n<span style=\"font-weight: 400;\">Visual content has become so important for social media posts to help tell the story of your post and content. I\u2019ve noticed that my visual content gets about 23% more clicks vs. non-visual. I love the fact that I can optimize the size for whatever social platform I need to use the design for.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1321 size-large\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/01\/Mattew-Torren.png\" alt=\"ismallbusiness.com\" width=\"1024\" height=\"215\" title=\"\"><\/p>\n<h2><b>23<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Shyala Price is a remarkable content marketer, who is<\/span> a\u00a0<span style=\"font-weight: 400;\">content strategy<\/span><span style=\"font-weight: 400;\">\u00a0specialist, influencer marketing, public r Dan is the award-winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter In the world in 2016 by Onalytica. Dan is a contributor to a variety of key marketing publications including Social Media Examiner, Content Marketing Institute, and Jeff Bullas\u2019 Blog. <\/span><br \/>\n<span style=\"font-weight: 400;\">He is also a keen speaker and has spoken at events across the UK for a variety of organizations including NatWest and The Royal Institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community. His success hasn\u2019t gone unnoticed by other influencers, he was recently featured on Chris Ducker\u2019s Podcast and has been listed as a top Influencer by Content Marketing Institute.<\/span><br \/>\n<span style=\"font-weight: 400;\">Social media marketing, conversion marketing, email automation, email campaign, marketing automation specialist and the name behind\u00a0famous Social media handling tool \u2018<\/span><span style=\"font-weight: 400;\"><span style=\"font-family: 'Open Sans', Arial, sans-serif; font-size: 14px;\">\u00a0Shayla Price says about her favorite tool,<\/span><\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cBit.ly is a must-have tool for your social media stack. The platform does more than just shorten links. You can use it to track links, measure performance from your campaigns, and learn which channels bring in the most traffic. I use Bit.ly to monitor the daily activity of all my marketing and growth efforts along with most of my clients so I can attribute and track my efforts.\u201d_<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1310 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/23.png\" alt=\"SHAYLA PRICE\" width=\"874\" height=\"373\" title=\"\"><\/p>\n<h2><b>24<\/b> <a href=\"https:\/\/twitter.com\/dknowlton1\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>DANIEL KNOWLTON<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Dan is the award-winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter In the world in 2016 by Onalytica and has been listed as a top Influencer by Content Marketing Institute. Dan is a contributor to a variety of principal marketing publications including Content Marketing Institute, Social Media Examiner, and Jeff Bullas\u2019 Blog. For his incredible idea \u2018<\/span><span style=\"font-weight: 400;\">Sendible<\/span><span style=\"font-weight: 400;\">\u2019 he says,<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u201cI\u2019ve been a big Buffer fan for the last two-plus years. But Sendible has converted me because it incorporates more than five other tools I was using into one: from social scheduling (on steroids) to social-listening alerts, automated posting from an RSS feed, a built-in CRM, automatically recycling your chosen posts so that your content never runs out and loads more.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1311 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/24.png\" alt=\"Sendible\" width=\"563\" height=\"577\" title=\"\"><\/p>\n<h2><b>25<\/b> <a href=\"https:\/\/twitter.com\/unmarketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>SCOTT STATEN<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Scott Staten is founder of \u2018Unmarketing\u2019, owns a creative and exceptional mind that has hit the idea of \u2018Ripl\u2019, a social media marketing tool for small business for which he says,<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201cAt the risk of being a curmudgeon, I don\u2019t really have any favorite tools because I don\u2019t use many. But I\u2019m enjoying trying out Ripl right now. Visual content evokes emotion. And Ripl is the easiest tool that goes beyond static images and lets you create animated visuals to post on your channel of choice.\u201d<br \/>\n<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1322 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/01\/last.png\" alt=\"SCOTT STATEN\" width=\"641\" height=\"559\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a maze, difficult but much more to explore! Nowadays, specifically, it is a huge platform for massive use, from very basic communications and entertainment to creating heavy allowance marketing campaigns for business. Just one click and, the online setup is here to serve. Social media like Instagram, Facebook, and Twitter have reached [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":135625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[79],"class_list":["post-1290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-champcasts","tag-social-media-influencers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/1290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=1290"}],"version-history":[{"count":3,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/1290\/revisions"}],"predecessor-version":[{"id":338165,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/1290\/revisions\/338165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/135625"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}