{"id":137639,"date":"2023-09-19T06:39:39","date_gmt":"2023-09-19T06:39:39","guid":{"rendered":"https:\/\/www.socialchamp.com\/?p=137639"},"modified":"2026-01-05T07:19:55","modified_gmt":"2026-01-05T12:19:55","slug":"repurposing-content-on-social-media","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/repurposing-content-on-social-media\/","title":{"rendered":"The Science Behind Repurposing Content on Social Media 2026"},"content":{"rendered":"<p>As the undisputed champs in the social media world, we have always strived to create killer and informative content that offers value and truly speaks to our followers.<\/p>\n<p>But let&#8217;s be honest, some days are rough, and that\u2019s a one-way ticket to burnout!<\/p>\n<p>Social media managers often struggle with consistent postings. I mean, it&#8217;s a tough challenge when you have to keep thinking of new ideas all around the clock, and unfortunately, you can&#8217;t make it.<\/p>\n<p>Despite the new features rolling out left and right, the legendary Elon Vs Mark fights, Twitter going all mysterious and rebranding to X, new <a href=\"https:\/\/www.socialchamp.com\/blog\/twitter-alternatives\/\" rel=\"noopener\" target=\"_blank\">Twitter alternatives<\/a>, TikTok throwing textual posts, and whatnot.<\/p>\n<p>Still, with all this spicy content, planning an entire week\u2019s calendar is pretty challenging. If you are a <a href=\"https:\/\/www.socialchamp.com\/blog\/how-to-become-social-media-manager\/\">social media manager<\/a>, you probably have faced this challenge and felt the burnout.<\/p>\n<p>So, guess what? Here, I have a little secret to tell you all, and that\u2019s straight from the genius minds at <a href=\"https:\/\/www.socialchamp.com\/\" rel=\"noopener\" target=\"_blank\">Social Champ<\/a>.<\/p>\n<p>P.S., not sure if I can spill the beans on this secret, but let me share it with you anyway (heh!)<\/p>\n<p><em>Our cool and super-smart social media managers at Social Champ never run out of <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-content-ideas\/\" rel=\"noopener\" target=\"_blank\">social media content ideas<\/a>! (Shh! Dont tell)<\/em><\/p>\n<p>How?<\/p>\n<p>Because they know the art of <a href=\"https:\/\/www.socialchamp.com\/blog\/repurposing-content-for-social-media-reach\/\" rel=\"noopener\" target=\"_blank\">social media repurposing<\/a>, yes, you read it right!<\/p>\n<p>We have been quietly using this sneaky strategy to breathe new life into our content across various social media platforms, and the results? Mind-blowing.<\/p>\n<p>Our social media calendars? Always packed, and it saves a lot of time.<\/p>\n<p>You often hear this \u2018Work smart, not hard\u2019; this phrase goes along with your social media content creation. As we roll into 2026 armed with AI technologies, it&#8217;s time to pay attention to those words. Start saving precious time by giving your top-performing blog content a fresh spin on social media.<\/p>\n<p>Remember, Content is the KING only if it is original and offers value to your readers. I know you are not convinced yet, so let me share some real-life examples from our social media channels and take you to the BTS of how we have mastered the art of repurposing.<\/p>\n<h2 id=\"why-we-repurpose-our-content-Whats-the-need\">Why We Repurpose Our Content [What\u2019s the Need]<\/h2>\n<p>So, why did we jump on the repurposing bandwagon in the first place? Well, let&#8217;s break it down this way.<\/p>\n<p>First, it was all about making our lives a tad less hectic when filling up our <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-content-calendar\/\" rel=\"noopener\" target=\"_blank\">social media content calendar<\/a>. Repurposing content became our gateway to making content creation way less exhausting, and trust me, there\u2019s hardly anyone who wouldn&#8217;t love this, right?<\/p>\n<p>For instance, we had our<a href=\"https:\/\/www.socialchamp.com\/blog\/youtube-hacks\/\" rel=\"noopener\" target=\"_blank\"> fantastic blog<\/a> post packed with valuable insights. But we wanted to take it further, so we repurposed it beautifully. We transformed it into a snappy TikTok video, summing up those valuable insights into bite-sized, engaging clips. But we didn&#8217;t stop there, we turned the core ideas into a sleek infographic that was visually captivating and informative.<\/p>\n<p>And where did all this fresh content go? We shared it with our awesome audience straight to our social media platforms, and that&#8217;s the magic of repurposing.<\/p>\n<p>Here\u2019s our TikTok video:<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@socialchampsays\/video\/7102344378949127451\" data-video-id=\"7102344378949127451\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@socialchampsays\" href=\"https:\/\/www.tiktok.com\/@socialchampsays?refer=embed\" rel=\"nofollow noopener\">@socialchampsays<\/a> <\/p>\n<p>10 YouTube Hacks You Should Keep in 2022 &#8211; Part 1. <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" rel=\"nofollow noopener\">#foryou<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"nofollow noopener\">#fyp<\/a> <a title=\"youtubehacks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/youtubehacks?refer=embed\" rel=\"nofollow noopener\">#youtubehacks<\/a> <a title=\"socialmediatips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediatips?refer=embed\" rel=\"nofollow noopener\">#socialmediatips<\/a> <a title=\"socialchamp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialchamp?refer=embed\" rel=\"nofollow noopener\">#socialchamp<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\" rel=\"nofollow noopener\">#viral<\/a> <a title=\"CtheChange\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/CtheChange?refer=embed\" rel=\"nofollow noopener\">#CtheChange<\/a> <a title=\"trending\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\" rel=\"nofollow noopener\">#trending<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c MONEY - \ub9ac\uc0ac (LISA)\" href=\"https:\/\/www.tiktok.com\/music\/MONEY-7005888397580208130?refer=embed\" rel=\"nofollow noopener\">\u266c MONEY &#8211; \ub9ac\uc0ac (LISA)<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<figure id=\"attachment_137646\" aria-describedby=\"caption-attachment-137646\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"YouTube Hacks Infographics\" class=\"wp-image-137646\" height=\"789\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/youtube-hacks-2.png\" width=\"800\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/youtube-hacks-2.png 831w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/youtube-hacks-2-768x758.png 768w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/youtube-hacks-2-456x450.png 456w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/youtube-hacks-2-100x100.png 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-137646\" class=\"wp-caption-text\">YouTube Hacks Infographics<\/figcaption><\/figure>\n<p>And this is how we turned it into an infographic.<\/p>\n<p>So, Instead of racking our brains to create fresh posts for all our different platforms, we thought, \u2018Why not give our awesome old content a second chance?\u2019<\/p>\n<div class=\"content-upgrade _bonusVariantContentUpgrade style-default has-image\">\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\"><img class=\"\"\/><img decoding=\"async\" class=\"image\" src=\"https:\/\/www.socialchamp.io\/wp-content\/uploads\/2024\/07\/Calendar-v2.png\" alt=\"\" title=\"\"><\/div>\n<div class=\"text-wrapper\">\n<span class=\"title\">Recycle your Evergreen Content with Social Champ<\/span><\/p>\n<p class=\"p1\"><strong>Maintain post consistency and schedule your content in bulk with Social Champ. Repurpose your evergreen content and escalate your engagement levels.<\/strong><\/p>\n<p><a class=\"btn-cu\" href=\"https:\/\/www.socialchamp.com\/signup\" rel=\"noopener\" target=\"_blank\">Free 14-Day Trial<\/a>\n<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong>Featured Article: <\/strong><a href=\"https:\/\/www.socialchamp.com\/blog\/facebook-marketing-tools\/\" rel=\"noopener\" target=\"_blank\"><strong>\u200b<\/strong>15+ Best Facebook Marketing Tools to Boost Your Business<\/a><\/p><\/blockquote>\n<h2 id=\"how-we-repurpose-our-content-on-social-media\">How We Repurpose Our Content on Social Media<\/h2>\n<p>Okay, so what\u2019s the toughest thing in the world of social media?<\/p>\n<p>It&#8217;s creating unique and fresh content for your audience, EVERYDAY!<\/p>\n<p>Trust me, effectively communicating your message to the target audience is the key to success. That&#8217;s where content repurposing comes into play. We \u00fasually do this practice, so we take our existing content, whether a blog post, video, or something else, and give it a fresh twist.<\/p>\n<p>We make sure our message reaches a broader audience, transforming it into various formats like engaging videos, eye-catching infographics, or bite-sized social media posts. It&#8217;s all about maximizing the impact of our content and ensuring it resonates with our target audience.<\/p>\n<p>So, if you ask me, repurposing content is our secret sauce for staying relevant and connecting with our audience on social media everyday.<\/p>\n<figure id=\"attachment_137649\" aria-describedby=\"caption-attachment-137649\" style=\"width: 856px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"How We Repurpose Our Content on Social Media\" class=\"wp-image-137649\" height=\"856\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2023\/09\/Repurposing-blogs-infographic.png\" width=\"856\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/Repurposing-blogs-infographic.png 1080w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/Repurposing-blogs-infographic-768x768.png 768w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/Repurposing-blogs-infographic-450x450.png 450w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/Repurposing-blogs-infographic-100x100.png 100w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><figcaption id=\"caption-attachment-137649\" class=\"wp-caption-text\">How We Repurpose Our Content on Social Media<\/figcaption><\/figure>\n<p>Here&#8217;s how we do so!<\/p>\n<ol>\n<li>\n<h3>Twitter Thread<\/h3>\n<p>Okay, let&#8217;s spill the beans on how we work our Twitter magic. So, we had this incredible blog post that was just brimming with insights. Instead of letting it sit there gathering digital dust, we turned it into a captivating Twitter thread.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">TikTok Trends To Watch in 2023<br \/>Just within the start of this year, new trends are emerging, and TikTok users are already jumping on the bandwagon, riding the waves of these latest trends that are taking over the platform.<\/p>\n<p>&mdash; Yumna Hafeez (@hafeez_yumna) <a href=\"https:\/\/twitter.com\/hafeez_yumna\/status\/1670675444591652865?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 19, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And not just blogs; we also have this power-packed glossary of terms. We have also been turning those into Twitter threads, delivering bite-sized knowledge gems to our Twitter audience. Isn&#8217;t it cool?<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Get ready to level up your social media game with our fun and funky glossary! \ud83d\ude80\ud83e\udd29 <\/p>\n<p>Let&#39;s dive in! \ud83d\udcbb #socialmediafun#glossarygoals <a href=\"https:\/\/t.co\/9cRzIedmES\">pic.twitter.com\/9cRzIedmES<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1640337900599427073?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 27, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/li>\n<li>\n<h3>LinkedIn Pulse<\/h3>\n<p>Our repurposing strategy on LinkedIn Pulse is about making the most of our existing blog content. Rather than reproducing full articles, we opt for a smarter approach. We create shorter versions of our original blog posts and include a &#8216;read more&#8217; link at the end. This way, readers on LinkedIn get a taste of our expertise, and if they want to read more content, they can seamlessly hop over to our business blog for the full scoop.<\/p>\n<blockquote><p><strong>Featured Article:<\/strong> <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-holidays\/\" rel=\"noopener\" target=\"_blank\">A Comprehensive Compilation of Social Media Holidays<\/a><\/p><\/blockquote>\n<\/li>\n<li>\n<h3>Instagram Reels &amp; TikTok Videos<\/h3>\n<p>We totally get it; not everyone has the time for a lengthy read these days. That&#8217;s why we decided to dive headfirst into the world of TikTok and Instagram Reels. So, we turn our fantastic blog packed with insights into a quicker and more attention-grabbing format. We repurposed it and transformed it into these snappy, visually enticing videos.<\/p>\n<p>The best part, our audience absolutely loves this new way of sharing knowledge.\u00a0 We make sure to keep up with the timings and ensure our content is as accessible as it is to our potential audience.<\/p>\n<p>We turned our power-packed article on <a href=\"https:\/\/www.socialchamp.com\/blog\/how-to-go-viral-on-tiktok\/\" rel=\"noopener\" target=\"_blank\">How to Go Viral on TikTok<\/a> into an <a href=\"https:\/\/www.instagram.com\/reel\/Cev2ruNDrlL\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram Reel<\/a>.<\/li>\n<li>\n<h3>Slideshare<\/h3>\n<p>When it comes to simplifying complex topics, we have a secret weapon: SlideShare. So, we all know there are moments when a picture truly does speak volumes, and that&#8217;s where SlideShare steps in.<\/p>\n<p>We transform one of those long, heavy guides into an engaging slideshow in such situations. Each slide breaks down the content, making it super easy to understand.<\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/slideshow\/facebook-algorithm-250698966\/250698966\" rel=\"noopener nofollow\" target=\"_blank\"><iframe loading=\"lazy\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"486\" marginheight=\"0\" marginwidth=\"0\" scrolling=\"no\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/HWtR55CJrRSPhd?startSlide=1\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" width=\"597\"><\/iframe><\/a><\/p>\n<div style=\"margin-bottom: 5px;\"><strong><a href=\"https:\/\/www.slideshare.net\/slideshow\/facebook-algorithm-250698966\/250698966\" rel=\"noopener nofollow\" target=\"_blank\" title=\"Facebook algorithm \">Facebook algorithm <\/a><\/strong> from <em><strong><a href=\"https:\/\/www.slideshare.net\/YumnaHafeez\" rel=\"noopener nofollow\" target=\"_blank\">Yumna Hafeez<\/a><\/strong><\/em><\/div>\n<\/li>\n<li>\n<h3>Medium<\/h3>\n<p><a href=\"https:\/\/medium.com\/@yumnahafeez4\/best-time-to-post-on-twitter-2023-7cc417027f41\" rel=\"nofollow noopener\" target=\"_blank\">Medium <\/a>is for everyone! The platform opens the door to a whole new community of knowledge seekers. It&#8217;s our favorite place where we take our articles and give them a fresh twist. We believe in the power of sharing knowledge beyond boundaries, and Medium allows us to do just that.<\/p>\n<p>So, we reuse our articles, like extracting the important information from the entire article and reworking on it, and introducing it to the vibrant community with a \u2018Read more\u2019 CTA at the beginning of the blog post.<\/li>\n<li>\n<h3>Instagram Carousels<\/h3>\n<p>What can be even better than turning your detailed content into a quick, engaging<a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-carousel\/\" rel=\"noopener\" target=\"_blank\"> Instagram carousel<\/a>?<\/p>\n<p>This is the practice we usually do with our detailed blogs!<\/p>\n<p>We transform our awesome blog posts into sleek, scroll-stopping infographics for those Instagram-savvy users. We break down our blog&#8217;s content into bite-sized chunks, adding eye-catching visuals, and boom! Our IG Carousel content is fresh, exciting, and ready to be posted on Instagram.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CuzUmvlKmM0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CuzUmvlKmM0\/?utm_source=ig_embed&amp;utm_campaign=loading\" rel=\"noopener nofollow\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\">A post shared by Social Champ (@socialchampio)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/li>\n<li>\n<h3>Pinterest<\/h3>\n<p>Pinterest is all about visuals, and we have cracked the code to make our content shine there. We create visually stunning pins that showcase our repurposed content. These eye-catching pins aren&#8217;t just pretty but are beautifully designed to grab user attention.<\/p>\n<figure id=\"attachment_137647\" aria-describedby=\"caption-attachment-137647\" style=\"width: 757px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pinterest Infographics\" class=\"wp-image-137647\" height=\"385\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/pinterest-info.png\" width=\"757\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/pinterest-info.png 1245w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/pinterest-info-768x391.png 768w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2023\/09\/pinterest-info-600x306.png 600w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><figcaption id=\"caption-attachment-137647\" class=\"wp-caption-text\">Pinterest Infographics<\/figcaption><\/figure>\n<p>We break complex ideas into easily digestible bites and turn those big, challenging topics into a single image and must-read posts.\u00a0 Like Instagram carousels, we repurpose our gorgeous infographics on Pinterest.<\/li>\n<\/ol>\n<blockquote><p><strong>Featured Article:<\/strong> <a href=\"https:\/\/www.socialchamp.com\/blog\/meme-marketing-cheat-sheet\/\" rel=\"noopener\" target=\"_blank\">An Exciting Meme Marketing Cheat Sheet<\/a><\/p><\/blockquote>\n<h2 id=\"strategies-to-follow-for-blog-repurposing\">Strategies to Follow for Blog Repurposing<\/h2>\n<p>Okay, so now let&#8217;s talk about how we master the art of blog repurposing. We have adopted a few strategies that do wonders for us.<\/p>\n<ol>\n<li>\n<h3>Follow the Best Practices of Each Platform<\/h3>\n<p>First things first, one size definitely does not fit all because each platform has its vibe and requirements. That\u2019s why we tailor our content accordingly to match each platform. Whether it&#8217;s the <a href=\"https:\/\/www.socialchamp.com\/social-media-glossary\/character-count\/\">character limit<\/a> barrier on Twitter or the visual content on Instagram, we ensure our content feels right. Following the best practices of each platform, we make sure that our repurposed content reaches and resonates with our audience.<\/li>\n<li>\n<h3>Update Relevant Information<\/h3>\n<p>You know how things can change in the blink of an eye? That is why we make sure our repurposed content stays fresh and up-to-date. Keeping our audience well-informed is a top priority. That&#8217;s why we continuously monitor our repurposed content for any updates or changes in the information. If there&#8217;s something new and noteworthy, we make sure to add it.<\/li>\n<li>\n<h3>Monitor Performance<\/h3>\n<p>Let me clarify this: We are not just repurposing and hoping for the best, but we keep a close eye on how our repurposed content performs. Here, I am talking about metrics, engagement, and feedback. Analyzing how our content is doing helps us to fine-tune our strategy, ensuring that our audience gets exactly what they want when they want it.<\/p>\n<p>Also, we add a UTM tracker to track our data from the repurposing content.<\/li>\n<li>\n<h3>Cross Promote on Multiple Platforms<\/h3>\n<p>Why limit ourselves to just one playground when there are so many out there? We believe in spreading love (and knowledge) far and wide. That&#8217;s why we like to do big cross-promotion. Our repurposed content doesn&#8217;t stay confined to a single platform. Instead, we take it on a multi-platform journey, ensuring everyone gets the maximum knowledge, no matter where they hang out.<\/li>\n<\/ol>\n<h2 id=\"reduce-reuse-and-repurpose\">Reduce, Reuse, and Repurpose<\/h2>\n<p>Summarizing it all! Our case study has shed light on the fascinating science behind repurposing content on social media. We have learned that by recycling our existing content, we can extend its lifespan, reach new audiences, and boost engagement.<\/p>\n<p>So make sure to reduce your time, reuse your content, and repurpose it in multiple formats!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the undisputed champs in the social media world, we have always strived to create killer and informative content that offers value and truly speaks to our followers. But let&#8217;s be honest, some days are rough, and that\u2019s a one-way ticket to burnout! Social media managers often struggle with consistent postings. I mean, it&#8217;s a [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":137648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-137639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/137639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=137639"}],"version-history":[{"count":5,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/137639\/revisions"}],"predecessor-version":[{"id":334412,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/137639\/revisions\/334412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/137648"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=137639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=137639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=137639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}