{"id":16927,"date":"2018-06-04T13:04:45","date_gmt":"2018-06-04T08:04:45","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/your-way-to-get-more-user-engagement-by-instagram-branding\/"},"modified":"2026-02-11T17:13:14","modified_gmt":"2026-02-11T12:13:14","slug":"instagram-branding-user-engagement","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/instagram-branding-user-engagement\/","title":{"rendered":"5 Ultimate Brands That Are Ruling Instagram Branding!"},"content":{"rendered":"<p>The term \u201cInstagram Branding\u201d is fresh yet fruitful for social media marketers for customer engagement. Instagram is no more a social networking app just for selfies and tempting food snaps with some cool hashtags. It is no more a <strong>photo-sharing social media platform<\/strong> circulating among some high school kids or fashionistas. It is more widely being used as a tool for business marketing. Instagram has been continuously expanding in 2026 and can\u2019t be ignored by digital marketers.<\/p>\n<div class=\"toc-main\">\n<h3>Table of Content: Instagram Branding<\/h3>\n<ul>\n<li><a href=\"#still-confused-why-instagram-branding\">Still Confused Why Instagram Branding?<\/a><\/li>\n<li><a href=\"#how-big-brands-are-ruling-instagram-with-their-accounts\">How Big Brands Are Ruling Instagram with Their Accounts<\/a>\n<ol>\n<li><a href=\"#airbnb\">Airbnb<\/a><\/li>\n<li><a href=\"#nike\">Nike<\/a><\/li>\n<li><a href=\"#tesla\">Tesla<\/a><\/li>\n<li><a href=\"#starbucks\">Starbucks<\/a><\/li>\n<li><a href=\"#herschel-supply\">Herschel Supply<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#the-chief-ingredients-of-getting-user-engagement-on-instagram\">The Chief Ingredients of Getting User Engagement on Instagram<\/a><\/li>\n<li><a href=\"#one-of-the-best-instagram-branding-examples-of-so-far\">One of the Best Instagram Branding Examples of So Far!<\/a><\/li>\n<li><a href=\"#summing-it-up\">Summing It Up!<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Starting branding your business on Instagram doesn\u2019t mean to have a million followers at once. It needs a proper <a href=\"https:\/\/www.socialchamp.com\/blog\/brainstorming-techniques-for-social-media\/\" target=\"_blank\" rel=\"noopener\"><strong>social advertising<\/strong><\/a><strong> strategy<\/strong> to build the trust, attention, and engagement; otherwise, you might turn your channel into mausoleums.<\/p>\n<blockquote class=\"modern-quote full\"><p><em>\u201cBuild it, and they will come\u201d only works in the movies. Social Media is a \u201cbuild it, nurture it, engage them and they may come and stay.\u201d \u2013 Seth Godin<\/em><\/p><\/blockquote>\n<h2 id=\"still-confused-why-instagram-branding\"><b>Still Confused Why Instagram Branding?<\/b><\/h2>\n<p>To integrate Instagram into <b>a social media marketing<\/b>\u00a0strategy has become an essential part of any business or brand who wants to grow their audience.\u00a0For those who are influenced by numbers here are few:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u201cAround 15% of the people around the world are using this platform.<\/li>\n<li style=\"font-weight: 400;\">Instagram mobile ads are expected to collect around 6.8 billion dollars annually.<\/li>\n<li style=\"font-weight: 400;\">Facebook has around 32% of user engagement with brands while Instagram gives 68% of user engagement with brands regularly.<\/li>\n<li style=\"font-weight: 400;\">The engagement measured by the likes, comments, and shares from the consumers on Instagram is also 10 times higher than Facebook, 84 times than Twitter and 54 times higher than Pinterest.<\/li>\n<li style=\"font-weight: 400;\">Most of the millennials and Gen Z spend more than 50 minutes per day on Instagram than any other photo or video sharing network.\u201d<\/li>\n<\/ul>\n<p>Convinced by these impressive topline figures?<\/p>\n<h3>Instagram Branding is not an easy task.<\/h3>\n<blockquote><p>\u201cAccording to e-Marketers, less than 50% of brands are energetically on Instagram.\u201d<\/p><\/blockquote>\n<p>With digital marketing\u2019s Instagram has been an excellent place for <b>social advertising.<\/b> By uploading pictures and videos of products, behind-the-scenes or small detailing your followers might be interested in, you can boost your ROI and user engagement.<\/p>\n<blockquote><p>\u201cAround 58% of the Instagram users found themselves guilty of checking their feed for two to three times a day.\u201d<\/p><\/blockquote>\n<p>To consider your targeted audience, it is essential to be on the social medium they are using the most. <a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" rel=\"nofollow noopener\" target=\"_blank\">According to Statistics<\/a>, the following data shows the number of worldwide active users of Instagram as of April 2018.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2466 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/06\/Screenshot-6.avif\" alt=\"user-engagement-on-instagram\" width=\"702\" height=\"432\" title=\"\"><\/p>\n<h2 id=\"how-big-brands-are-ruling-instagram-with-their-accounts\">How Big Brands Are Ruling Instagram with Their Accounts<\/h2>\n<blockquote class=\"modern-quote full\">\n<p style=\"text-align: center;\"><strong>\u00a0\u201cToday it&#8217;s important to be present, be relevant and add value.&#8221; \u2013 Nick Besbeas <\/strong><\/p>\n<\/blockquote>\n<p>Instagram Branding? Why? I don&#8217;t think Instagram is for my brand! Well, from beauty to coffee, food to e-commerce, different brands are all set to kill it on Instagram. Many of these brands have been there for quite a while and have a robust online presence, while others have just arrived after realizing the<a href=\"https:\/\/www.socialchamp.com\/blog\/visual-marketing\/\"> importance of visual content<\/a> and are already making waves.<\/p>\n<p>Following are the few examples of how brands are actively using Instagram from different industries and sectors.<\/p>\n<div class=\"blog-cta-inline\">\n<div>\n<h3>Schedule With Social Champ<\/h3>\n<h5>Create, edit, design, and schedule content in advance using the all-in-one unified content dashboard with Social Champ today!<\/h5>\n<\/div>\n<div style=\"display: inline-flex;\"><a href=\"https:\/\/www.socialchamp.com\/signup\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-first-cta\">Get Started FREE<\/button><\/a><br \/>\n<a href=\"https:\/\/www.socialchamp.com\/pricing\/?utm_source=Blog&amp;utm_medium=inline_cta&amp;utm_campaign=instagram-branding\" target=\"_blank\" rel=\"noopener\"><button class=\"btn-second-cta\">View Pricing<\/button><\/a><\/div>\n<\/div>\n<h3 id=\"airbnb\"><b>#1. Airbnb<\/b><\/h3>\n<p>To be <a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-business-account\/\" target=\"_blank\" rel=\"noopener\">active on Instagram<\/a> with the post is something but producing creative and engaging content according to the nature of your brand is something unlike. Airbnb has embraced this concept gracefully. Airbnb gives its 3M followers the highlights of the most unique and satisfying lodging sites across the globe.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2455 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/06\/Screenshot-1.avif\" alt=\"instagram-marketing\" width=\"590\" height=\"623\" title=\"\"><\/p>\n<h3 id=\"nike\"><b>#2. Nike<\/b><\/h3>\n<p>If you are looking to get inspired on how to set up a new Instagram account with uniqueness than Nike\u2019s subsidiary accounts can be an excellent place to start. Brands like Nike are ruling the social media by handling more than one account. These brands understand the power of visual content over social media and know how to take advantage of marketing opportunities through comments, likes, videos, geolocations, and <a href=\"https:\/\/www.socialchamp.com\/social-media-glossary\/hashtag\/\">hashtag<\/a> tracking.<\/p>\n<h3 id=\"tesla\"><b>#3. Tesla<\/b><\/h3>\n<p>Many B2B companies are shy of taking Instagram as a medium for their social media marketing, but let\u2019s talk about the world\u2019s renowned electric auto manufacturer company Tesla Instagram account as an example. You will find its account product heavy, yet they are doing a great job when it comes to using the video feature to highlight the small details about their cars.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2457 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/06\/Screenshot-2.avif\" alt=\"cars-on-instagram\" width=\"342\" height=\"529\" title=\"\"><\/p>\n<h3 id=\"starbucks\"><b>#4. Starbucks<\/b><\/h3>\n<p>Talking of Instagram Branding? How can you miss Starbucks?<br \/>\nWhether you like coffee or not, you will definitely try it once after following the Instagram account of Starbucks. It is considered to be in the <strong>\u201cTop 20 List of People\u2019s Favorite Instagram Brands<\/strong>\u201d. Starbucks focuses on posting quick and arty posts with witty captions using the filters for the dramatic effect to show the real essence of coffee-drinking.<\/p>\n<h3 id=\"herschel-supply\"><b>#5. Herschel Supply<br \/>\n<\/b><\/h3>\n<p>If you think that only big brands have the power to influence and gain user engagement, then this one is for you. Herschel Supply is a Canadian manufacturer of retro backpacks and accessories founded in 2009 and has come up with a pro-active strategy for Instagram Branding.<\/p>\n<h2 id=\"the-chief-ingredients-of-getting-user-engagement-on-instagram\">The Chief Ingredients of Getting User Engagement on Instagram<\/h2>\n<p>Instagram is the perfect social networking platform to showcase your brand\u2019s visual aspect and creativeness. Your brand doesn\u2019t really have to be <strong>\u201cvisually appealing or beautiful<\/strong>\u201d to have an <strong>\u201cInstagram-Worthy Snap.\u201d<\/strong> Many \u201cboring industries\u201d like packing manufacturers or IT consultants are doing a great job by<a href=\"https:\/\/www.socialchamp.com\/blog\/what-top-digital-marketing-trends-are-shaping-the-future\/\"> providing the engaging content<\/a> &amp; interesting visuals daily. Here are a few simple things you should consider to make your Instagram branding strategy much better.<\/p>\n<h3><b>#1. Updating Your Bio<\/b><\/h3>\n<p>First and foremost thing to do after creating the Instagram account for your brand is to update your bio. Since Instagram only allows a single link in the bio, be sure to place the link which lands to the main landing page of your business website.<\/p>\n<h3><b>#2. Focusing on Real Followers<\/b><\/h3>\n<p>When the primary emphasis is on building an engaging audience try to focus on getting \u201cReal Followers.\u201d Don\u2019t just add followers to increase the numbers instead make a loyal customer base.<\/p>\n<h3><b>#3. Engaging with Audience<\/b><\/h3>\n<blockquote class=\"modern-quote full\"><p><i>\u201cActually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.\u201d- Jay Acunzo, Vice President, NextView<\/i><\/p><\/blockquote>\n<p>Don\u2019t ignore your audience. Try to engage with your audience through comments and reply to their queries.<\/p>\n<h3><b>#4. Getting the Perfect Shot<\/b><\/h3>\n<p>Instagram\u2019s mainly is a visual-centric platform, so make sure the picture you\u2019re posting doesn\u2019t show your poor photographic\/graphics skills. The light, subject of the photograph, shapes &amp; color should be on point. Instagram filters are available to add the remaining dramatic effects to your post.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2467 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/06\/perfect-shot.avif\" alt=\"user-engagement-on-instagram\" width=\"812\" height=\"604\" title=\"\"><br \/>\nA critical factor in establishing your brand on Instagram is only posting the highest quality images and graphics. With a powerful photo and video editing app, you can make professional looking edits in a snap.<\/p>\n<h3><b>#5. Caption The Capture<\/b><\/h3>\n<p>Instagram is all about captions! Placing a beautiful, meaningful content in a precise way can just do wonders for your post. Try using well-planned and call-to-action phrases which don\u2019t sound too ceremonial or frantic.<\/p>\n<h3><b>#6. Using Suitable Hashtags<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2794 aligncenter\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/07\/hashtags.png\" alt=\"using-hashtags\" width=\"523\" height=\"333\" title=\"\"><\/p>\n<blockquote><p>Don\u2019t go over-the-top while using hashtags or don\u2019t just ignore the importance of using them in your posts. @socialchampsays<\/p><\/blockquote>\n<p>Instagram hashtags help you to get your content or post visible, but to use them effectively is also an art. Instagram gives a limit of 30 hashtags per post. Many try to utilize the total limit while others just focus on the trending one.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><b>\u201c90% of Instagram posts from top brands use seven hashtags or fewer.\u201d<\/b><\/p>\n<\/blockquote>\n<h3><b>#7. Using The Live Feature<\/b><\/h3>\n<p>Many brands and social media influencers are using <a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-stories-vs-snapchat\/\">Instagram stories<\/a> and live video features to connect with their audiences more effectively. You can also use these features to promote your brand\u2019s relevancy in follower\u2019s feed, invite them to some behind the scenes stories or collaborate with other brands to increase the reach. Expand the audience with high-quality live videos &amp; story marketing. You can also involve your audience in a Q&amp;A session to build a trustworthy relationship with them.<\/p>\n<blockquote class=\"modern-quote full\"><p><i>\u201cGood content isn\u2019t about good storytelling. It\u2019s about telling a true story well.\u201d &#8211; Ann Handley<\/i><\/p><\/blockquote>\n<h3><b>#8. Using <a href=\"https:\/\/www.socialchamp.com\/blog\/free-social-media-scheduling-tools\/\">Social Media Scheduling Tool<\/a><\/b><\/h3>\n<p>Managing all social media accounts effectively and timely is another vital part of your social media marketing strategy. Make sure to be synchronized with all your <b>social media content management. <\/b>For intelligent and timely management of your social media accounts, we recommend using a tool like Social Champ for <b>social media posting schedule<\/b>. It will help you to be more productive &amp; schedule Instagram posts like a pro with a single tap.<\/p>\n<h2 id=\"one-of-the-best-instagram-branding-examples-of-so-far\"><b>One of the Best Instagram Branding Examples of So Far!<\/b><\/h2>\n<h3>1. AirBnB&#8217;s #WeAccept<\/h3>\n<p>Brands are using Instagram as the medium of their marketing campaigns &amp; are quite successful until now. Let\u2019s just take one example of the Instagram Branding campaign of Airbnb <em><strong>#WeAccept<\/strong> <\/em>which was phenomenal in all regards. The company focused on highlighting the issue of acceptance regardless of race, gender, class or ethnicity &amp; it was appreciated globally.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2476 size-medium\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2020\/12\/supplies.svg\" alt=\"Instagram-marketing\" width=\"300\" height=\"300\" title=\"\"><\/p>\n<h2 id=\"summing-it-up\">Summing It Up!<\/h2>\n<p>Photography is the central core of Instagram &amp; National Geographic has done a great job by making it their strength. By providing stunning shots with beautiful &amp; engaging photography &amp; captions, they are inspiring their 88.3M followers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2465 size-full\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/06\/Screenshot-8.avif\" alt=\"user-engagement-natgeo\" width=\"839\" height=\"391\" title=\"\"><\/p>\n<h2><b>Find Your Angle!<\/b><\/h2>\n<blockquote class=\"modern-quote full\"><p>\u201cGreat marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they&#8217;d respond. That empathy comes out in content that resonates with your audience.\u201d- Rand Fishkin, Wizard of Moz, Moz<\/p><\/blockquote>\n<p>Instagram is one of the fastest growing social media platforms for marketing your brand. By focusing on a few key elements &amp; your strengths, you can make your brand visible on it. Planning &amp; implementing a successful Instagram Branding Campaign might seem a difficult task, but it can effectively generate user engagement if you find your perfect angle &amp; stick to it.<br \/>\nTo be precise,<\/p>\n<ul>\n<li><strong>Perfect timings,<\/strong><\/li>\n<li><strong> Perfect Shot,<\/strong><\/li>\n<li><strong> Engaging Content, <\/strong><\/li>\n<li><strong>Clear Goals,<\/strong><\/li>\n<li><strong> Run Tests, <\/strong><\/li>\n<li><strong>Influencer Marketing, <\/strong><\/li>\n<li><strong>Cross-Channel Strategy <\/strong><\/li>\n<li><strong>&amp; Inspiration from other content creators<\/strong><\/li>\n<\/ul>\n<p>can boost your campaign reach in 2026.<br \/>\nJust keep in mind<b>, <\/b><\/p>\n<p style=\"text-align: center;\">Instagram is photo-driven, but the meaning behind those photos is what counts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term \u201cInstagram Branding\u201d is fresh yet fruitful for social media marketers for customer engagement. Instagram is no more a social networking app just for selfies and tempting food snaps with some cool hashtags. It is no more a photo-sharing social media platform circulating among some high school kids or fashionistas. It is more widely [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":148559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[181],"class_list":["post-16927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","tag-instagram-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/16927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=16927"}],"version-history":[{"count":6,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/16927\/revisions"}],"predecessor-version":[{"id":337368,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/16927\/revisions\/337368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/148559"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=16927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=16927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=16927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}