{"id":16993,"date":"2019-12-16T14:20:34","date_gmt":"2019-12-16T09:20:34","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/instagram-video-marketing-why-how\/"},"modified":"2025-12-22T10:13:51","modified_gmt":"2025-12-22T15:13:51","slug":"instagram-video-marketing-why-how","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/instagram-video-marketing-why-how\/","title":{"rendered":"A Beginners Guide to Instagram Video Marketing"},"content":{"rendered":"

When Instagram was wheeled out, it was all about the pictures. Now, it\u2019s more correct to say that it\u2019s all about the visual. Instagram video marketing is the new BUZZ!<\/p>\n

Pictures, of course, are still a staple component of the platform, but videos are keeping its own standard, too.
\nVideos can be distributed in the newsfeed, in stories, and can be used to build high-converting ad campaigns.
\nEach of those choices has different considerations to keep in mind.<\/p>\n

If you\u2019re ready to maximize your impression with Instagram video marketing.<\/p>\n

We\u2019re going to go over the most useful practices, most salutary strategies, and the most beneficial content to use on each specific type of Instagram post<\/a> so that you get the best decisions on and off-platform each time.<\/p>\n

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Let’s Talk Stats!<\/h2>\n

Instagram video marketing serves as the ideal stage for businesses to showcase who they are to possible customers, as well as to shape opinions, and sustain brand personality<\/a>.<\/p>\n

The main idea after the platform is to share visual content (videos and pictures).
\nThey assist companies in building credibility, experience and set the overall tone and quality of your branding image.<\/p>\n

However, as the user base remains to expand and becomes more set on the sorts of video content it requires and how they want it.<\/p>\n

It\u2019s necessary to keep a finger on the pulse of particular video marketing<\/a> statistics.
\nAssuring you are taking account of the full potential Instagram can produce to bear on any advertisement and branding push your company is engaging.<\/p>\n

Jumping right in, let\u2019s start!<\/em><\/p>\n

1. A billion people are actively using Instagram – how to post videos on Instagram to appeal to them!<\/strong><\/h3>\n

I want to begin with this one, to provide you a clear view of the enormous potential Instagram puts at your aid.<\/p>\n

\"Instagram<\/p>\n

Source: Statista<\/p>\n

Raising from its record of 800 million active users back in September 2017, the platform has maintained its upward trend of accumulating an ever-increasing pool of users that relinquished the staggering billion by July of this year, a bent that doesn\u2019t seem to be slowing down any time shortly.<\/p>\n

This makes Instagram one of the most successful social networks around, and a generative ground to seize possibilities for effective Instagram video marketing campaigns.<\/p>\n

2. It has a pretty balanced gender distribution<\/strong><\/h3>\n

With a considered distribution of 39% women and 30% men<\/a> when it comes to grown-up users in the U.S., Instagram gives a relatively stable demographic.<\/p>\n

\"Instagram<\/p>\n

source: Pew Research Center<\/p>\n

While the scale remains tipped near the woman\u2019s side, the spread has been binding every year over the previous few.<\/p>\n

This means that no matter what your target demo is, you are certain to find lots utilizing this platform.<\/p>\n

3. The preponderance of Instagram users are under 30 years old<\/strong><\/h3>\n

Even more particularly than with other social media platforms<\/a>, Instagram user base tips somewhat to the younger side.<\/p>\n

With approximately 59% of internet-using adults<\/a> between 18 and 29 using Instagram, almost increasing the share taken by adults between 28 – 50 years old (33%).<\/p>\n

\"\"
\nThis presents Instagram with the perfect environment to entertain a younger audience.<\/p>\n

Another noteworthy tidbit is that almost seventy percent of its user base have post-secondary education, an estimate that\u2019s probably important to most marketing campaigns.<\/p>\n

4. It has an above-average active user base<\/strong><\/h3>\n

Some social networks parade big estimates when we talk about accounts, even though these might be not their most active users.<\/p>\n

Instagram, on the other hand, has the most active users to back up their claims.<\/p>\n

In a recent study, they exhibited that 25% of smartphone users manage the platform, 22% of its users log into Instagram at most insignificant once a day, and 38% check Instagram various times a day.<\/p>\n

5. Instagram Video and Marketing go hand-in-hand<\/strong><\/h3>\n

An openly surprising number of Instagram users (72% to be precise<\/a>) have declared that they have acquired a product they saw on the app.<\/p>\n

Over the past few years, Instagram has also become the<\/strong> spot<\/strong> for leisure shoppers.<\/p>\n

Couple that with the platform\u2019s shoppable post \u2013 a terrific tool for brands and marketers \u2013 and you have in your paws a primed system with every tool you necessitate to display your products and lead potential consumers to make the purchase, all within the same conditions.<\/p>\n

6. Users like to follow brands on the platform<\/strong><\/h3>\n

Unlike Different Social Networks<\/a> where it can be exciting to build a decent enough follower base, users on Instagram are comparatively open to follow business accounts daily.<\/p>\n

Around 80% of users on Instagram support at least one business and 60% of users find products on the site.<\/p>\n

7. A huge part of the platform\u2019s ads come as videos<\/strong><\/h3>\n

As much as 25% of Instagram ads are unique videos.
\nGranted, using the trajectory of the app (which began as a distribution platform for photos) images continue to be the type of content that leads to receiving more engagement when it occurs to ads.<\/p>\n

Users seem to react better to video, trimming out photos for higher engagement rates.<\/p>\n

8. Instagram video is quickly shifting the preferred type of content on the platform<\/strong><\/h3>\n

With user-time spent viewing videos up more than 80% year over year and a phenomenal increase in the amount of videos being uploaded to the platform per day (four times as many from last year,) it\u2019s somewhat evident that the order for video content on Instagram is huge.<\/p>\n

This coats a rather clear picture of where to designate those marketing resources when it comes to creating high-quality content for the social network.<\/p>\n

9. Instagram video is a huge asset from a marketing standpoint<\/strong><\/h3>\n

Due to average response flows and complementary characteristics, Instagram videos are excellent and fit in perfectly as a complement to other components of your campaign.<\/p>\n

10. Instagram stories are here to stay and should be taken advantage of<\/strong><\/h3>\n

\u00a0<\/p>\n

\"Instagram<\/p>\n

source: Statista<\/p>\n

Around 70% of Instagram users watch video content in the style of Stories daily.
\nOf this estimate, there seems to be a branded preference (roughly 50%) towards those videos that are funny and make them laugh.<\/p>\n

Even more remarkable than that, about one in four Gen Z and Millennials actively explore stories of products, services, and brands they are thinking of buying.<\/p>\n

\n
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\nSchedule Instagram Post<\/span><\/p>\n

Use Social Champ to schedule your content on Instagram and make your insta-profile lively and fun!<\/strong><\/p>\n

Free 14-Day Trial<\/a>\n<\/div>\n<\/div>\n<\/div>\n

Types of Instagram Video Marketing Strategies That Will Star You Results And how to post videos on\u00a0<\/strong>Instagram<\/h2>\n

\u00a0<\/p>\n

\"instagram
\nIt\u2019s easy to believe \u201cI should use more video,\u201d but it\u2019s usually another thing altogether to really know where to start creating videos. Settling on the types of videos you want to use is going to be an important first step.<\/p>\n

The sky is really the limit here, but these are some of the marketing videos that reliably do well on Instagram:<\/p>\n

Branding videos<\/b><\/h4>\n

These typically center on brand recognition and brand storytelling.
\nThey\u2019re intended to be presented to cold audiences, and they often highlight a unique selling proposition (USP) and specifying features of the merchandise or service that make it unusual or valuable.<\/p>\n

This is still more extra about an introduction, however than a hard sell.<\/p>\n

Product videos\u00a0<\/b><\/h4>\n

Your product videos can use a number of different designs, but they always direct on one or two goods exclusively and describe why it\u2019s required in your life.<\/p>\n

Tutorial videos<\/b><\/h4>\n

These videos often overlay some with goods videos, but they focus more on how to practice and get the largest out of the product instead of just noting the features outright.<\/p>\n

Examples might cover showing how easy it is to manage a specific type of power generator or 6 instructions you can make pudding.<\/p>\n

These videos show value.<\/p>\n

Educational videos<\/b><\/h4>\n

Sometimes a unique strategy is to use outbound marketing to amplify your inbound marketing.<\/p>\n

You\u2019re actually just teaching people about the business, and may not even consider your product or video at all. There\u2019s a center here on relationship building and building credibility.<\/p>\n

Live videos\u00a0<\/b><\/h4>\n

When you go live, somebody takes notice. Use this timeliness to engage in Q&As, show tutorials, and answer user questions.<\/p>\n

7 Tips to Master How to Share a Video on Instagram<\/h2>\n

\u00a0<\/p>\n

Rewinding you back to the basics of Instagram Video Marketing in 2013? You know, when the videos back then were limited at an insignificant 15 seconds.<\/p>\n

Boring!<\/em><\/p>\n

Fast-forward to 2019 and brands are now permitted to roll out significant 60-second videos.<\/p>\n

Not just this, but Instagram launched IGTV last year, too. All these extensive changes mean that your strategy has to accommodate so that you proceed to crush it when it gets to social media lead generation<\/a>.<\/p>\n

Select the sorts of videos you want to produce<\/b><\/h3>\n

There are a few distinct types of videos you can plan on Instagram.
\nThe kind you create at any one time will depend on your intentions.<\/p>\n

It\u2019s a good approach to put together a content marketing tact whereby you outline which types of videos will go out at which times during the week or month.<\/p>\n

Choose which emotions you want to promote<\/b><\/h3>\n

Whenever you\u2019ve seen a movie, you\u2019ve felt something.
\nPossibly you cried during The Notebook or felt powerful during Black Panther.
\nAlthough Instagram videos are rather Hollywood movies, they still have to make their viewers feel something if they\u2019re to be useful.<\/p>\n

Select an emotion that you require to tie your video to.
\nIt could be optimism and positivity, but it could also be entertainment or even a burning sense of injustice (if you\u2019re going down the social conscience route).<\/p>\n

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