{"id":266209,"date":"2025-03-28T06:03:23","date_gmt":"2025-03-28T11:03:23","guid":{"rendered":"https:\/\/www.socialchamp.com\/?p=266209"},"modified":"2026-01-02T07:29:52","modified_gmt":"2026-01-02T12:29:52","slug":"b2b-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/b2b-influencer-marketing\/","title":{"rendered":"B2B Influencer Marketing: A Comprehensive Guide for 2026"},"content":{"rendered":"<p><em>Looking to make a bigger impact with your B2B marketing in 2026 and make real connections?<\/em><\/p>\n<p>B2B influencer marketing might just be<strong> what you need. <\/strong><\/p>\n<p>Instead of pushing ads to a broad audience, why not connect with the key decision-makers who can<strong> drive your business forward? <\/strong><\/p>\n<p>There is a reason why <a href=\"https:\/\/www.searchenginejournal.com\/86-of-b2b-brands-find-success-with-influencer-marketing\/460207\/#:~:text=86%25%20say%20it%E2%80%99s%20either%20moderately%20or%20very%20successful\" rel=\"nofollow noopener\" target=\"_blank\">86% <\/a>of businesses find influencer marketing <strong>moderate or very successful <\/strong>for their brands.<\/p>\n<p>By partnering with trusted industry experts and influencers, you can <strong>build real relationships <\/strong>and get your brand in front of the right people, whether just getting started with an Instagram influencer campaign or planning a full-on strategy.<\/p>\n<p>Read this blog to learn everything from how to start an Instagram influencer campaign to build a comprehensive strategy to real-world examples of B2B influencer marketing success.<\/p>\n<p>Additionally, explore how <a href=\"https:\/\/www.socialchamp.com\/blog\/free-social-media-management-tools\/\" rel=\"noopener\" target=\"_blank\">social media management tools <\/a>can help<strong> streamline your B2B <\/strong>influencer campaigns.<\/p>\n<div class=\"content-upgrade _bonusVariantContentUpgrade style-default has-image\">\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\"><img class=\"\"\/><img decoding=\"async\" class=\"image\" src=\"https:\/\/www.socialchamp.io\/wp-content\/uploads\/2024\/07\/Calendar-v2.png\" alt=\"\" title=\"\"><\/div>\n<div class=\"text-wrapper\">\n<span class=\"title\">Is B2B Influencer Marketing giving you a headache? Social Champ makes it easier!<\/span><\/p>\n<p class=\"p1\"><strong>Easily schedule posts, use advanced search filters, and analyze performance data to build the perfect influencer partnerships for your brand.<\/strong><\/p>\n<p><a class=\"btn-cu\" href=\"https:\/\/www.socialchamp.com\/signup\" rel=\"noopener\" target=\"_blank\">Free 14-Day Trial<\/a>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"summary-blog\">\n<h2>Short Summary<\/h2>\n<ul>\n<li>B2B influencer marketing is a game-changing 2026 strategy that builds meaningful connections with industry decision-makers.<\/li>\n<li>Instagram remains a critical platform for B2B marketing in 2026.<\/li>\n<li>Set clear goals, including increasing brand awareness, building thought leadership, generating leads, or boosting engagement.<\/li>\n<li>Partner with industry experts thought leaders, or micro-influencers with authentic, engaged followings.<\/li>\n<li>Measure key metrics such as engagement rates, website traffic, lead generation, and sales.<\/li>\n<li>Use tools like Social Champ to streamline campaigns by scheduling content, managing platforms, and tracking performance.<\/li>\n<\/ul>\n<\/div>\n<h2>How to Start an Instagram Influencer Marketing Campaign in 2026<\/h2>\n<p>Instagram is no longer just a platform for B2C brands; it has evolved into a <strong>powerful tool for B2B influencer marketing<\/strong>.<\/p>\n<p>In fact, in 2026, Instagram will remain one of the<strong> key platforms for connecting with business professionals<\/strong>, showcasing products, and building relationships with influencers in your industry.<\/p>\n<p>Here\u2019s how to start an Instagram <a href=\"https:\/\/www.socialchamp.com\/blog\/influencer-marketing-campaigns\/\">influencer marketing campaign<\/a> for your B2B brand.<\/p>\n<h3>Step 1: Define Clear Campaign Goals<\/h3>\n<p>The first step to<strong> running a successful influencer marketing campaign<\/strong> on Instagram is to define clear and measurable goals.<\/p>\n<p>Creating a campaign that will lead to meaningful results is hard without knowing what you want to achieve.<\/p>\n<p>Common B2B influencer marketing goals include:<\/p>\n<ul>\n<li><strong>Increasing brand awareness<\/strong>: Getting your brand in front of a larger audience to drive recognition.<\/li>\n<li><strong>Building thought leadership<\/strong>: Positioning your company as an expert in your industry.<\/li>\n<li><strong>Generating leads<\/strong>: Encouraging decision-makers to inquire about your products or services.<\/li>\n<li><strong>Boosting engagement<\/strong>: Increasing the number of interactions on your posts and stories.<\/li>\n<\/ul>\n<p>Set clear goals that align with your overall <a href=\"https:\/\/www.socialchamp.com\/social-media-glossary\/business-objective\/\" rel=\"noopener\" target=\"_blank\">business objectives<\/a>, and ensure they\u2019re measurable.<\/p>\n<p>For example, if you want to generate leads,<strong> track the number of inquiries<\/strong> or sign-ups generated by your campaign.<\/p>\n<blockquote><p><em><strong>Featured Article:<\/strong> <a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-for-business\/\" rel=\"noopener\" target=\"_blank\">Instagram for Business: Boost Your Brand\u2019s Reach and Engagement<\/a><\/em><\/p><\/blockquote>\n<h3>Step 2: Know Your Target Audience<\/h3>\n<p>For B2B businesses, your audience will likely be very different from a B2C campaign.<\/p>\n<p>Instead of targeting individuals, you aim to <strong>connect with decision-makers<\/strong> and professionals from other businesses.<\/p>\n<p>This could include:<\/p>\n<ul>\n<li>Business owners<\/li>\n<li>C-level executives<\/li>\n<li>Marketing managers<\/li>\n<li>Product developers<\/li>\n<li>Sales managers<\/li>\n<\/ul>\n<p>Understanding your target audience is key to <strong>choosing the right influencers.<\/strong><\/p>\n<p>Consider which<strong> industries, job titles, and sectors <\/strong>your target clients fall into, and focus your influencer outreach on those.<\/p>\n<h3>Step 3: Select the Right Influencers<\/h3>\n<p>Selecting the right influencers for your B2B campaign is one of the <strong>most important steps<\/strong> in your strategy.<\/p>\n<p><strong>Influencers in B2B are typically industry experts,<\/strong> thought leaders, or individuals with a strong, engaged professional following.<\/p>\n<p>Here\u2019s how to approach the selection process:<\/p>\n<ul>\n<li><strong>Expertise<\/strong>: The influencer should have a solid reputation within your industry or niche. They could be industry analysts, consultants, or respected authors in your field.<\/li>\n<li><strong>Engagement Rate<\/strong>: The number of followers doesn\u2019t matter as much as how engaged those followers are. Look for influencers who interact highly with their audience, especially decision-makers and professionals.<\/li>\n<li><strong>Authenticity<\/strong>: The influencer should be credible and align with your company\u2019s values. Avoid influencers who may not be seen as authentic by your target audience.<\/li>\n<li><strong>Relevance<\/strong>: The influencer\u2019s content should align with your business\u2019s message. For example, if you\u2019re in the SaaS space, look for influencers who specialize in tech or business solutions.<\/li>\n<\/ul>\n<p>Some tools, such as <a href=\"https:\/\/www.socialchamp.com\/\" rel=\"noopener\" target=\"_blank\">Social Champ<\/a>, can help you<strong> identify potential B2B influencers <\/strong>by offering performance metrics and influencer search filters to ensure they align with your campaign goals.<\/p>\n<h3>Step 4: Create Engaging Content<\/h3>\n<p>Content is at the heart of any influencer marketing campaign.<\/p>\n<p>The type of content you create will depend on the platform and your goals.<\/p>\n<p>For Instagram, this could include:<\/p>\n<ul>\n<li><strong>Posts<\/strong>: High-quality images or carousels that highlight your product or service.<\/li>\n<li><strong>Stories<\/strong>: Short, engaging content that can include polls, questions, or behind-the-scenes glimpses.<\/li>\n<li><strong>Reels<\/strong>: Short-form videos that can capture attention quickly and creatively.<\/li>\n<\/ul>\n<p>When working with influencers, it\u2019s essential to <strong>collaborate on content creation.<\/strong><\/p>\n<p>Ensure the content is authentic, <strong>fits the influencer&#8217;s personal style, <\/strong>and aligns with your brand\u2019s values.<\/p>\n<p>The more natural and relatable the content, the more effective it will be.<\/p>\n<h3>Step 5: Measure Success and Optimize<\/h3>\n<p>After launching your campaign,<strong> it\u2019s time to measure its success.<\/strong><\/p>\n<p>The most common metrics to track for influencer marketing for B2B on Instagram include:<\/p>\n<ul>\n<li><strong>Engagement rate<\/strong> (likes, comments, shares)<\/li>\n<li><strong>Website traffic<\/strong> (referrals from influencer posts)<\/li>\n<li><strong>Lead generation<\/strong> (form submissions, sign-ups)<\/li>\n<li><strong>Sales<\/strong> (if the influencer has a unique promo code or affiliate link)<\/li>\n<\/ul>\n<p>Tools like <strong>Social Champ<\/strong> provide analytics and performance reports that can help you track these metrics.<\/p>\n<p>Based on the results, adjust your content, messaging, or influencer selection to<strong> optimize the campaign for better performance.<\/strong><\/p>\n<h2>Types of B2B Influencers<\/h2>\n<p>Not all influencers are created equal.<\/p>\n<p>In influencer marketing B2B, influencers come in <strong>various shapes and sizes.<\/strong><\/p>\n<p>Here are four types of B2B influencers you can collaborate with:<\/p>\n<ol>\n<li>\n<h3>Industry Experts<\/h3>\n<p>Industry experts have<strong> deep knowledge and experience<\/strong> in a specific field.<\/p>\n<p>They are often considered the <strong>\u201cgo-to\u201d source for reliable information<\/strong> and advice.<\/p>\n<p>These influencers typically have a large following of professionals who respect their insights and opinions.<\/p>\n<p>Industry experts may include:<\/p>\n<ul>\n<li>Consultants<\/li>\n<li>Analysts<\/li>\n<li>Authors<\/li>\n<li>Speakers<\/li>\n<\/ul>\n<p>These influencers are particularly valuable for <strong>thought leadership campaigns and content<\/strong> that positions your brand as a leader in its field.<\/li>\n<li>\n<h3>Thought Leaders<\/h3>\n<p>Thought leaders are innovative thinkers <strong>who shape conversations and ideas <\/strong>within their industries.<\/p>\n<p>They often introduce new concepts, challenge the status quo, and push for change.<\/p>\n<p>Collaborating with thought leaders can help your <strong>brand stay on top of industry trends<\/strong> and position your company as forward-thinking and cutting-edge.<\/li>\n<li>\n<h3>Micro-Influencers<\/h3>\n<p>Micro-influencers typically have between <strong>1,000 and 50,000 followers<\/strong> but boast high levels of engagement.<\/p>\n<p>These <strong>cost-effective influencers <\/strong>have built strong, personal relationships with their audience.<\/p>\n<p>Despite their smaller following, they often provide a much<a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-roi\/\" rel=\"noopener\" target=\"_blank\"> higher return on investment (ROI) <\/a>than larger influencers due to their built trust and loyalty.<\/p>\n<p>For B2B campaigns, micro-influencers may be <strong>professionals or consultants<\/strong> who serve niche markets.<\/p>\n<p>This allows your brand to <strong>target specific industries or job roles<\/strong> effectively.<\/li>\n<li>\n<h3>Brand Advocates<\/h3>\n<p>Brand advocates are existing customers or employees <strong>who are passionate about your brand.<\/strong><\/p>\n<p>Although they may not have large social followings, their endorsements are highly trusted by those who follow them.<\/p>\n<p>Collaborating with brand advocates can help<strong> humanize your brand<\/strong> and add authenticity to your message.<\/li>\n<\/ol>\n<h2>How to Build a B2B Influencer Marketing Strategy<\/h2>\n<p>Building a B2B influencer marketing strategy requires more than <strong>choosing influencers and creating content.<\/strong><\/p>\n<p>A successful strategy needs careful planning, coordination, and execution.<\/p>\n<p>Here\u2019s how to build a comprehensive B2B influencer marketing strategy in 2026:<\/p>\n<h3>Set Clear Objectives<\/h3>\n<p>Start by defining the goals of your campaign. Ask yourself:<\/p>\n<ul>\n<li>Do you want to build awareness or increase visibility?<\/li>\n<li>Are you aiming to generate high-quality leads?<\/li>\n<li>Do you want to establish authority in your industry?<\/li>\n<\/ul>\n<p>You can focus your strategy on <strong>achieving meaningful results<\/strong> by setting clear, measurable objectives.<\/p>\n<h3>Identify and Partner with Influencers<\/h3>\n<p>As mentioned earlier, choosing the right influencer is crucial.<\/p>\n<p>Ensure that the influencers you partner with <strong>align with your business goals,<\/strong> audience, and values.<\/p>\n<p>Leverage tools like Social Champ to help you find the right influencers for your campaign based on <strong>engagement rates, relevance, and authority.<\/strong><\/p>\n<h3>Develop a Content Plan<\/h3>\n<p>Content is king in influencer marketing.<\/p>\n<p>Develop a <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-content-calendar\/\" rel=\"noopener\" target=\"_blank\">social media content calendar<\/a> that outlines when and how you\u2019ll collaborate with influencers.<\/p>\n<p>Plan for a<strong> mix of different content types,<\/strong> such as blog posts, webinars, podcasts, social media posts, and videos.<\/p>\n<h3>Amplify Your Campaign With Paid Advertising<\/h3>\n<p>While influencer content is powerful, you can <strong>amplify its reach <\/strong>by supporting it with paid advertising.<\/p>\n<p>Boost influencer posts to <strong>reach a wider audience <\/strong>and drive more traffic to your website.<\/p>\n<h3>Track and Measure Results<\/h3>\n<p>Finally, track the performance of your campaign.<\/p>\n<p>Use Social Champ\u2019s analytics tools to <strong>monitor key metrics<\/strong> like engagement, reach, conversions, and ROI.<\/p>\n<p>Based on the insights, <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-optimization\/\" rel=\"noopener\" target=\"_blank\">optimize future campaigns<\/a> to maximize impact.<\/p>\n<figure id=\"attachment_266318\" aria-describedby=\"caption-attachment-266318\" style=\"width: 1906px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"Social Champ&#039;s Analytics\" class=\"size-full wp-image-266318\" height=\"857\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2024\/12\/social-champ-analytics-6.png\" width=\"1906\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2024\/12\/social-champ-analytics-6.png 1906w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2024\/12\/social-champ-analytics-6-768x345.png 768w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2024\/12\/social-champ-analytics-6-1536x691.png 1536w\" sizes=\"auto, (max-width: 1906px) 100vw, 1906px\" \/><figcaption id=\"caption-attachment-266318\" class=\"wp-caption-text\">Social Champ&#8217;s Analytics<\/figcaption><\/figure>\n<h2>Real-World Examples of B2B Influencer Marketing Success<\/h2>\n<p>Let\u2019s look at examples of companies successfully <strong>implementing B2B influencer marketing campaigns.<\/strong><\/p>\n<h3>Microsoft\u2019s Collaboration With Tech Influencers<\/h3>\n<p><a href=\"https:\/\/www.microsoft.com\/en-us\/en-us\" rel=\"nofollow noopener\" target=\"_blank\">Microsoft <\/a>has successfully partnered with <strong>tech influencers<\/strong> to promote its cloud computing services, such as Azure.<\/p>\n<p>These influencers often share <strong>product demos, tutorials, and case studies<\/strong> with their professional audiences, driving awareness and trust among businesses looking for cloud solutions.<\/p>\n<h3>Adobe\u2019s Partner Program With Design Experts<\/h3>\n<p><a href=\"https:\/\/www.adobe.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Adobe<\/a> has leveraged <strong>design experts<\/strong> as influencers to promote creative tools like Photoshop, Illustrator, and Adobe XD.<\/p>\n<p>By collaborating with <strong>design thought leaders<\/strong>, Adobe has positioned itself as the go-to brand for creative professionals.<\/p>\n<h3>IBM\u2019s Partnerships With Industry Analysts<\/h3>\n<p><a href=\"https:\/\/www.ibm.com\/us-en\/us-en\" rel=\"nofollow noopener\" target=\"_blank\">IBM<\/a> partners with <strong>industry analysts<\/strong> and consultants to promote its enterprise solutions.<\/p>\n<p>These influencers have extensive experience in <strong>business technology<\/strong>, making their endorsements highly credible and influential.<\/p>\n<blockquote><p><em><strong>Featured Article: <\/strong><a href=\"https:\/\/www.socialchamp.com\/blog\/automate-social-media-posts\/\" rel=\"noopener\" target=\"_blank\">How to Automate Social Media Posts for Maximum Efficiency<\/a><\/em><\/p><\/blockquote>\n<h2>How Social Champ Enhances B2B Influencer Marketing<\/h2>\n<figure id=\"attachment_266319\" aria-describedby=\"caption-attachment-266319\" style=\"width: 1898px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"Social Champ&#039;s Dashboard\" class=\"size-full wp-image-266319\" height=\"857\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2024\/12\/social-champ-dashboard-16.png\" width=\"1898\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2024\/12\/social-champ-dashboard-16.png 1898w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2024\/12\/social-champ-dashboard-16-768x347.png 768w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2024\/12\/social-champ-dashboard-16-1536x694.png 1536w\" sizes=\"auto, (max-width: 1898px) 100vw, 1898px\" \/><figcaption id=\"caption-attachment-266319\" class=\"wp-caption-text\">Social Champ&#8217;s Dashboard<\/figcaption><\/figure>\n<p>Social Champ is an <strong>all-in-one social media management tool<\/strong> that can significantly enhance your B2B influencer marketing campaigns.<\/p>\n<p>Here\u2019s how Social Champ can help:<\/p>\n<h3>Streamlined Scheduling for Influencer Campaigns<\/h3>\n<p>Social Champ allows you to <a href=\"https:\/\/www.socialchamp.com\/solution\/influencers\/\" rel=\"noopener\" target=\"_blank\">schedule and manage influencer content<\/a> across multiple platforms easily.<\/p>\n<p>This ensures that your content is published optimally for maximum engagement.<\/p>\n<h3>Performance Insights<\/h3>\n<p>With Social Champ, you can<strong> track the performance of your campaigns<\/strong> in real time.<\/p>\n<p>Get <strong>detailed analytics<\/strong> on engagement rates, audience demographics, and more to measure your influencer campaign\u2019s success.<\/p>\n<h3>Cross-Platform Management<\/h3>\n<p>Social Champ lets you manage all your social media accounts in one place.<\/p>\n<p>This means you can <strong>coordinate with influencers<\/strong> across different platforms (Instagram, <a href=\"https:\/\/www.socialchamp.com\/linkedin-post-scheduler\/\" rel=\"noopener\" target=\"_blank\">LinkedIn<\/a>, X) and track results seamlessly.<\/p>\n<div class=\"content-upgrade _bonusVariantContentUpgrade style-default has-image\">\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\"><img class=\"\"\/><img decoding=\"async\" class=\"image\" src=\"https:\/\/www.socialchamp.io\/wp-content\/uploads\/2024\/07\/Calendar-v2.png\" alt=\"\" title=\"\"><\/div>\n<div class=\"text-wrapper\">\n<span class=\"title\">Let Social Champ handle the schedule while you handle the influence.<\/span><\/p>\n<p class=\"p1\"><strong>Automate, track, and elevate your B2B campaigns effortlessly. Start your free trial now!<\/strong><\/p>\n<p><a class=\"btn-cu\" href=\"https:\/\/www.socialchamp.com\/signup\" rel=\"noopener\" target=\"_blank\">Free 14-Day Trial<\/a>\n<\/div>\n<\/div>\n<\/div>\n<blockquote><p><em><strong>Featured Article:<\/strong><a href=\"https:\/\/www.socialchamp.com\/blog\/saas-tools\/\" rel=\"noopener\" target=\"_blank\"> 50+ Best SaaS Tools to Streamline Business Operations<\/a><\/em><\/p><\/blockquote>\n<h2>Conclusion<\/h2>\n<p>B2B influencer marketing is an <strong>essential strategy in 2026<\/strong>, helping businesses build credibility, trust, and connections with decision-makers.<\/p>\n<p>Unlike B2C, it focuses on targeted relationships through industry experts and thought leaders.<\/p>\n<p>Platforms like <strong>LinkedIn<\/strong>, <strong>Instagram<\/strong>, and <strong>X <\/strong>provide opportunities to engage with professionals effectively.<\/p>\n<p>Tools like Social Champ <strong>streamline campaigns<\/strong> by simplifying scheduling, performance tracking, and cross-platform management.<\/p>\n<p>A successful B2B influencer strategy requires selecting influencers,<a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-content-creation\/\" rel=\"noopener\" target=\"_blank\"> creating authentic content, <\/a>and monitoring results to ensure measurable success.<\/p>\n<p>By leveraging influencers&#8217; expertise and authority, businesses can <strong>enhance their brand image, <\/strong>generate qualified leads, and gain a competitive edge in the marketplace.<\/p>\n<p>Embracing B2B influencer marketing in 2026 is the key to <strong>standing out in a competitive,<\/strong> trust-driven business landscape.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n    <div itemscope itemtype=\"http:\/\/schema.org\/FAQPage\">\n                    <div itemprop=\"mainEntity\" itemscope itemtype=\"http:\/\/schema.org\/Question\">\n                <h4 style=\"font-size: 16px;\" itemprop=\"name\">1. How Is B2B Influencer Marketing Different From B2C?<\/h4>\n                <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n                    <div itemprop=\"text\">B2B marketing focuses on organizational decision-makers, emphasizing trust and thought leadership. B2C marketing targets individual consumers with emotion-driven campaigns aimed at personal purchases.<\/div>\n                <\/div>\n            <\/div>\n\n                        <div itemprop=\"mainEntity\" itemscope itemtype=\"http:\/\/schema.org\/Question\">\n                <h4 style=\"font-size: 16px;\" itemprop=\"name\">2. What Platforms Are Best for B2B Influencer Marketing?<\/h4>\n                <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n                    <div itemprop=\"text\">LinkedIn, YouTube, and X are the leaders in B2B marketing. Instagram is also useful for visual content. However, LinkedIn is the top choice for connecting with professionals and decision-makers.<\/div>\n                <\/div>\n            <\/div>\n\n                        <div itemprop=\"mainEntity\" itemscope itemtype=\"http:\/\/schema.org\/Question\">\n                <h4 style=\"font-size: 16px;\" itemprop=\"name\">3. How Do I Find B2B Influencers?<\/h4>\n                <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n                    <div itemprop=\"text\">Use platforms like LinkedIn and influencer tools like Social Champ and attend industry events. Research industry leaders and analyze competitors&#8217; influencer partnerships for potential candidates.<\/div>\n                <\/div>\n            <\/div>\n\n                <\/div><!--\/ppa questions-->\n    \n","protected":false},"excerpt":{"rendered":"<p>Looking to make a bigger impact with your B2B marketing in and make real connections? B2B influencer marketing might just be what you need. Instead of pushing ads to a broad audience, why not connect with the key decision-makers who can drive your business forward? There is a reason why 86% of businesses find influencer [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":279190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,92],"tags":[],"class_list":["post-266209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/266209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=266209"}],"version-history":[{"count":6,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/266209\/revisions"}],"predecessor-version":[{"id":334081,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/266209\/revisions\/334081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/279190"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=266209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=266209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=266209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}