“Many campaigns are built around a media platform. Sometimes marketers forget that media platforms are enablers of big ideas. They aren\u2019t the big ideas themselves.\u201d -Tom Fishburne<\/p><\/blockquote>\n
Whether you are a student working on a science project or a manager looking for a new marketing strategy, there are times when we all stuck at some point sitting in a brainstorming session with a looming deadline looking for some great idea to work on & can\u2019t come up with a single topic. [bctt tweet=”We all have been there, stuck in a creative rut!” username=”socialchampsays”]<\/p>\n Many theories are trying to uncover the truth behind the fact that why some of the best creative ideas come to you in the shower<\/a> or while folding the laundry, or at 3 am when all you need is sleep! There is a whole mechanics of human creativity which is being discovered, researched & addressed to help you dodge a creative roadblock.<\/p>\n TED Talks<\/strong> are one of them, a not-for-profit conferences where you can find people who have been at the point where you are right now, sharing their human experiences on how they overcome the difficulties they\u2019ve been facing in their respective fields, discussing ideas, trends & innovations. TED Talks encourage the idea of taking the complex concepts & delivering them in a digestible way for everyday audiences. Following are some of the TED Talks that can help a lot in getting those ideas flowing & support digital marketers<\/span><\/a> to think in a better way of their social media management<\/strong><\/a>.<\/p>\n Starting with Shawn Achor, an American positive psychology expert & bestselling author\u2019s TED Talk on \u201cThe Happy Secret to Better Work.\u201d Shawn Achor starts it with a sweet & funny childhood story about how he convinced his 5 years old sister that she was a unicorn<\/em> <\/span>after she had fallen down from the bunk bed while playing & got herself hurt. Later on, he comes up with a graph based on some data but not as you might expect.<\/p>\n Explaining the concept of \u201cThe absence of disease is not health,\u201d<\/strong> this TED Talk is definitely going to give you a fresh mind & a different lens through which your brain views the world that shapes your reality. As he explains that if you change that lens, you can change every single outcome at the same time<\/strong>. The overall talk is about finding the way to be happy in present to make our brains work harder, faster, & more intelligently with some science related to happiness psychology.<\/p>\n
\nWith the recent development in digital marketing & social media platforms, the production of high quality and relevant content is becoming more essential for brands. Content plans & strategies which took months to approve and then execute now needs to be right on the tip of your hands. With this increasing demand for ideas, how can one keep up his brain flowing with fresh ideas?<\/strong>
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\nMany social media managers ( read as “humans who have to be as receptive as bots”) working in the marketing world, can understand the ineptness when you have a boss who is never wrong, clients that mostly act like your wife, an approaching deadline, a week\u2019s worth of content scheduling<\/a> & there you\u2019re sitting with a coffee, staring at the graphs on your screen with no idea what you\u2019re going to post.
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<\/p>\n#1. The Happy Secret to Better Work<\/h2>\n