{"id":28527,"date":"2021-06-21T10:28:51","date_gmt":"2021-06-21T10:28:51","guid":{"rendered":"https:\/\/www.socialchamp.com\/?p=28527"},"modified":"2021-06-21T10:28:51","modified_gmt":"2021-06-21T10:28:51","slug":"jonathan-aufray-champstalk","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/jonathan-aufray-champstalk\/","title":{"rendered":"#ChampsTalk Highlights: Jonathan Aufray Discusses Actionable Growth Hacks"},"content":{"rendered":"<p>Growing a business is often more challenging than establishing one. Once the ball starts rolling, it becomes difficult to sustain the momentum and see improvements month-over-month and year-over-year.<\/p>\n<p>In order to break through such plateaus, businesses need to leverage growth hacking tactics to increase market share and attract a steady stream of high-ticket customers.<\/p>\n<p>Growth hacking combines digital marketing, lead\/demand generation, and conversion rate optimization tactics that combine together to deliver exceptional growth for the business. However, since there are too many tactics on the list, and you need to discover the ones that work for your niche.<\/p>\n<p>We are pleased to have Jonathan Aufray, Co-founder and CEO of Growth Hackers, who would discuss these ideas.<\/p>\n<p>For more than six years, Jonathan has inspired business owners and digital marketing professionals to try out new inbound marketing and growth hacking ideas to see sustainable growth over the years.<\/p>\n<p>In this edition of #ChampsTalk, Jonathan will discuss how businesses could use growth hacking tactics to see growth and brand traction.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We are Live \ud83d\udce2 on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> &#8211; Chat Session with <a href=\"https:\/\/twitter.com\/jonathan_aufray?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonathan_aufray<\/a> | CEO and co-founder of Growth Hackers<\/p>\n<p>The Topic\ud83d\udc49Difference Between Marketing and Growth Hacking <\/p>\n<p>Join us to get expert insights on <a href=\"https:\/\/twitter.com\/hashtag\/GrowthHacking?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#GrowthHacking<\/a> \ud83e\udd29 <a href=\"https:\/\/t.co\/mPiyUXebaH\">pic.twitter.com\/mPiyUXebaH<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402611468617592836?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Hi to the Social Champ team.<br \/>Thanks for having me here today.<br \/>I will try to answer all your questions the best I can.<br \/>Shall we start?<a href=\"https:\/\/twitter.com\/hashtag\/GrowthHacking?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#GrowthHacking<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Marketing?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Marketing<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402611798050672640?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Yeah, let&#39;s start\ud83d\ude42<\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402612359269658627?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Is growth hacking a do or die match?<a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a><\/p>\n<p>&mdash; Hassam Mustafa (@thehassam_) <a href=\"https:\/\/twitter.com\/thehassam_\/status\/1402617838259613696?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I don&#39;t think it is a do or die match.<\/p>\n<p>It&#39;s rather a process of testing, learning, optimizing and iterating.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402618814936674307?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">First of all we would like to thank Jonathan Aufray for being with us today\ud83d\ude07<\/p>\n<p>Let start with the first one: How would you define <a href=\"https:\/\/twitter.com\/hashtag\/GrowthHacking?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#GrowthHacking<\/a>? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/EuCf1YLXij\">pic.twitter.com\/EuCf1YLXij<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402611935024234502?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It&#39;s a pleasure to be here with you. Let me answer your 1st question: how would I define growth hacking?<\/p>\n<p>A lot of people think growth hacking are just cheap tactics that can bring thousands of users easily.<\/p>\n<p>They couldn\u2019t be more wrong&#8230;<\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402612859905863687?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Growth hacking is a process rather than a set of tools and tactics.<\/p>\n<p>The growth hacking methodology uses the AARRR framework:<br \/>1. Acquisition<br \/>2. Activation<br \/>3. Retention<br \/>4. Revenue<br \/>5. Referral <\/p>\n<p>Here\u2019s an image to help you understand what I mean. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/ZXKjbenR39\">pic.twitter.com\/ZXKjbenR39<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402613151036674058?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Oh! This is good. Thanks for the share.<\/p>\n<p>&mdash; Mustaasam Saleem \ud83c\uddf5\ud83c\uddf0\ud83c\udde9\ud83c\uddea\ud83c\uddf5\ud83c\uddf9\ud83c\uddf3\ud83c\uddf1\ud83c\udde7\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\uddf9\ud83c\udded\ud83c\uddec\ud83c\uddf7 (@MustaasamSaleem) <a href=\"https:\/\/twitter.com\/MustaasamSaleem\/status\/1402618666991198209?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">If you need more information, I also suggest you check the <a href=\"https:\/\/t.co\/MmVOT44pFc\">https:\/\/t.co\/MmVOT44pFc<\/a> for more&#8230; <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402614217576828931?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q2. How would you differentiate between growth hacking and marketing? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/PLbN4rZJk2\">pic.twitter.com\/PLbN4rZJk2<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402613918531571712?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Marketing is only 1 aspect of growth hacking. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><br \/>Growth hacking is a mix between marketing, data analytics &amp; product development. The goal of growth hacking isn\u2019t just to market a product but to use the feedback you gather to improve your product &amp; make it user-centric.<\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402614651821559811?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">This visual is self-explanatory and might help you understand more what I am talking about.<\/p>\n<p>Hope that helps.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GrowthHacking?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#GrowthHacking<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ProductDevelopment?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ProductDevelopment<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Marketing?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Marketing<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Analytics?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Analytics<\/a> <a href=\"https:\/\/t.co\/MXCDq1y9sM\">pic.twitter.com\/MXCDq1y9sM<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402615013483839490?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q3. What are different objectives which can we achieve through growth hacking? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/EYCXmkRwI8\">pic.twitter.com\/EYCXmkRwI8<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402616483889520642?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Growing your business by understanding what your target audience is searching for.<\/p>\n<p>You will find out the problems they face, the solutions they\u2019re looking for, the content that resonates with them &amp; most importantly what works &amp; what doesn\u2019t work to move the needle.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402617281792774148?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">As mentioned before, the goal is to grow your <a href=\"https:\/\/twitter.com\/hashtag\/business?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#business<\/a> by making your product more user-centric and keep improving <a href=\"https:\/\/twitter.com\/hashtag\/customerexperience?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#customerexperience<\/a>.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402617408796327940?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q4. What are different strategies or tactics which are used in growth hacking? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/KPQn19AyZA\">pic.twitter.com\/KPQn19AyZA<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402618596388388867?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">And&#8230; How one can leverage <a href=\"https:\/\/twitter.com\/hashtag\/influencer?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#influencer<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/marketing?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#marketing<\/a> and brand advocacy as a part of Growth Hacking? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mustaasam Saleem \ud83c\uddf5\ud83c\uddf0\ud83c\udde9\ud83c\uddea\ud83c\uddf5\ud83c\uddf9\ud83c\uddf3\ud83c\uddf1\ud83c\udde7\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\uddf9\ud83c\udded\ud83c\uddec\ud83c\uddf7 (@MustaasamSaleem) <a href=\"https:\/\/twitter.com\/MustaasamSaleem\/status\/1402619965782495234?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Influencer marketing can be powerful when done properly even if you&#39;re on a limited budget.<\/p>\n<p>What I recommend is to start with micro influencers (Influencers with a small community but a highly engaged one)<\/p>\n<p>&#8230;<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402620441550749702?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udcaf I also second this&#8230;<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mustaasam Saleem \ud83c\uddf5\ud83c\uddf0\ud83c\udde9\ud83c\uddea\ud83c\uddf5\ud83c\uddf9\ud83c\uddf3\ud83c\uddf1\ud83c\udde7\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\uddf9\ud83c\udded\ud83c\uddec\ud83c\uddf7 (@MustaasamSaleem) <a href=\"https:\/\/twitter.com\/MustaasamSaleem\/status\/1402622438882545666?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Create a specific link for each influencer you work with (Either a UTM tag or through a url shortener) so you can track which influencer brings the most bang for your buck.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/InfluencerMarketing?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#InfluencerMarketing<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402620777296384000?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">About brand advocacy, you want to create a referral marketing program where you entice your happy users to invite their friends or contacts.<\/p>\n<p>How?<\/p>\n<p>For instance, by creating a 2-way referral program (i.e. DropBox or Uber).<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><br \/>Here are a examples <a href=\"https:\/\/t.co\/a7WEs15wmz\">https:\/\/t.co\/a7WEs15wmz<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402621422401327108?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">That&#39;s awesome! :o Thanks for the share.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mustaasam Saleem \ud83c\uddf5\ud83c\uddf0\ud83c\udde9\ud83c\uddea\ud83c\uddf5\ud83c\uddf9\ud83c\uddf3\ud83c\uddf1\ud83c\udde7\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\uddf9\ud83c\udded\ud83c\uddec\ud83c\uddf7 (@MustaasamSaleem) <a href=\"https:\/\/twitter.com\/MustaasamSaleem\/status\/1402622174142337031?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q5. What is a growth funnel? What are different metrics associated with it? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/VmDQ3nsfsW\">pic.twitter.com\/VmDQ3nsfsW<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402621170160111618?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A growth funnel is divided in 3 main stages:<\/p>\n<p>Stage 1<\/p>\n<p>Top of the funnel = brand awareness.<\/p>\n<p>Metrics associated:<br \/>&#8211; Reach<br \/>&#8211; Impressions<br \/>&#8211; Visitors<br \/>&#8211; CPC (Cost per Click)<br \/>&#8211; Search impression share<br \/>\u2026<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402621996425383938?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Stage 2<\/p>\n<p>Middle of the funnel = lead generation and user acquisition.<\/p>\n<p>Metrics associated:<br \/>&#8211; CPA (Cost per Acquisition)<br \/>&#8211; Number of leads<br \/>&#8211; CPL (Cost per Lead)<br \/>&#8211; New email signups,<br \/>&#8211; Number of people contacting you<br \/>&#8211; Phone calls<br \/>&#8211; WhatsApp messages<\/p>\n<p>\u2026<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402622341612408834?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Stage 3<\/p>\n<p>Bottom of the funnel = conversion optimization, revenue growth and referral marketing (Brand advocacy).<\/p>\n<p>Metrics associated:<br \/>&#8211; Number of sales<br \/>&#8211; Conversion rate<br \/>&#8211; CLV (Customer Lifetime Value)<br \/>&#8211; RoaS (Return on ad Spend)<br \/>&#8211; ROI (Return on Investment)<br \/>\u2026<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402622678624731140?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Here\u2019s an image showing you a common growth funnel:<a href=\"https:\/\/twitter.com\/hashtag\/GrowthHacking?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#GrowthHacking<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SalesFunnel?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SalesFunnel<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/phk8SQ9J5F\">pic.twitter.com\/phk8SQ9J5F<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402622952982548482?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The goal is to bring people into your funnel with broad content.<\/p>\n<p>Then, once people have engaged with your content, website and\/or app, you want to retarget them with product-focused on brand-focused content. <\/p>\n<p>&#8230;<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402623146134360066?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">After that, you want to retain those users and make them delighted so they will refer your business to others. <\/p>\n<p>Here\u2019s more info to create a high-converting sales funnel: <a href=\"https:\/\/t.co\/deiYjLRaBh\">https:\/\/t.co\/deiYjLRaBh<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402623262954192898?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Excellent breakdown.<\/p>\n<p>&mdash; Marty Agather (@magather) <a href=\"https:\/\/twitter.com\/magather\/status\/1402625232335081479?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you Marty.<\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402625457992867842?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q6. How does creating an urgency or FOMO complement growth hacking? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/61GzwmGTv5\">pic.twitter.com\/61GzwmGTv5<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402624193032753155?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Creating urgency, scarcity or FOMO (Fear of Missing Out) can be powerful to entice your prospects to purchase from you.<\/p>\n<p>However, you don\u2019t want to do it too much and you want to do it ethically. <\/p>\n<p>&#8230;<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402624458704130048?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I see too many marketers creating a fake sense of urgency every other day to push people to buy. I am not fond of this.<br \/>Instead, there are honest ways to do this such as:<br \/>&#8211; If your products will be out of stock shortly<br \/>&#8211; If your products are going to be expired soon<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402624839450390535?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&#8230;<\/p>\n<p>Seasonal offers such as:<br \/>&#8211; Christmas<br \/>&#8211; Valentine\u2019s day<br \/>&#8211; Spring break<br \/>&#8211; Anniversaries<br \/>&#8211; Pre orders<br \/>&#8211; &#8230;<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>You may be interested in this blog post about using scarcity marketing ethically <a href=\"https:\/\/t.co\/JEHUDTvURL\">https:\/\/t.co\/JEHUDTvURL<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402625164588707841?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q7. Do you think that the virality trend can be termed growth hacking? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/j1g58mLuQy\">pic.twitter.com\/j1g58mLuQy<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402626105706782730?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Growth hacking and virality are different but they can be part of the same thing.<\/p>\n<p>What do I mean?<\/p>\n<p>You can become viral by using growth hacking but you don&#39;t actually need growth hacking to become viral.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402626896907563010?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">On the other hand, you can use a growth hacking approach to grow your business and improve your product but without becoming viral.<\/p>\n<p>So, growth hacking can bring virality but often you don&#39;t want to become viral, what you want to do is growing steadily &amp; sustainably.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402627407845085187?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q8. Do you have any valuable tips for a budding growth hacker? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/JMzCZy1DdY\">pic.twitter.com\/JMzCZy1DdY<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402628274891771904?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I believe the best way to learn (growth hacking) is actually by doing.<\/p>\n<p>I suggest anyone who want to really learn growth hacking to start by:<\/p>\n<p>1. Find what you&#39;re passionate about<\/p>\n<p>2. Build a website around that with a CMS:<br \/>&#8211; WordPress<br \/>&#8211; Shopify<br \/>&#8211; SquareSpace<br \/>&#8211; Wix<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402628940145913859?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&#8230; there are many good free tutorials on YouTube <\/p>\n<p>3. Focus on the problem you solve and start creating user\/buyer personas.<\/p>\n<p>4. Then, find competitors in your industry and learn from them. Don&#39;t blindly copy them. Get inspired and do something better.<\/p>\n<p>&#8230;<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402629348167802880?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">5. After that, drive qualified &amp; targeted traffic to your website<\/p>\n<p>6. Learn what works and what doesn\u2019t<\/p>\n<p>7. Start building a community &amp; engage with your followers &amp; visitors to gather data &amp; feedback. <\/p>\n<p>8. Optimize your strategies.<\/p>\n<p>9. Repeat the process.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402629729463660545?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q9. Lastly, who do you think we should invite next for our chat session? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/myguD4CqdX\">pic.twitter.com\/myguD4CqdX<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402630305576636416?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">There are so many people you could invite for your next session.<\/p>\n<p>Someone who really inspires me is Simon Sinek (<a href=\"https:\/\/twitter.com\/simonsinek?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@simonsinek<\/a>).<\/p>\n<p>I believe he will bring great knowledge to your audience. <\/p>\n<p>Very inspirational and one of the only persons I really follow.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402630705452969987?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thanks <a href=\"https:\/\/twitter.com\/jonathan_aufray?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonathan_aufray<\/a> for the recommendation\ud83d\ude4f<\/p>\n<p>Hi <a href=\"https:\/\/twitter.com\/simonsinek?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@simonsinek<\/a> we would love to have you on our chat session <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a>, let&#39;s get connected\ud83d\ude42<\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402631558536830977?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/jonathan_aufray?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonathan_aufray<\/a> What are the goals I can set for growth hacking campaigns?<a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a><a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Zafar Iqbal (@z1f1r) <a href=\"https:\/\/twitter.com\/z1f1r\/status\/1402615357156769797?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It really depends on your <a href=\"https:\/\/twitter.com\/hashtag\/business?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#business<\/a>&#39;s goals. Do you want to boost your brand awareness, gain traffic, get users, generate leads, make sales, get funding, etc.<\/p>\n<p>Once you know your business&#39; objective, you can define the right metrics\/KPIs that you want to track.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402616218255642636?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you. Any suggestions for a goal-setting model or methodology?<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Zafar Iqbal (@z1f1r) <a href=\"https:\/\/twitter.com\/z1f1r\/status\/1402625773127733249?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Think about your vision.<\/p>\n<p>What do you want to achieve?<\/p>\n<p>How do you want to achieve it?<\/p>\n<p>&#8230;<\/p>\n<p>and most importantly<\/p>\n<p>&#8230;<\/p>\n<p>Why do you want to achieve it?<\/p>\n<p>What is your why?<a href=\"https:\/\/t.co\/uUdev60r6h\">https:\/\/t.co\/uUdev60r6h<\/a><a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402626439812325378?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How is a growth hacker different from a digital marketer? <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/jonathan_aufray?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonathan_aufray<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Fahad Ahmed (@Fahad_Ahmed94) <a href=\"https:\/\/twitter.com\/Fahad_Ahmed94\/status\/1402617643069231114?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A digital marketer mostly thinks about digital marketing channels and metrics without thinking so much about product.<\/p>\n<p>This is usually the product department that handles product development.<\/p>\n<p>A growth hackers is bridging the gap between digital marketing and product<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402618180002926599?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How? <\/p>\n<p>A growth hacker wants to grow the acquisition channels but also grow\/improve the product thanks to the data\/feedback he\/she gathered.<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402618437172486147?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What are the famous pirate metrics, and why\/how are they associated with growth hacking? <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/jonathan_aufray?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonathan_aufray<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Fahad Ahmed (@Fahad_Ahmed94) <a href=\"https:\/\/twitter.com\/Fahad_Ahmed94\/status\/1402615623092510726?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The famous pirate metrics are what I mentioned in one of my previous tweets: AARRR (Acquisition &#8211; Activation &#8211; Retention &#8211; Revenue &#8211; Referral)<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/lQkGRgOyX7\">pic.twitter.com\/lQkGRgOyX7<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402616526180478978?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What tools do you recommend for Growth hacking?<a href=\"https:\/\/twitter.com\/jonathan_aufray?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonathan_aufray<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Syed Hamza (@kepler31b) <a href=\"https:\/\/twitter.com\/kepler31b\/status\/1402614446309134341?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">There are literally hundreds of tools for <a href=\"https:\/\/twitter.com\/hashtag\/growthhacking?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#growthhacking<\/a>. What you need is to find tools that automate your processes and make you more productive. Here&#39;s a list of growth hacking tools that might help you: <a href=\"https:\/\/t.co\/KpAFrydJDK\">https:\/\/t.co\/KpAFrydJDK<\/a><a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Jonathan Aufray (@jonathan_aufray) <a href=\"https:\/\/twitter.com\/jonathan_aufray\/status\/1402615733503152134?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">And that&#39;s it for today folks, we would like to thank you <a href=\"https:\/\/twitter.com\/jonathan_aufray?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonathan_aufray<\/a> for your knowledgeable insights on Difference Between Marketing and Growth Hacking\ud83d\ude4f<\/p>\n<p>We loved having you and hope that the audience enjoyed today\u2019s session of <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a>\ud83d\ude07 <a href=\"https:\/\/t.co\/eUqDMQvOfa\">pic.twitter.com\/eUqDMQvOfa<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1402631732315238408?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">June 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Thank you, Jonathan, for your great insights. We hope our readers now have some ideas that they can try to implement for their business.<\/p>\n<p>Now it&#8217;s the readers\u2019 turn \u2013 Do mention your favorite mentor you want to be featured in the next episode of ChampsTalk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing a business is often more challenging than establishing one. Once the ball starts rolling, it becomes difficult to sustain the momentum and see improvements month-over-month and year-over-year. In order to break through such plateaus, businesses need to leverage growth hacking tactics to increase market share and attract a steady stream of high-ticket customers. Growth [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[343],"tags":[],"class_list":["post-28527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-champs-talk"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/28527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=28527"}],"version-history":[{"count":0,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/28527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/28530"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=28527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=28527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=28527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}