{"id":30448,"date":"2021-09-22T07:48:25","date_gmt":"2021-09-22T07:48:25","guid":{"rendered":"https:\/\/www.socialchamp.com\/?p=30448"},"modified":"2025-08-21T09:05:25","modified_gmt":"2025-08-21T14:05:25","slug":"veronica-gentili-champstalk","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/veronica-gentili-champstalk\/","title":{"rendered":"#ChampsTalk Highlights: Veronica Gentili Talks All About Facebook Ads"},"content":{"rendered":"<p>For many businesses, Facebook ads are a powerful channel for reaching the right audience at the right time.<\/p>\n<p>Businesses that are new to the game often see Facebook ads as a great way of fueling their growth without having to spend a lot on advertising.<\/p>\n<p>Established brands opt for Facebook ads allowing finely-tuned access to desired demographics for maximum impact. This increases brand awareness and improves the overall social media footprint of the brand.<\/p>\n<p>However, Like every other <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-marketing-tactics\/\" rel=\"noopener\" target=\"_blank\">social media marketing tactic<\/a>, Facebook ads require attention to the process of how the message is crafted and clever use of all available tools to ensure a great return on the efforts of the marketing team.<\/p>\n<p>The good thing about Facebook marketing is that several great experts have created so many resources that anyone can use to understand and enhance their skills.<\/p>\n<p>To understand the mechanics of Facebook ads and how businesses can benefit from them, we invited <a href=\"https:\/\/www.facebook.com\/veronicagentilipage\" rel=\"noopener sponsored nofollow\" target=\"_blank\">Veronica Gentili<\/a>, Facebook ads expert to our #ChampsTalk session.<\/p>\n<p>If you missed the session, here&#8217;s the rundown of what happened during the session.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We are Live \ud83d\udce2on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> &#8211; Chat Session with <a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a> | Facebook Ads Expert<\/p>\n<p>The Topic: All About Facebook Ads \ud83c\udf1f <a href=\"https:\/\/t.co\/vbMy4wyBIF\">pic.twitter.com\/vbMy4wyBIF<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430909041249685514?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you <a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a>  for joining us today \ud83d\ude4f<\/p>\n<p>Let start with the first question: What are the core objects behind using Facebook Ads? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/d4fmcZ53gf\">pic.twitter.com\/d4fmcZ53gf<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430909394519150604?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Basically any you may have! From awareness to engagement, traffic, leads and purchase, Facebook offers a lot of tools and optimization strategies in order to reach your main goals&#8230;and bring your target personas to conversion! <a href=\"https:\/\/twitter.com\/hashtag\/Champstalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Champstalk<\/a> <a href=\"https:\/\/t.co\/W2JzyBTnYz\">pic.twitter.com\/W2JzyBTnYz<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430910065968439300?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q2. What KPIs should we track to monitor campaign performance? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/dQwYgSW9QR\">pic.twitter.com\/dQwYgSW9QR<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430911463246360576?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It really depends on your campaign main goal. For instance, if we run a lead ads campaign we should focus mainly on CTR, CPL, Conversion Rate, if we run a purchase campaign we should monitor ROAS, CPA, Average order value and so on.<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430911834870059011?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q3. What targeting options do Facebook Ads offer?  <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/KN38PrejFq\">pic.twitter.com\/KN38PrejFq<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430912424291483649?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A lot! You can target people by interests, demographics, connection and behaviour (Core Audience), you can target a client database, website visitors and more (Custom Audience) and you can also create an audience based on your best audiences (Lookalike audience) <a href=\"https:\/\/twitter.com\/hashtag\/Champstalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Champstalk<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430912804589027331?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q4. What are some good hacks for selecting the right audience for the Ads? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/SVsyAHKJWd\">pic.twitter.com\/SVsyAHKJWd<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430912989780013066?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Think about your target persona. What about its demographics? What about its interests and behaviours? Are there any authors, magazine, brand that could fit? Keep also in mind that usually the best performing ads are targeted to Custom or Lookalike Audience, so start with them!<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430914186129801220?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q5. What are the best practices for setting up a campaign? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/ZdHQ3xz9iT\">pic.twitter.com\/ZdHQ3xz9iT<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430914360348577801?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You need to:<br \/>\u2705Have a clear object in mind, so you can pick the right format and optimization goal<br \/>\u2705Define budget, creative, timeframe and tests you may want to run<br \/>\u2705 Define the target audiences for your campaigns and split the budget accordingly <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430918304055664653?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q6. Can you differentiate between campaign budget optimization and ad set budget optimization? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/WQHKGMZJKo\">pic.twitter.com\/WQHKGMZJKo<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430918437035970563?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">If you want Facebook to do the hard job of moving the budget on the best performing adset in real time, CBO is ideal. As you have high value or different audiences, you may want to have more control over your ads, so you can use the ABO in order to split the budget as you like.<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430918713348431878?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q7. What\u2019s the role of Facebook Pixel in planning Facebook Ads campaigns? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/FcDvqOJmoN\">pic.twitter.com\/FcDvqOJmoN<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430919060070584320?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The Facebook Pixel is VERY IMPORTANT as it helps to:<br \/>\u2705 Track campaigns conversions (combined with Conversion API)<br \/>\u2705 Optimize for your main goal (ex leads, purchases\u2026)<br \/>\u2705 Create retargeting campaigns (usually the best in terms of $$$)<br \/>\u2705 Create lookalike audiences on visitors<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430919468818083842?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q8. How can lookalike audiences help in scaling ads deliverability and performance? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/etmEub0ZL2\">pic.twitter.com\/etmEub0ZL2<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430920015646273547?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Since they\u2019re using the powerful Facebook Machine Learning System, they could help you creating super targeted audience without having to select interests, demo and so on. So, as you have a good performing Custom Audience, you should immediately test its Lookalike Audiences!<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430920265735811075?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q9. Lastly, who do you think we should invite next on Champs Talk? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/oeudMCtrcP\">pic.twitter.com\/oeudMCtrcP<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430920697837203459?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I met him few years ago in Bologna and he&#39;s a very inspiring SMM Expert. I would pick <a href=\"https:\/\/twitter.com\/dennisyu?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@dennisyu<\/a>!<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430921034962718720?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you <a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a> for the recommendation \ud83d\ude4f<\/p>\n<p>However, just to let you know we have already done <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> with <a href=\"https:\/\/twitter.com\/dennisyu?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@dennisyu<\/a>\ud83d\ude07<\/p>\n<p>Here&#39;s the recap of his session: <a href=\"https:\/\/t.co\/0vm3slAsjb\">https:\/\/t.co\/0vm3slAsjb<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430922183337971718?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Oh, cool! So what about <a href=\"https:\/\/twitter.com\/jonloomer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonloomer<\/a>?<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430922647064428545?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thanks for another recommendation\ud83d\ude4f<a href=\"https:\/\/twitter.com\/jonloomer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jonloomer<\/a>, we would love to have you in our <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a>. Let&#39;s discuss in DM\ud83d\ude42<\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430923249991438347?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thanks, Veronica! And Gummy Bears are pretty great&#8230;<\/p>\n<p>&mdash; Jon Loomer (@jonloomer) <a href=\"https:\/\/twitter.com\/jonloomer\/status\/1430932105169555458?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">One of the best inventions ever (in combo with sushi of course) \ud83c\udf71<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430940525566304264?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What\u2019s the ideal number of conversions that you would recommend to warm up a pixel?<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a><\/p>\n<p>&mdash; Marium Fahim Khan (@marium_fahim) <a href=\"https:\/\/twitter.com\/marium_fahim\/status\/1430910405006827520?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Good question Marium! I recommend at least few hundreds conversions in order to warm it. Remember that each adset needs at least 50 conversions per week in order to be properly optimized! <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430911143917150213?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Many people recommend not to make changes to your ad if it&#39;s performing. Instead, they recommend duplicating it and making changes to the new ad. Do you agree with this idea?<a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Syed Hamza (@kepler31b) <a href=\"https:\/\/twitter.com\/kepler31b\/status\/1430910908415438848?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Of course I do. You know, <a href=\"https:\/\/twitter.com\/hashtag\/FacebookAds?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#FacebookAds<\/a> are pretty like an house of cards&#8230;moving just one of them can lead to a disaster :D<br \/>Also, resetting the learning phase and restart it could lead to worse results than before. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430911638362738690?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">1. Can setting up events on a Pixel help with retargeting customers for an eCommerce site? <a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Tahniat Alam (@tahniatalam) <a href=\"https:\/\/twitter.com\/tahniatalam\/status\/1430911663977336833?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Of course! Using events and optimize for conversions is usually the best strategy in order to get conversions. Also, I strongly recommend setting up the Conversion API, it could help to match more conversions and get more results! <a href=\"https:\/\/twitter.com\/hashtag\/Champstalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Champstalk<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430912191729864705?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">If you are testing an ad set, should you go with Ad set budget optimization or Campaign budget optimization? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a><\/p>\n<p>&mdash; Yumna Hafeez (@hafeez_yumna) <a href=\"https:\/\/twitter.com\/hafeez_yumna\/status\/1430912921794580488?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It depends. I use CBO on similar value (and size) audiences as I want Facebook to optimize the budget, but as I&#39;m targeting different value audiences (ex core vs custom audience) or high value custom audiences (ex client database) I prefer ABO. <a href=\"https:\/\/twitter.com\/hashtag\/Champstalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Champstalk<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430914030269603847?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">2. What&#39;s the learning phase of Facebook ads?<a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Tahniat Alam (@tahniatalam) <a href=\"https:\/\/twitter.com\/tahniatalam\/status\/1430914180094205957?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">As explained by <a href=\"https:\/\/twitter.com\/facebook?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@Facebook<\/a> &quot;The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set.&quot; <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430915634746044420?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u00a0<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">That&#39;s a wrap for today, we would like to thank you <a href=\"https:\/\/twitter.com\/VeronicaGenti?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VeronicaGenti<\/a> for your knowledgeable insights. \ud83d\ude4f<\/p>\n<p>We loved having you and hope that the audience enjoyed today\u2019s session of <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> \ud83d\ude07 <a href=\"https:\/\/t.co\/wkAH7JgDMg\">pic.twitter.com\/wkAH7JgDMg<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1430922481817341958?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Loved it too, it&#39;s been a very interesting chat guys! ;)<\/p>\n<p>&mdash; Veronica Gentili (@VeronicaGenti) <a href=\"https:\/\/twitter.com\/VeronicaGenti\/status\/1430922817462325248?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 26, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We would like to thank Veronica for taking the time for the session and her great replies to some tricky questions. We hope that the audience had a great time and can now plan some high-engagement Facebook ads campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many businesses, Facebook ads are a powerful channel for reaching the right audience at the right time. Businesses that are new to the game often see Facebook ads as a great way of fueling their growth without having to spend a lot on advertising. Established brands opt for Facebook ads allowing finely-tuned access to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":131403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[343],"tags":[332,186,403],"class_list":["post-30448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-champs-talk","tag-champstalk","tag-facebook-ads","tag-veronica-gentili"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/30448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=30448"}],"version-history":[{"count":0,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/30448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/131403"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=30448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=30448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=30448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}