{"id":32323,"date":"2021-10-25T11:38:11","date_gmt":"2021-10-25T11:38:11","guid":{"rendered":"https:\/\/www.socialchamp.com\/?p=32323"},"modified":"2022-09-14T09:54:16","modified_gmt":"2022-09-14T09:54:16","slug":"moss-clement-champstalk","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/moss-clement-champstalk\/","title":{"rendered":"In Conversation With Moss Clement About B2B Content Marketing Strategy"},"content":{"rendered":"<p>For a company to make a difference, they need to have a strong marketing strategy. One element of that strategy is content marketing. Content marketing is a way of providing relevant and original content that people will remember and share. Building a B2B content marketing strategy is a daunting task. Unlike other types of marketing, the business-to-business community is often less likely to have a unified voice. As a result, there are many different audiences to target.<\/p>\n<p>If you&#8217;re looking to create a content marketing strategy for your B2B business, to help you out, we invited Moss Clement to share her expert opinion on how to build content marketing strategy this week on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk\" target=\"_blank\" rel=\"nofollow noopener\">#ChampsTalk<\/a>.<br \/>\nMoss Clement is an expert business writer &amp; blogger who has extensive knowledge of digital marketing &amp; B2B companies.<\/p>\n<p>Let\u2019s see what Moss has to say about B2B content marketing strategy:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We are LIVE from our <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> session with <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a>  | Founder at Moss Media <\/p>\n<p>Topic of discussion: How To Build A B2B Content Marketing Strategy \ud83c\udf1f<\/p>\n<p>Join us at 08:00AM PST<br \/>.<br \/>.<a href=\"https:\/\/twitter.com\/hashtag\/SocialChamp?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SocialChamp<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/chatsession?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#chatsession<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mossmedia?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#mossmedia<\/a> <a href=\"https:\/\/t.co\/IKnLPpBSwM\">pic.twitter.com\/IKnLPpBSwM<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448302874509856771?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a>  for joining us today \ud83d\ude4f<\/p>\n<p>Let&#39;s begin with our first question: Why is it necessary to have a content marketing strategy? What goals can a business achieve through it? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/5olobbk30e\">pic.twitter.com\/5olobbk30e<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448303427973419019?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you for having me <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> for <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448303826491121664?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A1a. Content marketing attracts organic traffic, drives social media engagement, and impacts readers\u2019 actions on your site. But to develop marketing content that drives results, you need a strategy. This makes content marketing strategy an essential tool. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448304086743408643?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A1b. Businesses can achieve many goals with a content marketing strategy. Content marketing aims to create informative content that builds brand awareness, drives traffic, and leads. A successful content marketing strategy will help you achieve these goals. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448304566483791884?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">With the best use of content marketing strategy, you can build trust with a potential prospect long before the sales cycle starts. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mudassir (@Mudassir9s) <a href=\"https:\/\/twitter.com\/Mudassir9s\/status\/1448305104654897153?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">That&#39;s right, Mudassir<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448305505366065156?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q2. What are some common forms of B2B content marketing, and how can a business leverage them to the fullest? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/G9vKJkKOPO\">pic.twitter.com\/G9vKJkKOPO<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448305103732187144?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A2a. B2B content marketing aims to increase brand awareness, boost web traffic, leads &amp; sales. Hence, some common forms of B2B content marketing include blogging, podcasting, email newsletters, white papers, videos, e-books, infographics, and more. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448305688313311244?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A2b. According to research, over 90% of B2B marketers use content to drive traffic, boost brand awareness, leads &amp; sales. So, to use content to the fullest, diversify your content production and measure performance to see what works best and produce more of the best. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448305829480894465?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Yes, right Moss!<\/p>\n<p>There&#39;s no one-size-fits tactic. It depends on the business niche, typical content consumption way of the ideal buyer, etc. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/9v65OaqNRL\">https:\/\/t.co\/9v65OaqNRL<\/a><\/p>\n<p>&mdash; Mudassir (@Mudassir9s) <a href=\"https:\/\/twitter.com\/Mudassir9s\/status\/1448306562448216064?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q3. What are the best practices to build a content marketing strategy around an objective <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/f0PLFVETZe\">pic.twitter.com\/f0PLFVETZe<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448307145481539584?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A3. Planning lets you focus on your business targets. And with common challenges in mind, you can assign resources to meet them effectively. So, to create a content marketing strategy, I recommend that you start by auditing your existing content. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448307538919936000?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Auditing your content helps you produce unique posts that get results. Then, define your content marketing goals. While short-term goals that lead to your long-term objectives are ideal, begin with the aspirations that connect with your overall mission. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448307881208582146?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Once you have your goals cut out, pinpoint who you want to serve (your audience persona). Also, create an editorial calendar; it lets you prioritize your actions, manage workflow, and modify your expectations appropriately. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448308229231071234?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q4. How important are buyer personas in mapping a content marketing strategy? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/if2KOEm2Y3\">pic.twitter.com\/if2KOEm2Y3<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448308946029137922?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A4. Buyer personas (audience personas or marketing personas) are exceedingly critical in mapping out content marketing strategy. That\u2019s because they let you categorize your target audience into various segments based on interests, motivation, and purchasing habits. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448309343846293505?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Understanding these components will help you target various consumer groups correctly with optimal results. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448309455439945740?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q5. What are the common differences between a B2B and a B2C content marketing strategy? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/crlobUljMz\">pic.twitter.com\/crlobUljMz<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448309869153595399?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A5. Although similar to each other, B2B and B2C content marketing strategies have differences. For example, both marketing strategies target two separate customers and engage them differently. Also, content creation is a sustainable B2B marketing strategy. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448311121270738945?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">B2B content marketing strategy includes the use of blog posts, podcasts, videos, and other content types to target other businesses that will engage with their content before making a purchasing decision. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448311293455347714?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">But B2C marketers invest more in advertising and other similar marketing methods for promoting their products. That\u2019s because their customers are individual end-users with everyday needs. Clearly, strategic discharges are common differences in B2B &amp; B2C. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448311452616511500?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A5 Common differences? The main difference to consider is the length of the buying cycle. B2B customers need a lot more information before they can make a decision. B2C content is more focused on the customer vs the product, especially when building awareness <a href=\"https:\/\/twitter.com\/hashtag\/champstalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#champstalk<\/a> <a href=\"https:\/\/t.co\/JsPwXmFK81\">https:\/\/t.co\/JsPwXmFK81<\/a><\/p>\n<p>&mdash; Mack Collier (@MackCollier) <a href=\"https:\/\/twitter.com\/MackCollier\/status\/1448311584045117444?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/SocialChampSays\/status\/1448311861716439048<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A6a. There are several metrics to measure performance, but this chat can&#39;t contain them all. So, I will group them into four categories. <br \/>User behavior on your site<br \/>Engagement across platforms <br \/>SEO result (organic traffic, backlinks, time on page)<br \/>Conversion and ROI. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448312994409197571?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A6b. A good rule of thumb is to update your site content three times per week. But if you\u2019re restricted with time, you lower it to two or at least once weekly. The updates could be minor changes to old blog posts or publishing new content. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448313253487161346?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It\u2019s essential because the frequent updates signal search engine bots, allowing crawlers to crawl, index, and re-arrange your rankings. Therefore, to increase the chances of your blog getting a higher ranking, update the content frequently. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448313404935000065?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A6 Let your strategy and desired outcomes determine which metrics you choose to measure for your content. Long-form content such as blog posts\/articles should be audited for updating at least twice a year. I pick posts that are already performing well first <a href=\"https:\/\/twitter.com\/hashtag\/champstalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#champstalk<\/a> <a href=\"https:\/\/t.co\/aqsKNd2qWb\">https:\/\/t.co\/aqsKNd2qWb<\/a><\/p>\n<p>&mdash; Mack Collier (@MackCollier) <a href=\"https:\/\/twitter.com\/MackCollier\/status\/1448312704075288579?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q7. What is a content marketing funnel, and can it help in getting better conversions from your audience? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/fzn2ycfW9I\">pic.twitter.com\/fzn2ycfW9I<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448313667158687750?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A7a. A content marketing funnel is a marketing system that helps marketers to attract leads and guide them through a progressive customer journey from the first touch-point of awareness (TOFU) to the final point of conversion and brand advocate (BOFU). <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448314530602307585?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A7b. The purpose of a conversion funnel is to create a compelling customer journey and increase conversions. So, yes, a funnel helps get better conversions. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448314729756299271?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q8. Lastly, who do you think we should invite next on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a>? <a href=\"https:\/\/t.co\/cUMv8O4aCN\">pic.twitter.com\/cUMv8O4aCN<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448315124687806468?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A8. I recommend:<\/p>\n<p>Adam Connell <a href=\"https:\/\/twitter.com\/adamjayc?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@adamjayc<\/a> <br \/>Donna Merrill <a href=\"https:\/\/twitter.com\/donna_tribe?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@donna_tribe<\/a><br \/>Janice Wald <a href=\"https:\/\/twitter.com\/MrsPaznanski?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MrsPaznanski<\/a> <br \/>Sue-Ann Bubacz <a href=\"https:\/\/twitter.com\/SueAnnBubacz?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SueAnnBubacz<\/a> <br \/>Vishwajeet Kumar <a href=\"https:\/\/twitter.com\/vishwa328?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@vishwa328<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448316040807583750?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Also, add these awesome experts to your list:<\/p>\n<p>Ann Smarty <a href=\"https:\/\/twitter.com\/annsmarty?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@annsmarty<\/a><br \/>Ryan Robinson <a href=\"https:\/\/twitter.com\/TheRyanRobinson?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@TheRyanRobinson<\/a> <br \/>Elna Cain <a href=\"https:\/\/twitter.com\/ecainwrites?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@ecainwrites<\/a> <br \/>Neal Schaffer <a href=\"https:\/\/twitter.com\/NealSchaffer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@NealSchaffer<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448317043204308995?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> for the awesome recommendations \ud83d\ude4f<a href=\"https:\/\/twitter.com\/adamjayc?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@adamjayc<\/a>  <a href=\"https:\/\/twitter.com\/donna_tribe?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@donna_tribe<\/a>  <a href=\"https:\/\/twitter.com\/MrsPaznanski?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MrsPaznanski<\/a> <a href=\"https:\/\/twitter.com\/SueAnnBubacz?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SueAnnBubacz<\/a>  <a href=\"https:\/\/twitter.com\/vishwa328?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@vishwa328<\/a> , we would love to have you guys on our <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a>\ud83d\ude07<\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448317039119151105?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">That&#39;s it for today folks, we would like to thank you <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> for your knowledgeable insights. <\/p>\n<p>We loved having you and hope that the audience enjoyed today\u2019s session of <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> \ud83d\ude07 <a href=\"https:\/\/t.co\/uPJFWUY1Sr\">pic.twitter.com\/uPJFWUY1Sr<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1448317820601880584?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"qme\" dir=\"ltr\"> <a href=\"https:\/\/t.co\/nCLz5NcHsS\">pic.twitter.com\/nCLz5NcHsS<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448318546359029766?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you too. I appreciate it!<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448318356495478794?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How often do you think we should measure performance of a content piece? Daily? Weekly? <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Marium Fahim Khan (@marium_fahim) <a href=\"https:\/\/twitter.com\/marium_fahim\/status\/1448307348880216066?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Weekly is ideal<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448308416867356677?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How do we set a target persona for B2B content marketing? Is it the same like it is for B2C or are there any specific practices that we should keep in mind? <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Marium Fahim Khan (@marium_fahim) <a href=\"https:\/\/twitter.com\/marium_fahim\/status\/1448305490216296450?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Both marketing models target different audience persona. So the targeting differs. I will rather direct you to this detailed article by HubSpot <a href=\"https:\/\/t.co\/yARPpiV8to\">https:\/\/t.co\/yARPpiV8to<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448306306444636160?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Does posting schedules on social media affect your content marketing strategy? <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Yumna Hafeez (@hafeez_yumna) <a href=\"https:\/\/twitter.com\/hafeez_yumna\/status\/1448308042567598086?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Social media posting is part of content marketing and positively impacts your strategy. Please, give it a priority!<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448308717624102916?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Do you have any tips for beginners on creating a system\/organizing the content process?<a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Syed Hamza (@kepler31b) <a href=\"https:\/\/twitter.com\/kepler31b\/status\/1448308042672455682?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I&#39;d add:<\/p>\n<p>Focus on relevant low search volume terms and create content around them, and by some time, you will have enough supporting content to increase your topical authority, which ranks well on Google. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Mudassir (@Mudassir9s) <a href=\"https:\/\/twitter.com\/Mudassir9s\/status\/1448309946530009092?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Use a content calendar to brainstorm, plan, and create blog content. It is a valuable tool.<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448309114946347017?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Is cross-posting the same content across different channels a good strategy, or should the content be modified for each channel? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><br \/> <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a><\/p>\n<p>&mdash; Tahniat Alam (@tahniatalam) <a href=\"https:\/\/twitter.com\/tahniatalam\/status\/1448308294200672263?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Posting the same content across platforms is not the best content marketing practice. Modify and post them at different times.<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448309850191110144?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Which tools would you like to recommend that can help plan a content marketing strategy and how? <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a><\/p>\n<p>&mdash; Tahniat Alam (@tahniatalam) <a href=\"https:\/\/twitter.com\/tahniatalam\/status\/1448309049133441029?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Try this <a href=\"https:\/\/t.co\/cEfvoEtUxl\">https:\/\/t.co\/cEfvoEtUxl<\/a><\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448310845432377345?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">SEMrush and HubSpot have some of the best content tools and templates<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448310376152682498?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How can you analyze and identify gaps in your content marketing strategy?<a href=\"https:\/\/twitter.com\/MosClement?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MosClement<\/a>  <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Yumna Hafeez (@hafeez_yumna) <a href=\"https:\/\/twitter.com\/hafeez_yumna\/status\/1448309049301381130?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Define your buyer persona, perform market research, analyze your current content strategy, conduct competitor research, and fill the gaps in your strategy<\/p>\n<p>&mdash; Mos Clement (@MosClement) <a href=\"https:\/\/twitter.com\/MosClement\/status\/1448312490564145156?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: center;\"><em> We would like to thank <a href=\"https:\/\/twitter.com\/MosClement\" target=\"_blank\" rel=\"nofollow noopener\">Moss Clement<\/a> for taking the time for us and giving our audience exceptional advice!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a company to make a difference, they need to have a strong marketing strategy. One element of that strategy is content marketing. Content marketing is a way of providing relevant and original content that people will remember and share. Building a B2B content marketing strategy is a daunting task. Unlike other types of marketing, [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":32324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,343],"tags":[427],"class_list":["post-32323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-champcasts","category-champs-talk","tag-moss-clement"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/32323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=32323"}],"version-history":[{"count":1,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/32323\/revisions"}],"predecessor-version":[{"id":335136,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/32323\/revisions\/335136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/32324"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=32323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=32323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=32323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}