{"id":34535,"date":"2021-11-25T12:30:59","date_gmt":"2021-11-25T12:30:59","guid":{"rendered":"https:\/\/www.socialchamp.com\/?p=34535"},"modified":"2025-12-22T07:13:40","modified_gmt":"2025-12-22T12:13:40","slug":"dhariana-lozano-champstalk","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/dhariana-lozano-champstalk\/","title":{"rendered":"How to Come Up With the Right Instagram Strategy for Your Brand With Dhariana Lozano?"},"content":{"rendered":"<p>Instagram is one of those <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-platforms\/\">social media apps<\/a> that seems to be constant. It is tough to miss and tends to see a lot of use among brands and businesses because of the attention and engagement on the photo and video sharing platform.<\/p>\n<p>This is very true for small or local brands that may not have a lot of online following yet and who need to find that first set of followers and people who will help them grow. There are many different strategies for using Instagram, but the essential thing that needs to be addressed is the type of person following you.<\/p>\n<p>This is why we invited Dhariana Lozano in this edition of <a href=\"https:\/\/www.socialchamp.com\/blog\/champcasts\/champs-talk\/\" rel=\"noopener\" target=\"_blank\">#ChampsTalk<\/a> to discuss how to develop the right <a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-tips\/\">Instagram strategy<\/a> for your brand.<\/p>\n<p>She is a social media coach who helps women and others create amazing strategies!<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We are Live! on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> &#8211; Chat Session with <a href=\"https:\/\/twitter.com\/DhariLo?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@DhariLo<\/a>  | Social Media Coach and Consultant <\/p>\n<p>Topic of discussion: How to Come Up With the Right Instagram Strategy for Your Brand<br \/>.<br \/>.<br \/>.<a href=\"https:\/\/twitter.com\/hashtag\/SocialChamp?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SocialChamp<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Instagram<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChatSession?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChatSession<\/a> <a href=\"https:\/\/t.co\/pcdbVEp6Pb\">pic.twitter.com\/pcdbVEp6Pb<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453376309971857417?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We&#39;re so excited to have you here <a href=\"https:\/\/twitter.com\/DhariLo?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@DhariLo<\/a>!<\/p>\n<p>Let&#39;s kick off with our first question: What type of objectives can a brand achieve by being active on Instagram?\ud83e\udd14<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/KJR9GCSHLI\">pic.twitter.com\/KJR9GCSHLI<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453376304301150211?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Excited to be here! <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/O3bqZCDwQj\">https:\/\/t.co\/O3bqZCDwQj<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453376519330533383?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A1: Some objectives a brand can achieve by being on instagram being active on <a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Instagram<\/a> are:<br \/>\u2714\ufe0fBuilding deeper connections with your customers<br \/>\u2714\ufe0fExpressing your brand voice<br \/>\u2714\ufe0fGenerating leads and sales from the platform<br \/> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453376625916227584?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 2: What are the best practices to increase your account following and engagement on Instagram?<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/JsvFGSuTSK\">pic.twitter.com\/JsvFGSuTSK<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453377553859678210?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A2: Increasing your Instagram following &amp; engagement isn&#39;t always about 1 specific task. You need the pieces to work together. My advice:<br \/>\u2714\ufe0fTest new content<br \/>\u2714\ufe0fEngage w\/your target audience<br \/>\u2714\ufe0fReview analytics so you can repeat what works<br \/>\u2714\ufe0fHave a strategy &amp; stick to it<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453377809339006986?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 3: What type of content should a brand promote on Instagram? \ud83d\udcc8 <a href=\"https:\/\/t.co\/GtyANsaIOb\">pic.twitter.com\/GtyANsaIOb<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453378392133361669?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A3: The type of content a brand should promote on Instagram should be based on their specific objectives. In general I suggest putting budget behind content that organically performs well, content that tells your brand&#39;s story and posts about your products or services<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453379015373430790?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 4: What is more beneficial for a business, an individual account, a business account, or a creator account, and what are their distinct features? \ud83e\udd33 <a href=\"https:\/\/t.co\/emFWxOMyKY\">pic.twitter.com\/emFWxOMyKY<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453379645945094155?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The type of account that is most beneficial for a business to have on Instagram is a business account. Business accounts give you access to analytics that will help you grow your account. There are also special features (like shops and specific buttons).<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453379915278073858?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 5: How important is an account audit in terms of setting goals and creating an Instagram marketing strategy? \ud83e\uddee\u2705 <a href=\"https:\/\/t.co\/3h318vJTS5\">pic.twitter.com\/3h318vJTS5<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453380480175386634?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A5: An account audit in terms of setting goals and creating an Instagram marketing strategy is essential! Make sure your bio is clear and links are up to date. Also pay attention to which pieces of content perform well. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/aXSyq9J5FV\">https:\/\/t.co\/aXSyq9J5FV<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453380691102683148?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 6: How can brands utilize Instagram Analytics to plan their content marketing strategy?<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/Cn7ZaWt7vy\">pic.twitter.com\/Cn7ZaWt7vy<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453382804004343811?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A6: Brands can utilize Instagram Analytics to plan their content marketing strategy by paying attention to the top pieces of content and which periods of time your account performance is up. Take a look at what you posted in order to recreate that momentum<br \/> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/DrTshNuulY\">https:\/\/t.co\/DrTshNuulY<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453382908283080717?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 7: What are the best practices to promote your content to a specific target audience on Instagram? \ud83d\udd0a <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/WdeLy1vxEB\">pic.twitter.com\/WdeLy1vxEB<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453383720908607495?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A7 [1\/2]: To promote your content to a specific target audience on Instagram, you should get clear on who they are. This gives you insight on where they might be &quot;hanging out&quot; online.<br \/> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/8i06R1TJvh\">https:\/\/t.co\/8i06R1TJvh<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453383853406576640?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A7 [2\/2]: Interact with the accounts &amp; take hints about the type of content they like to see based on who they follow.<br \/> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453383854866194433?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 8: How effective is influencer marketing on Instagram? Should brands include it in their Social Media Strategies? \ud83c\udfaf <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/FA8gHVkJbB\">pic.twitter.com\/FA8gHVkJbB<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453384584196984832?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A8: Influencer marketing on Instagram should absolutely be included into social media strategies for business. It is one of the fastest ways to grow your following with targeted customers. Make sure the influencers have a legit audience of people who fit your target<br \/> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/ydHXCOjOuz\">https:\/\/t.co\/ydHXCOjOuz<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453384682666659846?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 9: What makes content on Instagram attractive to users? Is it visuals, captions, or all about the hashtags you\u2019ve used? #\u20e3 <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/5sjXA8E78z\">pic.twitter.com\/5sjXA8E78z<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453385499188547587?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A9: What makes content on Instagram attractive to users will change from brand to brand. It goes back to having a clear view of your audience. Do they prefer videos? Maybe they like Stories more? This is why it&#39;s important to use all features and test content types<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/eAigbuvsw3\">https:\/\/t.co\/eAigbuvsw3<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453385612627750919?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 10: How helpful are Instagram stories when it comes to engagement and reach? \ud83d\ude80<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/7XtWGGPn5C\">pic.twitter.com\/7XtWGGPn5C<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453386231971262470?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A10: With every account I&#39;ve worked with using Instagram Stories consistently helps with engagement and reach on your Instagram account as a whole. Stories can be very casual so don&#39;t overthink! Takes customers behind the scenes, use stickers, run polls and have fun!<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/wa9bevHl3H\">https:\/\/t.co\/wa9bevHl3H<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453386332001165315?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 11: How can a brand identify the best time to post on Instagram for maximum reach and engagement? \u231a\ufe0f<a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/Fa29AwpVWW\">pic.twitter.com\/Fa29AwpVWW<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453386931547656195?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A11: To identify the best time to post on Instagram for maximum reach and engagement look at your analytics. Under the insights &gt; followers tab you can see average times your audience is on &#8211; but don&#39;t be afraid to try times that are different from that as well.<br \/> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/bjc9JAnrN5\">https:\/\/t.co\/bjc9JAnrN5<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453387062011379715?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Here&#39;s a screenshot! <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/1K38rFHI8S\">pic.twitter.com\/1K38rFHI8S<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453387589382295566?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Question 12: Lastly, who do you think we should invite next on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a>? \ud83d\ude01 <a href=\"https:\/\/t.co\/nj2yJBJEEy\">pic.twitter.com\/nj2yJBJEEy<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453387783616278535?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A12: Next on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> you should have <a href=\"https:\/\/twitter.com\/marissapick?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@marissapick<\/a>! She is an amazing B2B social media consultant and a colleague of mine since the start \ud83d\ude42 <a href=\"https:\/\/t.co\/RN2txVNfci\">https:\/\/t.co\/RN2txVNfci<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453387831351595018?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you <a href=\"https:\/\/twitter.com\/DhariLo?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@DhariLo<\/a> for such an amazing recommendation! <a href=\"https:\/\/twitter.com\/marissapick?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@marissapick<\/a> We would love to have you on <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> \ud83d\udc4b<\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453388223909175296?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">And that&#39;s a wrap! Thank you so much <a href=\"https:\/\/twitter.com\/DhariLo?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@DhariLo<\/a> for an awesome session today! <\/p>\n<p>Your Instagram strategies were extremely helpful \ud83d\ude04<\/p>\n<p>I am certain the audience had as much of a great time as we did! <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/oHaWG9QyNi\">pic.twitter.com\/oHaWG9QyNi<\/a><\/p>\n<p>&mdash; Social Champ (@SocialChampSays) <a href=\"https:\/\/twitter.com\/SocialChampSays\/status\/1453388869227925520?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you so much for having me! If anyone has any questions feel free to ask. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a> <a href=\"https:\/\/t.co\/CtDekVddFR\">https:\/\/t.co\/CtDekVddFR<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453389069900255232?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Hi Dhariana, thanks for doing this chat with SocialChamp. Quick question:<br \/>Which niches are best suited for Instagram marketing? As I assume for some it&#39;s a waste of time to promote there. thanks! <a href=\"https:\/\/twitter.com\/hashtag\/champstalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#champstalk<\/a><\/p>\n<p>&mdash; Nikola Roza (@NikolaRoza) <a href=\"https:\/\/twitter.com\/NikolaRoza\/status\/1453378213095395328?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Great question. The short answer is you don&#39;t really know until you try. If your content is good then you can reach your audience. At the end of the day the people working in any industry are still people.<\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453378757557895170?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What is the best way to discover niche-relevant hashtags? <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a>  <a href=\"https:\/\/twitter.com\/DhariLo?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@DhariLo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Fahad Ahmed (@Fahad_Ahmed94) <a href=\"https:\/\/twitter.com\/Fahad_Ahmed94\/status\/1453380650430566408?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Research! There are tools out there like <a href=\"https:\/\/twitter.com\/tryflick?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@TryFlick<\/a> that can help make that process easier. You can also manually search through Instagram itself which is tedious but can be really insightful <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453381621663555588?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How important are reels on Instagram for brands? Do you think a brand should invest resources to film a reel? <a href=\"https:\/\/twitter.com\/DhariLo?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@DhariLo<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Marium Fahim Khan (@marium_fahim) <a href=\"https:\/\/twitter.com\/marium_fahim\/status\/1453380969658925058?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">If there is budget for it, yes! If there is capacity I always suggest trying and using all the tools and content formats available on Instagram to see what works for your account. If you don&#39;t have budget you can test them by keeping them simple (using templates etc) <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453382373173833733?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Do you think buying followers is the right path for small businesses? Is there any benefit of buying followers? <a href=\"https:\/\/twitter.com\/DhariLo?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@DhariLo<\/a> <a href=\"https:\/\/twitter.com\/SocialChampSays?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SocialChampSays<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Tahniat Alam (@tahniatalam) <a href=\"https:\/\/twitter.com\/tahniatalam\/status\/1453382227623088134?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Don&#39;t do it!! There are better ways to spend money on social media than buying followers. Put money behind organic content, hire help for an hour or two a week to interact with accounts, influencer campaigns, etc. <a href=\"https:\/\/twitter.com\/hashtag\/ChampsTalk?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ChampsTalk<\/a><\/p>\n<p>&mdash; Dhariana Lozano \uea00 NYC Social Media Consultant (@DhariLo) <a href=\"https:\/\/twitter.com\/DhariLo\/status\/1453383564666576900?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">October 27, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We would like to thank Dhariana for taking the time for us and educating our audience on Instagram Strategy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is one of those social media apps that seems to be constant. It is tough to miss and tends to see a lot of use among brands and businesses because of the attention and engagement on the photo and video sharing platform. This is very true for small or local brands that may not [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":34564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[343],"tags":[474],"class_list":["post-34535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-champs-talk","tag-dhariana-lozano"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/34535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=34535"}],"version-history":[{"count":2,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/34535\/revisions"}],"predecessor-version":[{"id":333156,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/34535\/revisions\/333156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/34564"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=34535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=34535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=34535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}