{"id":3465,"date":"2018-10-25T16:23:31","date_gmt":"2018-10-25T11:23:31","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/how-5-3-2-rule-can-help-you-manage-social-media\/"},"modified":"2026-01-05T09:55:16","modified_gmt":"2026-01-05T14:55:16","slug":"how-5-3-2-rule-can-help-you-manage-social-media","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/how-5-3-2-rule-can-help-you-manage-social-media\/","title":{"rendered":"How to Manage Social Media by 5-3-2 Rule?"},"content":{"rendered":"<p>Social Media is undoubtedly an amazing tool to create brand awareness, promote your content, increase traffic &amp; generate sales, but sometimes it can be \u201c<strong>an unproductive rabbit hole<\/strong>\u201d.<\/p>\n<div class=\"toc-main\">\n<h3>Table of Content: Manage Social Media by 5-3-2 Rule<\/h3>\n<ul>\n<li><a href=\"#ever-heard-of-5-3-2-Rule\">Ever Heard Of 5-3-2 Rule?<\/a><\/li>\n<li><a href=\"#what-is-this-5-3-2-rule-Lets-have-a-look\">What is this 5-3-2 rule? Let\u2019s have a look!<\/a>\n<ul>\n<li><a href=\"#rule-1\">Rule #1: 50% of Curation<\/a><\/li>\n<li><a href=\"#rule-2\">Rule #2: 30% of Creation<\/a><\/li>\n<li><a href=\"#rule-3\">Rule #3: 20% of Fun Content<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#closing-thoughts\">Closing Thoughts!<\/a><\/li>\n<\/ul>\n<\/div>\n<p>The first thing to focus for social engagement is \u201c<strong>Content Sharing\u201d<\/strong>. When we talk about content sharing, we look for the balanced approach &amp; that\u2019s where the 5-3-2 rule comes handy!<\/p>\n<h2 id=\"ever-heard-of-5-3-2-Rule\"><strong>Ever Heard Of 5-3-2 Rule?<\/strong><\/h2>\n<p>When you\u2019re drawing the audience&#8217;s attention towards your brand, the key lesson is not to talk about yourself every time you post! This can be a surefire way to turn off people from your brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"5-3-2 rule\" class=\"aligncenter wp-image-3472 size-full\" height=\"455\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/5-3-2-rule.png\" title=\"5:3:2 Rule\" width=\"506\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/5-3-2-rule.png 506w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/5-3-2-rule-300x270.png 300w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><br \/>\nWhen a brand keeps talking or promoting itself, users usually don\u2019t find it relatable anymore &amp; <strong>end up unfollowing it<\/strong>! It\u2019s like that annoying person in your friend list who keeps bragging all the time.<\/p>\n<p>Every time you open your timeline you would find his check-in status or trying-to-act-all-cool selfies! Yup the one you have already hide from your timeline or have unfriended him! You won\u2019t want to be the brand who acts like the annoying friend of yours!<\/p>\n<blockquote class=\"modern-quote full\">\n<p style=\"font-size: 16px;\">\u201cHeroes must see to their own fame. No one else will.\u201d \u2015 Gore Vidal, Julian<\/p>\n<\/blockquote>\n<p>Here is where this life-saving<strong> 5-3-2 rule<\/strong> comes into play &amp; the best part is, it has nothing to do with mathematics &amp; statistics!<\/p>\n<h2 id=\"what-is-this-5-3-2-rule-Lets-have-a-look\">What is this <strong>5-3-2 rule<\/strong>? Let\u2019s have a look!<\/h2>\n<p>Social Media Marketing: It all starts with the easiest &amp; fun thing to do &amp; ends up with FOMO!<\/p>\n<p>Before you realize, you will find yourself going deep down into the rabbit hole. Reading the latest news regarding your <em><strong>celebrity crush, or things that airlines hide from their passengers<\/strong><\/em>. Some old posts from your favorite brands, it can simply take your entire day, without letting you know!<\/p>\n<p>You would be skipping around from channel to channel &amp; page to page just to find the right inspiration or to see how others brands are working with their <strong>social media marketing strategies<\/strong>. The other thing that consumes the most time of the day is paying attention &amp; engaging with your audience\u00a0<strong>LIKE A REAL HUMAN.\u00a0<\/strong>The whole day is gone by &amp; you\u2019ve got nothing to put on your content plan.<br \/>\nThe last thing a <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.socialchamp.com\/blog\/how-to-become-social-media-manager\/\">Social Media Manager<\/a><\/span> or <span style=\"color: #ff6600;\">Digital Marketer<\/span> would wish to do with his time ends up mining through endless interactions &amp; content on different platforms.<\/p>\n<p>Instead of wasting your time, here is this incredible 5-3-2 rule that can help you in content creation &amp; your social media engagement &amp; can save you from the sea of social media updates.<\/p>\n<p>When it comes to social sharing, let\u2019s just say you\u2019re planning 10 posts, here is how you can keep the balance.<\/p>\n<ul>\n<li>50% of your posts should be from other valid sources that are relevant not only to your brand\u2019s image but also to your audience.<\/li>\n<li>30% of your content which should be created by you, is also relevant to your audience.<\/li>\n<li>20% of your posts should have the human effect in them. They can be personal or fun content that shows that there are actual humans behind the brand. For example, photos of your team working on some new project, behind-the-scenes before launching a product, or simply your office space.<\/li>\n<\/ul>\n<h3 id=\"rule-1\">Rule #1: 50% of Curation<\/h3>\n<p>Let\u2019s dig a little deep in this first step of 5-3-2 rule. This part is based on the majority of your content sharing.<\/p>\n<p>You don\u2019t have to put all your effort into creating an excess amount of new content to post daily. There\u2019s a lot of content out there that is related to your niche.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"How-to-Manage-Social-Media by-532-Rule\" class=\"aligncenter wp-image-3473 size-full\" height=\"479\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/10\/How-to-Manage-Social-Media-by-532-Rule.png\" title=\"How-to-Manage-Social-Media by-532-Rule\" width=\"333\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/How-to-Manage-Social-Media-by-532-Rule.png 333w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/How-to-Manage-Social-Media-by-532-Rule-209x300.png 209w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><br \/>\nSharing news &amp; updates relevant to your niche &amp; audience indicates that you\u2019ve \u201c<em>your finger on the pulse of what\u2019s happening<\/em>.\u201d<\/p>\n<h3 id=\"rule-2\">Rule #2: 30% of Creation<\/h3>\n<p>Next step, in the 5-3-2 rule, is where you finally have the freedom to talk about yourself!<\/p>\n<figure id=\"attachment_3469\" aria-describedby=\"caption-attachment-3469\" style=\"width: 499px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"How-to-Manage-Social-Media by-532-Rule\" class=\"wp-image-3469 size-full\" height=\"460\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/socialchampvideo.png\" title=\"How-to-Manage-Social-Media by-532-Rule\" width=\"499\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/socialchampvideo.png 499w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/socialchampvideo-300x277.png 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><figcaption id=\"caption-attachment-3469\" class=\"wp-caption-text\">How-to-Manage-Social-Media by-532-Rule<\/figcaption><\/figure>\n<p>3 of the 10 posts you share can be the content that is created by you where you should post promotional stuff, &amp; things that are hardcore related to your brand only, <em>but remember not to be like that annoying friend<\/em>!<br \/>\nThese are the types of content that can be included in 30% of your social media sharing:<\/p>\n<ul>\n<li>Blogs<\/li>\n<li>eBooks<\/li>\n<li>Featured Services<\/li>\n<li>Videos<\/li>\n<li>Infographics<\/li>\n<\/ul>\n<p>Keep in mind that you can\u2019t hard sell your product\/services on social media, rather it is a place where you can attract your audience &amp; create brand awareness.<\/p>\n<blockquote><p><strong><em>Pro Tip: Keep your time &amp; efforts focused on creating blogs or visual content (videos, infographics etc.), rather than offers or promotional stuff!<\/em><\/strong><\/p><\/blockquote>\n<div class=\"blog-cta-inline\">\n<div>\n<h3>Manage With Ease!<\/h3>\n<h5>Manage all your social media marketing processes with ease by automating them using Social Champ and its features.<\/h5>\n<\/div>\n<div style=\"display: inline-flex;\"><a href=\"https:\/\/www.socialchamp.com\/signup\" rel=\"noopener\" target=\"_blank\"><button class=\"btn-first-cta\">Get Started FREE<\/button><\/a><br \/>\n<a href=\"https:\/\/www.socialchamp.com\/pricing\/?utm_source=Blog&amp;utm_medium=inline_cta&amp;utm_campaign=\/rule-to-manage-social-media\" rel=\"noopener\" target=\"_blank\"><button class=\"btn-second-cta\">View Pricing<\/button><\/a><\/div>\n<\/div>\n<h3 id=\"rule-3\">Rule #3: 20% of Fun Content<\/h3>\n<p>We all understand that the stuff that gets viral most easily on social media is fun stuff! A video of funny pets, or some little babies having fun. People tasting weird things for the first time, or a gif of some cartoon with some fun text! The truth is every<span style=\"color: #ff6600;\"> social media manager<\/span>\u2019s dream is to either create such content or find something that\u2019s wacky &amp; \u201cwonderfully fun\u201d.<\/p>\n<p>This kind of \u201cfun content-sharing\u201d brings your brand to life &amp; lets your audience know that you\u2019re a human, not a bot!<\/p>\n<p style=\"text-align: center;\"><strong>In a world full of bots, be a human.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Don\u2019t be like a \u201cbig faceless corporation\u201d on social media trying to sell to them!<\/strong><br \/>\nYou can show off the humorous side of yours that fits with your brand image.<\/p>\n<figure id=\"attachment_3468\" aria-describedby=\"caption-attachment-3468\" style=\"width: 747px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"How-to-Manage-Social-Media by-532-Rule\" class=\"wp-image-3468 size-full\" height=\"480\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/socialchampinstafun.png\" title=\"How-to-Manage-Social-Media by-532-Rule\" width=\"747\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/socialchampinstafun.png 747w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/10\/socialchampinstafun-300x193.png 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><figcaption id=\"caption-attachment-3468\" class=\"wp-caption-text\">How-to-Manage-Social-Media by-532-Rule<\/figcaption><\/figure>\n<p>To know a little more about the fun days that are celebrated on social media, we would recommend reading our latest blog on \u201cFun Days to Celebrate on Social Media.\u201d<\/p>\n<p>It can be behind-the-scenes video or pictures stuff of how your team works. Or anything related to your industry. Something completely random <strong>to keep the people on their toes<\/strong>! Make sure that your audience likes that type of fun &amp; it\u2019s not meant to insult or humiliate anybody.<\/p>\n<h2 id=\"closing-thoughts\">Closing Thoughts!<\/h2>\n<p>There it is! You have the magic 5-3-2 rule to dominate the social media world! Remember social media is all about keeping the balance in the content you are sharing! Focus on the content that is valuable, fun, interesting &amp; shows the human side of your brand.<\/p>\n<p>For better content sharing, you can get yourself into a \u201c<a href=\"https:\/\/www.socialchamp.com\/\"><span style=\"color: #ff6600;\">Social Media Management Tool<\/span><\/a>\u201d to help you in scheduling, managing &amp; finding the content all in a single place!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media is undoubtedly an amazing tool to create brand awareness, promote your content, increase traffic &amp; generate sales, but sometimes it can be \u201can unproductive rabbit hole\u201d. Table of Content: Manage Social Media by 5-3-2 Rule Ever Heard Of 5-3-2 Rule? What is this 5-3-2 rule? Let\u2019s have a look! Rule #1: 50% of [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[215],"class_list":["post-3465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-5-3-2-rule"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/3465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=3465"}],"version-history":[{"count":3,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/3465\/revisions"}],"predecessor-version":[{"id":334519,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/3465\/revisions\/334519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/3466"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=3465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=3465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=3465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}