{"id":3752,"date":"2018-12-10T19:54:28","date_gmt":"2018-12-10T14:54:28","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/instagram-stories-vs-snapchat\/"},"modified":"2025-12-18T09:47:28","modified_gmt":"2025-12-18T14:47:28","slug":"instagram-stories-vs-snapchat","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/instagram-stories-vs-snapchat\/","title":{"rendered":"Instagram Stories Are Killing the Competition for Snapchat"},"content":{"rendered":"<p>Most of the young audience is taking Snapchat as a rational part of their daily jobs. But there is a continuous competition from Instagram Stories that Snapchat has to face. There is a severe shift of individuals &amp; brands to Instagram stories for some fairly odd reasons. Brands &amp; companies can no longer afford to ignore Instagram stories if they want to <a href=\"https:\/\/www.socialchamp.com\/blog\/how-to-get-more-engagement-on-instagram\/\">be part of the game<\/a>.<\/p>\n<p>From startup darling to Facebook\u2019s big acquisition to the newest marketing powerhouse, Instagram\u2019s six years journey has a lot to say!<\/p>\n<p>And with the continuous releases of the new features in the app, it is becoming an essential platform for the brands to expand their social marketing presence.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Status\" class=\"aligncenter wp-image-3772 size-full\" height=\"579\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/instagram-stories.png\" width=\"363\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/instagram-stories.png 363w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/instagram-stories-188x300.png 188w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><br \/>\n\u201c<br \/>\n<strong>Stories, Stories everywhere<\/strong>!<\/p>\n<h2 id=\"why-instagram-stories-over-snapchat\" style=\"text-align: left;\">Oh, Snap! Why Instagram Stories Over Snapchat?<\/h2>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"business insider status\" class=\"aligncenter wp-image-3770 size-full\" height=\"578\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/instagram-stories-example.png\" width=\"365\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/instagram-stories-example.png 365w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/instagram-stories-example-189x300.png 189w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><br \/>\nIf you\u2019re still not sure to entirely move away from Snapchat, here are some valid reasons why you should start using Instagram stories.<\/p>\n<ul>\n<li>As compared to any other platform, Instagram Stories generally provide better &amp; less confusing user experience.<\/li>\n<li>The Instagram user base is older &amp; larger as compared to Snapchat.<\/li>\n<li>The number of people reaching your brand through Instagram stories is far more significant when compared to Snapchat.<\/li>\n<li>You can <a href=\"https:\/\/www.socialchamp.com\/blog\/step-up-your-instagram-account-for-effectual-digital-marketing\/\">redirect your audience to any link<\/a> you want from your Instagram Stories. Either your goal is to drive your audience to read your latest blog post or watch a YouTube video, buy clothes or download the song, all is possible with Instagram Stories \u201cSwipe Up\u201d feature.<\/li>\n<li>Instagram stories are like a small TV channel for your brand where you don\u2019t have to buy any time slot to get into the screen of your audiences. You can be out-of-the-box with the concept &amp; ideas you want to share with your audience.<\/li>\n<li>You also don\u2019t get the period like in Snapchat when you upload any backdated media from the camera roll.<\/li>\n<li>If you post anything on Instagram Story, it will automatically be shared on the <a href=\"https:\/\/www.socialchamp.com\/blog\/how-to-create-a-facebook-story\/\">Facebook story<\/a> too, if you have linked your account to it.<\/li>\n<\/ul>\n<h2 id=\"instagram-is-an-influencers-dream\" style=\"text-align: left;\">Instagram Is an Influencer\u2019s Dream<\/h2>\n<p>According to TechCrunch:<\/p>\n<p><span style=\"color: #000000;\">\u201c<\/span><\/p>\n<p>Social Media Influencers all around the world crave Instagram\u2019s reach. As stated by\u00a0 the CEO of Galore Media, Mike Albanese<\/p>\n<p>\u201c<strong>Influencers that were late to build an audience on Snapchat pretty much abandoned the platform because it was so much easier for them to reach more people through their existing audience on Instagram Stories<\/strong>.\u201d<\/p>\n<p>Digital marketers are now dedicating even more resources to Instagram. According to many, there is less scope of growth on Snapchat as <strong>\u201cit doesn\u2019t embrace creators.<\/strong>\u201d Snapchat focuses more on private messaging while Instagram, on the other hand, promotes <a href=\"https:\/\/www.socialchamp.com\/blog\/top-influencers\/\">social media stars<\/a> &amp; other related content by featuring it on the Explore tab too.<\/p>\n<p><video autoplay=\"autoplay\" height=\"800\" width=\"100%\"><source src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/Skype_Video.mp4\" type=\"video\/mp4\"\/><\/video><\/p>\n<h2 id=\"questions-you-should-consider-while-comparing-instagram-stories-snapchat\">Questions You Should Consider While Comparing Instagram Stories &amp; Snapchat<\/h2>\n<p>When it comes to using either Instagram Stories or Snapchat for your brand, here are a few things that you should consider first:<\/p>\n<ul>\n<li>What is your target audience on the platform?<\/li>\n<li>What is the type of content that suits your business?<\/li>\n<li>How do you what your audience to interact with your brand?<\/li>\n<li>Do you prefer your public profile to be easily discoverable or do you want to build a close one-to-one relationship with your customers?<\/li>\n<li>Where do you find your target audience more active? Instagram or Snapchat?<\/li>\n<li>Do you prefer analytics to measure your performance?<\/li>\n<li>Do you want to run ads on the platform or willing to boost the existing posts?<\/li>\n<\/ul>\n<div class=\"content-upgrade _bonusVariantContentUpgrade style-default has-image\">\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\"><img class=\"\"\/><img decoding=\"async\" class=\"image\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2024\/07\/Calendar-v2.png\" alt=\"\" title=\"\"><\/div>\n<div class=\"text-wrapper\">\n<span class=\"title\">Instagram Marketing With Social Champ<\/span><\/p>\n<p class=\"p1\"><strong>Track how well your posts are doing on Instagram with Social Champ\u2019s monitoring analytics feature and generate white labeled reports!<\/strong><\/p>\n<p><a class=\"btn-cu\" href=\"https:\/\/www.socialchamp.com\/signup\" rel=\"noopener\" target=\"_blank\">Free 14-Day Trial<\/a>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"instagram-vs-snapchat\" style=\"text-align: left;\">Instagram vs Snapchat<\/h2>\n<p>Let\u2019s see who wins the battle?<\/p>\n<ol>\n<li>\n<h3>Users:<\/h3>\n<\/li>\n<\/ol>\n<p>According to Forbes:<br \/>\n\u201cThere are more than 700 million monthly active Instagram users, compared with more than 300 million for Snapchat.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"instagram vs snapchat\" class=\"aligncenter wp-image-3754 size-full\" height=\"525\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/snapchat-vs-instagram-stories-chart.jpg\" title=\"Instagam Stories vs Snapchat\" width=\"1000\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/snapchat-vs-instagram-stories-chart.jpg 1000w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/snapchat-vs-instagram-stories-chart-300x158.jpg 300w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/snapchat-vs-instagram-stories-chart-768x403.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ol start=\"2\">\n<li>\n<h3>Demographics:<\/h3>\n<\/li>\n<\/ol>\n<p>According to some research statistics: \u201c59% of internet users between the ages of 18-29 use Instagram and 33% of internet users between the ages of 30-49 use Instagram.\u201d While \u201c45% of Snapchat users are aged 18-24.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"instagram vs snapchat\" class=\"aligncenter wp-image-3755 size-full\" height=\"409\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/Instagam-Stories-vs-Snapchat.png\" width=\"415\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/Instagam-Stories-vs-Snapchat.png 415w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/Instagam-Stories-vs-Snapchat-300x296.png 300w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/p>\n<ol start=\"3\">\n<li>\n<h3>Metrix:<\/h3>\n<\/li>\n<\/ol>\n<p>Instagram lets you know how many followers does a person\/brand has. We all know how many followers Selena or Kylie have on Instagram &amp; who has the most number of fan following. It\u2019s a mystery on Snapchat. There is no way to rank an influencer on Snapchat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"instagram vs snapchat\" class=\"aligncenter wp-image-3757 size-full\" height=\"444\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/INSTAGRAM-FOLLOWERS.jpg\" width=\"701\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/INSTAGRAM-FOLLOWERS.jpg 701w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/INSTAGRAM-FOLLOWERS-300x190.jpg 300w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<ol start=\"4\">\n<li>\n<h3>Discoverability:<\/h3>\n<\/li>\n<\/ol>\n<p>Snapchat is more for peer-to-peer messaging. Almost 60% of interactions on Snapchat were made between close friends, according to Mashable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"instagram vs snapchat\" class=\"aligncenter wp-image-3759 size-full\" height=\"666\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/Instagam-Stories-vs-Snapchat-stories-1.jpg\" width=\"960\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/Instagam-Stories-vs-Snapchat-stories-1.jpg 960w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/Instagam-Stories-vs-Snapchat-stories-1-300x208.jpg 300w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/Instagam-Stories-vs-Snapchat-stories-1-768x533.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><br \/>\nWhile Instagram stories are discoverable to the people who aren\u2019t following you, discoverable accounts can be an excellent opportunity to create new fans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"aligncenter size-full wp-image-3756\" height=\"540\" src=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/selena-instagram.png\" style=\"display: none !important;\" width=\"540\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/selena-instagram.png 540w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/selena-instagram-300x300.png 300w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/selena-instagram-150x150.png 150w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<ol start=\"5\">\n<li>\n<h3>Content Quality<\/h3>\n<\/li>\n<\/ol>\n<p>The image &amp; video content shared on Snapchat is usually unedited, unfiltered, original &amp; raw. While Instagram posts are high resolution, edited &amp; as visually perfect as they can be.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"instagram vs snapchat\" class=\"aligncenter wp-image-3764 size-full\" height=\"2136\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2018\/12\/BeFunky-collage-3-3.jpg\" width=\"2560\" title=\"\" srcset=\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/BeFunky-collage-3-3.jpg 2560w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/BeFunky-collage-3-3-300x250.jpg 300w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/BeFunky-collage-3-3-1024x854.jpg 1024w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/BeFunky-collage-3-3-768x641.jpg 768w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/BeFunky-collage-3-3-1536x1282.jpg 1536w, https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2018\/12\/BeFunky-collage-3-3-2048x1709.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #993366;\"><em><strong>Fun Fact: Pizza is the most Instagrammed food all around the world, followed by Sushi.<\/strong><\/em><\/span><\/p>\n<\/blockquote>\n<h2 id=\"final-verdict\">Final Verdict:<\/h2>\n<p>Even though Snapchat introduced stories first, Instagram just cloned, it is still killing the competition! With Instagram stories, IGTV, live session, <a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-business-account\/\" rel=\"noopener\" target=\"_blank\">business profile<\/a> &amp; many other features, Instagram is approaching billions of monthly active followers.<\/p>\n<p>If you are a startup with limited resources, we would recommend you Instagram stories over Snapchat. The quality of conversations you can have on Instagram with your target audience is much higher than on Snapchat. When you have limited resources &amp; a small team, dedicate it exclusively for Instagram. Focus on crafting quality content &amp; meaningful relationships to increase engagement.<\/p>\n<p>Schedule your Instagram posts with <a href=\"https:\/\/www.socialchamp.com\/\">Social Champ.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the young audience is taking Snapchat as a rational part of their daily jobs. But there is a continuous competition from Instagram Stories that Snapchat has to face. There is a severe shift of individuals &amp; brands to Instagram stories for some fairly odd reasons. Brands &amp; companies can no longer afford to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[218],"class_list":["post-3752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","tag-instagram-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/3752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=3752"}],"version-history":[{"count":1,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/3752\/revisions"}],"predecessor-version":[{"id":332881,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/3752\/revisions\/332881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/3753"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=3752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=3752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=3752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}