{"id":5793,"date":"2019-03-20T12:43:13","date_gmt":"2019-03-20T07:43:13","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/social-media-marketing-world-conferences\/"},"modified":"2025-09-09T10:44:34","modified_gmt":"2025-09-09T15:44:34","slug":"social-media-marketing-world-conferences","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/social-media-marketing-world-conferences\/","title":{"rendered":"Key Takeaways From the Experts of Social Media Marketing World Conferences"},"content":{"rendered":"\n<p>If you\u2019re a social media professional, you might have already heard of the most happening event of the year. The social media marketing conference <strong>Social Media Marketing World 2020<\/strong>\u00a0organized by <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.socialmediaexaminer.com\/smmworld\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Social Media Examiner<\/a> is without any doubt the biggest &amp; most incredible live event in the social media world. The event covers almost every <a aria-label=\"top social media influencer (opens in a new tab)\" href=\"https:\/\/www.socialchamp.com\/blog\/how-instagram-influencers-taking-over\/\" rel=\"noreferrer noopener\" target=\"_blank\">top social media influencer<\/a> in the world all under one umbrella. The three-day event, packed with almost 7,000 social media professionals, is happening in San Diego this year. From 1st to 3rd of March 2020, all the social media heroes would be there to give you the best insights on social media marketing.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Are you Excited for #SMMW20?<\/h2>\n\n\n<p>According to research an<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.gwi.com\/blog\/chart-of-the-day\/internet-users-have-average-of-5-54-social-media-accounts\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\"> average person has around 5 social media accounts<\/a> (on different media networking platforms). On average a person spends 116 minutes daily on social media. Apart from a few of the users, mostly social media is changing.\u00a0 From the marketing point of view as well.\u00a0 There is a significant shift of marketers from traditional marketing techniques to social media marketing.<\/p>\n<p>A startup or an already established company, the digital marketing landscape is in \u201cConstant Flux\u201d for everyone.<\/p>\n\n\n<p>To be a digital marketing professional, you first need to be a student. To increase your brand awareness &amp; engage better with your audience, you need to adopt &amp; adapt new social media marketing techniques as quickly as possible. If you\u2019re also looking for expert advice on how to embrace these changes, then attending premier <a href=\"https:\/\/www.inbeat.co\/articles\/us-marketing-events\/\" rel=\"noopener nofollow\" target=\"_blank\">social media marketing events<\/a> like Social Media Marketing World is key. Hosted by Social Media Examiner, this massive event connects you with industry leaders to learn the latest social media strategies. There&#8217;s no activity comparable to this one-of-a-kind social media marketing event in terms of networking and upskilling opportunities. By getting involved with social media marketing events, digital marketers can stay ahead of trends and bring tremendous value to their brands.<\/p>\n\n\n\n<p>If you are lucky enough to attend the event, here are a few keynotes that you might have missed. And if you didn\u2019t get the chance to participate in the game live, then don\u2019t worry <strong>Social Champ<\/strong> will be giving you the keynotes of the whole event of social media conference San Diego #SMMW20.<\/p>\n<p>Experience the best of this phenomenal event with the world\u2019s top social media expert\u2019s advice &amp; tips.<\/p>\n\n\n<p><strong>Grab your favorite reading spot &amp; a cup of coffee, we are taking you through the journey of three days Social Media Marketing World 2020 conference happening in San Diego!<\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\">KEY TAKEAWAYS FROM #SMMW20<\/h2>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><b>INSTAGRAM MARKETING<\/b><\/h3>\n\n\n<h3><b>Ann Handley &#8211; An Unconventional Path to Sustainable Social Media Success in 2020 &#8211; @annhandley<\/b><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Authentic is a different way of saying imperfect.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201c\u2018Authentic\u2019 is a fancy way to say \u2018imperfect\u2019\u201d ~ <a href=\"https:\/\/twitter.com\/annhandley?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@annhandley<\/a> on how we need to show up as people not as marketers!<br>\ud83d\udcab<a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a><a href=\"https:\/\/twitter.com\/hashtag\/socialmedia?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#socialmedia<\/a><a href=\"https:\/\/twitter.com\/hashtag\/modernprofessionals?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#modernprofessionals<\/a><a href=\"https:\/\/twitter.com\/hashtag\/ProfessionalRockstarTruth?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#ProfessionalRockstarTruth<\/a> <a href=\"https:\/\/t.co\/V4mZGa5tm1\">pic.twitter.com\/V4mZGa5tm1<\/a><\/p>&mdash; Nguyen Tuan Kiet (@AmaraDumlao) <a href=\"https:\/\/twitter.com\/AmaraDumlao\/status\/1234668991311794176?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Show up as people, not marketers.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">You can&#8217;t build trusting relationships overnight &#8211; Social Media is not a quick fix &#8211; you need to connect with your audience and invest time to build solid relationships.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">It\u2019s OK to be imperfect. Show up! <a href=\"https:\/\/twitter.com\/annhandley?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@annhandley<\/a> <a href=\"https:\/\/twitter.com\/MarketingProfs?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MarketingProfs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> \ud83d\udcc8 <a href=\"https:\/\/t.co\/4dQHVeQXUK\">pic.twitter.com\/4dQHVeQXUK<\/a><\/p>&mdash; Dexter Patterson (Wisco Birder) \ud83d\udcf7\ud83d\udc50\ud83c\udffe\ud83d\udda4 (@wiscobirder) <a href=\"https:\/\/twitter.com\/wiscobirder\/status\/1234668782305460226?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don&#8217;t seek to get your customers attention, seek to earn their trust.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If your logo fell off your social accounts, would people know they were your channels? Use\u00a0your marketing voice to build the relationship!<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Customers are thinking, \u201cCan I trust you? And do I like you?\u201d -via <a href=\"https:\/\/twitter.com\/annhandley?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@annhandley<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/OPWLovHxWY\">pic.twitter.com\/OPWLovHxWY<\/a><\/p>&mdash; Holly Chessman (@HollyChessman) <a href=\"https:\/\/twitter.com\/HollyChessman\/status\/1234660216773283840?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">More specific = More relatable. Tell a story and use longer form writing when there is a story to tell. Relatable is the social superpower.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">To build a relationship with followers, ask these questions:<\/span><\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Do they like you?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Do they trust you?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Are they seeing you consistently?<\/span><\/li>\n<\/ol>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Show up as people, not marketers <a href=\"https:\/\/twitter.com\/annhandley?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@Annhandley<\/a> <a href=\"https:\/\/twitter.com\/MarketingProfs?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MarketingProfs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smmw20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smmw20<\/a> <a href=\"https:\/\/t.co\/iDXpsnovZF\">pic.twitter.com\/iDXpsnovZF<\/a><\/p>&mdash; Anne McColl (@annemccoll) <a href=\"https:\/\/twitter.com\/annemccoll\/status\/1234679255826497539?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<h3 class=\"wp-block-heading\">Marcus Sheridan &#8211; <b>Timeless Storytelling: How to Tell It and Show It Better Than Ever<\/b> &#8211; @TheSalesLion<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If what you are doing doesn&#8217;t add value, they won&#8217;t listen to you.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Everything ultimately comes down to trust.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">How do you tell stories that build your business and your brand?\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>T<span style=\"font-weight: 400;\">he importance of being transparent with your customers through your<\/span><a href=\"https:\/\/twitter.com\/hashtag\/content?src=hashtag_click\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">#content<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Sue B. Zimmerman &#8211; <b>Advanced Instagram Stories: Techniques to Create Engaging Stories<\/b> &#8211; @SueBZimmerman<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">FUN FACT: To engage your audience on IG Stories, add text!<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Here is how <a href=\"https:\/\/twitter.com\/SueBZimmerman?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SueBZimmerman<\/a> says you can get started with Instagram stories. <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> 1. Test 2. Consider your brand 3. Explore 3rd party apps <a href=\"https:\/\/t.co\/abhe1APJwS\">pic.twitter.com\/abhe1APJwS<\/a><\/p>&mdash; Keap (@KeapGrowing) <a href=\"https:\/\/twitter.com\/KeapGrowing\/status\/1234551579790827522?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Retention is everything (it helps your performance in the algorithm)<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Take time to add branding to everything you do<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Meaningful one-on-one convos lead to endless opportunities<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The amazing <a href=\"https:\/\/twitter.com\/SueBZimmerman?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@SueBZimmerman<\/a> holding court after her talk at <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a>! <a href=\"https:\/\/t.co\/A4G79Z9XbN\">pic.twitter.com\/A4G79Z9XbN<\/a><\/p>&mdash; Philip M. Anderson (@PHILIPmANDERSON) <a href=\"https:\/\/twitter.com\/PHILIPmANDERSON\/status\/1234559720733589504?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Some important reminders about hashtags on Instagram Stories:<\/span><\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">&#8211; You can use up to 10 w\/ text<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; Use <a href=\"https:\/\/www.socialchamp.com\/social-media-glossary\/hashtag\/\">hashtag<\/a> stickers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; Don\u2019t make them too small! IG can\u2019t read them<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; You can hide them using the color dropper\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; Go broad on Stories but niche in posts<\/span><\/li>\n<\/ol>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The location sticker is underused.\u00a0 Using these give you chances to be discovered!\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Any time someone interacts with your engagement stickers, you can send them an Instagram DM. These are warm leads!<\/span><\/li>\n<\/ul>\n\n\n<p>https:\/\/twitter.com\/mbwiese\/status\/1234558663446032384<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">80% of people watch social video on silent. If you\u2019re not using text, you\u2019re not reaching people!<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t let your Instagram Stories turn from dashes into dots! Great advice about quality over quantity.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t put up videos without text. It doesn\u2019t have to be a transcript. 80% of people are watching videos on silent!<\/span><\/li>\n<\/ul>\n\n\n<p>https:\/\/twitter.com\/mbwiese\/status\/1234558663446032384<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Record your story in continuous clips, so one leads into another.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Instagram Stories should be seamless, as it makes people want to keep watching to get the rest of the story. This means you have to talk to your phone sometimes.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Ask those Qs before creating an Insta Story:<\/span><\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What\u2019s the purpose of your story?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do you encourage people to interact with it?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What do you include to reach the highest reach?<\/span><\/li>\n<\/ol>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">You don\u2019t need more followers. Make an impact on one person at a time. They will talk about you, which will have a ripple effect.<\/span><\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Alex Beadon &#8211; <b>How to Create Unforgettable Instagram Stories \u2013 Even When You\u2019re Busy<\/b> &#8211; @alexbeadon<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Create high value, high-quality content, and show up consistently.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Getting ready to learn about <a href=\"https:\/\/twitter.com\/instagram?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@Instagram<\/a> stories  from one of the best, <a href=\"https:\/\/twitter.com\/alexbeadon?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@alexbeadon<\/a>. <a href=\"https:\/\/twitter.com\/Metricool?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@Metricool<\/a>, thanks for the metric! <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/eCxpCCKbtf\">https:\/\/t.co\/eCxpCCKbtf<\/a> <a href=\"https:\/\/t.co\/U50Ou9yCoB\">pic.twitter.com\/U50Ou9yCoB<\/a><\/p>&mdash; Sandra Brownrigg (@sandrabrownrigg) <a href=\"https:\/\/twitter.com\/sandrabrownrigg\/status\/1234562959923269632?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Three cornerstones of Instagram Stories:\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">&#8211; What is the tone?\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; A<\/span>nd <span style=\"font-weight: 400;\">what do you value and stand for?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; What type of relationship do you want with your audience?<\/span><\/li>\n<\/ol>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Are you taking advantage of highlights on<\/span><a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hashtag_click\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">#Instagram<\/span><\/a><span style=\"font-weight: 400;\">? You can name your highlights that help to reference what you do retarget the audience.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">ProTip from <a href=\"https:\/\/twitter.com\/alexbeadon?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@alexbeadon<\/a>: When you do an Instagram poll, give people two answer options that are actually the *same* answer. Ha. Now that\u2019s clever! <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/lXxoSm99tb\">pic.twitter.com\/lXxoSm99tb<\/a><\/p>&mdash; Karissa Sparks (@karissasparks) <a href=\"https:\/\/twitter.com\/karissasparks\/status\/1234571139709460480?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u00a0<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be instantly visually recognizable. Have a \u201clook\u201d you always use in your stories. A font, a frame, a color theme.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If you\u2019re trying to create good Instagram Stories in less than 10 minutes a day, then you don\u2019t truly understand the value of Stories.<\/span><\/li>\n<\/ul>\n\n\n<p>\u00a0<\/p>\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">.<a href=\"https:\/\/twitter.com\/alexbeadon?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@alexbeadon<\/a> is dropping gems! <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/InstagramStories?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#InstagramStories<\/a> \ud83d\udcc8 <a href=\"https:\/\/t.co\/DIiSKTEeE9\">pic.twitter.com\/DIiSKTEeE9<\/a><\/p>&mdash; Dexter Patterson (Wisco Birder) \ud83d\udcf7\ud83d\udc50\ud83c\udffe\ud83d\udda4 (@wiscobirder) <a href=\"https:\/\/twitter.com\/wiscobirder\/status\/1234572172657479680?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">A follower is more than just a number. A follower is a human being. This is about a real, two-way relationship.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">When you do an Instagram poll, give people two answer options that are actually the *same* answer.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Alex Beadon teaches IG Stories \ud83d\ude4c\ud83c\udffb <a href=\"https:\/\/t.co\/RLlGYDDR5d\">https:\/\/t.co\/RLlGYDDR5d<\/a><\/p>&mdash; Nadya Melton (@NadyaSMelton) <a href=\"https:\/\/twitter.com\/NadyaSMelton\/status\/1234569947059146752?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Instagram Stories need to be about relationships. More than 500 million people everyday use Instagram Stories. Dedicate more than 10 minutes a day to them. They deserve it!<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Instagram Stories are not the way to grow your following. Instead, spend time engaging with communities with people you want to follow you if you want to do that.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Don\u2019t skimp on Instagram Stories. <a href=\"https:\/\/twitter.com\/alexbeadon?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@alexbeadon<\/a> explains how to make your IG Stories unforgettable even when you\u2019re busy. <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/PBshdjBbTr\">pic.twitter.com\/PBshdjBbTr<\/a><\/p>&mdash; Karissa Sparks (@karissasparks) <a href=\"https:\/\/twitter.com\/karissasparks\/status\/1234565442011746305?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">IG Stories Tips from<\/span><a href=\"https:\/\/twitter.com\/alexbeadon\" rel=\"nofollow noopener\" target=\"_blank\"> <b>@alexbeadon<\/b><\/a><span style=\"font-weight: 400;\">:<\/span><\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be instantly visually recognizable<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Don\u2019t upload at<\/span> the moment to give you more time for editing<\/li>\n<li>Use captions &amp; text creatively (e.g., multiple textboxes<span style=\"font-weight: 400;\">)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Check insights to see who is responding and to what<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If we are spending less than 10 minutes a day creating our Instagram Stories, we aren\u2019t going to create unforgettable ones.<\/span><\/li>\n<\/ol>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><b>FACEBOOK MARKETING<\/b><\/h3>\n\n\n<h3 class=\"wp-block-heading\">Jon Loomer &#8211; <b>Advanced Facebook Ad Techniques for 2020 and Beyond<\/b> &#8211; @jonloomer<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Main limitations of the Boost Button:\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u00a0Create Multiple Ad Sets for a Single Campaign.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Create Multiple Ads for a Single Campaign.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0<a href=\"https:\/\/www.socialchamp.com\/social-media-glossary\/objective\/\">Objective<\/a> Flexibility.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Reach and Frequency Buying.<\/span><\/li>\n<\/ol>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Practice, edit, practice, edit. Feeling good! <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/AKdSfqQgxY\">pic.twitter.com\/AKdSfqQgxY<\/a><\/p>&mdash; Jon Loomer (@jonloomer) <a href=\"https:\/\/twitter.com\/jonloomer\/status\/1234715447234220032?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Facebook has had the ability to customize ad creative by placement for a couple of years.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Getting the like is easy. It\u2019s a light action. Anything else requires trust.<\/span><\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Rick Mulready &#8211; <b>How to Get More Leads and Sales With Your Facebook and Instagram Ads<\/b> &#8211; <a href=\"https:\/\/twitter.com\/rickmulready\" rel=\"nofollow noopener\" target=\"_blank\">@rickmulready<\/a><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">When you are consistent with video your ad cost will go down!<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/RickMulready?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@rickmulready<\/a> delivering some PRECISE feedback on <a href=\"https:\/\/twitter.com\/hashtag\/leadgeneration?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#leadgeneration<\/a> on <a href=\"https:\/\/twitter.com\/hashtag\/Facebook?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Facebook<\/a> &amp; <a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Instagram<\/a> #<a href=\"https:\/\/twitter.com\/hashtag\/advertising?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#advertising<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LeadGen?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#LeadGen<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smmw2020?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smmw2020<\/a> <a href=\"https:\/\/t.co\/7Px0GrAZJ6\">pic.twitter.com\/7Px0GrAZJ6<\/a><\/p>&mdash; Stacey Soleil -Speaker | Writer | Brand Evangelist (@staceysoleil) <a href=\"https:\/\/twitter.com\/staceysoleil\/status\/1234555081082564608?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">How to write better ads copy? \u201cListen to the language your audience uses and use that in your copy\u201d<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Understanding your customer journey will change the trajectory of your ads.<\/span><\/li>\n<\/ul>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><b>YOUTUBE<\/b> <strong>MARKETING<\/strong><\/h3>\n\n\n<h3 class=\"wp-block-heading\">Tim Schmoyer &#8211; <b>How to Get Your Videos Discovered on YouTube<\/b> &#8211; <a href=\"https:\/\/twitter.com\/timschmoyer\" rel=\"nofollow noopener\" target=\"_blank\">@timschmoyer<\/a><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What does work?<\/span><\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be the first to do\/talk about something unique.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Be ready to jump on a topic within hours of the first unique video about it.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cover topics that return annually.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make it worthwhile to watch\/HQ.<\/span><\/li>\n<\/ol>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Who is your target audience on <a href=\"https:\/\/twitter.com\/YouTube?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@YouTube<\/a> Do you know them well enough? Great insights by <a href=\"https:\/\/twitter.com\/timschmoyer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@timschmoyer<\/a> <a href=\"https:\/\/t.co\/PlELbTcUFu\">pic.twitter.com\/PlELbTcUFu<\/a><\/p>&mdash; Nicole Osborne &#8211; Wunderstars (@Wunderstars) <a href=\"https:\/\/twitter.com\/Wunderstars\/status\/1234550291812323329?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Most of the REALLY awesome content only gets a few thousand views, and therefore, will never be recommended by those robotic AI algorithms, unless the robot deems it &#8220;popular&#8221;. <\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/timschmoyer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@timschmoyer<\/a> says same bat time, same bat channel is a powerful ally to your <a href=\"https:\/\/twitter.com\/YouTube?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@YouTube<\/a> channel. <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/z3xaG1LSFD\">pic.twitter.com\/z3xaG1LSFD<\/a><\/p>&mdash; Dan &quot;Millennial&quot; Willis \ud83d\udcb8\ud83d\udcc8\ud83d\udcb8 (@MLLNNLmotivator) <a href=\"https:\/\/twitter.com\/MLLNNLmotivator\/status\/1234551256359657475?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If you want to win on<\/span> <span style=\"font-weight: 400;\">YouTube, optimize for humans, not robots.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>The robots optimize as if it&#8217;s a popularity contest. We, humans, know that popularity isn&#8217;t everything.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Derral Eves &#8211; <b>The Ultimate Strategy to Market Your Brand on YouTube<\/b> &#8211; @derraleves<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What&#8217;s the value proposition of your video content? You are either inspiring, educating or entertaining.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">YouTube content should include what your company or personal brand stands for and what your audience cares about!\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Move where your audience is. Don&#8217;t try to move your audience to YOU. If your people are on Facebook: start there, get popular there. Then go to YouTube later.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Stop looking at your overall CTR (click-thru-rate) on YouTube. Look at CTR by traffic source!!<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/timschmoyer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@timschmoyer<\/a> says same bat time, same bat channel is a powerful ally to your <a href=\"https:\/\/twitter.com\/YouTube?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@YouTube<\/a> channel. <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/z3xaG1LSFD\">pic.twitter.com\/z3xaG1LSFD<\/a><\/p>&mdash; Dan &quot;Millennial&quot; Willis \ud83d\udcb8\ud83d\udcc8\ud83d\udcb8 (@MLLNNLmotivator) <a href=\"https:\/\/twitter.com\/MLLNNLmotivator\/status\/1234551256359657475?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">To scale your content, look at overlaying your valuable content with either (1) pop culture or (2) trends. Change this ONE thing, you could get millions of views!<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Valuable YouTube Content exists at the intersection of what your brand stands for and what your audience cares about.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What&#8217;s the value proposition of your video content? You are either inspiring, educating or entertaining.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Your YouTube video title should be 50 characters or less. You gotta be able to tell your message in a simple way.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The secret to YouTube is this: it&#8217;s all about the VIEWER. This feedback loop on YouTube is optimized for viewers. It all starts with the click: the trigger that gets the YouTube algorithm going.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If you want clicks, optimize for humans, not search engines!\u00a0<\/span><\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Sean Cannell &#8211; <b>Your YouTube Rapid Growth Plan: How to Grow Your Audience and Profits<\/b> &#8211; <a href=\"https:\/\/twitter.com\/seancannell\" rel=\"nofollow noopener\" target=\"_blank\">@seancannell<\/a><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Repeat after me: YouTube is a search engine.\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Please get on<\/span> <span style=\"font-weight: 400;\">YouTube in 2020 because the opportunity is massive!<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201cPlease get on <a href=\"https:\/\/twitter.com\/hashtag\/YouTube?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#YouTube<\/a> in 2020 because the opportunity is massive!\u201d <a href=\"https:\/\/twitter.com\/seancannell?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@seancannell<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smmw20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smmw20<\/a> <a href=\"https:\/\/t.co\/xhXdd5jNCj\">pic.twitter.com\/xhXdd5jNCj<\/a><\/p>&mdash; Matt Maszczak (@MatthewMaszczak) <a href=\"https:\/\/twitter.com\/MatthewMaszczak\/status\/1234648704415485952?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The 1st Irrefutable Law of YouTube: RESEARCH before you record. Research before record and find long tail keywords.<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Random acts of content will make you fail on<\/span><a href=\"https:\/\/twitter.com\/hashtag\/youtube?src=hashtag_click\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">#youtube<\/span><\/a><span style=\"font-weight: 400;\">!!! You got to be strategic and plan.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Sean Cannell teaches <a href=\"https:\/\/twitter.com\/hashtag\/YouTube?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#YouTube<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smmw20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smmw20<\/a> <a href=\"https:\/\/t.co\/kgrNH5U6eW\">https:\/\/t.co\/kgrNH5U6eW<\/a><\/p>&mdash; Nadya Melton (@NadyaSMelton) <a href=\"https:\/\/twitter.com\/NadyaSMelton\/status\/1234646370767663105?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<span style=\"font-weight: 400;\">How to&#8221; is a great way to start your<\/span> <span style=\"font-weight: 400;\">YouTube video. People are searching for answers.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Dive in to video IQ. FREE TOOL from <a href=\"https:\/\/twitter.com\/seancannell?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@seancannell<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smmw20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smmw20<\/a> <a href=\"https:\/\/t.co\/ADaUa2o1T8\">pic.twitter.com\/ADaUa2o1T8<\/a><\/p>&mdash; Linda Rey\ud83d\udcccGlitch Guru \ud83d\udce3 SmallBiz Advocate \ud83d\udcbc (@HeyLindaRey) <a href=\"https:\/\/twitter.com\/HeyLindaRey\/status\/1234645998518988800?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">YouTube is dramatically different because it\u2019s a search engine. \u201cIt\u2019s a discovery machine\u201d<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Remember, YouTube is a community, not an individual pursuit. Make friends, share knowledge, inspire an audience.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Power Question: What is your target audience typing in YouTube and the Google search bar? Check these research tools <a href=\"https:\/\/twitter.com\/seancannell?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@seancannell<\/a> recommends. <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> \ud83c\udf34 <a href=\"https:\/\/twitter.com\/hashtag\/youtubetips?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#youtubetips<\/a> <a href=\"https:\/\/t.co\/rgT2M5LHUW\">pic.twitter.com\/rgT2M5LHUW<\/a><\/p>&mdash; Andrea TheoJohn (@AndreaTheoJohn) <a href=\"https:\/\/twitter.com\/AndreaTheoJohn\/status\/1234645516534726656?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u00a0<\/p>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><b>LINKEDIN<\/b> <strong>MARKETING<\/strong><\/h3>\n\n\n<h3 class=\"wp-block-heading\">Viveka von Rosen &#8211; <b>How to Create a LinkedIn Content Strategy That Attracts Your Ideal Prospects<\/b> &#8211; <a href=\"https:\/\/twitter.com\/VivekavonRosen\" rel=\"nofollow noopener\" target=\"_blank\">@VivekavonRosen<\/a>Follow<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">CHECK YOUR NOTIFICATIONS. You could be losing deals by not checking who is engaging with you.<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Try creating a sharing contest with your employees -via <a href=\"https:\/\/twitter.com\/VivekavonRosen?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VivekavonRosen<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#LinkedIn<\/a> <a href=\"https:\/\/t.co\/FIpGhl6cb5\">pic.twitter.com\/FIpGhl6cb5<\/a><\/p>&mdash; Holly Chessman (@HollyChessman) <a href=\"https:\/\/twitter.com\/HollyChessman\/status\/1234555514169614337?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">When you share a comment and more people respond to it, it bubbles up to the top<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Try the social surround, where you create a conversation with your prospects on their own posts<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Try to keep your sharing group to 25 people and make it targeted. Then share each other\u2019s content on LinkedIn\u00a0<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Did you know that people create messaging groups on LinkedIn to amplify content? <a href=\"https:\/\/twitter.com\/VivekavonRosen?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VivekavonRosen<\/a> says give it a try \ud83d\udc4f\ud83c\udffb\ud83d\udc4f\ud83c\udffb <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LinkedIn?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#LinkedIn<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smm?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smm<\/a> <a href=\"https:\/\/t.co\/AU6e1i8Wrc\">pic.twitter.com\/AU6e1i8Wrc<\/a><\/p>&mdash; Peg Fitzpatrick \u2728 (@PegFitzpatrick) <a href=\"https:\/\/twitter.com\/PegFitzpatrick\/status\/1234555039072411651?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The faster you can get people to engage with your posts, the more LinkedIn will promote it<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">You don\u2019t have to put your CTA link in the comments &#8211; put it directly in the post on LinkedIn<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Anatomy of a LinkedIn post &#8211; address your target audience, let them know their time investment, describe your attached content, use up to 1300 characters, and use special characters and emojis<\/span><\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">If so many people are on LinkedIn, why the lack of engagement for many? -via <a href=\"https:\/\/twitter.com\/VivekavonRosen?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@VivekavonRosen<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/iUEZevUI5h\">pic.twitter.com\/iUEZevUI5h<\/a><\/p>&mdash; Holly Chessman (@HollyChessman) <a href=\"https:\/\/twitter.com\/HollyChessman\/status\/1234548165728034816?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 2, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Any time LinkedIn comes out with a new feature, use it and LinkedIn will promote the heck out of it<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">LinkedIn hasn\u2019t totally figured out ads, it\u2019s organic reach is still great\u00a0<\/span><\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Ask for referrals and introductions on LinkedIn, write the intro for them, and ask them to cc you on the intro<\/span><\/li>\n<\/ul>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">SOCIAL <strong>MARKETING<\/strong> STRATEGIES &#8211; Social Media Marketing World<\/h3>\n\n\n<h3 class=\"wp-block-heading\">David Meerman Scott &#8211; <strong>Turning Fans into Customers and Customers into Fans<\/strong> &#8211; @dmscott<\/h3>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The closer you get to someone the more powerful the shared emotion.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">My friend, @DavidMeermanScott, is as good as it gets on the platform. A brilliant combination of high content and extraordinary performance. <a href=\"https:\/\/twitter.com\/hashtag\/smmw20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smmw20<\/a> <a href=\"https:\/\/t.co\/MC1BzG0Sj3\">pic.twitter.com\/MC1BzG0Sj3<\/a><\/p>&mdash; Scott McKain (@scottmckain) <a href=\"https:\/\/twitter.com\/scottmckain\/status\/1234928581546889217?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Grow a business that is full of raving fans. This is called a &#8220;Fanocracy&#8221;.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>Rather than a one-way interruption, Digital Marketing is about delivering valuable content at exactly the moment the buyer needs it.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">David Meerman Scott <a href=\"https:\/\/twitter.com\/dmscott?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@dmscott<\/a> getting \u201ccloser than usual\u201d to the audience to demonstrate that \u201cthe closer you get to someone, the more powerful the shared emotions.\u201d <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/fUzHBcmlIm\">pic.twitter.com\/fUzHBcmlIm<\/a><\/p>&mdash; Dan Gingiss (@dgingiss) <a href=\"https:\/\/twitter.com\/dgingiss\/status\/1234927519507173376?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Think like a publisher, not a marketer.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing is not about your agency winning awards. It&#8217;s about your organization winning business.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Duncan Wardle &#8211; <strong>How to Create Customer Experience Magic in Everything You Do: Lessons From Disney<\/strong> &#8211; @DuncanJWardle<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Never underestimate the ability to transfer the power of &#8220;my&#8221; idea to &#8220;our&#8221; idea.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>What do fireworks and cornflakes have in common? Let me tell you; they were both invented by mistake \u2014 each a botched attempt to do something completely different.<\/li>\n<\/ul>\n\n\n<p>https:\/\/twitter.com\/FuentesSteph\/status\/1234576759946797056<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Sometimes, the greatest barrier to new creative ideas is your past success.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>To build a culture of innovation bring teams together of people who think differently.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Neal Schaffer &#8211; <strong>Influencer Marketing Strategy: How to Maximize Your ROI<\/strong> &#8211; <a href=\"https:\/\/twitter.com\/NealSchaffer\" rel=\"nofollow noopener\" target=\"_blank\">@NealSchaffer<\/a><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Everything we do to promote our business and communicate with customers involves creating content.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer content lives on and is long-term more effective than advertising.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Thanks for the shoutout <a href=\"https:\/\/twitter.com\/NealSchaffer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@NealSchaffer<\/a> and <a href=\"https:\/\/twitter.com\/MayKingTea?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MayKingTea<\/a>! If you want to hear the full case study, check this out: <a href=\"https:\/\/t.co\/bZg5bWfzGL\">https:\/\/t.co\/bZg5bWfzGL<\/a> <a href=\"https:\/\/t.co\/xo4Hmlk4KU\">https:\/\/t.co\/xo4Hmlk4KU<\/a><\/p>&mdash; Pixlee TurnTo (@pixleeturnto) <a href=\"https:\/\/twitter.com\/pixleeturnto\/status\/1234972114479808514?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Your influencer marketing plan should change based on what your goals and KPIs.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>Measure KPIs that matter. Use <a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-listening-tools\/\">social listening tools<\/a> to measure your KPIs to see the success of Influencer marketing.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>You can leverage user-generated content across the entire marketing funnel.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Influencer relationships don\u2019t scale  -via <a href=\"https:\/\/twitter.com\/NealSchaffer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@NealSchaffer<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/KIUgNWQPFZ\">pic.twitter.com\/KIUgNWQPFZ<\/a><\/p>&mdash; Holly Chessman (@HollyChessman) <a href=\"https:\/\/twitter.com\/HollyChessman\/status\/1234971682462302210?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>User-generated content isn\u2019t only for social media. It can also be leveraged on a product page or in other content channels.<\/li>\n<li>The roundup blog post is very effective for influencer marketing, especially for B2B.<\/li>\n<li>The more data you have, the more you will be able to create an effective influencer marketing program.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">A great checklist of what you need to understand before you start your influencer marketing program -via <a href=\"https:\/\/twitter.com\/NealSchaffer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@NealSchaffer<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/7iCn7q60No\">pic.twitter.com\/7iCn7q60No<\/a><\/p>&mdash; Holly Chessman (@HollyChessman) <a href=\"https:\/\/twitter.com\/HollyChessman\/status\/1234966382162264064?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>There are a lot of different ways to utilize influencer marketing. First, figure out what results you want for your program.<\/li>\n<li>Not all influencers have tons of followers. You can work with nano and micro-influencers.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Phew! \ud83d\ude05 just made it to <a href=\"https:\/\/twitter.com\/NealSchaffer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@NealSchaffer<\/a>\u2019s about influencer marketing <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/FabWBHwRJl\">pic.twitter.com\/FabWBHwRJl<\/a><\/p>&mdash; May King Tsang &#8211; FOMOCreator \ud83c\udfa4 (@MayKingTea) <a href=\"https:\/\/twitter.com\/MayKingTea\/status\/1234963186031321088?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>There are many ways to utilize influencer marketing, including affiliate marketing, blogger outreach, employee advocacy, and brand advocacy.<\/li>\n<li>Static imagery isn&#8217;t enough anymore, as we&#8217;re bombarded with visuals and messaging every day. Video is a way to cut through some of that noise and get creative.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Brilliant  insight today from Neal Schaffer on leveraging influencer marketing to drive brand growth.  <br><br>Get the fundamentals right and long term ROI can easily outpace more traditional options. <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/influencermarketing?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#influencermarketing<\/a> Neal Schaffer <a href=\"https:\/\/t.co\/SbnGoRKqLy\">pic.twitter.com\/SbnGoRKqLy<\/a><\/p>&mdash; Peter Dornsife (@PeterDornsife) <a href=\"https:\/\/twitter.com\/PeterDornsife\/status\/1235094767379173377?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>The overarching problem is that everyone sees and uses social media from a different perspective.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Jessika Phillips &#8211; <strong>How to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More<\/strong> &#8211; <a href=\"https:\/\/twitter.com\/jessikaphillips\" rel=\"nofollow noopener\" target=\"_blank\">@jessikaphillips<\/a><\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Know your audience, know your brand tone.<\/li>\n<\/ul>\n\n\n<ul class=\"wp-block-list\">\n<li>Relationship Marketing is to turning your:<\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li>Followers into Fans<\/li>\n<li>Clients into Advocates\u00a0<\/li>\n<li>Community into Collaborators.\u00a0<\/li>\n<li>Team into Evangilists<\/li>\n<\/ol>\n\n\n<p>That\u2019s when you know you\u2019ve connected on a real level.<\/p>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">When you\u2019re at <a href=\"https:\/\/twitter.com\/hashtag\/smmw20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#smmw20<\/a> you dance to the amazing dj! \ud83d\udc83\ud83c\udffb @Bellas_Pets <a href=\"https:\/\/twitter.com\/stellar247?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@Stellar247<\/a> <a href=\"https:\/\/twitter.com\/jencoleICT?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jencoleICT<\/a> <a href=\"https:\/\/twitter.com\/irespectonline?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@irespectonline<\/a> <a href=\"https:\/\/twitter.com\/jensballard?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jensballard<\/a> <a href=\"https:\/\/t.co\/GtowAb7zWt\">pic.twitter.com\/GtowAb7zWt<\/a><\/p>&mdash; Jessika Phillips #RelationshipMarketing (@jessikaphillips) <a href=\"https:\/\/twitter.com\/jessikaphillips\/status\/1234259334202150912?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 1, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Your message is bigger than your product or service.\u00a0<\/li>\n<li>World of mouth instead of word of mouth &#8211; we read reviews and listen to chatter online before purchasing.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">World of mouth instead of word of mouth &#8211; we read reviews and listen to chatter online before purchasing  -via <a href=\"https:\/\/twitter.com\/jessikaphillips?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jessikaphillips<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/lZNIdPgsJs\">pic.twitter.com\/lZNIdPgsJs<\/a><\/p>&mdash; Holly Chessman (@HollyChessman) <a href=\"https:\/\/twitter.com\/HollyChessman\/status\/1234939386396983296?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s not what we do, it\u2019s how we do it that makes the difference.<\/li>\n<li>If you write social media posts ahead of time, read them out loud before you post them to make sure they are conversational.<\/li>\n<li>Care about even the littlest details to delight, deliver, and do it again.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">So psyched to hear <a href=\"https:\/\/twitter.com\/jessikaphillips?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jessikaphillips<\/a>  speak at <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> &#8211; I love this wonderful lady! \u2764\ufe0f <a href=\"https:\/\/t.co\/62U3QkB7eN\">pic.twitter.com\/62U3QkB7eN<\/a><\/p>&mdash; Holly Chessman (@HollyChessman) <a href=\"https:\/\/twitter.com\/HollyChessman\/status\/1234938494964776960?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s not about what we do, it\u2019s how we do it.<\/li>\n<li>Stop counting likes &amp; start counting conversations.<\/li>\n<li>Magic happens when the mindset shifts from buying to belonging.<\/li>\n<\/ul>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">CONTENT MARKETING<\/h3>\n\n\n<h3 class=\"wp-block-heading\">Jay Baer &#8211; <strong>How to Create Three Types of Scalable Social Content That Get Results<\/strong> &#8211; @jaybaer<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Shitty content you promote is still shitty.\u00a0<\/li>\n<li>When you give somebody the exact content they need at the time they want and the format they need, they will always find time to consume it. Be relevant!<\/li>\n<li>Buying attention isn\u2019t sustainable.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">RT dgingiss: The man, the legend, the only guy to ever write a Foreword to a Dan Gingiss book&#8230; jaybaer <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> <a href=\"https:\/\/t.co\/xtD0Qx7DAK\">https:\/\/t.co\/xtD0Qx7DAK<\/a><\/p>&mdash; Manoj Pallai (@manojpallai) <a href=\"https:\/\/twitter.com\/manojpallai\/status\/1235116364467023872?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 4, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Think like a television network and create shows &#8211; The same target audience, format, production, and distribution.<\/li>\n<li>Your social content has to be someone\u2019s favorite version of that content in the world.<\/li>\n<li>If you are nobody\u2019s favorite, it is because you are trying to please too many people.\u00a0<\/li>\n<li>Content doesn\u2019t win by just being created. Content must be amplified.<\/li>\n<\/ul>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a> has <a href=\"https:\/\/twitter.com\/jaybaer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jaybaer<\/a> speaking on How to Create Three Types of Scalable Social Content That Get Results <a href=\"https:\/\/t.co\/BepPQEGVom\">pic.twitter.com\/BepPQEGVom<\/a><\/p>&mdash; Sylvia (@sylviaschneider) <a href=\"https:\/\/twitter.com\/sylviaschneider\/status\/1234964418913374208?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>You need three different types of shows for every platform you are active on.<\/li>\n<\/ul>\n\n\n<ol class=\"wp-block-list\">\n<li>Binge-worthy shows (high production value, often multi-media, episodic)<\/li>\n<li>Special event shows (high production value, often event-driven, one-off, CTA is to tune-in)<\/li>\n<li>News and Updates (lower production value, \u201cdid you know?\u201d content, often used to answer questions, CTA is to click\/come back to the website)<\/li>\n<\/ol>\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This is <a href=\"https:\/\/twitter.com\/jaybaer?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@jaybaer<\/a> \u2018s 1&#215;8 atomization rule, as it relates to his first pillar (of three) \u2014 feature video series. <br><br>\u201cWhen you do the 8 without the 1, that\u2019s the \u2018random acts of social\u2019 &#8230;\u201d<br><br>Probably the single most valuable, actionable slide I\u2019ve seen at all of <a href=\"https:\/\/twitter.com\/hashtag\/SMMW20?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#SMMW20<\/a>. \ud83d\udc4f\ud83c\udffc <a href=\"https:\/\/t.co\/szBev3ggWA\">pic.twitter.com\/szBev3ggWA<\/a><\/p>&mdash; Chris Strub (@ChrisStrub) <a href=\"https:\/\/twitter.com\/ChrisStrub\/status\/1234971294514311168?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 3, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>If your competitors start copying you, then you are doing something right!<\/li>\n<li>Activate your fans, don&#8217;t just collect them like baseball cards.<\/li>\n<li>The natural instinct when the competition heats up is to push a little harder. But the result doesn\u2019t feel good to your audience.<\/li>\n<li>Some of the best brands in the world don\u2019t have to pay for advertising because their customers do it for them.<\/li>\n<li>Content that only lives on a social platform are like building a house on rented land.<\/li>\n<li>Inspiration doesn&#8217;t respond to meeting requests. You can\u2019t schedule greatness.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">KEY TAKEAWAYS FROM #SMMW19<\/h2>\n\n\n<h3 class=\"wp-block-heading\">DUNCAN J WARDLE, How to Innovate by Thinking Differently: The Disney Way &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/DuncanJWardle\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">DuncanJWardle<\/b><\/span><\/a><\/h3>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0We tell ourselves and others to be brave, while no one typically gives us the tools to do it. Stay curious and be brave to design and cultivate innovation.<\/li>\n<li>\u00a0&#8220;Iteration is not innovation.&#8221;<\/li>\n<li>\u00a0Sometimes we have a pullback and think innovation before discussion business ideas to drove leads, etc.<\/li>\n<li>\u00a0Excellence is in detail.<\/li>\n<li>\u00a0&#8220;When you sit across the table from someone it triggers reductive thinking, not expansive thinking.&#8221;<\/li>\n<li>\u00a0\u201cThe more people around you don\u2019t think like you, the more innovative you will be.<\/li>\n<li>\u00a0\u201cAs a brand, you need to have a purpose. If you don\u2019t have one, you\u2019re gone.\u201d<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">PAT FLYNN &#8211; How to Discover Your Next Business Idea &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/PatFlynn\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">PatFlynn<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Emphasizes the importance of learning your audience\u2019s language through talking with the people you serve (like IRL &amp; on the phone)!<\/li>\n<li>\u00a0There must be a better way of discovering your next business idea: Switchpod genesis.\u00a0The power of observing people struggle with something.<\/li>\n<li>\u00a0Ask your audience: they have the answer!<\/li>\n<li>\u00a0Understand the language of your audience. It&#8217;s the spark of a connection.<\/li>\n<li>\u00a0Success might be validating that an idea fails.<\/li>\n<li>\u00a0Don&#8217;t get lost in the idea of the idea.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">JESSIKA PHILLIPS &#8211; Relationship ROI: Driving Business Growth by Amplifying Relationships Online &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/jessikaphillips\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">jessikaphillips<\/b><\/span><\/a><\/h3>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0Relationship marketing ROI is all about CARE.<br\/>C = Capture attention.<br\/>A = Articulate message.<br\/>R = Relationships.<br\/>E = Exceptional experience.<\/li>\n<li>How do we get to the top of Google (search results)? You either pay for it OR answer a question better than anyone else does.<\/li>\n<li>Relationships are crucial to everything we do. It makes our jobs easier and WAAAAAY more fun!<\/li>\n<\/ul>\n\n\n<p>[bctt tweet=&#8221;Stop counting likes and start counting conversations. #SMMW19 @jessikaphillips&#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0Show. Don\u2019t tell. Let your audience understand the story for you.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" alt=\"Social Media Marketing World\" class=\"wp-image-5844\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2021\/01\/Capture-1.jpg\" title=\"\"><\/figure>\n<p>\u00a0<\/p>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">CLIFF RAVENSCRAFT -How to Develop a Mindset That Will Allow You to Achieve Any Goal &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/cliffeotc\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">cliffeotc<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>When there is a big enough \u201c<strong>why<\/strong>,\u201d the \u201c<strong>how<\/strong>\u201d will always follow.<\/li>\n<li>\u00a0\u201cIf you want a different result, you need a different set of beliefs.\u201d<\/li>\n<li>\u00a0&#8220;You are 42% more likely to achieve a goal if you simply write it down.&#8221;<\/li>\n<li>\u00a0\u201cWhat we focus on consistently, we tend to manifest in our lives.\u201d<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">CHRIS DAYLEY &#8211; How to Convert More Site Traffic With Split Testing &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/Chrisdayley\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">Chrisdayley<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0It&#8217;s so easy to call on mobile, not so much on the desktop. Adapt your structure.<\/li>\n<li>\u00a0If we don&#8217;t challenge our assumptions, we miss out on considerable improvements in results.<\/li>\n<li>\u00a0Every time you have a considerable increase\/decrease with an A\/B test, you should do a follow-up an experiment to understand that deeper &amp; perform better.<\/li>\n<li>You want to reduce anxiety as much as possible on your website, as it will peak when you ask them for data\/credit card &amp; that&#8217;s when people bail.<\/li>\n<li>Every website has things that kill its conversion rate. Distraction: Contrasting buttons (vs. the CTA). Images. Other offers, menu, links, content, PopUp.<\/li>\n<li>Give your audience enough room to tell you what they like, what they respond to.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">SUNNY LENARDUZZI &#8211; Video Marketing: How to Generate Leads and Sales With Video &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/SunnyLenarduzzi\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">SunnyLenarduzzi<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Thankfully, YouTube is the only platform where you don&#8217;t have to be consistent in posting to be benefitting from your presence there.<\/li>\n<li>YouTube is science, not art. Look at keywords. Search volume vs. search pool.<\/li>\n<li>When filming your youtube video, always remember:\u00a0 Camera is your friend. Film in small sections. Film chunk by chunk. You\u2019re in control.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">MIKE KIM &#8211; Magic Words: The Art of Using Persuasion, Psychology, and Nuance in Your Copy &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/MikeKimTV\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">MikeKimTV<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<p>[bctt tweet=&#8221;The worst thing that can happen to a marketer is to become predictable. That means dead. #SMMW19 @mikekimtv&#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0Marketing isn&#8217;t about closing a sale. It&#8217;s about opening a relationship.<\/li>\n<li>\u00a0People like to buy, but not to be sold.<\/li>\n<li><span style=\"color: #ff6600;\">\u00a0<span style=\"color: #000000;\">You are never too young to be a great GIF master, you&#8217;re never too old to be a better one.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">REBEKAH RADICE &#8211; How to Make Visual Content Your Social Media Secret Weapon &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/RebekahRadice\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">RebekahRadice<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Shareworthy stories are linked to a specific goal.<\/li>\n<li>\u00a0The human brain can focus only on one thing at a time. Design your visuals accordingly.<\/li>\n<li>\u00a0\u201cCreate a vision that connects with your mission!\u201d<\/li>\n<li>6 Ways to Live Like an Entrepreneur:\u00a0 Don&#8217;t do it for the money.\u00a0 Be self-motivated.\u00a0 Become a strong leader. Take action.\u00a0 Build a strong team.\u00a0 Use your strengths.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">ROBERT ROSE &#8211; Content Marketing Strategy: How to Create a Successful Content Plan &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/Robert_Rose\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">Robert_Rose<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Netflix&#8217;s main problem isn&#8217;t PrimeVideo. It&#8217;s Sleep!<\/li>\n<li>\u00a0A Strategic Approach is key with Content Marketing.<\/li>\n<li>\u00a0A great Business story has 4 elements: A human. A goal. The resistance (not a competitor, but what&#8217;s in your audience&#8217;s way). The truth (what you want them to believe in).<\/li>\n<li>Trust solves the problems with Funnel Marketing.<\/li>\n<li>Put your audience&#8217;s information needs above all else in your Content Marketing.<\/li>\n<li>Teach your customers how to be better customers with your content.<\/li>\n<li>Content is a product, not a project. Build it with this mindset.<\/li>\n<li>If you measure silly things (number of content), then don&#8217;t complain about silly behaviors.<\/li>\n<li>Engaged audiences are the value. They want to receive our content.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">MIKE RHODES &#8211; Artificial Intelligence and How It\u2019s Changing Marketing on Google and Beyond &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/thegoogleguy\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">thegoogleguy<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>If you can afford to pay more than your competitors you will win. If you give the machine better data, you will succeed.<\/li>\n<li>AI will enter gradually, but suddenly it will be everywhere. Become an expert now. Be strategic.<\/li>\n<li>You don&#8217;t get charged for YouTube ads until they click or reach the 30-sec mark.<\/li>\n<\/ul>\n\n\n<p>[bctt tweet=&#8221;Don&#8217;t give Google money for no reason: Remove Apps! #SMMW19 @thegoogleguy&#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Over time, the only way to do Google Ads will be using the tools it gives you to optimize with their own AI.<\/li>\n<li>When you run an Ad campaign, profit is kind of your only metric.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">CHRIS DUCKER &#8211; How to Build and Monetize Your Personal Brand &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/ChrisDucker\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">ChrisDucker<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>We need to develop our own ecosystems. No one size fits all. Can\u2019t copy someone else.<\/li>\n<li>Charge what you\u2019re worth, and don\u2019t apologize.<\/li>\n<li>We need to sell ourselves. Every day. You must be seen to sell.<\/li>\n<li>Answer questions and solve problems, and you will build relationships<\/li>\n<li>It\u2019s all about your people. Love, build trust, and they will work for you and your brand.<\/li>\n<li>Forget B2B, forget B2C. Start thinking P2P (People to people).<\/li>\n<li>We market like a magnet. We attract the best and repel the rest.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">ILANA WECHSLER &#8211; How to Grow Your Business Using Google Display Ads &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/greenarrowdigit\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">greenarrowdigit<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure you change your message based on where your consumer is at in the funnel.<\/li>\n<li>Google gives you the ability to find the right person at the right time, your creative addresses the right message.<\/li>\n<li>Make your marketing ad message for an 8-year old: would they know what to do?<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">DANIEL HARMON &#8211; Creating Long-Form Video Ads That Sell &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/harmonbros\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">harmonbros<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Tip for creating long-form video ads that sell: Make your ads character driven.<\/li>\n<li>Your brand is the helper, your customer is the hero. Create something fitting &amp; surprising. Choose great products. Use good sales structure. Use rhythm.<\/li>\n<li>\u00a0How long should an ad be? As long as it needs to be, but not a second longer.<\/li>\n<\/ul>\n\n\n<p>[bctt tweet=&#8221;Let\u2019s make it VIRAL! No; let\u2019s make it so good that it doesn\u2019t have to go viral. #SMMW19\u00a0 @harmonbros&#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Let\u2019s take the PROS of both approaches (immediate sales; building beloved brands over time) and mix them.<\/li>\n<li>Your <strong>CUSTOMER<\/strong> is the <strong>HERO<\/strong> in their own journey.<\/li>\n<li>Your brand character guides them to a solution and calls them to action so that they can succeed (or avoid failure).<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\">JUSTIN BROWN &#8211; How to Create High-Quality Videos With Your Smartphone &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/justinbrownPV\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">justinbrownPV<\/b><\/span><\/a><\/h4>\n<p>\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\">Takeaways from the Session<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>The quality of the journey you take your viewers on is more important than the quality of the video itself.<\/li>\n<li>5-step video structure. 1. Hook 2. Intro 3. Content 4. Bonus 5. Call to Action.<\/li>\n<li>\u00a0How loud should music be in your video? A little quieter than you think it should be.<\/li>\n<li>Instagram is toilet TV because everybody watches it while they&#8217;re sitting on the toilet.<\/li>\n<li><strong>Hot tip.<\/strong> Clean your camera lens on your phone. But of course, your photos and video will thank you.<\/li>\n<li>A video is a communication between you and your clients. Videos stop&#8230;\u00a0 Business stop.<\/li>\n<li>Don&#8217;t let your pursuit of high quality keep you from creating content.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">CATHY HACKL &#8211; Augmented Reality and the Future of Marketing: What Marketers Need to Know &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/CathyHackl\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">CathyHackl<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Snapchat is a camera company, not a social media company.<\/li>\n<li>Cathy made an AR environment that made a box of animal crackers come to life. You could dry the animals off, give them milk, and more. While it sounds like you\u2019re just playing with your food, you\u2019re having an interactive, immersive, fun experience with those animal crackers that\u2019s impossible without AR.<\/li>\n<li>Visualization helps interior designers, retailers, clothing stores, etc.<\/li>\n<li>AR isn\u2019t all visualization, it can also be highly functional.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">PARK HOWELL &#8211; How to Clarify Your Brand Story to Amplify Your Impact and Simplify Your Life &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/ParkHowell\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">ParkHowell<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\">Takeaways from the Session<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>A story is primal. An anecdote is the antidote to connect.<\/li>\n<li>The masses have become the media<\/li>\n<li>Good stories have 1) setup 2) problem 3) solution<\/li>\n<\/ul>\n\n\n<p>[bctt tweet=&#8221;Replace <strong>AND<\/strong> with <strong>BUT<\/strong> or <strong>THEREFORE<\/strong> for better storytelling. #SMMW19 @Parkhowell &#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Creating a social media program, that delivers results and helps your business build relationships. It can be overwhelming. You might not know where to start. Unless you have a defined crystal clear story about yourself (or your brand) and understand it so well that you can empower your employees to understand it &amp; amplify it to others &#8211; you\u2019ll struggle to stand out.<\/li>\n<li>You have to understand the magic to cast the spell.<\/li>\n<li>It will not be the story you intend unless you intentionally tell the story.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">RICH BROOKS &#8211; How to Build a Digital Marketing Plan &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/therichbrooks\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">therichbrooks<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Questions to ask when starting a digital marketing plan:\u00a0 Who are you? Who do you serve? Who you compete against?<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">JON LOOMER &#8211; How to Build a Facebook Sales Funnel &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/jonloomer\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">jonloomer<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>If a fish nibbles, do we reel in and give up? No. You give that fish another ad.<\/li>\n<li>Getting the like is easy. It\u2019s a light action. Anything else requires trust.<\/li>\n<li>Optimizing evergreen campaigns. Things to think about are the volume.<\/li>\n<li>Understand the tools available to you if you want to find success with ads.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" alt=\"Social Media Marketing World\" class=\"wp-image-5845\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2021\/01\/LOOMER.jpg\" title=\"\"><\/figure>\n<p>\u00a0<\/p>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">IAN ANDERSON GRAY &#8211;\u00a0 Proven Tools and Techniques to Improve Your Live Video Broadcasts &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/iagdotme\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">iagdotme<\/b><\/span>\u00a0<\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Starting off strong! GEAR OF LIVE, FEAR OF LIVE, CONTENT OF LIVE.<\/li>\n<li>Depending on your strategy, it&#8217;s better to do a shorter broadcast more often, than one long broadcast once every blue moon.<\/li>\n<li>Don&#8217;t just click the live button without planning on what you&#8217;re going to say. Plan at least 3 points to discuss in your broadcast.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">BRIAN FANZO &#8211; How to Turn Your Fans into Influencers &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/BrianFanzo\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">BrianFanzo<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>The brands we care about are the brands who are human.<\/li>\n<li>Data isn&#8217;t the story. You use data to help tell the story.<\/li>\n<li>We are all in the business of trust. Our customer sees through marketing and sales, and they hate crappy content. Acknowledge, engage, amplify &amp; celebrate your community.<\/li>\n<\/ul>\n\n\n<p>[bctt tweet=&#8221;Social media will never replace a handshake, but social media done right will change the first meeting from a handshake to a hug. #SMMW19 @brianfanzo&#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<h3 class=\"wp-block-heading\">AMANDA BOND &#8211; How to Use Facebook Ads and Organic Posts to Build a Sales Machine &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/TheAdStrategist\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">TheAdStrategist<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>How to build a Facebook Strategy for connecting with potential customers: 1. Create an ad to generate engagement. 2. Show people that you\u2019re credible and trustworthy with a piece of content. 3. Serve up a testimonial as proof.<\/li>\n<li>From 2014 to 2016, Facebook Ads were a near-guarantee. <strong>A cash cow.<\/strong> A lottery you couldn\u2019t lose.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" alt=\"Social Media Marketing World\" class=\"wp-image-5846\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2021\/01\/AMANDA-SMMW.jpg\" title=\"\"><\/figure>\n<p>\u00a0<\/p>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">JENNIFER WATSON &#8211; How to Use Live Video to Amplify Your Brand Exposure &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/JWatson_Wx\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">JWatson_Wx<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Provide value and give access to places\/ info for your audience.<\/li>\n<li>Unique and exclusive content gives fans the ability to engage in a two-way conversation.<\/li>\n<li>Edit thumbnail image after the live broadcast ends so there is a more appealing image, instead of a random shot of the broadcast.<\/li>\n<li>Humanize your brand. Be personable.<\/li>\n<li>A great thing about the live video is that you can tell your story, showcase your employees, and showcase the passion behind your brand. This all fosters brand awareness.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">BELLA VASTA &#8211; How to Get Your Facebook Group Posts Seen in the News Feed &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/Bellas_Pets\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">Bellas_Pets<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook groups are like a backyard party where relationships are formed.<\/li>\n<li>Be the destination.<\/li>\n<li>Groups get 60-90% engagement if done correctly.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">BRUCE IRVING &#8211; Social Media Marketing for Local Businesses: What Works Today &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/Irvingmedia\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">Irvingmedia<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Never limit yourself because of others\u2019 limited imagination; never limit others because of your own limited imagination.<\/li>\n<li>Fear kills more dreams than failure ever will.<\/li>\n<li>Ignoring the problem doesn\u2019t solve the problem.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" alt=\"Social Media Marketing World\" class=\"wp-image-5848\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2021\/01\/BRUCE-SMMW.jpg\" title=\"\"><\/figure>\n<p>\u00a0<\/p>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">NEAL SCHAFFER &#8211; How to Create an Influencer Marketing Strategy That Generates Results &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/NealSchaffer\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">NealSchaffer<\/b><\/span>\u00a0<\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Social Media should be about collaboration, not just marketing.<\/li>\n<li>Many reasons to work with Nano\/micro influencers:<br\/>1: Higher Engagement rate.<br\/>2: More Affordable.<br\/>3: More Eager to work with you.<br\/>4: will value your relationship more.<br\/>5: More Flexible.<br\/>6: want to become more influential.<br\/>7: less chance of fake followers.<br\/>8: Less reputation risk.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">ERIN GARGAN KING &#8211; How to Create Profitable Alignment Between Social Marketing and Social Selling &#8211; <span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">eringarganking<\/b><\/span><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>The difference between social selling and social marketing is simple. <strong>Revenue.<\/strong><\/li>\n<li>Whether or not sales and marketing can play nice in the social sandbox will determine business success or failure over the next 5 years.<\/li>\n<li>Who are we selling to? What&#8217;s the message? When do we communicate? Where do we share the news? How? Are sales and marketing aligned on each of these?<\/li>\n<li>You can\u2019t manage what you don\u2019t measure.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">NICHOLAS KUSMICH &#8211; How to Create Ads That Convert: The Anatomy of a Perfect Facebook Ad &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/nicholaskusmich\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">nicholaskusmich<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Marketers tend to forget the importance of establishing the right connections with customers.<\/li>\n<li>If your target audience is 55+, then you can put text on your image.<\/li>\n<li>We as entrepreneurs are in the business of releasing the happy hormones in other people.<\/li>\n<li>Text overlay screams \u2018marketer\u2019 and we want to stay as native to the *social* experience as possible.<\/li>\n<li>Good copy is when your ideal prospect feels understood by you.<\/li>\n<\/ul>\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"aligncenter size-full wp-image-5847\" height=\"171\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2021\/01\/NICHOLAS-KISMISH-SMMW.png\" width=\"423\" title=\"\"><\/figure>\n<p>\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\">ANDREW HUBBARD &#8211; How to Create Low-Cost, High Impact Video Ads to Grow Your Brand and Sales &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/A_Hubbard\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">A_Hubbard<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>If you\u2019re making video content, are you adding text bars &amp; captions? 75% of people watch the video without sound (it doesn\u2019t matter how good the message is if no one hears it).<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">BRETT CURRY &#8211; How to Create a Full Funnel With YouTube Ads &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/BrettCurry\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">BrettCurry<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>People on YouTube are looking for the best (fill in the blank) in terms of products.<\/li>\n<li>In a skip-able world, you have to earn attention on YouTube ads.<\/li>\n<li>Let\u2019s start at the bottom of the funnel. You can\u2019t really go big unless the bottom of the funnel is in good shape.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">BRYAN KRAMER &#8211; How to Build Trust and Humanize Your Brand &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/bryankramer\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">bryankramer<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>I believe it means if you aren\u2019t doing what fills joy in your life, its work taking some risk \u201cmost of the time\u201d to do that for yourself.<\/li>\n<li>There are 3 vital elements to humanizing your brand: 1. Simplicity 2. Empathy 3. Embracing Imperfection.<\/li>\n<\/ul>\n\n\n<p>[bctt tweet=&#8221;We are all Human to Human (H2H) not B2B or B2C. #SMMW19 @bryankramer&#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<h3 class=\"wp-block-heading\">CHRIS STRUB &#8211; How to Network and Build Your Authority on Twitter &#8211; <a class=\"ProfileCard-screennameLink u-linkComplex js-nav\" data-aria-label-part=\"\" href=\"https:\/\/twitter.com\/ChrisStrub\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">ChrisStrub<\/b><\/span>\u00a0<\/a>\u200f<\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t underestimate the power of using your voice to lift someone else up\u2026 Your voice matters.<\/li>\n<li>It doesn&#8217;t matter how many followers you have, it&#8217;s how you make people feel.<\/li>\n<li>Twitonomy enables you to monitor your attention.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" alt=\"Social Media Marketing\" class=\"wp-image-5849\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2021\/01\/CHRIS-STRUB-SMMW.jpg\" title=\"\"><\/figure>\n<p>\u00a0<\/p>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">CAITLIN BACHER &#8211; How to Create Engaging Content inside Your Facebook Group &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/caitlinbacher\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">caitlinbacher<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Your<strong> NEW<\/strong> life will cost you, your <strong>OLD<\/strong> one.<\/li>\n<li>She recommends spending 30-45 minutes per day when starting a Facebook group. Once the group starts growing on its membership, you can spend less time on it.<\/li>\n<li>A devoted 15 minutes to connect with the people is all you really need.<\/li>\n<li>Caitlin also said that your approach depends on you and your bandwidth.<\/li>\n<li>She also recommends that Facebook groups are great for not only for services but anyone who is selling physical products.<\/li>\n<li>Also, stories are important because people are hardwired to learn and communicate via storytelling.<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color: #ff6600;\"><strong><span style=\"color: #000000;\">Related Article:<\/span><a href=\"https:\/\/www.socialchamp.com\/blog\/facebook-group-badges\/\" rel=\"noopener\" style=\"color: #ff6600;\" target=\"_blank\"> Facebook Badges \u2013 All You Need To Know About Facebook Groups<\/a><\/strong><\/span><\/h4>\n<p>\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\">DANA MALSTAFF &#8211; How to Create a Sustainable Community with Facebook Groups &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/DanaMalstaff\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">DanaMalstaff<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<div class=\"wp-block-image wp-image-5878\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"SMMW19 \" class=\"wp-image-5878\" src=\"https:\/\/www.socialchamp.com\/wp-content\/uploads\/2021\/01\/dana-768x1024.jpg\" title=\"\">\n<figcaption>Dana Malstaff at SMMW19<\/figcaption>\n<\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>To create a community and a culture that will grow and thrive, you need to manage from the bottom up.<\/li>\n<li>When communicating the group\u2019s culture and rules, emphasize on what members can do as much as what they can\u2019t.<\/li>\n<li>Celebrate reaching a certain number of members, like every 100 people, if you\u2019re a group host. The Social Media Marketing World included some productive thoughts that were related to create an ideal community.<\/li>\n<li>To prime, the algorithm successfully starts 6 weeks before you want to post the critical item and post at least once a week.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">ANN HANDLEY &#8211; How to Write an Email Newsletter That People Clear Their Schedules to Read &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/MarketingProfs\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">MarketingProfs<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>This social media marketing world sessions include the good content isn\u2019t about good storytelling. It\u2019s about telling a true story well.<\/li>\n<li>Be specific enough to be believable and universal enough to be relevant.<\/li>\n<li>Email, when it\u2019s done well, is like hot fire. It can burn like nobody\u2019s business.<\/li>\n<li>Email is the only place where people, not algorithms are in control.<\/li>\n<\/ul>\n\n<p>[bctt tweet=&#8221;Write for a specific person but don\u2019t fret over those who aren\u2019t your person. #SMMW19 #EmailMarketing @marketingprofs&#8221; username=&#8221;socialchampsays&#8221;]<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Do not fear the scroll. Make great content as short or long as it needs to be to give value to your audience.<\/li>\n<li>Have ratings in every newsletter to judge the impact of the newsletter at the individual issue level.<\/li>\n<li>Spend more time and effort on the LETTER part of an email newsletter.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">BRIAN SOLIS &#8211; The Rise of Digital Distraction: How Businesses (and You) Need to Change &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/briansolis\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">briansolis<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<div>\n<h4>Takeaways from the Session<\/h4>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Attention is a Currency: When it comes to digital distractions, we are spending more than we can afford.<\/li>\n<li>Believe in yourself, not your selfie!<\/li>\n<li>Living your best life should actually be living with <strong>Productivity. Creativity. Happiness.<\/strong><\/li>\n<li>Intelligence in our days is much more than IQ. Is about a different perspective.<\/li>\n<li>We have to take risks and believe we have value.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">CHRISTOPHER PENN &#8211; Attribution Analysis: How Social Media Marketers Can Stay on the Leading Edge &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/cspenn\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">cspenn<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Attribution analysis options:\u00a0 1. Last touch (easy but lazy)\u00a0 2. Assisted conversions (easy and more accurate than the last touch)\u00a0 3. Create an attribution model in GA\u00a0 4. Machine learning\u00a0 5. Deep learning (account for everything)\u00a0 Find the one that you can explain!<\/li>\n<li>The key point we found from Christopher Penn in social media marketing world was that: Comparing data that execs actually need to see vs. how marketers show it to a CVS receipt.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">DERRAL EVES &#8211; How to Develop an Audience on YouTube &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/derraleves\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">derraleves<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Communities will happen with or without you.<\/li>\n<li>Middleman takes too much money. The way social media &amp; Internet is working right now, you can get to the right person, at the right time with the right messaging. No Middleman.<\/li>\n<li>People just want to consume what they want to consume, it\u2019s not about the platforms anymore.<\/li>\n<li>Content will sell on its own, and it will be distributed to multiple platforms.<\/li>\n<li>Gen Z consumes more content than any other. We got to pay more attention to that market &amp; where they\u2019re going. I can tell you they are not on Facebook, that\u2019s why Facebook brought Instagram because they\u2019re on Instagram. They\u2019re on Snapchat, Tiktok.<\/li>\n<li>I would encourage everyone to look at Tiktok, because it will be the number #1 app, for sure.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">SUE B. ZIMMERMAN &#8211; How to Create Engaging Instagram Stories &#8211; <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/SueBZimmerman\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"username u-dir\" dir=\"ltr\">@<b class=\"u-linkComplex-target\">SueBZimmerman<\/b><\/span><\/a><\/h3>\n<p>\u00a0<\/p>\n\n\n<h4 class=\"wp-block-heading\">Takeaways from the Session<\/h4>\n\n\n<ul class=\"wp-block-list\">\n<li>Everyone has a story. It\u2019s how you tell it that gets people to watch.<\/li>\n<li>The Instagram newsfeed is like the resume for your content.<\/li>\n<li>Instagram Live is the best way to distribute your content.<\/li>\n<li>Conversions are the new currency on Instagram.<\/li>\n<li>Drive the traffic on your YouTube channel by releasing the trailer of the video on IGTV &amp; going on live.<\/li>\n<li>You got to be sharing free content for like six months before you start selling something, &amp; saying that you\u2019re a go-to person in that niche. So that way people can build the trust &amp; see you walk the talk.<\/li>\n<li>Do an Instagram Live on the content that you have been working on for so long with a different spin. Talk about something that you don\u2019t talk about anywhere else on your Instagram stories, &amp; IGTV. People would love to come back.<\/li>\n<li>Bring in, guests. Collaborate with other businesses &amp; other brands. Get them live on your live broadcast.<\/li>\n<li>Understanding where your target audience is &amp; where they\u2019re consuming your content mostly is so important.<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">Related Article:<\/span> <a href=\"https:\/\/www.socialchamp.com\/blog\/instagram-stories-vs-snapchat\/\" rel=\"noopener noreferrer\" style=\"color: #ff6600;\" target=\"_blank\">Instagram Stories Are Killing the Competition for Snapchat<\/a><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a social media professional, you might have already heard of the most happening event of the year. The social media marketing conference Social Media Marketing World 2020\u00a0organized by Social Media Examiner is without any doubt the biggest &amp; most incredible live event in the social media world. The event covers almost every top [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[227],"tags":[233],"class_list":["post-5793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-smmw20"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/5793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/comments?post=5793"}],"version-history":[{"count":1,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/5793\/revisions"}],"predecessor-version":[{"id":328759,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/posts\/5793\/revisions\/328759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media\/5804"}],"wp:attachment":[{"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/media?parent=5793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/categories?post=5793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialchamp.com\/blog\/wp-json\/wp\/v2\/tags?post=5793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}