{"id":6256,"date":"2019-06-14T16:41:16","date_gmt":"2019-06-14T11:41:16","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/15-smart-ways-to-increase-facebook-post-reach-without-spending-a-dollar\/"},"modified":"2026-06-10T13:35:34","modified_gmt":"2026-06-10T08:35:34","slug":"increase-facebook-post-reach","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/increase-facebook-post-reach\/","title":{"rendered":"15 Smart Ways to Increase Facebook Post Reach"},"content":{"rendered":"

Here\u2019s a question for you. What is your favorite social media platform these days? Are you using Facebook as much as you used to?<\/p>\n

Researches have shown that almost 95% of the world has access to a smartphone<\/a>, and 45% of them say that they are almost always online. But when it comes to Facebook users, there\u2019s a dramatic decline according to the Pew\u2019s 2015 study. This that Facebook is no more the dominant online platform among teens<\/a>.
\n\"facebook<\/p>\n

Facebook, Far From Dead!<\/h2>\n

Having said that, many people don\u2019t believe in these numbers and the According to them, if you see these numbers on a broader scale, a few million users leaving Facebook<\/a> can\u2019t dent Facebook\u2019s momentum. The platform is still reporting . Despite all the data concerns and scandals, according to Facebook\u2019s quarter performance report<\/a>, \u201cIt hits a new high of 2.32 billion monthly active users, up 2.2% on the previous quarter. Facebook is serving 1.52 billion people daily.\u201d
\n\"monthly
\nBut when it comes to \u201corganic reach,<\/strong>\u201d on Facebook, the Internet is full of theories and conspiracies. One thing we are ignoring in all this transformation is \u201cdata.\u201d<\/p>\n

Around the corner of 2014, when digital marketers were in the process of understanding the new trend of digital marketing, they had no choice left then to start molding their marketing plans to the \u201cPay to Play\u201d model. And just when everyone\u2019s favorite king \u201cContent\u201d was about to have the throne, it was auctioned off to the highest CPM bidder!<\/p>\n

According to BuzzSumo research, \u201c.\u201d
\n\"average
\nSince then, it\u2019s getting harder for small businesses and brands to get the engagement organically, without investing some dollars. But one thing that we\u2019ve no shortage of is \u201cdata.\u201d And that data can be used to get your marketing campaigns a better response.<\/p>\n

Let\u2019s Talk About Traffic and Engagement!<\/h2>\n

\"post\"
\nFacebook<\/a> has ingrained itself in our lives, whether it\u2019s as a consumer or business owner. Many small businesses don\u2019t have a website. But it\u2019s considered dumbfounding if they don\u2019t have a Facebook page. It\u2019s simple, secure, and free to create a Facebook business page for your startup or brand.<\/p>\n

You can visit our complete guide on how to create killer Facebook business pages<\/a> if you haven\u2019t created one.
\nWhat about the main element that fuels the online marketing engine? The question that has been a nightmare for a social media manager!<\/p>\n

How To Reach The Full Potential To Your Facebook Posts?<\/h4>\n
Got all the fancy conversion funnels and great content? But with the relevant traffic, you won\u2019t be able to make any headway in the digital space.<\/h5>\n

Back in the day, the website was the only destination where you used to drive traffic. But things have changed a lot. Now, social media has surpassed search engines in many cases to reach a broad and relevant audience.<\/p>\n

Research by Parse.ly<\/a> shows that \u201c46% of their referral traffic was from social media with Facebook alone accounts for 41.2% of that traffic.\u201d
\nIn many cases, when it comes to traffic Facebook dominates.
\nBut with more than 50M active Facebook business pages, how are you going to promote your business on Facebook? How will your Facebook post reach increase organically?
\nThat\u2019s precisely what we will be covering in this blog.<\/p>\n

\n
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Free 14-Day Trial<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

15 Simple & Smart Ways to Grow Your Facebook Reach Organically<\/h2>\n
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  1. \n

    Attracting the Right Kind of Audience<\/h3>\n

    Let\u2019s just admit.
    \nRandom fans for your Facebook page are of no use!
    \nThey won\u2019t engage!
    \nThey won\u2019t be the influencing audience for your marketing campaigns.<\/p>\n

    Growing your Facebook page deprived of building a targeted audience isn\u2019t recommended at all<\/strong>.<\/p>\n

    Keep this fact in mind: The number of page likes is not a sign of how well your content will perform!<\/strong><\/em><\/p><\/blockquote>\n

    You need people who are actually interested in your business. So, when you publish content on your page, it is more relevant to them.
    \nThe chances of your post reach & engagement are higher when you have a relevant audience.<\/p>\n

    What matter the most is how you build your brand authority. How you command your audience to action.<\/li>\n

  2. \n

    Posting Content Regularly<\/h3>\n

    According to the latest Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019,<\/p>\n

    \"post
    \nThis shows that people are always online on Facebook, looking for some new content on their newsfeeds.
    \nSo, now the target is to make your post visible on their newsfeed. For which consistency is the primary key!<\/strong><\/span>
    \nYou should give your audience a bit of content every day.<\/p>\n

    The question that arises here is: Should I post content every hour? What should be the daily post frequency?<\/strong><\/em>
    \nAnd the most common answer to this is, \u201cIT DEPENDS.<\/em>\u201d<\/p>\n

    But that\u2019s not a satisfying answer. After looking into several stats and researches, here\u2019s a takeaway for marketers according to Hubspot.<\/p>\n

    Still, want an exact number, here you go, if you have less than 10K followers, you should post one or fewer times per day.<\/a> :)
    \n(Keeping the     best time to post<\/a> in mind, which will be discussing later on in this blog too).<\/li>\n

  3. \n

    Learn More About Your Audience<\/h3>\n

    When we\u2019re talking about Facebook post reach & engagement, the thing that matters the most is your audience\u2019s needs and wants.<\/p>\n

    Understand who your audience is and what they want.<\/h4>\n

    The best way to know that is Facebook Page Insights. Study the information there carefully. See when your audience is mostly online. What are the countries or region where most of your audience belong? What type of content your fans responded to most?
    \nAnalysis of this information can give you unexpected details. By using those details, you can craft content that will help you in building a more meaningful connection with your audience.<\/li>\n

  4. \n

    Focusing on Fan-Centric Content<\/h3>\n

    As mentioned above, keep your fans in mind while crafting your content. Let\u2019s say you\u2019re running a Facebook page for your law firm. Should you exclusively post content related to your law cases?
    \nOf course not.
    \n<\/em>
    \nFor starters, you can post things daily about your law firm. But as soon as you start feeling your content is getting repetitive or stale, try something new. Your audience will get bored or tuned out by seeing the same content every time.
    \n