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\nAnd even though the idea of video marketing<\/strong> is not at all new, but people have very recently recognized its worth and have started adopting it as a necessary marketing strategy on all social platforms!<\/p>\n
If you\u2019re new to online video marketing<\/a> and you need an updated video marketing definition, we\u2019re here to help. Video marketing works together just as awesomely as peanut butter works best with jam.<\/p>\n This means that not everybody is going to necessarily enjoy it, but it will definitely work for the majority. Video is more of an expression of how well the brand can portray itself in the eyes of the consumers and in the way they can relate!<\/p>\n Although video marketing may seem obscure, complicated, and expensive, it\u2019s not! Video marketing is really just the act of incorporating video into your marketing strategy to help increase brand recognition and awareness.<\/p>\n If numbers can tell how well video marketing is doing in the world of business, here are a few stat checks that might help!<\/p>\n Source: Oberlo<\/a><\/cite><\/p>\n To develop your video marketing strategy, you\u2019ll want to:<\/p>\n You\u2019re going to need to designate some budget for video \u2013 at the least, decent equipment, good editing software, and a video marketing guru (or, better, team) \u2013 as well as time to create it.<\/li>\n Storytelling<\/a> has never been as important as it is in the video, so get brainstorming: What stories do you want to tell? How will you tell them?<\/li>\n It\u2019s not enough to simply tell your stories; you must engage your audience while you do so. How will you make your stories interesting? What will hook your audience?<\/li>\n There\u2019s no set length for marketing videos, but the general rule is that shorter is better. Be ruthless with your editing. Cut, cut, cut out everything extraneous. Attention spans are short, so make the best of what you get.<\/li>\n Publish your videos far and wide \u2013 embedded in your website, uploaded to Google-owned YouTube, and on all your social media channels. Then, promote, promote, promote.<\/li>\n Track metrics and stats to determine which videos do the best \u2013 and why.<\/li>\n<\/ol>\n Source: Blue Corona<\/a><\/cite><\/p>\n In addition to the entertainment aspect, more and more marketers are focusing on video marketing strategies because of how beneficial they are.<\/p>\n Think about it from your own perspective for a minute. Would you rather spend time reading about the steps of a company\u2019s sales process or watch an animation to associate each step with a visual aid?<\/p>\n If you\u2019re like 80 percent of the population, you\u2019d rather watch the video.<\/p>\n Source: Niche Hacks<\/cite><\/p>\n The benefits of video marketing are many.<\/p>\n Once upon a time, the cost was a serious challenge to video marketing: The cost of equipment, editing software, and, from an end-user\u2019s perspective, the data cost of consuming online video.<\/p>\n Video marketing is a way to create a buzz with visuals! But they\u2019re not free \u2013 and you do need a marketing team with experience in video, but these are all surmountable obstacles.<\/p>\n In fact, the biggest challenges of video marketing in 2019 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared.<\/p>\n Source: Blue Corona<\/a><\/cite><\/p>\n Additionally, video content marketers need to have a solid understanding of metrics and how they indicate a video\u2019s success and areas for improvement.<\/p>\n Do you know those sponsored videos that pop up in your social media feeds? That\u2019s video marketing! What about videos embedded on home pages or blog posts? Yep, that\u2019s also video marketing! But you don\u2019t just want to be a spectator in this game\u2014if you want to grow your brand and increase your impressions, views, and conversion rates\u2014you need to step up to the plate and take a swing at it for yourself!<\/p>\n From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again.<\/p>\n Yes, the goal of your videos is to tell a story and engage your customers, but from a marketing perspective, your videos must also align with your sales funnel.<\/p>\n What is the purpose of each video? Who is the audience? How does the video further your marketing goals?<\/p>\n The bottom line, overall strategy, and data should drive your video marketing strategy.<\/p>\n
\nVideo teams<\/a> need to stay up to date on video marketing trends and examples to ensure they are providing the clients with high quality and effective videos for their websites, social media channels, and digital platforms.<\/p>\n\n
![\"Video](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2019\/07\/45-Video-Marketing-Statistics-for-2019.avif\" "\\"\\"")
\nActions are so much better than still images!<\/p>\n
\nVideo marketing is like pizza. Even when it\u2019s bad, it\u2019s still pretty good!<\/p>\n
\nIt can be as simple as shooting videos on your cell phone and editing them into one video with music and your company logo.<\/p>\nPointers to Market Your Brand Through Videos<\/h2>\n
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Allocate resources<\/h5>\n
Tell your stories<\/h5>\n
Engage<\/h5>\n
Keep it short<\/h5>\n
Publish<\/h5>\n
Analyze<\/h5>\n
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<\/h2>\nBenefits of Video Marketing<\/h2>\n
\nWould you rather read a long page full of text or watch a quick video to learn about a new product?<\/p>\n![\"Video](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2019\/07\/nichevideo2.avif\" "\\"\\"")
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<\/h2>\nChallenges of Video Marketing<\/h2>\n
\nToday, those challenges are mostly in the rear-view mirror. Yes, you still need some budget \u2013 good equipment, editing software, and a delivery platform are more affordable than they once were.<\/p>\n![\"challenges](\"https:\/\/www.socialchamp.com\/blog\/wp-content\/uploads\/2019\/07\/Video-Marketing-Social-Champ-Facts-5.avif\" "\\"\\"")
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\nHave you gotten any email newsletters with videos? That\u2019s video marketing, too!<\/p>\n
\nMore than likely, you\u2019ve already been immersed in the world of video marketing ,and you just didn\u2019t quite realize it.<\/p>\nBest Practices for Video Marketing<\/h2>\n
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