{"id":7432,"date":"2019-11-11T18:16:27","date_gmt":"2019-11-11T13:16:27","guid":{"rendered":"https:\/\/mustaasam.com\/blog\/social-media-roundup-october-2019\/"},"modified":"2026-04-21T17:20:47","modified_gmt":"2026-04-21T12:20:47","slug":"social-media-roundup-october-2019","status":"publish","type":"post","link":"https:\/\/www.socialchamp.com\/blog\/social-media-roundup-october-2019\/","title":{"rendered":"Social Media Monthly Roundup: October 2019"},"content":{"rendered":"

October hosted lots of big holidays, from International Coffee Day to Halloween<\/a>. But, the real holiday season is about to start. Let\u2019s hope we all are ready for it! Here\u2019s a round-up post for you all. From another month full of updates, best campaigns, and the most happening news.<\/p>\n

You know how tough it is to keep up with all the changes these social platforms<\/a> are up to. Let\u2019s see what all these platforms have got for us this time!<\/p>\n

Social Media Roundup October 2019<\/h2>\n

1. Facebook<\/h3>\n

The New Check-Out on Facebook<\/h4>\n

Great news for performance marketing managers. Facebook Ads might be changing AGAIN. Just when you thought you might get it right; Facebook announces testing the \u201cIn-App Checkout Ad.\u201d And what a perfect timing, when the holiday season is around the corner.<\/p>\n

This new feature will keep the users within the app, even at the time of check-out. This new dynamic ad will show the user an added option of buying via \u2018Checkout on Facebook.\u2019<\/p>\n

Launching Post Topics to More Groups<\/h4>\n

Most of the Facebook groups<\/a> are growing massive. Which makes it challenging to find the posts of the topics you\u2019re interested in. To address this issue better Facebook announced expanding the post tags<\/a>. This feature was launched for both desktop and mobile apps.<\/p>\n

Group admin and moderators can create, edit, and delete post topics. Each group can have a limit of 150 post topics. Group members have the option to post with or without post tags<\/a>.<\/p>\n

New Stories Templates for Businesses<\/h4>\n

A new feature for businesses was introduced by Facebook. \u2018Story Templates.\u2019
\nThis will transform your image into an ad for Facebook, Instagram, and Messenger stories. These customizable templates<\/a> will help you boost your holiday creative. To access new story templates, go to Facebook Ads Manager.<\/p>\n

Create your image ad at ads level and choose \u2018select a placement to customize.\u2019<\/p>\n

Removal of Gray Verification Badges and Organic Page Impressions<\/h4>\n

Facebook has decided to remove \u201cGrey Verified<\/a> Badges\u201d on business pages<\/a>. Page owners will start receiving the notification beginning from October 28. As quoted by Facebook:<\/p>\n

\u201cBased on feedback, we\u2019re removing the gray badge and focusing on other ways for businesses to show their authenticity on Facebook.\u201d<\/a><\/p>\n

In other news about organic page impressions, this tweet says it all.<\/p>\n

\n

Bad news, social media managers…<\/p>\n

Facebook is changing how it calculates organic impressions meaning it will likely show a decline.
\nChanges rolling out between Oct 17 – 28 pic.twitter.com\/3QHuUqbCDZ<\/a>
\n\u2014 Matt Navarra (@MattNavarra) October 17, 2019<\/a><\/p><\/blockquote>\n