Social Media Intelligence Reports & Stats 2026 | Social Champ

INTELLIGENCE
REPORTS

Access real-time social media intelligence and performance stats to stay ahead of the curve, fueled by exclusive data from Social Champ and industry experts.

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5.56B

TOTAL GLOBAL REACH

63.9% of the world’s population is now active on social media.

2H 31M

AVERAGE USER FOCUS

The typical user spends over 150 minutes daily across platforms.

2026 BENCHMARKS

Instagram

Total Users: 2B+
Active Users: 1.3B Daily
Engagement: 0.60% (Reels)
Top Format: Reels

Total Users: 1B+
Active Users: 134M Daily
Growth: +37% Comments
Rank: #1 B2B Lead Gen

Facebook

Total Users: 3.05B
Active Users: 2.09B Daily
Video: 50% Time Spent
Reach: Highest Global

YouTube

Total Users: 2.49B
Active Users: 122M Daily (US)
Shorts: 70B Daily Views
Retention: Highest Ad Recall

Platform Growth Trends in 2025

TikTok +17%

LinkedIn +10%

Instagram +5%

YouTube +12%

LATEST REPORTS

Deep dives into the data shaping our world.

INDUSTRY REPORT

Social Media Trends 2026

The definitive guide to the future of digital engagement.

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"People are getting tired of endless short clips and meaningless content. They value deep, long-form, and thoughtful content that gives them meaning, story, and something real to connect with. This is a shift toward emotional and meaningful content, not just visual noise."