Audience targeting is a marketing strategy that directs advertisements to specific groups of people based on various criteria such as demographics, interests, behaviors, and location.
This approach ensures that ads are shown to the most relevant audience, increasing the likelihood of engagement and conversions.
Audience targeting can be refined using data from social media profiles, browsing history, purchase behavior, and other online activities.
Example
A company selling running shoes uses audience targeting to reach potential customers. They create an ad campaign targeting men and women aged 18-45 who have shown interest in fitness, running, or marathons.
They also include people who have recently visited sports-related websites or purchased sports apparel online.
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