Crisis management is a term that refers to the strategies and plans that organizations put in place to deal with a significant event or crisis. Social media plays a big role in crisis management, as it can communicate with the public and share information. Social media amplifies the reach of a crisis, making it more important than ever for organizations to have a plan to manage their social media presence in the event of a crisis.
An effective crisis management plan for social media should include identifying who will be responsible for managing the organization’s social media accounts in the event of a crisis. Establishing clear guidelines for what can and cannot be shared on social media and having a process for monitoring and responding to social media activity during a crisis.
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