Social Champ is thrilled to introduce Label Analytics, a powerful analytics feature designed to enable users to extract deep insights from their labeled content.
The new release marks the next phase of our Post Labels feature, revolutionizing how you compare, analyze, and optimize your social media strategy.
With Label Analytics, you can finally know: “Which themes, campaigns, or categories are actually doing well across my content?”
Why Label Analytics?
After launching the Post Labels feature to streamline content organization, we recognized one key follow-through step: insightful performance monitoring.
Our users didn’t just want categorization of content; they wanted the ability to measure impact, compare results, and fine-tune strategy based on real data.
This feature is aimed at transforming your content labels into insights that inform action.
What Is Label Analytics
Label Analytics allows you to analyze the performance of content that falls under specific labels.
Whether it’s a marketing effort, content theme, or promotional series, you can now monitor each label’s performance on major metrics:
- Engagement Rates
- Impressions
- Video Views
- Label Performance Score (LPS)
- Platform Breakdown
This feature lets you know exactly what’s performing and what isn’t—all in one place.
Key Highlights of the Feature
Label Selection
- Analyze up to 10 labels at once using a smart multi-select dropdown.
- Dynamic updating on all analytics views.
Section 1: Overview Summary
- Instantly identify your top-performing label using LPS (Label Performance Score).
- View average engagement and impressions across selected labels.
- LPS is calculated using normalized engagement, impressions, and post count, giving you a true reflection of performance.
Section 2: Top Performing Labels
- See your Top 5 labels in a detailed breakdown table.
- Explore a clean pie chart of LPS distribution across all selected labels.
- Hover for exact percentages and quick comparison.
Section 3: Label Performance Table
Dive deeper with a data table including:
- Total posts, impressions, engagements, video views, engagement rate, and label score.
- Platform diversity to show how extensively your labels are used.
Section 4: Performance Graphs
See how your labels perform over time:
- Track impressions and engagements over time.
- Hover to view individual label values on each data point.
- Choose between aggregate and platform-specific views.
Section 5: Post-Level Analysis
Get detailed with post-level data:
- Filter by top or low-performing posts.
- Drill down into posts under each label.
- Sort and analyze based on LPS, impressions, and more.
Main Controls & Filters
- Date Picker with quick preset.
- View filter (aggregate or by platform).
- Responsive interface with dynamic updates for all sections.
Who Can Benefit From Label Analytics?
This tool is for marketers, social media managers, agencies, and brands interested in making content strategies based on actual performance metrics:
- Marketers: Compare and monitor campaign success.
- Agencies: Report theme or client label performance.
- Social Media Managers: Identify high and low-performing content clusters.
- Content Creators: See audience engagement per content category.
How Does It Work With Post Labels?
Label Analytics is based on the Post Labels feature you already know and use.
Now, rather than just organizing your posts, you can see the difference each label made.
Try It Today!
Start making better, quicker, and more informed decisions with your social media content.
Whether you’re executing a campaign, testing new themes, or just want to know what works best, Label Analytics provides the clarity you need.