At NewFronts 2025, Meta introduced a series of ad updates across Facebook, Instagram, and Threads to help brands grow faster and connect better with audiences.
One major highlight is Trending Reels Ads, where brands can place their ads next to the most popular Reels on Instagram, just like TikTok’s Pulse ads.
This gives advertisers a chance to be seen with viral content in categories like beauty, sports, and more.
Instagram’s Creator Marketplace is also getting smarter with an AI-powered trends section.
It shows what topics are trending and recommends creators and Reels based on what’s hot, filtered by region or time frame.
This makes it easier for brands to create relevant campaigns.
Meta is also adding creator performance stats like hook rate and interaction rate, so brands can pick creators based on how well their past content has performed.
Additionally, Threads will now support video ads, and Facebook will use AI to recommend organic creator posts that could work well for paid ads.
These changes are all about boosting engagement, simplifying partnerships, and helping brands make smarter ad decisions.