As of 7th July 2024, TikTok is tightening its rules around ads targeted at teens and enhancing transparency in its ad targeting process. The platform is also introducing new restrictions and data controls to better protect young users.
The most significant update is that advertisers can no longer use personalized targeting to reach teens in the U.S. This means campaigns cannot specifically target teens based on their personal data and behaviors.
Additionally, TikTok adds more data controls and updated disclosure elements, ensuring users have better insights into how their data is used for ad targeting. This move aims to enhance transparency and build trust within its community.
As per TikTok
“Advertisers will now only be able to reach teens using a few broad targeting options, such as location, language, and device-related information.”