CPM, or Cost-Per-Mille, is a digital advertising pricing model where advertisers pay a fee for every one thousand impressions of their ad. The term ‘mille’ is derived from the Latin word for thousand. In CPM pricing, advertisers are charged based on the number of times their ad is displayed, regardless of whether users interact with it.
This model is commonly used for brand awareness campaigns, where the primary goal is to reach a large audience and generate impressions.
CPM is calculated by dividing the total cost of the campaign by the number of impressions and multiplying by one thousand.
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