The Instagram algorithm is a set of rules and processes determining the content users see on their feeds and explore pages. It analyzes factors like user engagement, relevance, timeliness, and relationship with the content creator to prioritize posts. The algorithm shows users the content they are most likely interested in based on their past interactions and behaviors on the platform.
Factors influencing the algorithm include likes, comments, shares, saves, and direct messages, as well as the timing and frequency of posts. Additionally, when determining the content to display, Instagram considers the user’s interests, preferences, and relationships with other users.
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