The term midroll describes a commercial break that falls in the middle of a show or podcast. They are longer than other types of breaks and are usually placed after the show’s first segment or after a major plot point. Midrolls give listeners a chance to take a break, and they’re also an opportunity for businesses to reach a captive audience.
They are generally considered to be more effective than prerolls or post-rolls, as they are less likely to be skipped by listeners. Midrolls are generally 20-60 seconds long and can be either host-read or pre-produced. Host-read midrolls are generally considered more effective, appearing more organic and less interruptive to the user experience. Pre-produced midrolls can be more effective for brand recall, as they can be tailored to the specific content they appear in.
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