Negative Keywords

[neh·guh·tuhv kee·wuhdz]

Negative keywords are used in Pay-Per-Click (PPC) campaigns to stop your ad from appearing for specific terms. By specifying negative keywords, marketers can prevent irrelevant traffic on their ads.

For Example

If you run a business of luxurious beauty products, you might add “cheap” and “free” as your negative keywords so the ad only reaches people who can afford your products.

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Afirah Shaikh

Afirah Shaikh is a content marketer at Social Champ who turns strategy into storytelling. With three years of experience in content marketing and an MBA to her name, she has worked with brands across the digital marketing, e-commerce, and SaaS industries worldwide to create content that performs. She is known for her ability to balance creativity with purpose to drive results.

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