Negative Keywords

[neh·guh·tuhv kee·wuhdz]

Negative keywords are used in Pay-Per-Click (PPC) campaigns to stop your ad from appearing for specific terms. By specifying negative keywords, marketers can prevent irrelevant traffic on their ads.

For Example

If you run a business of luxurious beauty products, you might add “cheap” and “free” as your negative keywords so the ad only reaches people who can afford your products.

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