Social media reach is the number of people who see your content on social media. It includes the number of people who see your content in their feed and those who see your content when you post it on your profile. The more people see your content, the more likely they will engage with it. The more people who engage with your content, the more likely they will share it.
The size of your audience depends on the number of followers you have and how often they interact with your posts (for example, by liking, sharing, or commenting). You can also increase your reach by using hashtags, making your content more visible to people searching for topics related to your business.
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