Rich Pins are a type of Pinterest Pin that includes extra information on the Pin itself. This information is pulled from your website and is meant to give Pinners a richer experience and more context about your business right on Pinterest. There are currently four types of Rich Pins: product, recipe, article, and app. You can identify a Rich Pin by the small logo in the top-right corner of the Pin. Rich pins are a great way to get more information about a pin without clicking through to the source. They can also be a great way to entice people to click through to your website, as they provide more robust previews.
Example
For example, here’s what a recipe in a Rich Pin looks like. This Rich Pin includes the recipe name, author, prep time, and ingredients on the Pin itself.
With Social Champ, effortlessly apply the best practices you’ve just learned. Schedule posts, analyze performance, and engage with your audience—all in one place.