Search volume is a key metric in digital marketing, representing the average number of times a specific keyword or phrase is searched on search engines (like Google) within a given timeframe, usually a month. It indicates the popularity and demand for a particular topic, product, or service, guiding businesses and content creators in choosing relevant keywords to attract organic traffic.
Let’s use an example to illustrate search volume:
Imagine you run an online store selling eco-friendly water bottles. When planning your content, you might use a keyword research tool and find:
“reusable water bottle”: 50,000 monthly searches
“best insulated water bottle”: 10,000 monthly searches
“eco-friendly bottle for hiking”: 800 monthly searches
This data tells you that “reusable water bottle” has the highest demand, while “eco-friendly bottle for hiking” is a more niche, lower-volume term. You can use this to prioritize content creation and SEO efforts, targeting keywords that align with both popularity and your specific offerings.
With Social Champ, effortlessly apply the best practices you’ve just learned. Schedule posts, analyze performance, and engage with your audience—all in one place.