A vanity metric is a measurable quantity that can be assessed but cannot drive impressive results. These analytics appear amazing but do not provide any meaningful business analytics.
Vanity metrics are simple to measure, and it is pretty easy to fall into their trap. They lack substance and are often misleading. The number of likes, followers, and comments falls in the category of vanity metrics, as they provide very little insight of the relationship between the business and its goals.
Example
Raw page views, downloads, and the number of total running customers are a few examples of vanity metrics.
Simplify Your Social Media Strategy.
With Social Champ, effortlessly apply the best practices you’ve just learned. Schedule posts, analyze performance, and engage with your audience—all in one place.
Free 14-Day Trial
<script>
document.addEventListener('DOMContentLoaded', function() {
function transformTablesForMobile() {
if (window.innerWidth > 767) return; // Only for mobile
const tables = document.querySelectorAll('#brxe-qvtevz table');
tables.forEach(table => {
if (table.classList.contains('transformed')) return;
let headers = [];
const thead = table.querySelector('thead');
const tbody = table.querySelector('tbody');
// Get headers - check for both th and td in thead
if (thead) {
const headerRow = thead.querySelector('tr');
if (headerRow) {
// First try th, then td
let headerCells = headerRow.querySelectorAll('th');
if (headerCells.length === 0) {
headerCells = headerRow.querySelectorAll('td');
}
headers = Array.from(headerCells).map(cell => cell.textContent.trim());
}
} else if (tbody) {
// If no thead, take first row
const firstRow = tbody.querySelector('tr');
if (firstRow) {
let headerCells = firstRow.querySelectorAll('th');
if (headerCells.length === 0) {
headerCells = firstRow.querySelectorAll('td');
}
headers = Array.from(headerCells).map(cell => cell.textContent.trim());
}
}
// Return if no headers found
if (headers.length === 0) return;
// Get all data rows
const rows = Array.from(tbody.querySelectorAll('tr'));
const dataRows = rows; // All tbody rows are data rows when thead exists
// Create new structure
const newContainer = document.createElement('div');
newContainer.className = 'mobile-table-container';
// Create a section for each column
headers.forEach((header, colIndex) => {
const columnSection = document.createElement('div');
columnSection.className = 'mobile-column-section';
const columnHeader = document.createElement('div');
columnHeader.className = 'mobile-column-header';
columnHeader.innerHTML = header; // Use innerHTML to preserve formatting
columnSection.appendChild(columnHeader);
const columnList = document.createElement('div');
columnList.className = 'mobile-column-list';
dataRows.forEach(row => {
const cells = row.querySelectorAll('td');
if (cells[colIndex]) {
const item = document.createElement('div');
item.className = 'mobile-column-item';
item.innerHTML = cells[colIndex].innerHTML;
columnList.appendChild(item);
}
});
columnSection.appendChild(columnList);
newContainer.appendChild(columnSection);
});
table.style.display = 'none';
table.classList.add('transformed');
table.parentNode.insertBefore(newContainer, table.nextSibling);
});
}
transformTablesForMobile();
// Handle window resize
let resizeTimer;
window.addEventListener('resize', function() {
clearTimeout(resizeTimer);
resizeTimer = setTimeout(function() {
const containers = document.querySelectorAll('.mobile-table-container');
const tables = document.querySelectorAll('#brxe-qvtevz table.transformed');
if (window.innerWidth > 767) {
containers.forEach(c => c.style.display = 'none');
tables.forEach(t => t.style.display = 'table');
} else {
containers.forEach(c => c.style.display = 'block');
tables.forEach(t => t.style.display = 'none');
}
}, 250);
});
});
</script>/* Sticky header for tables WITH thead */
#brxe-qvtevz table thead {
background-color: #f0ebf8;
position: sticky;
top: 0;
z-index: 2;
}
#brxe-qvtevz table thead th {
background-color: #f0ebf8;
position: sticky;
top: 0;
}
/* Sticky header for tables WITHOUT thead (first row only) */
#brxe-qvtevz table:not(:has(thead)) tbody tr:first-child {
background-color: #f0ebf8;
position: sticky;
top: 0;
z-index: 2;
}
#brxe-qvtevz table:not(:has(thead)) tbody tr:first-child td,
#brxe-qvtevz table:not(:has(thead)) tbody tr:first-child th {
background-color: #f0ebf8;
position: sticky;
top: 0;
}
/* Mobile Column Layout */
@media (max-width: 767px) {
#brxe-qvtevz table{
max-height:2000px;
}
.mobile-table-container {
display: block;
margin: 20px 0;
border-radius: 12px;
overflow: hidden;
}
.mobile-column-section {
border: 1px solid #E0E0E0;
overflow: hidden;
background: white;
}
.mobile-column-header {
background-color: #E3DFF5;
padding: 15px;
font-weight: bold;
font-size: 16px;
color: #333;
}
.mobile-column-list {
padding: 0;
}
.mobile-column-item {
padding: 15px;
border-bottom: 1px solid #F0F0F0;
background: white;
font-size: 16px;
line-height: 1.6;
}
.mobile-column-item:last-child {
border-bottom: none;
}
.mobile-column-item:nth-child(odd) {
background-color: #F7F6FC;
}
.mobile-column-item:nth-child(even) {
background-color: #FAFAFA;
}
.mobile-column-item strong {
color: #333;
font-weight: 600;
}
}
