An end screen is a feature on video-sharing platforms, such as YouTube, allowing content creators to include interactive elements at the end of their videos. These elements typically include clickable thumbnails or buttons that direct viewers to other videos, playlists, channels, or external links.
End screens are strategically placed during the final moments of a video to encourage further engagement and retention of viewers.
Content creators use end screens to promote additional content, encourage subscriptions, drive traffic to their website or social media profiles, or highlight related videos.
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