Direct Response is a technique of marketing to get an immediate response from your target audience. Classical product marketing is of various types where most activities like brand awareness are used to promote brands for long-term remembrance. Direct Response elicits a user to immediately take action through call-to-action (CTAs) like ‘Subscribe Now’, ‘Call Now’, ‘Like’ etc.
Every direct response campaign should have a specific goal in return for an irresistible offer.
Example
‘Trying to lose those extra pounds? Cannot fit in your favorite dress from the prom night?
Worry no more! Get the healthier and fit body of your dreams in just 28 days.
Sign-up for Free as it takes just 5 seconds.’

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