TikTok Hashtags: The Ultimate 2025 Guide to Boosting Visibility and Engagement

Social, TikTok Marketing

 Written by: Guest Author

 | Reviewed by: Masfa Ejaz

tiktok hashtags

Table of Contents

Still scrolling through TikTok, wondering how some creators rack up millions of views overnight while others barely get noticed?

It’s not just luck—it’s strategy. And at the heart of that strategy? TikTok hashtags.

Hashtags aren’t just cute add-ons—they’re how the algorithm finds and promotes your content.

Whether you’re a content creator, small business, or part of a marketing team, not using the best TikTok hashtags could mean missing out on thousands (or millions) of eyeballs.

What hashtags are trending in your niche? How do you find the ones that actually work? And are you scheduling your posts at the right time to maximize reach?

This ultimate guide answers all that and more.

We’ll break down exactly how TikTok hashtags impact visibility, show you the best ones by category, and even share tools to simplify your hashtag game—so you can stop guessing and start growing.

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Short Summary

  • TikTok hashtags boost visibility, engagement, and content discovery.
  • Trending and niche hashtags help reach the right audience and gain traction.
  • Use 3–5 relevant hashtags, mixing popular and niche-specific ones for better results.
  • Use tools like TikTok’s Creative Center, competitor research, and Social Champ for smarter hashtag picks.
  • A winning strategy includes regular updates, A/B testing, and tracking hashtag performance.
  • Social Champ simplifies hashtag management, scheduling, and analytics for TikTok success.

What Are TikTok Hashtags and How Do They Work?

TikTok hashtags are clickable keywords or phrases preceded by the “#” symbol.

They function as content categorization tools that group videos together by theme, trend, or topic.

When you use a hashtag, your video becomes discoverable on that tag’s page, where other related videos also appear.

Hashtags are a core element of TikTok’s discovery engine.

They not only help categorize content but also connect creators with relevant audiences, making them essential for anyone looking to grow on the platform.

Here are four key reasons why TikTok hashtags matter:

  1. Improve Content Visibility

    Hashtags signal to TikTok’s algorithm what your video is about.

    This helps the platform recommend your content to users who engage with similar topics or interests.

    Without hashtags, your content may struggle to reach beyond your current followers.

    Strategic hashtag use ensures your videos are seen by people most likely to engage with them.

  2. Drive Discoverability

    Each hashtag has its own feed, showing a stream of content tagged with that keyword.

    When users click on or search for a hashtag, they’re taken to this collection, making it easier for them to discover your video organically.

    Appearing in these feeds expands your exposure and attracts viewers who might not have found you otherwise.

  3. Join Trends

    Trending hashtags reflect what’s popular on TikTok at any given time.

    By using these, creators can participate in viral challenges, trending sounds, or cultural moments.

    This increases the likelihood of a video going viral, as the algorithm tends to favor content that aligns with what is currently capturing user attention.

  4. Segment Content for Niche Audiences

    Niche hashtags allow your content to reach a more targeted group of users, those already engaged in a specific topic or community.

    For example, using #techtok or #beautyhacks helps ensure your video is shown to users who are interested in those particular themes, improving engagement and relevance.

Together, these functions make hashtags one of the most effective ways to enhance your content strategy on TikTok, whether you’re looking to increase visibility, join a conversation, or connect with a focused audience.

According to TikTok’s own Creative Center, well-strategized hashtags can significantly increase impressions, especially when combined with timely content.

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Top TikTok Hashtags to Use in 2025 (By Niche)

To help you get the most out of your TikTok content strategy, here’s a list of top-performing hashtags by niche:

  1. General & Trending

    • #fyp
    • #foryoupage
    • #viral
    • #tiktoktrend
    • #2025trends
    TikTok #ForYouPage
    TikTok #ForYouPage

  2. Challenges

    • #dancechallenge
    • #lipchallenge
    • #duetchallenge
    • #actingchallenge
    • #slowmochallenge
    TikTok #DanceChallenge Page
    TikTok #DanceChallenge Page

  3. Music & Performance

    • #musiccover
    • #originalsong
    • #pianochallenge
    • #djlife
    • #beats2025
    TikTok #MusicCover Page
    TikTok #MusicCover Page

  4. Gaming

    • #gamingtiktok
    • #streamerlife
    • #gametok
    • #videogames
    • #gameclips
    TikTok #GamingTikTok Page
    TikTok #GamingTikTok Page

  5. Fitness & Wellness

    • #fitnesstips
    • #gymtok
    • #homeworkout
    • #wellnesstips
    • #mindset2025
    TikTok #FitnessTips Page
    TikTok #FitnessTips Page

  6. Food & Cooking

    • #foodtok
    • #recipeoftheday
    • #easymeals
    • #homemade
    • #cookinghacks
    TikTok #FoodTok Page
    TikTok #FoodTok Page

  7. Fashion & Beauty

    • #outfitoftheday
    • #makeuptutorial
    • #fashiontok
    • #beautyhacks
    • #styleinspo
    TikTok #FashionTok Page
    TikTok #FashionTok Page

  8. Technology & Gadgets

    • #techtok
    • #gadgetreview
    • #ai2025
    • #techhacks
    • #futuretech
    TikTok #TechTok Page
    TikTok #TechTok Page

  9. Education & Learning

    • #learnontiktok
    • #studytips
    • #historytok
    • #languagelearning
    • #studywithme
    TikTok #LearnOnTikTok Page
    TikTok #LearnOnTikTok Page

  10. Comedy & Entertainment

    • #comedy
    • #skits
    • #relatable
    • #funnytiktok
    • #laughoutloud

    TikTok #Comedy Page
    TikTok #Comedy Page

Using relevant TikTok hashtags from your niche can significantly improve your chances of being discovered by the right audience.

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How to Find the Best TikTok Hashtags for Your Content

Using the right hashtags on TikTok isn’t just about jumping on trend; it’s about choosing tags that match your content’s purpose and speak directly to your intended audience.

Effective hashtag research ensures your videos reach the right viewers and perform better over time.

Here are the most effective strategies for finding high-performing TikTok hashtags:

  1. Use TikTok’s Discover and Search Features

    The Discover tab and TikTok’s in-app search bar are great starting points for finding trending hashtags.

    When you enter a keyword related to your niche, TikTok will display a list of relevant hashtags, along with the number of views each has accumulated.

    This real-time data helps you understand what’s currently gaining attention, allowing you to tailor your tags based on content demand.

  2. Analyze Competitor Content

    Studying what successful creators in your niche are doing can reveal a lot about which hashtags drive results.

    Look at their most viewed videos and take note of the hashtags they use repeatedly.

    Focus on those with high engagement rather than just high follower counts.

    This kind of competitive research helps you identify proven hashtags that are likely to work within your content category.

  3. Explore the TikTok Creative Center

    TikTok’s Creative Center offers up-to-date insights into trending hashtags across countries, industries, and audience types.

    It breaks down what’s popular over the past 7 or 30 days and highlights hashtags tied to trending audio, challenges, or themes.

    This is especially useful for brands and creators who want to plan their content around data rather than guesswork.

  4. Use Hashtag Suggestion Tools

    Third-party tools like Hashtag Generator of Social Champ, Hashtagify, and RiteTag provide intelligent hashtag recommendations based on your video’s theme or caption.

    These platforms often include features like:

    • Performance scoring
    • Trending vs evergreen tag suggestions
    • Grouped hashtags for reuse

    For example, Social Champ allows you to create custom hashtag groups for different campaigns or content types, making it easier to stay consistent and efficient.

  5. Monitor Engagement Metrics

    Once you start using different hashtags, it’s essential to track the performance of your content.

    Review metrics like:

    • Views and reach
    • Likes, comments, and shares
    • Follower growth per video

    Over time, you’ll be able to identify which hashtags consistently drive better results.

    This data-driven approach ensures your strategy becomes more refined with each post.

Crafting a TikTok Hashtag Strategy That Works

A smart hashtag strategy goes beyond dropping in trending tags. Here’s how to craft a structured plan that strikes a balance between reach and relevance.

  1. Mix Trending and Niche Hashtags

    Use a combination of:

    • Trending hashtags to tap into popular conversations
    • Niche-specific hashtags to target a more engaged, specific audience

    For example, a video about sustainable fashion might include: #fashiontok #sustainableliving #OOTD #styleinspo #slowfashion

  2. Use 3 to 5 Hashtags per Post

    While TikTok doesn’t set a strict limit, using too many hashtags can clutter your caption and reduce focus.

    Studies suggest that 3–5 well-chosen hashtags strike the best balance between reach and clarity.

  3. Align Hashtags With Content Goals

    Are you trying to go viral, build a community, or drive product discovery?

    Choose hashtags based on your intent.

    For brand awareness, broader hashtags work; for conversions, niche hashtags with buyer intent are more effective.

  4. Refresh Regularly

    Update your hashtag sets at least once a month based on trending data and post performance. Stale hashtags can limit exposure.

  5. Test and Optimize

    Use A/B testing with different sets of TikTok hashtags across similar videos to optimize your content. This will help you refine what performs best for your specific audience.

Leveraging Social Champ to Optimize Your TikTok Hashtag Strategy

Social Champ’s Dashboard
Social Champ’s Dashboard

Managing a consistent and effective hashtag strategy is much easier with the right tools.

Social Champ offers several features to help you optimize and automate your TikTok content:

  1. Hashtag Groups

    Create and save custom groups of TikTok hashtags based on niche, campaign, or theme. This saves time and ensures consistency in your posts.

  2. Post Scheduling

    Plan and schedule your TikTok videos in advance, complete with captions and hashtags already loaded. This helps maintain frequency without a last-minute rush.

  3. Performance Analytics

    Track which hashtag groups deliver the most engagement, views, and reach. Use this data to refine future strategies.

  4. Team Collaboration

    Assign roles and get approval workflows for hashtags and captions, ensuring that brand tone and strategy are aligned across teams.

Using Social Champ not only streamlines your TikTok workflow but also ensures your hashtag strategy is always optimized for performance.

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Common Mistakes to Avoid When Using TikTok Hashtags

Even experienced TikTok creators can fall into habits that limit their content’s performance.

Hashtags are a powerful tool, but only when used correctly.

Below are common mistakes to avoid if you want to maintain strong visibility and engagement:

  1. Overloading With Generic Hashtags

    Using too many broad or popular hashtags, such as #fyp, #viral, or #tiktok, may seem like a way to reach more people, but it often backfires.

    These tags are extremely saturated and don’t help the algorithm understand your specific content.

    Instead, aim for a mix of one or two trending tags and several niche-specific ones that accurately describe your video topic.

    This helps your content reach users who are genuinely interested in your subject.

  2. Using Irrelevant Tags

    Including hashtags that don’t match your video just to get exposure can confuse TikTok’s algorithm and alienate viewers.

    For example, tagging a cooking video with #fitness because it’s trending will likely lead to poor engagement and retention.

    When viewers swipe away quickly or don’t interact, it signals to the algorithm that your content isn’t valuable, ultimately harming your reach.

  3. Repeating the Same Hashtags

    Using the same exact set of hashtags in every video may seem efficient, but TikTok may interpret it as repetitive or spam-like behavior.

    It also limits your opportunity to reach different segments of your audience.

    Regularly update and rotate your hashtags based on the content theme, current trends, and performance data.

    This keeps your strategy fresh and broadens your discoverability.

  4. Ignoring Analytics

    Failing to analyze how your hashtags perform is a missed opportunity.

    TikTok’s analytics (or tools like Social Champ) can show you which hashtags are contributing to higher engagement, views, or conversions.

    By skipping this step, you risk continuing with ineffective tags while missing the opportunity to refine what works.

    Make data review a regular part of your content planning.

Avoiding these mistakes will help ensure your TikTok hashtag strategy stays effective, targeted, and aligned with both your audience’s interests and TikTok’s discovery system.

Conclusion

Mastering TikTok hashtags is key to expanding your reach, boosting engagement, and connecting with the right audience.

Hashtags remain one of the platform’s most effective tools for discoverability and content alignment when used strategically.

To get results, focus on using a smart mix of trending and niche-specific hashtags, supported by insights from tools like TikTok’s Creative Center and Social Champ.

Consistency matters, so aim to post regularly while tracking performance to understand what’s working.

Avoid common pitfalls, such as irrelevant or overused tags, which can dilute the impact of your content.

With a refined, data-backed approach, hashtags can become a powerful driver of growth and visibility in your TikTok strategy..

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Frequently Asked Questions

1. How Do Hashtags Help on TikTok?

Hashtags help categorize content and improve its visibility. When used strategically, they signal TikTok’s algorithm to surface your videos to relevant audiences, increasing discoverability and engagement.

2. What Are the Most Popular TikTok Hashtags?

Popular TikTok hashtags include general ones like #fyp, #foryoupage, and #viral, as well as niche-specific tags such as #fashiontok, #foodtok, #gamingtiktok, and #learnontiktok. Use a mix of trending and relevant tags for best results.

3. How Many Hashtags Should I Use on TikTok?

Using 3 to 5 well-chosen hashtags is generally recommended. It keeps your caption focused and allows the algorithm to accurately categorize your content without diluting its reach.

4. Do Hashtags Increase Views on TikTok?

Yes, relevant hashtags can significantly increase your views. They help your content appear in searches and in hashtag feeds, making it easier for new viewers to discover your videos.

5. How Do I Find Trending Hashtags on TikTok?

Use TikTok’s Discover tab, explore the TikTok Creative Center, and analyze high-performing content in your niche. Tools like Social Champ can also help identify trending hashtags tailored to your content strategy.

3 comments

  • I loved your blog! Thank you so much for your suggestions, I congratulate you for this wonderful content!

  • Thank you for yet another helpful and informative article to help brands with hashtags.

  • Alida Haley

    Have been using TikTok for a while but I don’t think that hashtags are making that big difference. I found Instagram more worthy, can you share some more information or examples about how to use TikTok hashtags better?

Leave a Reply to Alida Haley (Cancel Reply)

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