Digital Butter Dropped Agorapulse & Buffer — Here's Why They Chose Social Champ
Digital Butter is a boutique social media agency with a bold mission: to help small businesses punch above their weight.
Their team specializes in crafting tailored, high-impact strategies for local brands that are often overlooked by big-budget marketing advice.
At their core, they believe small businesses deserve big results—and the right tools to get there.
“We believe that small businesses can do big things. That’s why we dream big and think bigger. We’re not in this to follow instructions or reinvent the wheel. We’re in it for the small guy: the small business owner who needs a hand because they’ve been wearing too many hats. We know that small businesses need strategies made for their size, not overly generic advice that was made for big businesses.”
As their client roster grew, so did the complexity of managing social media for over 20 small businesses.
Digital Butter needed a tool that could scale with them—something affordable, easy to use, and packed with features designed for agencies like theirs.
They had been using a mix of Agorapulse and Buffer, but the costs stacked up too fast. It became increasingly difficult to justify the price without sacrificing essential features or stretching their budget thin.
Digital Butter began looking for an alternative that wouldn’t force them to choose between functionality and affordability.
That’s when they discovered Social Champ—a platform that checked all the right boxes without breaking the bank.
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Quick Questions With Brett Miller
- Name: Robyn Mays
- Designation: Co-founder and Lead Strategist
- Company Name: Digital Butter
- Company Website: www.digitalbutter.co.za
- One Major Challenge: Managing social media for 20+ clients within budget.
- Best Features: Shared Calendar.
The Challenge: Scaling Without Breaking the Bank
Managing social media for a single client can mean juggling 5–7 platforms at once. Multiply that by 20+ clients, and the workload—and the cost—escalates quickly.
Digital Butter needed a solution that could handle the scale of their growing client base without putting unnecessary pressure on their budget.
They initially relied on Agorapulse, which offered many of the features they needed and worked well—at first.
However, over time, the pricing kept climbing.
“[At Agorapulse] We were paying about $200 more a month compared to what we pay now.”
That growing expense made it tough to sustain, especially as their agency took on more clients.
They also experimented with Buffer, which suited smaller teams, but they ran into another hurdle: inconsistent support. For an agency that thrives on timely execution and reliability, that just wasn’t going to cut it.
“We also used buffer which is good for small teams but we found the support unreliable.”
It became clear—they needed a new tool. One that could handle the complexity of multi-client management, deliver solid support, and do it all within a reasonable budget.
The Solution: Smart Features That Save Time and Keep Clients in the Loop
When Digital Butter made the switch to Social Champ, one of the first things that stood out was the shared calendar.
It immediately simplified their client collaboration process. Instead of long email threads or back-and-forth messages, they could now present scheduled content in a clean, visual calendar, making it easy for clients to review, give feedback, and approve posts in one place.
Another feature that stood out was the tool that automates the reposting of older content.
“I love the reposting older posts feature. We work with a cartoonist, NakedPastor, and help him with managing the sheer volume of posts he puts out (Up to 20 posts a week across 5 platforms) A lot of his cartoons are always relevant and continue to be best performers. Being able to repost or even repeat a post every X many months is a game-changer. We use this feature a lot with on platforms like threads, where we find we can post a higher frequency of posts without getting penalised.”
The Difference: Powerful, Practical, and Priced Just Right
What set Social Champ apart wasn’t just the features—it was how accessible and intuitive everything felt.
Compared to other tools, the value for money was unmatched. They were able to manage all their clients’ accounts, access advanced features, and collaborate with their team—all while staying well within budget.
“There are lots of social media management software out there. Social Champ has been the best find for us because we get great features without the huge monthly expense.”
Beyond pricing, the platform’s simplicity was a refreshing change. From scheduling to reporting, every feature was easy to understand and didn’t require hours of training to get the team onboarded. It just worked—right out of the box.
The Result: Sustainable Growth With a Stronger Foundation
With Social Champ in their toolkit, Digital Butter has been able to double down on what they do best—helping small businesses grow through smart, strategic social media.
By streamlining their workflows and cutting down on tool-related costs, the team now has more time and resources to invest where it really matters: in their clients, their team, and their long-term vision.
“What we’re doing is working. We’re growing year on year. Right now we’re focused on not growing too quickly but rather investing in our team and systems so when we do scale more, it’s sustainable.”
Social Champ has helped Digital Butter maintain the balance, continuing to grow while staying true to its mission of serving small businesses with personalized, research-backed strategies.
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