Knowing the best time to post on Facebook in 2025 can directly impact how many people see, like, and interact with your content.
Whether you’re managing a brand page or running ads, publishing when your audience is most active gives your posts a better chance of being seen and shared.
In 2025, Facebook’s global user base remains strong, with billions still logging in daily. But when they’re scrolling varies depending on location, age group, and even industry.
In this post, we will tell you when is the best time to post on Facebook in 2025.
We’ll also tell you how to tailor your timing to your specific audience and leverage a Facebook scheduler for maximum impact.
So let’s get started!
CTA: Posting at the Wrong Time? Let’s Fix That.
Use Social Champ to schedule posts when your audience is online, thanks to its Best Time to Post feature.
Short Summary
- Posting times vary across industries; for example, early mornings work well for travel, while midday is better for retail and fashion.
- Regional engagement trends differ—North America sees peak activity in the morning, while Asia-Pacific users are more active in the evening.
- Facebook Insights and third-party tools like Social Champ help identify personalized peak posting times based on your audience’s behavior.
- Posting at strategic times significantly improves reach, engagement, and overall content performance on Facebook.
- Tools like Social Champ offer advanced scheduling features, analytics, content calendars, and competitor analysis to optimize your posting strategy.
Best Time to Post on Facebook: Global Insights for 2025
Figuring out the best time to post on Facebook can feel like aiming at a moving target.
With time zones, audience behavior, and the platform’s algorithm all playing a role, there’s no single hour that works perfectly for everyone.
However, by analyzing large-scale engagement trends from reputable industry sources, we can identify a few global patterns that offer a strong starting point for most brands and creators.
- Early Morning to Early Afternoon on Weekdays
Recent data from platforms monitoring tens of thousands of Facebook accounts suggests that late mornings to early afternoons on weekdays consistently deliver strong engagement.
More specifically, posting between 9am and 3pm (EST) Monday through Friday tends to give your content a higher chance of being seen and interacted with.
This time window captures people checking their feeds during work breaks, lunch hours, or as they begin their day.
- 10am and 6pm on Weekends
Weekends shift slightly later.
People are more likely to sleep in or start their day at a slower pace, which is why engagement picks up between 10am and 6pm (EST) on Saturdays and Sundays.
If your audience is active on weekends, experimenting with these hours can help maintain visibility without wasting a post in low-traffic periods.
- Additional Best Time to Post on Facebook According to 2025 Data
Interestingly, some findings point toward even earlier opportunities. According to data, posting between 5am and 7am on weekdays can yield surprisingly strong results.
Their research highlights Monday at 5am as one of the highest-performing posting times of the entire week.
These early hours might seem unconventional, but they capture morning commuters, early risers, and users who check their phones right after waking up, before the algorithm gets flooded with the day’s posts.
This trend suggests that the early morning audience, though smaller, may be more engaged, offering less competition and more visibility.
Tuesday at 5am and Thursday at 7am were also named among the top slots for engagement, showing that consistent early morning activity isn’t limited to just the start of the week.
Globally, these time windows align with a pattern: mornings—especially early mornings—tend to perform better than late evenings.
While late-night posting might work for some niche audiences, in most regions, user activity slows down after 8pm, and engagement metrics begin to drop.
So What Does This Mean for Your Posting Schedule?
If you’re managing a global audience or unsure about your followers’ exact location, aim for weekday mornings between 8am and 12pm (EST) to hit a solid global average.
If your audience is more regional, align this window with their specific time zone.
To sum up:
- Weekday sweet spot: 9am to 3pm (EST)
- Weekend activity peak: 10am to 6pm (EST)
- Early bird edge: 5am to 7am on select weekday.
These windows won’t replace knowing your specific audience, but they offer a solid, data-backed foundation to build your posting strategy on.
Combine these insights with a Facebook management tool, and you’ll be well on your way to maximizing your Facebook reach in 2025.
CTA: Too Busy to Post? Let Social Champ Handle It.
Plan, bulk schedule, and never miss a golden engagement window again. Sign up today!
What Are the Best Days and Times to Post on Facebook?
When it comes to maximizing engagement on Facebook, timing is everything.
While global averages can offer a useful starting point, diving into the specific days and times when users are most active can give you an extra edge.
Across multiple platforms, a consistent trend is seen: weekdays outperforming weekends in terms of engagement and Facebook is no different story.
That’s not to say weekends are dead zones for this platform, but the data suggests that people are more engaged with content during their structured workweek routines.
In short:
| Days | Timing |
| Monday | 5am, 9am, 12pm, 7pm |
| Tuesday | 5am, 8am, 10am, 6pm |
| Wednesday | 5am., 7–9am, 2–5pm |
| Thursday | 5am, 7am, 9am, 8pm |
| Friday | 6am, 7am, 9am, 1pm, 5pm |
| Saturday | 6am, 7am, 9am, 12pm, 3pm |
| Sunday | 6–9am, 11am, 4pm |
Let’s break it down further.
-
Monday
Mondays offer strong performance, especially in the early part of the day. Engagement begins as early as 5am, with additional spikes around 9am, noon, and after 6pm.
This aligns with people checking their phones first thing in the morning, during lunch, and after work hours.
-
Tuesdays
Tuesdays mirror Monday’s rhythm, with early mornings (5–6am) continuing to show high engagement.
Activity remains solid through mid-morning and into the early afternoon, peaking again around 6pm. This makes Tuesday another high-opportunity day for content visibility.
-
Wednesdays
Wednesdays tend to be one of the most active days overall. Studies highlight 5am to 10am and mid-afternoon (around 3pm) as strong windows.
Engagement remains high throughout the day, which makes it a great time to schedule a variety of content types—from promotional posts to community updates.
-
Thursdays
Thursdays see a slight shift, with peak times starting a bit later. Engagement is strongest around 7am, 9am, and again in the early evening.
Posting earlier still works, but spreading out your schedule into the mid-morning and post-lunch hours may lead to better reach.
-
Friday
By Friday, user behavior starts to change. The best times tend to be earlier in the day—7 to 10 am—as people begin mentally checking out for the weekend.
Engagement levels drop a bit compared to mid-week, but posts timed during morning routines and lunch breaks can still perform well.
-
Saturday
Saturday, while quieter than weekdays, still offers opportunities for engagement, particularly in the early hours.
Most users tend to check their social feeds during relaxed weekend mornings, making 7am to 9am a smart window for posting.
By midday, engagement starts tapering off as people shift to errands, outings, or leisure activities.
-
Sunday
Sunday, however, is generally the lowest-performing day in terms of Facebook engagement.
While there is still some activity between 7am and 9am, users tend to engage less overall as they wind down, prepare for the upcoming week, or take digital detoxes.
That said, Sunday morning can still be useful for light, feel-good content that resonates with weekend vibes.
But if maximizing reach and clicks is your priority, it may be worth shifting high-impact content to earlier in the week.
If you want to utilize your Sunday free time to post content on social media but want the engagement of weekdays, there’s a solution for that, too.
All you have to do is bulk schedule your content for different days and times for the week, and voila, both of your goals are achieved!
Featured Article: 10 Best Digital Marketing Platforms for 2025 – Boost Your Growth
Best Time to Post on Facebook by Industry
Different industries have unique audience behaviors, and aligning your posting schedule with these patterns can yield better results.
Here’s a breakdown of the best times to post on Facebook for leading industries on the platform:
-
Food and Beverage Industry
Studies show food and drink brands get the most engagement when posting around meal times on weekdays.
For example, research finds high engagement on Tuesdays and Fridays in the morning (around 9–11 am)
Another research similarly recommends posting ahead of lunch or dinner – roughly 9–11 am and early afternoon (1–5 pm) on weekdays.
In practice, quick-service restaurants and cafes often publish right before lunch or dinner to inspire orders.
- Peak times: Weekday mid-mornings (9–11 am) and early afternoons (post-1 pm)
- Best days: Tuesday and Friday
-
Fashion Industry
Fashion and apparel brands tend to see engagement later in the day. Afternoons into early evenings (about 3–6 pm) are prime for fashion audiences.
This makes sense since shoppers often browse style content after work or school. Data indicates a strong engagement every day of the week during these hours, and it notes no particular “avoid” day.
- Peak times: Late afternoon to early evening (approximately 3–6 pm)
- Best days: All days; fashion audiences remain active any day of the week at these hours
With that said, if you are targeting multiple regions, it is best to align posts to local evening times in each region (e.g., post at 3 pm London time and again at 3 pm New York time to cover both markets).
-
Retail Industry
Retail brands often need to hit two sweet spots: midday and evening. These pages get strong engagement mid-morning on weekdays, for example, 8–11 am on Tuesday through Thursday.
Similarly, evening peaks (6–9 pm any day) are also observed, when shoppers browse online after day’s end.
- Peak times: Mid-morning on weekdays (around 8–11 am) and early evenings (6–9 pm)
- Best days: Monday–Wednesday are strongest for retail
- For international retailers, adapt schedules: e.g., if 9 am EST is peak for the US, post then and also again at 9 am GMT for Europe.
-
Healthcare Industry
Healthcare providers and wellness brands tend to capture attention in weekday mornings.
Data shows that the highest Facebook engagement for hospitals and health services occurs around 8–10 am on Tuesdays and Thursdays.
- Peak times: Weekday mornings (8–11 am)
- Best days: Tuesday and Thursday are the top performers , with Monday also solid
-
Travel Industry
Travel and tourism businesses see varied peaks. Sunday late-morning surge (around 10 am–noon) for travel content.
However, early-to-midweek midday is strong as well (e.g., Tuesday-Thursday, 9 am–3 pm)
- Peak times: Sunday, 9 am–noon, as peak for travel/hospitality, 9 am–3 pm early in the week (Mon–Wed), as another high period
- Best days: Sunday and mid-week days (Tuesday–Thursday) tend to attract the most engagement
Publishing travel content at the start of the week and on Sundays captures both planning and booking behaviors.
One airline, for instance, might post a weekend getaway deal on Sunday at 11 am, and follow up with itinerary highlights on Tuesday at 10 am to catch mid-week travelers.
-
Schools and Education
Educational institutions see the most engagement during weekday mornings. Facebook activity peaks around 9–12 am on weekdays, especially on Wednesdays and Thursdays.
In contrast, weekends (especially Sunday) tend to have very low student/parent activity.
- Peak times: Weekday late mornings (about 9–11 am)
- Best days: Wednesday and Thursday are the top days. Monday and Tuesday mornings also perform well.
-
Financial Services Industry
To discover the best time to post on Facebook for financial brands, we found weekdays during the morning and early afternoon to be the best options.
Our analysis shows banks and fintech pages see strong engagement around 9–11 am and again mid-afternoon (around 3–4 pm) on Tues–Thurs.
In other words, audiences check finance news around work breaks.
- Peak times: Weekday mid-mornings (9–12 am) and early afternoons (3–4 pm).
- Best days: Tuesday, Wednesday, and Thursday
Banks and insurers often schedule content just before the market opens or just after lunch.
A 9 am post on Thursday could reach users checking accounts in the morning, while another at 3 pm taps into pre-close market wrap-ups.
-
Non-Profit Industry
Charities and non-profit pages see peak activity mid-week during daytime hours.
This suggests supporters are most active during the midweek day. Early mornings can also work – in fact, non-profits (like the government) often do well with early-morning posts.
- Peak times: Midday (about 10 am–4 pm), 12–3 pm
- Best days: Generally midweek (Tuesday–Wednesday, especially)
Non-profit organizations often see donors engage after returning to work. Therefore, posting on Tuesday or Wednesday at midday can significantly boost visibility.
Featured Article: What Is a UGC Creator and How to Become One in 2025?
Best Time to Post on Facebook by Region
Understanding the optimal times to post on Facebook can significantly enhance engagement and reach.
Just like there are different days and times for each industry, the timing can vary for different time zones, too. It is usually due to cultures, local routines, and behaviors.
In this section, we will discuss the best times to post on Facebook for various regions. Read on to discover.
North America (USA & Canada)
In North America, particularly in the United States and Canada, the best time to post on Facebook is:
-
- Midday: 12 pm to 2 pm
- Evening: 7 pm to 9 pm
- Days: Monday – Thursday.
These periods coincide with lunch breaks and after-work hours, when users are more likely to browse social media.
It’s also worth noting that Fridays see a slight uptick in engagement, possibly due to users winding down before the weekend.
Europe (Central European Time – CET)
In Europe, particularly in countries following Central European Time, the best times to post on Facebook are:
- Tuesdays: 10 am to 1 pm
- Wednesdays: 6 am to 9 am
- Thursdays: 5 am to 7 am
- Saturdays: 5 am to 7 am
- Sundays: 11 am
These timeframes align with when users are likely to be active online, either during morning routines or mid-day breaks. Content related to lifestyle, sustainability, and travel tends to perform well during these periods.
Asia-Pacific (Including India, Philippines, and Japan)
In the Asia-Pacific region, user activity varies by country:
- India: The best time to post is between 1 pm and 3 pm IST, aligning with lunch breaks and then towards evening.
- Philippines: Optimal posting times are between 1 pm and 3 pm PHT, coinciding with lunch hours and early afternoon breaks.
- Japan: Engagement peaks between 2 pm and 4 pm JST, making this the ideal window for posting.
In general, evenings from 7 pm to 10 pm are effective across the region, as users unwind and engage with content.
Latin America
In Latin American countries, user engagement is high during late mornings and evenings on weekdays:
- Late mornings: 10 am to 12 pm
- Evenings: 8 pm to 10 pm
These timeframes align with when users are likely to be online, engaging with content. Posts featuring relatable memes, visually appealing short videos, and culturally relevant content tend to perform well during these periods.
Middle East (Arabian Standard Time – AST)
In regions following Arabia Standard Time, such as Saudi Arabia and the UAE, the best times to post on Facebook are:
- Tuesdays: 3 pm
- Thursdays: 2 pm
- Fridays: 4 pm
These times coincide with periods when users are likely to be active online, either during afternoon breaks or after work hours.
Australia (Australian Eastern Standard Time – AEST)
In Australia, particularly in cities like Sydney and Melbourne, the best times to post on Facebook are:
- Mondays: 7 am to 8 pm
- Tuesdays: 8 am to 1 pm, and 8 pm
- Wednesdays: 11 am, 5 pm to 8 pm
- Thursdays: 9 am, 5 pm, and 10 pm
- Fridays: 9 am to 2 pm, and 6 pm
- Saturday & Sunday: 10 am to 6 pm
These timeframes align with when users are likely to be active online, either during morning routines or mid-day breaks.
How to Determine Your Personal Best Time to Post on Facebook
While industry reports and average engagement windows provide helpful benchmarks, they don’t tell the whole story.
What truly drives performance is how well you observe, adapt, and refine.
Facebook’s native analytics tools help you not just to see when your followers are online, but to explore how different times influence real engagement like clicks, shares, and comments.
Here’s how you can utilize this tool to find what is the best time to post on Facebook, perfect for your business or brand.
Step 1: Utilize Facebook Insights
Facebook provides built-in analytics tools to help you understand your audience’s behavior. The easy way to do it is:
- Access Meta Business Suite: Log in to your Facebook account and navigate to Meta Business Suite.
- Audience Insights: Within the Insights section, go to the “Audience” tab. Here, you’ll find data on your followers’ demographics, locations, and most active times.
- Most Active Times: Scroll to the “most active times” section to see a breakdown of when your audience is online..
With this data, you can pinpoint the optimal times to post based on your audience’s activity patterns.
Step 2: Experiment With Posting Times
While Insights offer valuable data, it’s also beneficial to experiment with different posting times:
- A/B Testing: Schedule posts at various times and monitor their performance. Compare metrics like reach, engagement, and click-through rates to identify patterns.
- Content Type Variations: Test different types of content (e.g., images, videos, links) at various times to see if certain content performs better at specific times.
This approach allows you to refine your posting schedule based on real-world data and audience interactions.
Step 3: Consider Audience Behavior and Content Relevance
Understanding your audience’s behavior and aligning your content with their interests can enhance engagement:
- Audience Demographics: Consider factors like time zone, age, profession, and lifestyle. For instance, if your audience consists mainly of working professionals, posting during lunch breaks or after work hours might yield better engagement.
- Content Relevance: Align your content with events, holidays, or trending topics that resonate with your audience. Posting content that is timely and relevant can increase its impact.
Step 4: Monitor and Adjust Your Strategy
Social media trends and audience behaviors can change over time:
- Regular Monitoring: Continuously monitor your post performance using Facebook Insights and other analytics tools.
- Adjust Posting Schedule: Based on performance data, adjust your posting times to optimize engagement.
- Stay Updated: Keep abreast of changes in Facebook’s algorithm and audience behavior trends to adapt your strategy accordingly.
Once you’ve identified when is the best time to post on Facebook for you, the next step is to make sure your content actually goes live at those peak moments — and that’s where Social Champ comes in.
Let’s discover how you can use Social Champ to schedule posts and get in-depth insights with its powerful analytics tool.
Schedule Your Posts for Maximum Impact With Social Champ
Social Champ is a powerful social media management tool that helps you schedule posts across platforms, including Facebook, with ease.
Instead of manually posting at your audience’s most active times (which could be during lunch breaks or late evenings), Social Champ lets you schedule your content in advance so it publishes at exactly the right time, no matter where you are or what you’re doing.
-
Best Time to Post
Social Champ’s Best Time to Post feature takes the guesswork out of social media scheduling. This AI-powered feature suggests the optimal times for publishing your content.
This ensures that your posts go live when your audience is most active, increasing the likelihood of engagement.
Whether you’re targeting peak weekday times or testing different hours, the best time to post helps you plan posts to match your audience’s behavior and maximize your reach.
Social Champ’s Best Time to Post Feature -
Analytics
Analytics are at the heart of any successful social media strategy, and Social Champ makes it easier than ever to track how your posts perform.
With detailed analytics that show metrics like reach, engagement, and conversion rates, Social Champ empowers you to understand which times, content, and formats are driving the best results.
Continuous monitoring of your content’s performance helps you fine-tune your scheduling strategy to post when your audience is most likely to interact.
Social Champ’s Analytics Feature -
Content Calendar
Planning your posts ahead of time is key to maintaining a consistent social media presence.
Social Champ’s Content Calendar allows you to schedule posts weeks or even months in advance, so you can ensure your content is going live at the right moments, every time.
The calendar interface gives you a clear view of your upcoming posts, allowing for easy adjustments and seamless planning.
You can visualize your entire content strategy and make sure you’re targeting peak engagement times without worrying about manual posting.
Social Champ’s Content Calendar -
Bulk Schedule
When managing multiple social accounts or running a content-heavy campaign, scheduling posts one by one can be time-consuming.
Social Champ’s Bulk Scheduling feature allows you to upload multiple posts at once, saving you hours of work.
You can upload a CSV file with your post details — including images, captions, and links — and Social Champ will automatically schedule them at the best times for maximum engagement.
This feature is perfect for businesses with high-volume posting needs, like eCommerce stores or content creators, ensuring that every post is optimized for peak performance without the need for manual intervention.
-
Cross-Platform Posting
Today’s marketing strategy isn’t limited to one platform — businesses need to connect with their audience across multiple channels.
Social Champ allows you to schedule posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more, all from one dashboard.
With cross-platform posting, you can ensure that your content goes live on the best platforms at the optimal times, reaching a wider audience and increasing engagement across the board.
This feature is especially valuable for brands with a broad presence across various social networks, ensuring consistency and timing alignment across all platforms.
Social Champ’s Supported Platforms -
Competitor Analysis
Understanding what works for your competitors is an essential part of refining your strategy.
Social Champ offers Competitor Analysis to help you monitor the activity of your competitors and gain insights into their posting times, content types, and engagement rates.
By tracking their performance, you can uncover patterns and gaps in your strategy, ensuring that you’re staying ahead of the competition.
CTA: Want Smarter Scheduling?
Social Champ combines analytics, content planning, and automation to simplify your social strategy—all from one simple dashboard.
Conclusion
If you’re serious about getting more reach and engagement, planning your content with the best time to post on Facebook is a smart place to start.
From understanding global trends and industry-specific behaviors to analyzing your audience’s unique habits, timing plays a critical role in maximizing your reach and engagement.
Tools like Facebook Insights and platforms such as Social Champ help streamline this process by offering intelligent scheduling, performance analytics, and personalized recommendations.
As user behavior continues to evolve, staying flexible and informed will be key to maintaining an effective presence.
Through consistently aligning your content with the best time to post on Facebook, you set the foundation for stronger visibility and more meaningful interactions moving forward.
Frequently Asked Questions
1. What Is the Best Time to Post on Facebook?
2. How Do I Find My Best Time to Post on Facebook?
3. Does Posting Time Affect Facebook Post Performance?
4. Is It Better to Post on Facebook in the Morning or at Night?
5. How Often Should I Post on Facebook?
