Meta’s Threads platform has officially launched spoiler tags for posts, giving users the ability to hide specific parts of their text behind a tappable overlay — a feature aimed at improving content control and enhancing conversations around trending topics like TV shows and live events.
Announced by Meta CEO Mark Zuckerberg, the new feature allows users to select any portion of text in the post composer and mark it as a spoiler.
Once published, that section of the text will appear blurred, and other users can tap to reveal the hidden content at their discretion.
The spoiler tags have been in testing since January, with signs of the feature first surfacing earlier this year.
The design is reminiscent of spoiler tags on platforms like Reddit, serving a similar purpose of protecting readers from unwanted reveals while preserving open discussion.
The primary use case is to facilitate discussion around TV shows, movies, and games — a space where accidental spoilers can quickly turn fans away.
Threads, which is increasingly becoming a hub for real-time commentary, is leaning into that cultural relevance, especially as shows like The Last of Us and The White Lotus continue to dominate online conversations.
Beyond entertainment, the new spoiler functionality adds another layer of interactive engagement to Threads posts, offering users more nuanced ways to participate in discussions without alienating others.
Threads now boasts 275 million monthly active users, continuing its upward momentum in downloads and engagement.
While X (formerly Twitter) still leads with more than 330 million monthly actives, it has faced user declines in some markets, opening the door for Threads to chip away at its dominance — especially around live events and real-time discussion.
Meta sees this update as a small but strategic step in its broader vision: transforming Threads into a go-to platform for live commentary, entertainment discourse, and thoughtful social interaction.
As competition heats up in the microblogging space, features like spoiler tags could be key to winning over new audiences.