Social media behaviors refer to users’ actions and interactions on platforms like Facebook, Instagram, Twitter, and LinkedIn. These behaviors include liking, sharing, commenting, following, and posting content and passive activities such as viewing and browsing.
Understanding these behaviors helps marketers and platform developers tailor content and features to engage users better.
Analyzing user behavior also allows for more effective audience targeting, content creation, and overall strategy development, ensuring the content resonates with and reaches the intended audience.
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