Bricks and mortar is a term used to describe a physical business location. A bricks-and-mortar business is typically a retail store that customers can visit in person. The term is often used to contrast businesses that exist solely online. While many businesses have both a physical and online presence, some businesses are exclusively online.
While many businesses are moving online, brick-and-mortar operations are still important for many companies. They provide a way for customers to interact with businesses in person and allow businesses to have a physical presence in their community. Bricks and mortar businesses can build brand awareness and create a strong customer base.
Example
The best example of bricks and mortar is Starbucks, as it has physical and multiple retail store locations.
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