Conversion tracking is a process used by businesses to track the actions of a visitor on their website before, during, and after they take the desired action. This desired action is known as a conversion and can be anything from clicking on a specific link, filling out a form, or making a purchase. By tracking these conversions, businesses can see which marketing efforts are driving the most sales and leads and make necessary changes to their campaigns accordingly. This allows businesses to see which campaigns are performing well and which ones need improvement. It is an important tool for businesses to use to improve their marketing efforts.
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