Instagram Shop is a new feature that allows businesses to sell their products directly on Instagram. This means that customers can browse and purchase products without leaving the app. It is a way for businesses to increase their sales and reach a wider audience. To use Instagram Shop, businesses must first create a product catalog. This can be done through Facebook Business Manager.
Once a business has a product catalog, it can then start tagging products in its Instagram posts. When a user clicks on a tagged product, they will be taken to a product page where they can learn more about the product and purchase it.
Only brands that Instagram approves can use this feature, so it’s important to ensure you meet all the requirements before applying.
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