The pinned post refers to the post pinned at the top of your social media page or profile to promote your best content. Pinning a post helps you feature an important announcement and highlights the content you want to be in the limelight.
You can also pin posts as a follow-up to any ongoing campaign so your audience stays in a loop. Now, social media platforms also offer an option to pin comments that are great feedback or relevant to the post.
Example
The topmost post on any social media page.
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