Gatekeeping

[Geyt-kee-ping]

On TikTok, gatekeeping refers to users attempting to control who can participate in trends, challenges, or communities. This behavior often involves setting criteria for participation, criticizing or excluding certain content creators, or claiming authority over specific trends. It can also refer to the act of keeping a certain piece of information a secret.

Some users act like they own specific trends on TikTok, as they only approve certain people to join the trend. This usually limits who can take part and can make others feel left out.

Example

Someone in a fan community criticizes others for not knowing every detail about a band, implying that they aren’t “true fans” unless they meet certain knowledge or behavior standards.

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