Maricel’s Kitchen Found What Hootsuite Lacked With Social Champ
Maricel’s Kitchen is a culinary experience destination based in East Brunswick, NJ. It offers Filipino and Asian cooking classes, Chef’s Table dinners, pop-up events, and bespoke catering—all rooted in culture, connection, and storytelling.
“I created this space to make Asian cooking joyful and approachable. In 2025, I released Maricel’s Simply Asian Cookbook, sharing recipes and stories that guide home cooks with warmth and clarity. Our mission is to celebrate heritage through food, where every bit tells a story.”
– Maricel Gentile, Chef & Owner
But as the business expanded, managing social media began to feel like a full-time job. Between promoting events, engaging with followers, and staying consistent across platforms, it was overwhelming—until Maricel discovered a simpler, smarter solution with Social Champ.
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Quick Questions With Maricel Gentile
- Name: Maricel Gentile
- Designation: Chef & Owner Of Maricel’s Kitchen
- Company Name: Maricel’s Kitchen
- Company Website: https://maricelskitchen.com/
- One Major Challenge: Managing multiple platforms.
- Best Features: Visual Content Calendar.
The Challenge: Social Media Was Eating Up Too Much Time
As Maricel’s Kitchen grew, so did the need for a strong and consistent social media presence. But juggling multiple platforms manually became exhausting.
Each post required time, attention, and effort—time that was already stretched thin by the demands of running a full-time culinary business.
“Juggling multiple platforms manually was exhausting. Managing social media felt like a full-time job—on top of running a full-time culinary business.”
For Maricel, managing social media started to pull focus away from what mattered most: creating memorable culinary experiences and connecting with the community through food.
The Solution: A Smart, Scalable, and Affordable Social Media Partner
When Maricel discovered Social Champ, managing social media became easy. Instead of struggling to keep up with posts, she finally gained control with tools that actually made sense for a small, growing business.
The Calendar View was a favorite, allowing Maricel to plan content with intention instead of panic.
Additionally, Social Champ’s AI suite also helped save time. Maricel was able to create engaging captions that aligned with her brand’s voice in a short amount of time.
And as her team expanded, Team Management features made collaboration seamless, giving everyone the tools they needed without the chaos.
“Connection is the ingredient that makes food unforgettable – and now, thanks to Social Champ, that same connection lives in our online presence too.”
Unlike Hootsuite and other platforms she tried, Social Champ wasn’t clunky, overpriced, or overbuilt.
It offered exactly what she needed: flexibility, functionality, and incredible value for money. For Maricel, Social Champ delivered the power of an enterprise-level tool—at a price that respected the budget of a small business owner.
“I’ve used Hootsuite and explored others, but they were either too expensive for a small business or didn’t offer the flexibility I needed. They were either too expensive, too clunky, or didn’t offer the features I actually needed as a small business owner. I needed something that saved me time and helped me grow, without breaking the bank.”
Maricel’s Kitchen is serving more than food—it’s creating real connections online. Join thousands of small businesses using Social Champ to grow with ease and impact.
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What truly sets Social Champ apart, according to Maricel’s Kitchen, is the exceptional value for money.
“For a small business owner, every dollar matters. Social Champ delivers robust features with an intuitive interface and incredible support—without the premium price tag. I feel I am getting the value of a platform built for large mega corporations – at a reasonable price for a small growing business like mine.”
Maricel also appreciates Social Champ’s user-friendly interface. The platform is designed to be accessible for anyone.
“The user interface is clean and approachable. Neither me nor my team are techies, and for us, it just works.”
Another standout feature is Engage, which allows them the ability to reply to comments and DMs across multiple platforms in one place.
This tool has been a huge time-saver, as Maricel can reply to all conversations across platforms—everything is centralized and under control. (And yes, Maricel’s team is hoping to see it in the Android app soon!)
The Result: More Engagement, More Followers, and a Stronger Community
While Maricel’s Kitchen is still in the early stages of using Social Champ, the impact has already been noticeable. There’s been a clear increase in engagement, a steady flow of new followers, and—most importantly—more meaningful conversations with the community.
“We’re still in the early stages, but we’ve already seen an increase in engagement, new followers, and more meaningful conversations with our community – all without the stress of managing each platform separately.”
With Social Champ as a partner, Maricel moves forward with her goals of making Filipino cuisine accessible and celebrated.
“My vision is to make Filipino cuisine more accessible and celebrated in American homes—one dish, one story, and one class at a time. With tools like Social Champ helping us build a loyal, engaged online community, we can turn first-time followers into lifelong food lovers and guests at Maricel’s Kitchen.”
Bring the Heat to Your Social Media—Like Maricel’s Kitchen Does!
If managing social media feels like a full-time job, let Social Champ lighten the load—just like it did for Maricel’s Kitchen. Start your free trial and take control.