Facebook isn’t just for stalking your high school crush anymore. It’s a full-on cash machine for creators, influencers, and anyone ready to turn views, likes, and comments into cold, hard cash.
If you don’t even know where to start, don’t worry! This article breaks down everything you need to know about Facebook monetization in 2026.
You’ll learn what Facebook monetization is, the monetization tools at your disposal, eligibility requirements, policies you must follow, and tips for turning your content into a money-making machine.
You’ll also discover how a Facebook post scheduler can free up time so you can focus on creating and scheduling content that can earn you those coveted dollars.
Short Summary
- Facebook monetization lets creators turn views, likes, and engagement into real revenue using tools like in-stream ads, Stars, subscriptions, and brand partnerships.
- Regular, high-quality content keeps your audience engaged and maintains monetization eligibility.
- Reels and videos drive the most discovery, but experimenting with multiple formats boosts reach and revenue potential.
- Eligibility rules vary by tool and region, so always check follower counts, watch time, content standards, and payment setup before expecting payouts.
- Using a scheduler like Social Champ saves time, ensures consistent posting, and helps maintain compliance with Meta’s policies.
Schedule Your Content Like a Pro
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Facebook Monetization: What It Is and Which Programs Exist
Facebook monetization refers to the ways creators and publishers can earn money from the content they post on Facebook.
Instead of posting for fun or brand awareness only, eligible accounts can now generate revenue when their content reaches and engages an audience.
Monetization payouts depend on factors like views, engagement, and watch time. Nevertheless, creators must follow Meta’s monetization policies to stay eligible. More about policies later.
Prior to 2025, Facebook supported several separate monetization pathways, including in-stream ads, ads on Reels, performance bonuses, stars, and fan subscriptions.
In 2025, Meta began rolling out a new, unified monetization system called the Facebook Content Monetization Program, often abbreviated as CMP. This program brings multiple earning pathways into a single, streamlined framework so creators don’t have to sign up for, manage, and track separate tools.
This means once you’re accepted into CMP, you can make money on Facebook from multiple content formats, including videos, Reels, photos, and even text posts, from a single dashboard and eligibility system.
Meta developed this consolidated approach because having multiple fragmented monetization tools with different requirements made it harder for creators to unlock all the earning opportunities available to them.
With Content Monetization, there’s one set of eligibility checks and one payout model, but multiple ways to make money on Facebook based on how your content performs.
Key Facebook Monetization Tools
If you’re ready to monetize your Facebook page, it helps to know the tools that can make it happen. Here’s a breakdown of the main ways you can start earning:
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In-Stream Ads
Ever watched a video and seen an ad pop up mid-scroll? That’s in-stream ads in action, and yes, you can get a cut of that revenue.
Once you permit Meta to add ads to your videos and Reels, you earn money whenever viewers watch and engage. The better your content performs, the more those coins start stacking up.
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Stars
Stars are like virtual tips from your biggest fans. During live videos, viewers can send you Stars, and each one converts into real cash. You can earn $0.01 for every star you receive.
It’s a fun, interactive way to reward your top supporters while you entertain, and maybe even show off a little for extra flair.
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Fan Subscriptions
Want a steady income from your most loyal followers? Fan subscriptions let you offer exclusive content, behind-the-scenes peeks, or special perks for a monthly fee.
Just turn on this feature, choose your subscription price, add a Subscription button to your posts, and watch your Page start earning money.
This is pretty much like running a VIP club for fans who just can’t get enough of your content.
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Brand Partnerships
You don’t have to rely on ads alone. You can team up with brands directly and increase your potential for earning.
With brand partnerships, you can create sponsored content that pays for your creativity. You’ll get paid on Facebook to do what you already love, with a little extra pizzazz (and maybe a free product or two).
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Content Monetization (Beta/Program)
Meta’s new unified program also lets you earn from eligible videos, Reels, photos, and even text posts based on how well they perform.
Invitations are gradually expanding to more creators, so once you’re in, you can track everything in one place and maximize your earnings across formats.
Featured Article: How Often Should You Post on Facebook?
How to Get Started
Getting started is easier than you think. You just need to follow a few simple steps to unlock monetization. Here’s how to do it:
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Switch to Professional Mode
If you’re using a personal profile, the first step is to flip the switch to Professional Mode.
- Go to your profile
- Tap the three-dot menu button below your profile picture
Click the Three Dot Menu on Facebook Profile - Select “Turn on professional mode”.
Select Turn On Professional Mode
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Access the Professional Dashboard
Once you’re in Professional Mode, head over to your Professional Dashboard. You can find it on your Page or profile.
Professional Dashboard Feature This is your command center for tracking performance, checking eligibility, and managing all your monetization tools.
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Check the Monetization Tab
Within the dashboard, the Monetization tab is where the magic happens.
Monetization Tab Here, you can see which tools are available for you, like in-stream ads, Stars, subscriptions, or brand partnerships.
Monetization Overview Check what you need to qualify for each one.
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Meet Criteria
Each monetization tool has its own requirements. You might need a certain follower count, total watch time, location, or content quality to be eligible.
Don’t worry, these are mostly things you’re already building up just by creating great content. We’ll go into more detail in the next section.
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Set Up Payments
Once you’re eligible, it’s time to get paid. Fill in your payment details, link your bank account or payout method, and you’re officially ready to start earning from your posts, videos, and Reels.
And just like that, you’re all set to start making Facebook work for you. With Professional Mode on, your dashboard ready, and your payment info set up, it’s only a matter of time before your creativity turns into cold, hard cash.
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Eligibility and Policies for Facebook Monetization (2026)
Before you can start earning on Facebook, you’ve got to meet a handful of eligibility checks and follow Meta’s rules.
Below are the latest things you’ll want to double-check so Meta says “yes” to your monetization:
- Country: You must be in a country where Facebook monetization tools are available (availability varies by feature and region). Be sure to check this page: Facebook Content Monetization: Country and Language Availability to see if you live in a country where monetization tools are available.
- Age: You need to be at least 18 years old to qualify for most monetization tools.
- Partner Monetization & Content Policies: Your Page or profile must comply with Meta’s Partner Monetization Policies and Content Monetization Policies, which cover things like original content, community standards, and safe, advertiser-friendly material.
- Follower/Watch Time Cues: Depending on the feature, you may need specific minimums. For in-stream ads, you typically need 10,000 followers, while for Stars, you need 500 followers for at least 30 consecutive days.
- Page/Account Age & Activity: Many tools also require your Page or Professional Mode profile to be active for a certain period (generally 30 days) and consistently posting quality content for at least 60 days.
Meeting Facebook’s monetization requirements and following its policies might sound like a lot, but it’s really just about keeping your content high-quality, engaging, and safe.
Nail these basics, and you’ll unlock all the monetization tools while keeping your account in Meta’s good graces.
Stay Compliant With an Approved Scheduler
Social Champ’s scheduling and caption tools help you maintain posting consistency and content quality, keeping your account eligible for all Facebook monetization tools.
Tools and Workflow to Scale Facebook Monetization
If you want to go from occasional posts to a monetization machine, it helps to build a workflow that keeps your content organized, consistent, and performing at its best.
The right toolset lets you plan ahead, post automatically, cross-post with ease, and track what’s really working. All of these things boost both reach and, ultimately, revenue.
Social Champ is an ideal tool to help you streamline your Facebook monetization strategy and turn consistent posting into measurable results. Here are some of the ways it can support your workflow and maximize your content performance:
Content Calendar
Start with a content calendar to visualize your posting schedule. Think weekly or monthly themes, special events, and evergreen posts you can regularly resurface.
Knowing what’s coming helps you stay consistent and avoid scrambling for last-minute content (which can tank engagement).
Social Champ makes managing your content calendar effortless by letting you schedule Facebook posts weeks or months in advance.
It also provides a clear visual overview of your posting schedule, so you can maintain consistency and never miss key events or themes.
Scheduling
Scheduling helps your monetization efforts by ensuring your content reaches your audience consistently. Consistent posting also allows you to time promotions, product launches, or affiliate links strategically, increasing the likelihood of conversions and steady revenue growth.
With Social Champ’s auto-scheduling features, you can queue up posts, Reels, Stories, and more, so your content goes live at peak engagement times, even if you’re sleeping or off living your life.
Social Champ also lets you manage multiple Facebook accounts from a single dashboard and bulk-upload tons of posts at once. It even recycles your evergreen content, so nothing good ever gets forgotten.
These perks keep your Facebook presence steady and consistent, which algorithms and monetization eligibility rules absolutely love.
Cross-Posting
Posting across platforms (Facebook, Instagram, and LinkedIn, among others) used to mean copying and pasting everywhere. With tools like Social Champ, you can plan once and publish everywhere, which lets you maintain a consistent brand voice without doubling your workload.
Cross-posting also helps you reach wider audiences who prefer different platforms. This boosts overall engagement, which is a key driver for monetization.
Analytics
Knowing what works matters for monetization because it lets you focus on the content, formats, and posting times that actually drive engagement, clicks, and conversions.
When you understand what resonates with your audience, you can invest resources in high-performing strategies, maximize ROI, and turn your Facebook presence into a consistent revenue generator.
Social Champ provides performance analytics so you can see which posts are driving engagement and where your audience is most active.
This feature can show you how your monetized content is performing compared to all your other posts. This data helps you refine your strategy and focus on content that actually earns.
Ad Boosts and Optimization
Once you have posts that perform well organically, consider boosting them to expand reach even further. Social media content schedulers often integrate with ad platforms or let you plan boost windows ahead of time so your most profitable content gets that extra push.
Plan Reels for Maximum Discovery
Use Social Champ to strategically organize and schedule your Reels, helping you grow your audience and increase revenue opportunities.
Tips for Success in Facebook Monetization
Making money on Facebook isn’t just about posting and crossing your fingers. You need a solid Facebook marketing strategy to grow your audience, boost engagement, and maximize your earnings.
Here are some proven tips to help you crush it:
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Focus on Reels
If you haven’t been experimenting with Reels yet, now’s the time to start. They’re perfect for discovery and reaching new audiences, which means more views, more engagement, and more opportunities to monetize your content.
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Experiment With Formats
Don’t put all your eggs in one content basket. Try mixing Reels, Stories, Photos, and even text posts to see what resonates with your audience.
Different formats give you multiple chances to capture attention and increase engagement, which directly helps your monetization potential.
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Build an Audience With Quality Content
Consistency and quality are your secret weapons. Post engaging, valuable, and original content that keeps people coming back.
The bigger and more engaged your audience, the better your monetization opportunities, whether through ads, subscriptions, Stars, or brand partnerships.
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Engage and Interact
Reply to comments, react to messages, and show your fans some love. The more you interact, the stronger your community grows.
A strong, active community is a big factor in boosting monetization eligibility and overall earnings.
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Stay Consistent and Plan Ahead
Regular posting keeps your channel alive in the algorithm’s eyes. Use a content calendar or a Facebook social media scheduler like Social Champ to plan and publish consistently.
This ensures you never miss a posting window and helps maintain both engagement and monetization eligibility.
Featured Article: How to Post a Link on Facebook
Conclusion
Facebook monetization isn’t just a dream; it’s a real way to turn your creativity into cash.
Once you understand the tools, meet Facebook monetization requirements, follow Meta’s policies, and use Facebook publishing tools like Social Champ, you can maximize your earnings while keeping your content consistent and engaging.
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Easily share your content across multiple platforms with Social Champ and save time while expanding your reach and boosting monetization potential.
