Disclaimer:
The information presented in this blog post is based on publicly available data from official sources at the time of writing. Our intention is solely to provide accurate and helpful information. If you notice any inaccuracies, please feel free to contact us for corrections.
Choosing the right social media tools in today era is already a challenge.
It becomes even harder when the pricing is not clear. That is exactly what happens with Lately.
Lately has earned attention for its AI features. It can turn long blogs, podcasts, or videos into smaller posts that are ready for social media.
While the tool itself is useful, its pricing is not easy to find, which can be a problem for many companies that are looking for a quick solution for their social media problems.
Short Summary
- Lately pricing is not shown publicly, and you must request a demo to know the actual cost.
- This lack of transparency makes it harder for small businesses to plan budgets.
- Social Champ offers simple pricing starting at just $4 per month with unlimited scheduling.
- For startups, freelancers, and growing teams, Social Champ is often the smarter choice
If you’re planning to use Lately, you are asked to book a demo or join a waitlist before you see any details for pricing.
For freelancers and small businesses, this extra step can feel frustrating.
In this article, we’ll look closely at how Lately handles pricing and how it compares with other scheduling tools.
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Why Lately Doesn’t Share Its Pricing Publicly
When you visit Lately’s website, one of the first things you will notice is that there is no pricing page.
You will not find a list of plans, a starting price, or even a mention of monthly costs.
Instead of showing costs upfront, Lately asks you to book a demo or join a waitlist.
This means that before you know what the tool might cost, you have to:
- Set up a time with their sales team.
- Sit through a presentation, even if you just want quick details.
- Share your email or phone number and then wait for someone to follow up.
For many small business owners, this feels like an unnecessary step. They want clear numbers so they can make a decision right away.
No Public Pricing Page
The first red flag for many users is the missing pricing page.
Without it, you have no idea what the starting point is, and you can’t easily compare Lately to other tools.
For teams trying to make quick decisions, this creates extra frustration.
What You Don’t See in Advance
Since the plans aren’t public, there’s no clear way to tell:
- Which features are part of each plan
- Whether advanced tools like analytics or integrations cost extra
- If user seats, reporting, or customer support come with hidden fees
This uncertainty often makes people think the tool is more expensive than it really is or at least too complicated for smaller teams to consider.
The Risk of Hidden Costs
When costs aren’t upfront, the chances of running into extra charges are high.
For budget-conscious businesses, this lack of clarity is risky.
Without knowing the whole picture, you could end up committing to a plan that doesn’t meet your needs or paying more than you expected.
A Process That Slows You Down
Lately does offer a free trial, but it’s not instant.
Even if you click “Try for Free,” you’re still asked to book a demo or fill out a form before getting access.
For users who just want to test the platform quickly, this extra step feels unnecessary and time-consuming.
Better Suited for Large Teams
Much of Lately’s website focuses on features built for enterprises, such as employee advocacy, social selling, and advanced brand management.
These are useful for big organizations, but not always what freelancers or startups are looking for.
For small teams, the most important thing is usually clear pricing.
And since Lately doesn’t provide it upfront, many users assume the tool is aimed at bigger companies with larger budgets.
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Popular Comparison: Social Champ vs. Lately
To understand where Lately stands, let’s compare it with Social Champ.
Social Champ is a fast-growing tool with clear pricing and strong features.
Here’s a side-by-side breakdown:
| Feature | Lately | Social Champ |
|---|---|---|
| Pricing | Not disclosed publicly. | Starts at $4/month |
| Free Plan | Not available | Free forever plan |
| Free Trial | Available after joining the waitlist | 7-day free trial |
| Scheduling | Yes | Unlimited scheduling |
| AI Features | Builds your brand voice to create brand-centric content. | Champ AI Suite (AI Suggested Time, AI Content Wizard, AI Imaginator, and Sentiment Analysis) |
| Supported Platforms | LinkedIn, X, Facebook, Instagram, YouTube, TikTok, Bluesky | Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube, BlueSky, Mastodon, Google Business Profile, WhatsApp Business, and Threads |
| Team Management | Advanced brand hierarchy | Unlimited users in the Growth plan |
| Analytics | Custom reporting | Standard and advanced analytics |
| Integrations | HubSpot, Salesforce, Sprinklr, Hootsuite | Zapier, Bit.ly, Canva, OneDrive, Google Drive, WordPress plugin, Chrome browser extension, iOS and Android apps, Dropbox, Imur, and Google Analytics. |
| Ease of Use | Requires demo onboarding | Simple sign-up |
| Customer Support | Not clearly listed | Chat, email, priority support |
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Social Champ vs. Lately: Management Tool vs. Content Creation Tool
Social Champ is built to take care of your social media from start to finish. You can publish, schedule, and manage all your accounts in one place, which makes it a complete management tool.
It’s a good option if your main goal is to stay consistent across platforms and handle everything in one dashboard.
Lately.ai is quite different. Its focus is on content creation. The platform uses AI to study your brand’s voice and then helps you create posts that match your style.
While it does include some scheduling features, that’s not where its strength lies. Lately is best for teams who want help writing and repurposing content that sounds authentic.
So, the choice depends on your needs. If you want a tool that manages posting, planning, and teamwork across social media, Social Champ is what you should be going for.
But if your main need is creating content in your brand’s tone, then Lately.ai is the right option.
Fair Pricing for Everyone
Social Champ starts at only $4 per profile each month. You pay for what you actually use, which works well for freelancers, agencies, and bigger teams.
Lately doesn’t list its prices on the website, so it’s hard to know how much it costs until you book a demo.
Free Plan to Try First
Social Champ has a free forever plan, so you can test it before spending any money.
Lately doesn’t have this option, you’ll need to choose a paid plan from the beginning.
All Features Included
With Social Champ, features like AI captions, bulk uploads, social listening, and competitor tracking are part of the regular plans.
You don’t have to pay extra. Lately also offers advanced features, but since the pricing isn’t shared, it’s not clear how they are packaged.
No Limits on Scheduling
Every paid Social Champ plan gives you unlimited scheduling. You can plan as far ahead as you like without worrying about monthly caps.
Lately has scheduling too, but without public pricing, it’s difficult to know if it’s practical for smaller teams.
Easy to Start Using
Social Champ’s dashboard is simple to understand, and you can start posting within minutes. You don’t need a demo, though you can request one if you want.
Lately requires you to book a demo first, so it takes a bit longer to get started
Good for Teams of Any Size
Social Champ works for individuals, small businesses, and agencies. You can add teammates, create workspaces, and stay organized.
Lately, on the other hand, is stronger for larger companies that want to focus on content creation. Smaller teams might not find it as useful.
Helpful Support
With Social Champ, you can expect quick replies through live chat or email. The team is responsive and friendly.
Lately also has support, but many users say it can take longer to hear back.
Grows as You Grow
Social Champ keeps improving by adding new features without surprise costs. It’s built to grow with your business.
With Lately, it’s harder to plan growth since pricing and plans aren’t openly shared on the website.
Built for Teamwork
Social Champ makes collaboration smooth. You can invite your team, assign roles, and approve posts together.
This helps everyone stay on the same page and avoid confusion.
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Conclusion
Lately is a strong tool, especially if you want to repurpose long blogs or videos into quick social posts.
The challenge, however, is that the Lately pricing is not clear.
Having to book a demo just to know the cost can feel like a hurdle, especially for freelancers and small teams who want to move fast.
Social Champ, on the other hand, keeps things simple. With clear plans starting at just $4 per month, you know exactly what you’re paying for. It also gives you unlimited scheduling, built-in AI tools, and helpful support.
Whether you are working alone, running a small business, or managing a bigger team, Social Champ offers a practical and affordable choice.
