35+ Twitter Stats and Analytics That You Can’t Afford to Skip in 2025

Twitter has become more than just a place to share thoughts and updates; it’s where news breaks, trends start, and conversations happen in real time. As we delve into the year 2024, understanding the latest Twitter stats and analytics is paramount for marketers, content creators, and influencers alike.

Now, you might be wondering why all this matters to marketing people only. Well, let me break it down for you. Twitter stats and analytics are like your secret weapon in the digital world. They give you a behind-the-scenes look at what’s happening on the platform and help you understand what people like, what they’re talking about, and how they’re engaging with content.

In this comprehensive compilation of 35+ Twitter statistics and analytics, we’ll uncover the latest trends shaping the Twitterverse.

From user demographics and engagement metrics to advertising insights and content preferences, we have got it all. Additionally, lets highlight the key role of a Twitter scheduler in leveraging these insights to drive growth, enhance engagement, and maximize ROI on the platform.

Twitter Statistics: Overview

Twitter stats offer a glimpse into the bustling world of 280-character conversations. These metrics provide valuable insights into user engagement, content performance, and trending topics on the platform.

For brands, this information is pure gold. It helps them see if their marketing efforts are hitting the mark, if people are talking about their products, and what they can do to stand out in a sea of tweets. Content creators also rely on Twitter stats by users to see how their posts are performing, what resonates with their audience, and how they can keep growing their following.

And let’s not forget about influencers, the ones who have a big voice on X (formerly Twitter). For them, understanding Twitter analytics is like having a superpower. It helps them know which topics are trending, which brands are worth partnering with, and how to keep their audience engaged and interested.

So, whether you’re a brand, a content creator, or an influencer, paying attention to Twitter stats and analytics is like having your finger on the pulse of the internet. It’s how you stay ahead of the game, make smarter decisions, and keep making waves in the world of social media.

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General Twitter Stats

Twitter is huge! Every month, more than a million people use it to chat, share, and stay updated. And get this: Every single day, people send out around 500 million tweets! That’s a lot of messages flying around.

These Twitter stats prove the influence of X (formerly Twitter) on businesses and brands. No matter where you are or how old you are, Twitter is for everyone. It’s super easy to use, and you can join conversations about anything, from your favorite TV shows to global news.

Let’s have a look at the general Twitter Stats.

1. X has secured its place as the 12th most popular social network globally.
2. With a staggering 4 million users, the United States leads in the number of Twitter accounts.
3. A striking 80% of Twitter users prefer accessing the platform through their mobile devices.
4. Users typically spend around 1 minute on average on the platform daily.
5. A staggering 500 million tweets flood the platform each day, showcasing the platform’s active engagement.
6. The average organic Twitter engagement rate is 05%.
7. For optimal engagement, the best time to post on Twitter is usually Tuesdays between 9 a.m. and 4 p.m.
8. According to new updates, X (formerly Twitter) allows you to post up to 2,400 posts per day.

Twitter Stats for Business

X (formerly Twitter) isn’t just for fun; it’s a powerful platform for businesses, too! With over a million people using it every month, it’s a massive platform for connecting with customers in real-time.

Using Twitter for business is a smart move to build your brand, engage with customers, and even drive traffic to your website. So, don’t miss out on the opportunity to grow your business with Twitter. Not convinced yet? These Twitter stats for business can make you change your decision.

9. Around 93% of users follow small-medium businesses with an intent to purchase something.
10. 79% of Twitter followers follow brands to see their latest updates.
11. 89% of users use the platform to find new products.
12. 85% of users trust Promoted Accounts to be useful in discovering new brands.
13. Brands that introduce new offerings on Twitter are 3 times more likely to attain their key performance indicators (KPIs).
14. Twitter Ads boast an average return on investment 40% higher than other media channels.
15. Tweets with videos increase Twitter engagement by up to 33%.
16. Around 84% of the year-over-year increase in watch time on X.

Related Article: 11 Proven Twitter Marketing Tips for Growth

Twitter Stats for Users

Twitter user statistics offer valuable insights into the diverse demographics, behaviors, and trends on the platform.

Whether it’s uncovering the preferences of Gen Z users or understanding how different regions engage with trending topics, Twitter user statistics serve as a vital resource for anyone looking to leverage the platform effectively.

17. Twitter enjoys a sizable user base of around 528 million monthly active users, indicating its enduring popularity.
18. The platform boasts 436 million monetizable daily active users.
19. The United States, Japan, and India emerged as the top three countries with the highest number of X (formerly Twitter) users.
20. Twitter stats predictions suggest that Twitter’s monthly active user count will surge to an estimated 23 million by 2028.
21. A significant majority of adult Twitter users in the United States, approximately 69%, rely on the platform for accessing news content.

Twitter Usage Statistics

X is a powerful platform that millions of people use every day to share thoughts, news, and ideas. Its impact is hard to ignore, with billions of users worldwide. What sets X (formerly Twitter) apart is its quick and concise format, making it perfect for breaking news and trending topics.

Plus, its ability to share images and videos adds another layer of engagement. Whether it’s discussing politics, sharing memes, or promoting a business, Twitter’s influence is undeniable in today’s digital age.

22. Twitter users spend an average of 4 hours per month on the platform.
23. Mobile devices drive a staggering 80% of Twitter activity, reflecting the platform’s strong mobile engagement.
24. On a global scale, the average duration of a visit to Twitter spans approximately 11 minutes and 10
25. Approximately 49% of U.S. adults who use Twitter post less than five tweets per month.
26. The majority of Twitter news consumers in the U.S. report that using the platform has enhanced their understanding of current events over the past year. Concerns regarding Twitter’s moderation practices are evident, with 31% of U.S. users citing the limiting of post visibility as a major issue, and 25% expressing similar concerns about user bans.
27. 70% of Twitter users don’t think video ads on the platform to be pushy or invasive.
28. Football emerges as the most tweeted sport among Twitter users, reflecting its widespread popularity and engagement within the Twitter community.

Twitter Followers Statistics

Tracking follower growth over time provides valuable feedback on the effectiveness of marketing strategies and content creation efforts. Whether you’re a social media manager aiming to boost brand visibility or an influencer seeking to connect with your audience, leveraging Twitter follower statistics empowers you to make informed decisions and optimize your online presence for maximum impact.

29. As of February 2024, Elon Musk had 172.4 million followers, making him the most followed person in the world.

    

30. Former President Barack Obama, who held the number one spot for several consecutive years, is number two with 131.9 million followers.

31. Among non-media business entities, NASA is the most-followed account on Twitter, commanding 79.2 million followers.

32. CNN Breaking News is at the forefront of breaking news dissemination on Twitter, capturing a staggering 63.9 million followers. CNN maintains dominance in the realm of Twitter news, controlling the two most-followed news accounts on the platform.

Twitter Statistics: Demographics

Analyzing statistics such as age, gender, location, and interests of your followers, you can tailor your content to better resonate with your target audience. For instance, if you find that the majority of your followers are young adults interested in technology, you can focus on creating content related to tech trends or innovations to increase engagement.

Similarly, knowing your followers’ geographic distribution allows you to schedule posts at optimal times for different time zones or localize content for specific regions.

33. With 9% of Twitter’s user base identifying as male, the platform exhibits one of the most pronounced gender disparities among all social media sites.
34. Women dominate among the top tweeters, constituting 65% of the most active accounts on the platform.
35. 5% of Twitter users belong to the 25 to 34 age group.
36. Users aged between 13 and 17 years account for just6% of the Twitter user-base.
37. In the US, 42% of adult Twitter users under the age of 30 visit the platform daily

Twitter Statistics: Revenue

Despite ongoing challenges in achieving profitability, Twitter has demonstrated consistent and steady revenue growth over the years, fueled by the platform’s expanding user base, enhanced advertising offerings, and strategic partnerships.

Here are the Twitter stats that provide insights into Twitter’s revenue performance:

38. Twitter raked in $2.5 billion in ad revenue in 2023, experiencing a 50% year-over-year decrease.
39. Twitter’s user base from the US contributes to over 50% of the company’s revenue. While the United States remains a significant source of revenue, the platform also generates substantial income from international markets, including Europe, Asia, and Latin America.
40. Advertising remains Twitter’s primary revenue driver, accounting for 70-75% of its total revenue. Twitter offers various advertising formats, including promoted tweets, accounts, and trends, to cater to different marketing objectives and budgets.

In addition to advertising, Twitter explores various revenue streams to diversify its income sources and reduce reliance on advertising alone. This includes data licensing partnerships with third-party companies, subscription-based services, and innovative monetization features such as Super Follows and Tip Jar.

Note that Twitter often measures its revenue performance in relation to its monetizable daily active users (mDAUs), which are users who can be served ads. Therefore, increasing the number of mDAUs is a key driver for growing advertising revenue.

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Twitter Stats Summary

Considering these Twitter stats and analytics, it’s evident that Twitter remains a powerful force in the social media landscape. Understanding key metrics such as engagement rates, audience demographics, and trending topics can empower you to refine your strategies, optimize your content, and maximize your impact on the platform.

Remember embracing data-driven strategies and leveraging advanced tools is key to staying ahead of the curve and unlocking the full potential of platforms like Twitter in 2024 and beyond. With a social media management tool like Social Champ, you can access a comprehensive suite of features to streamline content scheduling, analytics tracking, and audience engagement across multiple social media platforms, including Twitter.

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