What to Post on LinkedIn: 20 Engaging Content Ideas for 2025

Are you looking to make the most out of your LinkedIn profile?

LinkedIn is a goldmine for networking, personal branding, and business growth.

But what if your content gets ignored? What if your posts don’t get engagement or, even worse, that no one sees them?

LinkedIn is the place to showcase your expertise, attract opportunities, and build meaningful connections.

But if you don’t properly know what to post on LinkedIn, you’re missing out on the chance to stand out.

In this article, we’ll show you how to craft impactful LinkedIn posts that will help you engage and expand your network, showcase your expertise, and form connections on LinkedIn.

Whether you’re a professional or just starting out your career, our tips and suggestions will surely help you experience the benefits of LinkedIn.

Let’s explore!

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Why Should You Post on LinkedIn?

LinkedIn is an incredibly powerful platform for professionals to network, connect, and showcase their skills and experience.

Whether you are actively looking for new employment opportunities or simply seeking to expand your professional network, posting on LinkedIn is a must.

Let’s shed some light on why you should be active on this platform and its numerous benefits.

LinkedIn boasts an impressive user base of over 900 million professionals worldwide, making it an ideal platform to connect with like-minded individuals and potential employers.

This vast network allows you to establish valuable connections, gain insights from industry experts, and stay updated with the latest trends in your field.

It’s a goldmine for networking and building your personal brand.

When it comes to employment rates, LinkedIn is unmatched, literally.

According to recent statistics, more than 67 million companies are active on the platform, with over 60 million open jobs listed.

This means that by posting on LinkedIn, you are putting yourself in front of potential employers who are actively seeking talent.

It’s no wonder that LinkedIn has become the go-to platform for recruiters and job seekers alike.

Every company is on LinkedIn, from small companies to giant organizations like Google, Microsoft, Volkswagen, Pfizer, you name it.

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20 Engaging Content Ideas for B2B and B2C Customers

Looking for inspiration on what to post on LinkedIn?

You’re not alone!

Many professionals struggle with finding the right content ideas to engage their audience.

Fortunately, LinkedIn offers a variety of post ideas that can help you stand out.

Whether it’s sharing industry insights, discussing your professional achievements, or even posting thought-provoking questions, there is a wide range of content ideas to choose from.

Simply knowing what to post on LinkedIn will solve half of your problems.

When crafting content for LinkedIn posts, remember to focus on providing value to your audience.

Share your expertise, offer tips and advice, and engage in meaningful discussions.

By doing so, you showcase your knowledge and attract the attention of potential employers and collaborators.

Here are 20 LinkedIn content ideas to get you started:

1. Polls

   Polls on LinkedIn are a great way to engage your audience and gather valuable insights.

   You encourage active participation and generate discussions by asking thought-provoking questions related to industry trends or challenges.

   You can also add an image to the poll. This could be a vibrant graphic with a question overlay, capturing attention and encouraging users to vote.

   These posts are really good for engaging with your network since users are far more likely to interact on polls than on regular posts.

2. News Updates

   Sharing the latest industry news keeps your network informed and positions you as a knowledgeable professional.

   When posting news updates, choose an image that represents the topic well, such as a relevant headline or a relevant image from the news article itself.

   Being the first to talk about a recent news update gives you a fresh opinion of those in your network.

   Knowledge is what everybody praises, being the one to forward it puts you ahead of the most.

3. Trend Analysis

   Offering insightful trend analysis helps your connections understand market dynamics and stay ahead of the curve.

   When sharing trend analysis, opt for an image that visually represents the trend, such as a line graph showing growth or a visual representation of a trending concept.

   These posts reflect your cognitive and analytical thinking abilities, an amazing impression that every successful person never misses out on.

4. Critiques and Reviews

   Sharing constructive critiques or reviews of industry-related products, services, or events demonstrates your expertise and provides valuable guidance to your connections.

   To create such posts, consider using an image showcasing the product or making an illustration for the event being reviewed, highlighting its key features or aspects.

   Conducting reviews may not sound like much, but it gives away the impression of expert knowledge and adds many points to your overall profile.

5. Thought Leadership Articles

   Publishing well-written articles showcasing your expertise and providing valuable insights establishes you as a thought leader.

   When posting a thought leadership article, include an image that complements the topic, such as a relevant visual representation or an image that evokes curiosity.

6. Success Stories

   Sharing your success stories or those of people in your industry can inspire and motivate your connections.

   For such posts, choose an image that reflects the success achieved, such as a picture of a team celebrating or a graph showing significant growth.

7. Infographics

   Utilizing engaging infographics allows you to present complex information in a visually appealing and easily understandable manner.

   When posting an infographic, select an image that represents the main topic or concept of the infographic, ensuring it catches attention and entices users to explore further.

   Putting out compact and concise infographics with visuals is likely to skyrocket your engagement levels, which means your connections are more likely to take you seriously.

8. Industry Events

   Promoting industry events or conferences you’re attending, or hosting can generate interest and networking opportunities.

   When sharing event-related posts, use an image that includes event details, such as the event logo or an image of the venue.

9. Inspirational Quotes

   Sharing motivational quotes that resonate with professionals in your industry can uplift and inspire your connections.

   For these posts, choose a visually appealing image that complements the quote, using typography and design elements that align with the quote’s tone.

   Occasionally, posting inspirational quotes is good and adds dynamics to the type of content you can post on your LinkedIn profile.

10. Career Tips

    Offering valuable career advice or tips helps professionals enhance their skills and advance in their careers.

    When sharing career tips, add visuals or media to make the post more interesting.

    Providing novel career tips builds your authority on the platform. It also shows your professionalism, empowering users to trust your knowledge.

11. Case Studies

    Sharing real-life case studies that demonstrate successful strategies or solutions can provide practical insights for your connections.

    When posting case studies, include an image that showcases the problem or solution discussed, allowing viewers to visualize the scenario.

    Real-life case study reports will give a positive impression of your strategic thinking, which is an admired quality in professional environments.

12. Industry Research

    Sharing the latest research findings in your industry adds credibility and keeps your connections well-informed.

    For research-related posts, utilize an image that represents the research topic, such as a relevant graph or an image related to the research subject.

    Posting about industry research on LinkedIn gives the impression of being knowledgeable and up-to-date in your field.

    It also showcases your commitment to professional growth and sharing valuable insights with your network.

13. Networking Opportunities

    Highlighting networking events or opportunities allows professionals to expand their connections and collaborate with like-minded individuals.

    When promoting networking events, use an image that showcases diverse professionals interacting or a visual representation of networking.

    When you post about networking opportunities on LinkedIn, it gives the impression that you are proactive, ambitious, and genuinely interested in expanding your professional network to explore new opportunities and collaborations.

14. Career Spotlights

    Showcasing professionals who have achieved notable success in your industry can inspire and motivate others.

    For career spotlight posts, choose an image featuring the highlighted individual or their notable achievements.

    When you post about career spotlights on LinkedIn, it gives the impression that you are passionate about your field and committed to sharing valuable insights.

15. Industry Challenges

    Discussing industry challenges and potential solutions encourages insightful discussions and problem-solving.

    When posting about industry challenges, use an image that represents the issue at hand, such as an image depicting the challenge being addressed.

    Posting about industry challenges on LinkedIn showcases your expertise and willingness to address and find solutions to the obstacles faced within your industry.

16. Behind-the-Scenes Content

    Offer a sneak peek into your company culture, team activities, or daily operations.

    For B2B, this might involve showcasing the development process of your product or how your team collaborates.

    For B2C, highlight the human aspect of your brand, such as employees working on a project or celebrating achievements.

    Utilize candid photos or short videos to enhance relatability and engagement.

     

17. Customer Testimonials and Success Stories

    Feature positive feedback or success stories from your clients or customers.

    For B2B, demonstrate how your product or service has helped a client reach their objectives.

    For B2C, share customer reviews or user-generated content.

    Incorporate visuals like quotes, before-and-after images, or video testimonials to make the post more impactful.

18. Interactive Q&A Sessions

    Conduct a live Q&A or AMA (Ask Me Anything) session on LinkedIn to connect directly with your audience.

    For B2B, focus on industry-specific questions or challenges. For B2C, address inquiries about your products, services, or brand.

    Promote the session ahead of time and use a professional yet friendly image or video to announce it.

19. Educational How-To Guides

    Develop posts that provide valuable lessons for your audience.

    For B2B, this could be a detailed guide on utilizing your product or a tutorial on addressing a common industry issue.

    For B2C, share tips or hacks related to your product or service.

    Use carousel posts, infographics, or short videos to make the content visually engaging and easy to understand.

20. Seasonal or Trending Content

    Capitalize on holidays, seasons, or trending topics to create timely and relevant posts.

    For B2B, this might involve sharing insights on how current events or seasonal trends impact your industry.

    For B2C, create enjoyable, relatable content linked to holidays or popular trends.

    Use festive visuals or trending hashtags to enhance visibility and engagement.

Remember, the key to a successful LinkedIn post is authenticity and professionalism.

Avoid overly promotional content and focus on building genuine connections.

Now that you know what to post on LinkedIn, go ahead and jump into the game.

Featured Article: Best Time to Post on LinkedIn in 2025 – A Solved Mystery

Top 5 LinkedIn Post Examples

Here, we will show you 5 prime examples of what good and successful LinkedIn posts look like.

Feel free to take inspiration from these and craft your own copies.

1. Volkswagen Knows How to Do It

   

   Focus on how Volkswagen likes to jump straight to facts and highlight the winning points of their new launch without getting over self-promotion.

   The brand also meticulously created an urgency for their Eboats by building exclusivity, stating that only 25 vessels are crafted.

   This tactic urges the target audience to invest in these limited boats.

2. Google Likes to Get Trendy

   

   This post is the perfect example of how you can jump on trends to publish a relevant post.

   Here, Google has combined two fan favorites- pets and Halloween, to share an adorable post.

3. Let’s Learn From the Creator Itself

   

   This post, by LinkedIn itself, shows a great way to celebrate an accomplishment.

   The design is simple, the copy is clean, and the caption includes a prompt, encouraging users to start a conversation.

4. Microsoft Shows How to Use Polls

   

   A great example of polls on LinkedIn is this post by Microsoft.

   It is interactive, engaging, and takes the public opinion into account. It also helps the platform learn which topics intrigue most of their followers.

5. Netflix Keeps Its Audience Updated

   

   This post is a prime example of crafting a post for sharing exclusive news without making it to be self-promotional.

Featured Article: LinkedIn Algorithm Explained & How Does It Work In 2025

Expert Opinions About Posting on LinkedIn

When it comes to mastering LinkedIn, learning from experts can provide invaluable insights.

These professionals have dedicated years to understanding the platform’s nuances and what truly makes content stand out.

Here are five expert opinions on what makes LinkedIn content effective:

1. Consistency Over Frequency for Successful LinkedIn Posting

   Richard van der Blom, a renowned LinkedIn strategist, highlights the significance of consistency over frequency in LinkedIn posting.

   Rather than posting frequently for a short time and then going quiet, it’s more effective to establish a steady rhythm that you can maintain.

   He recommends planning ahead with a content calendar, capturing ideas as they arise, and repurposing content to enhance reach.

   Incorporating content creation into your daily routine, collaborating with others, staying informed on industry trends, and developing content series are also essential strategies.

   Moreover, utilizing tools like ChatGPT can help streamline the process.

   It’s vital to find a posting schedule that suits you and consistently evaluate your results to refine your approach.

2. LinkedIn Posting Practices

   Melonie Dodaro a LinkedIn marketing expert, points out several common mistakes that can make LinkedIn posts seem desperate.

   She cautions against posting too often, as this can overwhelm your audience.

   Sharing content that isn’t suitable for the platform is another misstep, along with trying too hard to get engagement, which can come off as inauthentic.

   Dodaro also emphasizes the importance of providing real value instead of just chasing numbers, and excessive tagging can feel pushy.

   Attention-grabbing videos, particularly those that are overly dramatic, might harm your professional image.

   Finally, using too many hashtags can make your posts look spammy.

   To steer clear of these errors, Dodaro recommends prioritizing quality over quantity, being genuine, and having a clear purpose for each post.

   It’s also essential to engage with your audience appropriately, use hashtags wisely, and always consider the reason behind your posts when creating effective LinkedIn content.

3. Effective LinkedIn Writing

   Wycliffe Opondo, a Social Media Marketing Specialist, highlights how crucial structure and strategy are for making LinkedIn posts truly stand out.

   He believes that effective writing goes beyond just well-crafted words; it involves a strategic approach to engage and persuade your audience.

   Opondo presents six impactful copywriting formulas that can enhance the engagement, persuasiveness, and performance of LinkedIn posts.

   These formulas include AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), SLAP (Stop, Look, Act, Purchase), 4Cs (Clear, Concise, Compelling, Credible), ACC (Awareness, Convert, Educate), and FAB (Focus on Benefits, not Features).

   He asserts that writing with purpose and applying these established formulas is essential for success on LinkedIn, urging users to select the appropriate formula to improve their content strategy.

4. Building a Successful LinkedIn Strategy

   Ruben Hassid, who boasts an impressive 386,099 followers on LinkedIn, shares his insights on how to enhance your presence on the platform.

   If he were to start from scratch, he would recommend using tools like Google for brainstorming ideas, Perplexity for conducting research, EasyGen for crafting posts, and Canva for designing eye-catching visuals.

   Hassid outlines a straightforward list of LinkedIn do’s and don’ts: steer clear of scheduling posts, aim to connect with at least five new people each day, deliver value to others rather than just self-promotion, and favor informative content over humor.

   He also suggests dedicating more time to commenting on others’ posts instead of solely focusing on your own.

   To foster engagement, he challenges users to post daily for a week, write 10 comments each day, and refrain from using links, hashtags, mentions, or scheduled posts.

   By applying these strategies and tools, Hassid believes anyone can effectively navigate LinkedIn and enhance their presence.

5. Effective LinkedIn Content

   Moyosore Oluwafemi tackles a common challenge that many encounter on LinkedIn: posts that garner likes and comments but don’t convert into leads or clients.

   She points out that the issue lies in crafting content aimed at impressing rather than genuinely connecting with the audience.

   Oluwafemi explains that while such content may be informative, it often lacks the persuasive element and is shared mainly for visibility instead of driving conversions.

   To address this, she recommends focusing on addressing the needs of one individual, solving their specific problem, and incorporating a clear call-to-action (CTA) to direct the audience on the next steps.

   She stresses that effective content for driving sales hinges not just on the message itself but also on the delivery.

   She wraps up by highlighting that while achieving high impressions is beneficial, it’s a strategically placed offer that ultimately leads to business success.

Top Free Tools for Writing Engaging LinkedIn Posts

Crafting engaging LinkedIn posts can be tricky, but there are several free tools that can help you create engaging content.

These tools can enhance your productivity, refine your writing, and ultimately improve your LinkedIn presence.

Here are five top free tools to consider:

1. Canva

   Renowned for its intuitive design platform, Canva provides templates that simplify the creation of visually appealing LinkedIn posts.

   With its drag-and-drop features, you can easily incorporate images, graphics, and text to make your posts stand out in the LinkedIn feed.

2. Grammarly

   Grammarly is a widely-used tool that checks your grammar, spelling, and punctuation, helping you polish your LinkedIn posts before publishing.

   It also offers tone suggestions to ensure your posts maintain a professional yet engaging voice.

3. Hemingway Editor

   The Hemingway Editor aids in simplifying your writing by highlighting complex sentences, passive voice, and other readability concerns.

   It’s ideal for ensuring your LinkedIn posts are clear, concise, and easy to digest.

4. BuzzSumo

   To keep your content relevant, BuzzSumo enables you to research trending topics and discover what types of content are performing well in your industry.

   It helps you create posts that resonate with your target audience by focusing on current trends.

5. Social Champ

   Social Champ is a robust tool that streamlines your social media content’s scheduling, analysis, and management.

   With its Champ AI Suite, it assists you in crafting high-performing posts by utilizing AI to suggest content ideas, optimize your copy, and ensure your posts are engaging.

   The AI Suite can also analyze audience engagement trends to help you determine the best times to post.

These tools equip you with everything necessary to write LinkedIn posts that are not only engaging but also effective in building your professional brand.

Schedule Your LinkedIn Posts with Social Champ

You know what to post on LinkedIn; your LinkedIn post ideas and LinkedIn content ideas are ready to be put practically.

Now, we will show you how to schedule posts for LinkedIn and create engaging content for LinkedIn posts using images and polls.

Step 1 – Sign Up on Social Champ

• Head over to socialchamp.com
• Click on “Start Free”
• Fill in the necessary details properly
• Check your email inbox and verify your account.

Step 2 – Connect Your LinkedIn Page to Social Champ

• Head over to Social Champ’s Dashboard
• Select the “Publishing” section from the menu on the left side of the tab
• Go to Settings
• Click on Manage Account from the drop-down settings menu
• And then click on the “Add New Social Account +” button

  

• You will see a lot of options like these.
• You can manage all these accounts from the Social Champ dashboard, but for this tutorial, select Linked Profile.
  

  

• You will be redirected to LinkedIn, where you’ll have to log in to your account.
• After logging in, click “Allow,” and your LinkedIn will be connected to your Social Champ account.
• You will see all your pages. You have to select the one you want to schedule your posts on.

  

• Click on the “Add” button and select “Done Adding”.

Step 3 – Schedule Your Post

• Head over to the Social Champ dashboard and select “Publish Content.”
• Add all your content for the LinkedIn post.
• You can preview your post before it is published to make sure everything looks perfect.

  

• Now, to schedule your post, you’ll find this option at the bottom of your screen

  

• Select “Schedule” and then put your preferred date and time, and you are all good to go. Click the “Schedule” button at the bottom right corner of the screen to finish.

Featured Article: A Complete Guide on How to Schedule LinkedIn Posts for Maximum Engagement

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In Conclusion

LinkedIn is undeniably the best professional social media platform, with its impressive user base of over 1 billion professionals.

With such a vast network of like-minded individuals, knowing what to post on LinkedIn is important to maximize your reach and engagement.

Throughout this article, we have discussed 20 LinkedIn post ideas that can help you create compelling content for your audience.

Whether it’s sharing industry insights, showcasing your expertise, or celebrating professional milestones, these ideas can serve as a solid foundation for your LinkedIn content strategy.

Remember, the key is to provide value to your connections and establish yourself as a thought leader in your field.

By analyzing and learning from our examples of successful LinkedIn posts, you can gain inspiration and insights to create your own impactful LinkedIn post ideas.

So, stop wondering “what to post on LinkedIn”.

Start crafting engaging content, schedule your LinkedIn posts, and make the most out of this incredible platform.

Frequently Asked Questions