LinkedIn is doubling down on video advertising, unveiling a suite of new tools aimed at maximizing brand visibility and audience engagement on its platform.
Chief among the updates is the introduction of “First Impression Ads,” a takeover-style, full-screen vertical video format designed to appear as the first ad seen by a user each day.
This new ad type is ideal for high-impact campaigns, offering marketers a guaranteed top-of-feed placement that targets users during peak engagement times.
Similar to other platforms’ premium ad spots, First Impression Ads aim to help brands make an immediate impression when users are most active.
Alongside this, LinkedIn is introducing “Reserved Ads” for Sponsored Content, which allows Thought Leader Ads, Single Image Ads, and Document Ads to occupy the first slot in a user’s feed—mirroring the priority access granted by First Impression Ads.
LinkedIn is also strengthening its Connected TV (CTV) advertising reach. With Paramount now joining NBCUniversal as part of its premium CTV Select network, advertisers can leverage LinkedIn’s professional audience targeting across more exclusive streaming platforms.
The platform is also integrating VAST tags via Innovid to ensure better video ad compatibility across environments.
Additional enhancements include a collaboration with Sprinklr to manage CTV campaigns through LinkedIn’s new CTV API, and a partnership with Adobe Express to offer LinkedIn-optimized video templates, making it easier for brands to create polished, platform-ready video content.
These updates reflect LinkedIn’s growing focus on video as user behavior trends continue to favor rich media formats across the platform.